Best PR Agency UK 2026
United Press · Technology, Crypto & B2B PR Agency
Your Product Is Not
Obvious To Anyone Else.
Founders describe what their technology does. Buyers want to know what it replaces, what it costs them to switch and who already trusts it. A review in XDA Developers or an analysis in The Next Web answers that in a way no landing page can. United Press is a UK technology PR agency covering consumer tech, B2B software, SaaS, fintech, crypto and Web3 — placing companies in named tech publications, agreed with you before anything is sent.
- ★Named titles, agreed firstYou approve the publication list before anything is sent
- ◆Written for the deskA reviews editor and a security desk want different pieces
- ●Billed on publicationYou pay once the coverage is live
- ↻Editorial and syndication, separatedReported apart, never blended into one figure
Categories across the technology and Web3 list
Before you brief anyone
Why Technology PR Fails Most Often
Tech coverage is not hard to get because journalists are hostile. It is hard because most pitches describe a product to people who need to understand a problem first.
You are pitching features, not change
“AI-powered platform” tells an editor nothing. What did people do before, and what is different now? That is the story.
Reviews need a working product
Consumer tech desks test what they cover. No build, no trial access, no review — and a demo video is not a substitute.
Security press has its own rules
The Hacker News and IT Security Guru cover disclosed vulnerabilities and real research. Vendor announcements without substance are ignored.
Funding is not automatically news
A raise is only a story if it signals something — a market shift, an unusual backer, a problem worth that money. Otherwise it is a line in a database.
UK and US desks want different angles
A British startup story often lands better in TechRound than in a US title, and the pitch is not the same one.
Benchmarks beat adjectives
Numbers a reviewer can verify move a piece forward. Superlatives without evidence stop it.
By sector
Technology PR by Category
Technology is not one category. A consumer device, an enterprise platform and a token launch are pitched to different desks, with different evidence and completely different scepticism. These set out what each looks like.
Consumer tech PR
Devices, apps and hardware reviewed by the desks buyers read
B2B technology PR
Enterprise software, infrastructure and long sales cycles
Crypto PR
Exchanges, tokens and protocols, with the scepticism that market earns
Blockchain & Web3 PR
Infrastructure and protocol stories general tech desks will not run
Fintech PR
Payments, banking and regulated financial technology
AI PR
Artificial intelligence, from research to applied product
Startup PR
Pre-seed to Series B, where budget and attention are both scarce
AI startup PR
Founder-led coverage for AI-native companies
Working with a UK agency
Technology PR for UK Companies
United Press is a UK technology PR agency. We work with British software, hardware, fintech, crypto and deep-tech companies from London, Manchester, Cambridge, Bristol, Edinburgh and Leeds, and place them in the titles their buyers read — usually American ones, which is the audience UK companies find hardest to reach.
A UK company, a US technology press
Most technology buying decisions are influenced by American tech media. For a British company that is the harder and more valuable audience, and it is where most of our list sits.
Cleantech, agritech and climate
Sustainability technology needs evidence rather than ambition. Data a journalist can check moves these stories; mission statements do not.
Deep tech, biotech and research-led
Long development cycles and technical claims. These need patient positioning and papers or trials behind the story, not launch noise.
Femtech and health technology
Regulated, sensitive and heavily scrutinised. Claims have to be substantiated before a desk will touch them, and we say so early.
Cambridge, Oxford and the research corridor
Spinouts and university-linked companies have a genuine story most founders under-sell: what the research actually enables.
Alongside your existing agency
Many UK tech agencies use us for American consumer and developer titles they cannot reach directly.
The list, in the open
Technology & Web3 Publications
Grouped by the desk that would run your story. Availability moves; we confirm the live shortlist for your category in writing before you commit.
Consumer Tech & Product Reviews
The titles people read before they buy a phone, a laptop or a piece of software. Reviews here convert.
Technology News & Analysis
Where product launches, funding and industry shifts get reported and interpreted.
Startups, Fintech & Web3
Founder-led coverage for startups, fintech, blockchain and data businesses.
Cybersecurity
Read by security professionals and CISOs, not by general tech audiences.
Gaming & Hardware
Specialist gaming and hardware press with genuine community authority.
UK Technology Press
British technology titles for UK startups and scale-ups.
Choosing a title
Where to Start, by Situation
The right first placement depends on who you need to act, not on which masthead has the most traffic.
Launching a consumer app or device
XDA Developers, Android Police and Pocket-lint. Reviews desks need working access before they will commit to anything.
Selling B2B SaaS
The Next Web, Techpinions and DevX. Analysis and founder perspective travel further here than product news.
A security product or research finding
The Hacker News and IT Security Guru, but only with genuine research or a disclosed vulnerability behind it.
Raising or announcing funding
TechBullion, Technori and TechStory. Frame the raise around what it lets you build, not the amount.
A UK startup story
TechRound is built for British startups and scale-ups, and understands the UK funding landscape.
Web3, blockchain or data
TechBullion and GISuser take specialist infrastructure stories that general tech desks will not run.
Title by title
Technology Publication Guides
Every tech title commissions differently. These guides set out what each publication runs, who decides and what gets rejected, so you can judge the fit before spending anything.
Ars Technica
Deep technical reporting and what it accepts
The Next Web
European tech, startups and product analysis
XDA Developers
Android, hardware and developer coverage
Blockchain Magazine
Protocol and infrastructure reporting
Blockchain Tribune
Web3 and digital asset coverage
AI Journal
Applied AI and enterprise adoption
Technologyify
Consumer technology and product features
Arabian Startup
Gulf startup ecosystem coverage
UK tech media
British technology titles, desk by desk
AI search
What AI Assistants Cite About Technology Companies
Technology is the category where AI visibility matters most, because buyers now research software by asking an assistant before they ever reach a website.
Comparisons are assembled from reviews
When someone asks for the best tool in your category, the answer is built from review sites and round-ups. If you are not reviewed, you are not in the comparison.
Consistent description builds the entity
The same product, described the same way across several credible tech titles, is what produces a confident answer rather than a hedged one.
Indexed and durable
We prioritise titles whose archives stay live. Tech coverage that disappears in a site rebuild stops being cited within weeks.
Named founders get quoted
A founder quoted by name on a technical question is far more citable than an unattributed company mention.
How it works
How a Technology Placement Happens
No mystery, no mass mailout, and nothing goes out until you have seen the list.
Problem first, product second
We start with what your technology changes and for whom, then work back to the titles and desks that cover that problem.
A named shortlist
You receive the actual publications, by category, with format and timing. Nothing is sent until you approve that list.
Access and evidence agreed
Trial accounts, review units, benchmarks, documentation. Tech desks verify claims, so this is what decides the commission.
Placed and confirmed
You get the live link for every placement. Editorial and syndication are reported separately, never merged into one figure.
Two approaches
Chosen Titles vs. a Blanket Blast
The blanket blast
One release emailed to every tech contact available. Tech journalists receive hundreds a day and filter almost all of them unread.
Chosen titles
A short list whose readers are your buyers, pitched with evidence each desk can verify. Fewer links, far more effect.
Chasing the famous masthead
Holding out for one household tech name while the specialist titles your customers actually read never hear from you.
Depth in one category first
A cluster of credible titles inside your category changes how you are found, cited and compared. Then you widen.
The vocabulary
Technology PR Terms, Explained
The words tech editors and PR teams use, in plain English.
Review unit
A working product sent to a journalist to test. In consumer tech, no review unit usually means no review.
Embargo
An agreed date and time before which coverage cannot publish. Standard for launches, and breaking one closes that door permanently.
Briefing
A short call where a founder walks an editor through the product. Often more productive than any written pitch.
Responsible disclosure
The process of reporting a security vulnerability privately before it is made public. Security desks only cover research that followed it.
Round-up
A feature comparing several products in a category. The most achievable format for a newer product, and heavily used by AI assistants.
Trade vs. consumer
DevX is read by developers; Pocket-lint is read by buyers. The same launch needs two different pitches.
Benchmark
A measurable, repeatable result a reviewer can verify. Benchmarks move a story forward; adjectives stop it.
Vendor announcement
A company talking about itself. Security and developer desks almost never run these without independent substance behind them.
Questions
Technology, Crypto & B2B PR: Your Questions Answered
Straight answers to what technology companies actually ask before commissioning coverage.
What is technology PR?
Technology PR is media relations for software, hardware, fintech, crypto and deep-tech companies. It means getting your product written about and reviewed by publications your buyers already read, rather than advertised to them. United Press names the titles with you before anything is sent.
What does a consumer tech PR agency do?
A consumer tech PR agency gets devices, apps and hardware into the review and round-up coverage buyers read before purchasing — titles such as XDA Developers, Android Police, Pocket-lint and How-To Geek. The work is arranging review access and making the product easy to test, as much as writing the pitch.
How is B2B technology PR different from consumer tech PR?
B2B buyers research for months and involve several decision-makers, so analysis, founder perspective and evidence matter more than product news. Consumer tech runs on reviews and launch timing. The same company usually needs two different approaches, and we set them out separately.
Do you work with crypto and blockchain companies?
Yes. Crypto and Web3 coverage is on the list, and it is the category where editors are most sceptical, which is fair given the sector’s history. Claims need substantiating and we are direct about which titles are realistic before you commit to anything.
What is Web3 PR?
Web3 PR covers blockchain infrastructure, protocols, tokens and decentralised applications. General technology desks are cautious here, so most coverage comes from specialist titles that understand the technology well enough to assess it.
Do you do fintech PR?
Yes. Payments, banking technology and regulated financial products are covered. Fintech sits between technology and financial press, and the right route often runs through financial titles rather than tech ones.
Can you help an AI company get coverage?
Yes, and honestly it is the most crowded category in technology right now. Editors receive AI pitches constantly, so what earns coverage is a specific capability with evidence, not the fact that a product uses AI.
Do you cover cleantech, agritech or climate technology?
Yes. These sectors need data a journalist can verify. Claims about emissions, efficiency or yield have to be substantiated, and coverage follows evidence rather than ambition.
What about deep tech, biotech and research-led companies?
We work with spinouts and research-led businesses, including those from the Cambridge and Oxford corridor. The story is usually what the underlying research enables, and it needs patience rather than launch noise.
Do you work with femtech and health technology?
Yes, with care. These categories are regulated and heavily scrutinised, so health claims must be substantiated before any desk will run them. We flag that at the outset rather than after a pitch fails.
Which technology publications can United Press place coverage in?
XDA Developers, How-To Geek, Android Police, Pocket-lint, The Next Web, The Hacker News, Techlicious, DevX, TechStory, TechBullion, TechRound and others. We confirm the live shortlist for your category before you commit.
Can you get my SaaS product reviewed?
It depends on whether you can give working trial access. Reviews desks test what they cover. Without a usable build, analysis and founder-led pieces are the realistic route and we will say so rather than take the brief.
How do I get coverage for a funding round?
Frame it around what the money lets you build and why now. A raise on its own is a database entry; a raise that signals a market shift is a story. TechBullion, Technori and TechStory cover funding regularly.
Do you cover cybersecurity?
The Hacker News and IT Security Guru are on the list. Both cover disclosed vulnerabilities and genuine research rather than vendor announcements, so there has to be substance behind the pitch.
What is responsible disclosure and why does it matter?
It is reporting a security vulnerability privately to the affected party before going public. Security desks generally only cover research that followed it, and being seen to skip it damages credibility permanently.
Will technology coverage help me appear in AI search?
More than in any other category. Buyers now ask ChatGPT, Claude, Gemini or Perplexity to compare tools before visiting a website, and those comparisons are assembled from reviews and round-ups. A product with no independent coverage is not ranked poorly in that answer — it is absent from it.
How do I get my product into an AI assistant’s recommendations?
Be reviewed and included in round-ups by titles with stable, indexed archives, described consistently across several of them, ideally with a named founder quoted. That is what assistants draw on. Advertising is not in that pool at all.
What is a round-up and why does it matter for tech?
A round-up compares several products in a category, such as best project management tools. It is the most achievable format for a newer product and disproportionately what AI assistants cite when recommending software.
Do you offer technology PR in London, Manchester or Cambridge?
We work with companies across the UK, including London, Manchester, Cambridge, Bristol, Edinburgh and Leeds. The work is remote, so your location does not limit which publications you can be placed in.
Do I need to offer a briefing?
It helps considerably. A short call where a founder explains what the product changes usually produces better coverage than any written pitch, because the editor can ask what they actually want to know.
How long does technology coverage take?
Digital tech titles can move within days. Reviews take longer because the product has to be tested, and embargoed launches are scheduled well in advance. Turnaround is confirmed per publication on your shortlist.
Is this advertising or editorial?
We place written pieces with named publications and give you the live link for each one. Where a title has its own labelling requirements those apply, and we tell you before you approve the placement.
How is syndication reported?
Separately, always. If a piece is picked up beyond the original title, that is reported as syndication and never blended into the count of editorial placements.
Can you work alongside our in-house team or existing agency?
Yes. Many technology companies use us for titles outside their usual reach, particularly US consumer tech desks and specialist security or developer publications.
What do you need from me to start?
What your product changes and for whom, what access or evidence you can provide, any launch or embargo date, and who you need paying attention. We build the shortlist from there.
Who is technology PR not right for?
Companies with nothing built. If there is no working product, no data, no research and no founder willing to be briefed, there is nothing for a tech desk to verify, and we would rather say so than take the brief.
Keep going
Where to Go Next
Financial & Investor Media
Titles an analyst or investor actually reads
Entertainment, Music & Sports
Film, music, gaming and sport desks
UK Media
National, regional and trade titles across Britain
The full Media List
Every category we place across, in one place
Let’s Talk
Get a Named List of Technology Titles
Tell us what your product changes, what access you can offer and any launch date. We will come back with specific publications and desks for you to approve before anything is sent. No obligation.