Professional Press Release Writing Service
A press release only works if a journalist actually wants to run it. Our editorial team writes newsworthy, journalist-ready releases that get noticed — built around a real angle, optimised for pickup, SEO and AI search.
Done-for-you writing · Editorial standard · Trusted since 2001
A Release Journalists Actually Want to Run
A great press release is not a puff piece — it is a genuinely newsworthy story written the way journalists expect to receive it. We find the angle, write to editorial standard, and structure it for maximum pickup.
Every release is crafted by writers who understand what makes editors say yes — and optimised so it also works for search engines and AI answer engines.
- A real, newsworthy angle — not marketing fluff
- Written to journalistic standard and structure
- A compelling, accurate headline and hook
- Optimised for SEO and AI-search discoverability
- Ready to distribute or place through our media network
What Our Press Release Writing Covers
Every release is bespoke — researched, angled and written for your specific news and audience.
01 Angle & Story Development
We find the genuinely newsworthy hook in your announcement — the reason a journalist would care.
02 Editorial-Standard Writing
Clear, accurate, quote-supported copy in the structure newsrooms expect.
03 Headline & SEO Optimisation
A headline that earns clicks and a body optimised for search and AI discoverability.
04 Distribution & Placement
Optionally, we place or distribute your release through our media network for real pickup.
How Our Writing Service Works
A simple, done-for-you process — no cold pitching, no chasing.
Tell Us Your Goal
Share your brand, sector and what you want to achieve. We identify the fastest, most credible route.
We Do the Work
Our editorial team crafts the angle, writes to standard and handles outreach and placement — done for you.
You Go Live & We Prove It
Your coverage publishes, and you get live URLs and a simple report showing the result.
Need a Press Release That Gets Noticed?
No calls to book, no forms to chase. Tell us your news and we’ll craft a release journalists actually want to run — and place it if you’d like.
No one can choose a brand they’ve never heard of. Every day you stay invisible, client and investor confidence quietly drifts to louder names.
PR fixes that — we put you in the outlets your market already trusts, like the press, alongside names such as BBC, Forbes, FT & The Guardian. ✓ Guaranteed, in writing
When people ask AI who to trust in your industry, it repeats the names it finds in the press. Become part of that answer — not invisible to it.
No calls. No forms. Just message us on WhatsApp — and we’ll take it from there.
Real people. Real replies — usually within a few hours.
What Makes a Press Release Actually Get Published
Most press releases are never used, because they are written for the company rather than the journalist. A release that earns pickup reads like news, not marketing. Here is what separates the two.
The Anatomy of a Newsworthy Release
A strong release has a genuine news hook, a clear and accurate headline, the key facts in the opening lines, a supporting quote, relevant data, and concise, factual body copy. It answers who, what, when, where and why quickly — and never buries the story under adjectives.
Headline and First Paragraph: Where Releases Live or Die
Journalists decide in seconds. A headline that states the news plainly, followed by an opening paragraph that delivers the most important facts, is what earns a second look. Clever wordplay that hides the story is a common, fatal mistake.
Writing for SEO and AI Search
A modern release should also work for search engines and AI answer engines: a clear keyword-aligned headline, natural language, factual claims and quotable statements make your news easier to find and easier for AI to summarise accurately.
Distribution vs Placement
Distribution pushes your release across a network for reach and links; placement is a journalist choosing to write about you. The two are different, and the strongest results combine a well-written release with genuine editorial outreach.
- Write for the journalist, not the company
- Lead with the news in the headline and first paragraph
- Support with a quote and credible data
- Optimise for SEO and AI discoverability
- Combine distribution with real editorial outreach
Our Writing vs Cheap Release Mills
Not all coverage is equal. Here’s how we compare.
| What Matters | Cheap Release Mills | United Press |
|---|---|---|
| Written around a real news angle | × | ✓ |
| Editorial, journalist-ready quality | × | ✓ |
| Optimised for SEO and AI search | × | ✓ |
| Accurate, on-brand messaging | × | ✓ |
| Option to place through real media | × | ✓ |
| Built to actually get picked up | × | ✓ |
Press Release Writing — Questions & Answers
How much does a press release cost?
Pricing depends on scope and whether you add distribution. Message us with your news and we’ll give you a clear quote — no obligation.
What makes a press release get picked up?
A genuine news angle, editorial-standard writing, the right structure and the right target journalists. We handle all four.
Do you also distribute the release?
Yes — we can write only, or write and place it through our media network for real editorial pickup.
How long does it take?
Most releases are drafted within a few days; turnaround depends on complexity and any interviews needed.
Will the release help my SEO?
A well-optimised release and the coverage it earns support your search visibility and feed the sources AI engines cite.
Can you match my brand voice?
Yes — we write to your tone and messaging while keeping the release genuinely newsworthy.
What should a press release include?
A genuine news hook, a clear factual headline, the key facts up front, a supporting quote, relevant data and concise body copy — written like news, not marketing.
Why do press releases get ignored?
Usually because they read like adverts, bury the news, target the wrong journalists, or have no real hook. A newsworthy angle and journalist-ready writing fix this.
Does a press release help SEO?
A well-optimised release and the coverage it earns support search visibility and feed the sources AI engines cite. Genuine editorial pickup carries the most weight.
Should I write the release myself or hire a service?
A professional service knows what makes editors say yes and writes to journalistic standard. That craft is often the difference between ignored and published.
When Someone Asks AI Who to Trust, Does Your Name Come Up?
AI answer engines summarise the press and pull from published releases and the coverage they generate. A well-written, well-distributed release helps ensure your brand is described accurately when AI answers questions about you.
🔒 No Contracts • No Obligation • 100% Confidential