Best White Label Press Release Distribution UK 2026 & PR Reseller Services. Your clients already want PR. Start selling it this week.
The best white label press release distribution for UK agencies in 2026 is invisible to your client: Every client who asks “can you get us in the press?” is revenue walking out of your door. We write and publish your clients’ press releases on UK news sites, from business and lifestyle titles to regional newspapers like Herald Scotland and national outlets like the Evening Standard and The Independent. You sell them under your own brand and keep the margin.
- Earn more from clients you already have
- Your logo on every report, never ours
- No hiring, no big upfront cost: pay per project
Free partner consultation · Reseller rates on request · NDA available · No obligation
Send your client’s briefRough notes are fine.
We publish on named news sitesTitles and timing agreed upfront.
You deliver the reportUnder your brand, at your price.
In short
White-label press release distribution: the short answer
White-label press release distribution lets agencies sell press release publication to their own clients under their own brand. United Press does the publishing in the background, and you receive reports ready for your logo, with no United Press branding anywhere.
| Branding | Your logo on every report, never ours |
|---|---|
| Client contact | Every conversation about a placement goes through you |
| Margin | You set your own mark-up on top of our reseller rate |
| Speed | From around three days, depending on the package |
| Commitment | Pay per project, no obligation |
| Who it suits | SEO and digital agencies, freelancers, studios, reputation firms and small PR shops |
Updated 3 October 2026 · United Press editorial team
UK outlets in our reseller packages
Earn more from every client, without building a PR department
Your SEO, marketing, web and consulting clients already need publicity. White label PR lets you sell it to them under your own name, so the fee stays with you instead of going to another agency.
Clients need press coverage, but you have no PR specialists, so the work, and the fee, go elsewhere.
You resell PR from day one and earn more from every client you already have.
Growing PR in-house means hiring writers and editors every time you win more clients.
We handle writing, editing, distribution and reporting, so you take on more clients with no extra staff or overhead.
Launching a new service usually means a big upfront investment and a lot of risk.
No big upfront cost. Try PR with a few clients, see the demand, then grow the service.
A PR salary sits on your books whether clients buy or not.
You pay per project at an agreed reseller rate, only when a client orders.
Your brand in front of the client. Always.
Clients hire you because they trust you. White label PR keeps it that way: the client never sees the provider, so you keep the relationship and look like the full-service firm they want to work with.
- Reports ready for your logo, with no United Press branding anywhere.
- You invoice your client directly, at your own price.
- We never contact your client. Every conversation about a placement goes through you.
- Confidential by default, with an NDA available before you share a brief.
Media access that takes years to build, ready from your first order
Relationships with journalists, newswires and publishers take years and serious money to build. As a reseller partner you use ours, built since 2001, straight away.
Buy at reseller rates. Sell at your price.
You pay an agreed reseller rate, with bulk pricing for multiple clients or high volume, and set your own mark-up. Your clients get named-title publication at a fair price, and you earn a healthy margin on every release.
Quote PR inside your own retainer or project pricing.
An agreed rate per release, lower for volume.
Repeatable income on every release you sell.
Reseller packages for every client and budget in 2026
Start small and grow as your clients do. Every package is delivered under your brand, with named UK outlets and a clear publication timeline.
Press Starter
For freelancers and small agencies trying PR for the first time
- 3 UK lifestyle and news websites
- Published in about 3 days
Press Partner
For growing agencies with regular client launches
- 5 UK business and news websites
- Published in 3–5 days
Press Pro
For agencies that want regional newspaper coverage
- 1 major UK regional newspaper
- 3 business websites
- Published in 1–2 weeks
Press Syndicate
For high-profile launches and premium clients
- 1 national UK outlet
- 1 regional newspaper
- 3 business websites
- Published in 1–2 weeks
Premium Placements
The Times · The Sun · talkSPORT · New Statesman
Outlets listed are examples. The exact titles for each order are confirmed in writing before you pay, along with any sponsored or partner-content label. Timelines run from approval of the final text.
Fast turnaround and results your clients can see
When you promise a client a date, you need a partner who delivers on it. A missed placement damages your reputation, not ours.
Every white-label order runs on a proven process: named titles and timing confirmed upfront, a release written and approved, and a publication report with live placement links you can forward the moment it is ready. Showing clients what they paid for takes seconds.
- Brief receivedYou send the client announcement, key facts and quotes.
- Titles and timing confirmedNamed publications and dates, in writing, before you quote your client.
- Draft ready for approvalShared with you, with no branding but yours.
- Live on the agreed titlesAbout 3 days for Press Starter, 3–5 days for Press Partner and 1–2 weeks for Press Pro and Press Syndicate, from approval.
- Report deliveredLive placement links, ready for your logo and your client.
Take on more PR clients with no extra staff
We do the work behind the scenes. Your agency grows its PR revenue without adding headcount, desks or overhead.
Releases written in your client’s voice, for editors, Google and AI search.
Guaranteed publication on the named titles agreed for each client.
Clean reports with live links, ready to forward under your brand.
A named contact who knows your agency, your clients and your deadlines.
The SEO and reputation benefits your clients pay for
Many agencies sell press releases for what they do in search: brand mentions, authority, stronger branded results and positive content that helps push outdated or negative results down. It also feeds the AI tools buyers now use to choose suppliers.
Mentions on trusted domains. Articles on high-authority news sites earn the brand mentions and credibility signals that support long-term authority, with links labelled in line with Google’s policies.
A stronger page one. News coverage ranks for your client’s name, so searchers find trusted headlines instead of thin listings.
Positive content that ranks. Accurate, well-placed stories give clients more positive results, helping outdated or negative content slip down the page.
Citations in AI answers. ChatGPT, Gemini, Perplexity, Copilot and Google’s AI Overviews lean on trusted, published sources about a brand.
No one controls what an AI model says or guarantees a ranking, and we never claim to. Links in distributed releases are labelled correctly and we do not sell link schemes; see our guide to press release SEO backlinks. For direct clients, see guaranteed press release publication and press release distribution UK.
Keep clients longer, and give them more reasons to spend
When a client has to go elsewhere for PR, you open the door to another agency. Offering PR alongside SEO, social and ads keeps the whole relationship with you.
It is also one of the most natural upsells in marketing. Every time a client has news, you have something valuable to offer them.
Built for businesses that want to offer PR without becoming a PR firm
What clients say
Real clients, in their own words. Several are anonymised at their request, which is normal in this work and always respected.
Questions agencies ask before they partner with us
What is white label press release distribution?
White label press release distribution lets an agency sell press release writing, distribution and guaranteed publication to its own clients under its own brand. United Press handles the writing, placement and reporting behind the scenes, and the client only ever deals with the agency.
How does your PR reseller programme work?
You pay United Press an agreed reseller rate and set your own client-facing price. You send us the client brief, we recommend titles, write the release, publish it once approved and send you a clean report with live links to pass on.
Will my clients know you are involved?
No. Reports carry no United Press branding, you invoice your client directly and all communication runs through you. We never contact your clients, and an NDA is available.
How much margin can my agency make?
You set your own mark-up on top of our reseller rate, so the margin is yours to decide. Reduced per-release rates are available for multiple clients or high volume. Ask us for current reseller rates.
Can I test white-label PR with a few clients first?
Yes. There is no big upfront investment: you pay per project, so you can start with one or two clients, see the demand and grow the service from there.
Can you guarantee publication for my clients?
Yes, for the titles we mark as guaranteed. Specific outlets and timing are confirmed in advance for each order, so you can set clear expectations with your client.
Which publications can my clients appear in?
Our reseller packages cover UK lifestyle and business websites such as Crave Magazine, London Business Journal and ABC Money, regional newspapers such as Herald Scotland, Oxford Mail and The Northern Echo, and national outlets such as the Evening Standard, The Independent and Entrepreneur UK. The Times, The Sun, talkSPORT and New Statesman are available on request.
How quickly can a white-label press release go live?
Press Starter publishes in about 3 days, Press Partner in 3–5 days, and Press Pro and Press Syndicate in 1–2 weeks, all from approval of the final text. Tell us your client’s deadline at the start and we will recommend the package that meets it.
Do you write the press releases?
Yes. White label press release writing is included, in your client’s voice, and optimised for editors, Google and AI search. If your client already has a release, we will edit it to the standard publishers expect.
Does white-label PR help SEO and online reputation?
Yes. It earns brand mentions on high-authority domains, strengthens branded search results and adds positive, accurate content that can help push outdated or negative results down. Links are labelled in line with Google’s spam policies and we do not sell link schemes.
Will it help my clients appear in ChatGPT or Google AI Overviews?
It gives AI tools trusted, consistent sources about your client to draw on, which is the foundation of AI search visibility. No one can guarantee what an AI model will say, but brands with a published record on authoritative sites are far more likely to be mentioned accurately.
Do you work with agencies outside the UK?
Yes. We work with agencies in the UK and internationally, including overseas agencies whose clients need UK or global coverage.
Your next client meeting could include PR.
Stop sending clients elsewhere for press coverage. Offer professional PR under your own name, earn a margin on every release and keep the whole relationship, without the cost and time of building a newsroom yourself.
- Fill in the short form below and tell us about your agency.
- Get your reseller rates and a package recommendation, free.
- Send your first client brief, and we take it from there.
Every client who hears “we don’t do PR” is a client your competitor can win.
- Your brand, never ours
- Reseller rates you mark up
- Guaranteed, named placements
- Pay per project, no obligation
- NDA available