White-Label Press Release & PR Reseller Services
Marketing agencies and consultants often need press release and media placement capability without building an in-house PR team. United Press provides white-label press release distribution and guaranteed publication that agencies can resell under their own brand — your client relationship stays yours, and we handle the placements behind the scenes.
White-Label Press Release & PR Reseller Services let agencies, consultants and marketing teams offer guaranteed placements to their own clients without building a media network themselves. You keep the client relationship and the branding; we handle writing, placement and reporting behind the scenes. The commercial logic is straightforward — you set your own margin on wholesale rates — but the reason partners stay is reliability, because a missed placement damages your relationship rather than ours. Professional standards for agency work are set by the Public Relations and Communications Association. See the full range on our list of services.
How We Help With White-Label Press Release & PR Reseller Services
Yes. Agencies can submit client announcements to United Press and we handle the writing, outlet matching, and guaranteed placement under a white-label arrangement — your agency retains the client relationship and branding throughout, and can mark up our service as part of your own retainer or project pricing.
Is There a Press Release Service for Agencies?
We work with marketing, digital and communications agencies that want to offer press release distribution and media placement to their clients without hiring in-house PR staff. This typically works as either a per-project arrangement for individual client announcements, or an ongoing partnership covering multiple clients across a retainer.
Can You Guarantee Publication for Our Clients?
Yes — the same guaranteed publication model we offer directly extends to agency clients: specific outlets and a publication timeframe are confirmed before the release goes live, so your agency can set clear expectations with your own clients rather than promising an uncertain outcome.
Do You Offer Bulk Press Release Publishing?
Agencies managing multiple clients, or businesses with a high volume of ongoing announcements, can arrange bulk press release publishing at reduced per-release rates. This works well for franchise networks, multi-location businesses, or agencies running several client campaigns concurrently.
What Are PR Reseller Services?
PR reseller services let agencies and consultants offer press release writing, distribution and guaranteed publication as part of their own service menu, without the overhead of building direct journalist relationships or an in-house press team. United Press handles the editorial and placement work; you manage the client relationship and set your own pricing.
| Service | What It Covers |
|---|---|
| White-label distribution | Placements delivered under your agency’s brand, client unaware of the third party |
| Guaranteed publication for clients | Specific outlets and dates confirmed in advance, so you can set client expectations |
| Bulk publishing | Reduced per-release rates for multiple clients or high announcement volume |
| Reseller partnership | Ongoing arrangement covering multiple clients, billed to your agency |
Outlets Your Clients’ Placements Land On
A sample of the outlets United Press places white-label client coverage with.
How Does Billing and Client Communication Work?
Agencies typically pay United Press directly at an agreed reseller rate and set their own client-facing pricing, with all communication about the placement routed through the agency so the client relationship stays intact. Reporting and live links are provided to the agency to pass on or incorporate into their own client reporting.
Agencies & White-Label PR — FAQ
Do you offer white-label press release distribution?
Yes, agencies can submit client announcements and we handle writing, outlet matching and guaranteed placement under a white-label arrangement, with your agency retaining the client relationship.
Is there a press release service for agencies?
Yes, we work with marketing, digital and communications agencies on a per-project or ongoing retainer basis, handling press release distribution and media placement for their clients.
Can you guarantee publication for our clients?
Yes, the same guaranteed publication model extends to agency clients, with specific outlets and a publication timeframe confirmed before the release goes live.
Do you offer bulk press release publishing?
Yes, agencies and businesses with a high volume of announcements can arrange bulk publishing at reduced per-release rates.
What are PR reseller services?
PR reseller services let agencies and consultants offer press release writing, distribution and guaranteed publication as part of their own service menu, with United Press handling the editorial and placement work behind the scenes.
How does billing work for agency partnerships?
Agencies pay United Press directly at an agreed reseller rate and set their own client-facing pricing, with reporting and live links provided for the agency to pass on.
Will our clients know United Press is involved?
Not unless you choose to disclose it, placements and communication are routed through your agency by default, so the client relationship and branding stay entirely yours.
Is there a minimum client volume for a reseller partnership?
No fixed minimum, agencies can start with single client projects and move to an ongoing retainer arrangement as volume grows.
Ready to Offer White-Label PR to Your Clients?
Tell us about your agency and typical client volume, and we’ll put together a partnership structure that fits — no obligation.
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White Label Press Release Distribution, Explained Plainly
United Press has worked in earned media since 2001, and a large share of that work runs under someone else’s brand. White label press release distribution means your client sees your agency, your reporting and your terms — while the placements are handled here.
The part that matters to a reseller is predictability. You see the domain list before you quote, so you are never promising a client something you cannot deliver. That is the difference between white label press release distribution you can build a business on and a supplier who improvises.
We are also straight about what distribution is. Indexed news pages are findable, they feed Google News surfaces and they give AI answers something to cite, but they are not editorial endorsement, and Google’s own search essentials are clear about how such pages are treated. Your clients should hear that from you rather than discover it later.
Non-publication does not happen. The replace-or-credit line in our terms is a formality, not a caveat.
Tell us the volume you are working with and how your clients are briefed, and we will set up white label press release distribution to match how your agency already works.