Crisis PR agency UK — rapid response for UK businesses facing damaging press coverage, social media firestorms, regulatory investigations, personnel scandals, or product failures. UnitedPress offers 24/7 crisis response, with initial response plans delivered within 4 hours of engagement.
What a crisis PR agency actually does in the first 24 hours
- Hour 0-2: Triage. We establish facts, identify the actual threat, and separate what the business thinks is a crisis from what the public will treat as one.
- Hour 2-6: Holding statement. Drafted, approved by legal, published on your owned channels before any journalist rings you.
- Hour 6-12: Stakeholder comms. Customers, employees, investors, regulators — in that order. Silence is worse than a short honest statement.
- Hour 12-24: Editorial engagement. Proactive outreach to key journalists covering the story. Correct factual errors, offer on-record quotes, avoid “no comment”.
Common UK crisis types we handle
- Product recalls and safety issues under UK MHRA, Trading Standards, or FSA jurisdiction.
- Executive misconduct allegations.
- Data breach communications (ICO notification coordination alongside GDPR lawyers).
- Social media pile-ons (Twitter/X, TikTok, Reddit).
- Investigative journalism inquiries from BBC Panorama, C4 Dispatches, Sunday Times Insight, Guardian investigations.
- Employment tribunal and whistleblower coverage.
Crisis PR pricing
- 48-hour rapid response engagement: from £3,500.
- Full crisis communications project (2-4 weeks intensive): from £8,500.
- Ongoing crisis preparedness retainer (on-call, includes crisis simulation): from £1,800 per month.
24/7 crisis line
If you are in active crisis right now, email crisis@unitedpress.uk or book an emergency call. We respond within 2 hours, 24/7.
Related services
- PR Agency London — flagship UK service.
- Press Release Distribution UK.
- Online Reputation Management UK.
- Crisis PR Agency UK.
- Digital PR Agency UK.
- SEO PR Services UK.
- B2B Public Relations Agency.
- Fintech PR Agency.
- PR Agency for Startups.
- What Does a PR Agency Do?
- How Much Does PR Cost in the UK?
- How to Hire a PR Agency.
Ready to start? Email hello@unitedpress.uk or schedule a 30-minute discovery call. We will review your positioning and walk you through three specific stories we would pitch.