Best PR Agency UK 2026
United Press · Broadcast PR & TV Segments
Print Makes You Credible.
Television Makes You Real.
A reader skims an article. A viewer watches a person. Four minutes on a morning show does something no written piece can: it puts a face, a voice and a manner in front of an audience who then feel they have met you. United Press is a UK broadcast PR agency that books named television segments on named stations — NBC, CBS, Fox, ABC and CW affiliates across the United States, plus interview slots on CNBC, Bloomberg and Fox Business.
- ★Named stations, agreed firstYou approve the station and market before anything is booked
- ◆Studio or virtualIn-person where it counts, remote where travel makes no sense
- ●You get the recordingThe segment is yours to use afterwards
- ↻Prepared, not thrown inTalking points and a run-through before you are on air
Networks and markets across the broadcast list
Before you book anything
What a Television Segment Actually Does
A segment is not a press release with a camera pointed at it. It is a short live conversation in front of an audience that is already watching. These are the things worth understanding before you decide whether it is right for you.
Viewers meet you, not your copy
Warmth, conviction and how you handle a question all carry on camera. For founders and specialists, that is the whole point.
You need something to demonstrate
Segments work best when there is a product to show, a method to explain or a problem the audience recognises. A pure announcement is thin television.
It is short
Most slots run a few minutes. That is enough for one clear idea, told well — not three.
The recording outlives the broadcast
The clip goes on your site, in decks, in emails and on socials. For many clients the reuse is worth more than the original airing.
Local audiences, chosen deliberately
A segment in Tampa reaches Tampa. If your customers are in four metros, we book four markets rather than hoping one travels.
Preparation decides the outcome
The difference between a strong segment and an awkward one is almost always the run-through, not the booking.
Broadcast PR from the UK
Broadcast PR for UK Businesses
Most UK companies come to broadcast PR wanting one thing: a founder or specialist on screen, talking to an audience that is already watching. We book that for British businesses in London, Manchester, Birmingham, Leeds, Brighton and beyond — and because our booked inventory is American and international, the audience you reach is the one most UK brands find hardest to get in front of.
UK company, American audience
If you are a UK business expanding into the United States, a segment on a local American station does more for you there than any amount of British coverage. Your buyers watch their own news.
Founders and subject-matter experts
Broadcast PR works best when a real person can explain something. Founders, clinicians, lawyers, financial advisers and technical specialists all translate well to screen.
Remote from anywhere in Britain
Most bookings are done by video link, so you can appear from London, Manchester or a home office without flying anywhere.
National business networks
CNBC, Bloomberg, Fox Business and Bloomberg UK TV interview slots sit alongside the local station inventory, for founders whose story is a market view rather than a product.
Assets you can reuse in the UK
The recording comes back to you. UK sales decks, investor updates and LinkedIn all benefit from a clip of you on a network set.
Agency or in-house, either way
We work directly with founders and marketing leads, and alongside UK agencies who need broadcast inventory they cannot reach themselves.
A straight answer
How to Get on TV as an Expert
This is the question we are asked most often, so here is the honest version — including the parts that have nothing to do with hiring anyone.
Have one idea worth four minutes
Producers book people who can make a single point clearly, not companies with news. Decide what you would say if you had one answer and nothing else.
Make it about the viewer
A segment lives or dies on whether the audience recognises the problem. “Why your energy bill jumps in autumn” books. “Our platform has launched” does not.
Be able to show something
Television is a visual medium. A product, a demonstration, a chart, a before and after — anything the camera can point at strengthens the booking.
Pick the market, not the network
Decide who you need watching. A segment in Phoenix reaching your actual customers beats a national slot reaching nobody who can buy from you.
Prepare properly
Know your three sentences. Rehearse them out loud. The gap between a confident guest and an awkward one is almost always preparation, not talent.
Use the recording afterwards
The broadcast is one moment. The clip works for years on your site, in decks and in email. Plan for the reuse before you appear.
The list, in the open
Stations and Segments by Network
Grouped by network so you can see the reach before you commit. Availability and slot times move week to week; we confirm the live shortlist and the airing window for your sector in writing.
National Business Segments
Interview slots on the national business networks, booked as virtual or in-studio appearances.
NBC Affiliate Stations
Lifestyle and morning programming on NBC affiliates, market by market across the United States.
CBS Affiliate Stations
CBS affiliate lifestyle and daytime slots, from major metros to strong secondary markets.
Fox Affiliate Stations
Fox affiliate morning and lifestyle programming across the country.
ABC Affiliate Stations
ABC affiliate morning shows and lifestyle blocks in named US markets.
CW Affiliate Stations
CW stations in large metros, including Los Angeles, New York, Dallas and Houston.
Major Independent Stations
Two of the strongest independent stations in the country, in Chicago and the Bay Area.
Choosing a segment
Where to Start, by Situation
What you are trying to make happen should decide the station, the market and the format — not which network sounds most impressive.
Launching a consumer product
Lifestyle and morning blocks in the metros where you actually ship. A demonstration on camera does what a photograph cannot.
Building founder profile
A national business segment on CNBC, Bloomberg or Fox Business. Short, sharp and framed around a market view rather than your company.
Opening in a new US city
The affiliate that serves that metro. Local viewers treat their own station as a neighbour, not as media.
Raising a round
The recording matters more than the airing. A calm, fluent founder on camera is a strong asset inside a data room.
Selling a service
Segments where you explain a problem the audience already has. Expertise on screen converts better than a claim in print.
Recruiting or employer brand
Regional stations in the cities you hire from. Candidates and their families watch local television.
After the broadcast
What You Do With the Recording
The segment airs once. The clip works for years, and this is where most of the value sits.
On your own site
A short clip above the fold does more for a hesitant visitor than another paragraph of copy.
In sales and investor decks
A founder speaking fluently on a network set answers the credibility question before anyone asks it.
Cut for social
A few seconds of the strongest moment, captioned, tends to outperform anything produced in-house.
Alongside your written coverage
Television and press work together: the clip proves the person, the articles prove the record.
How it works
How a Segment Gets Booked
No mystery, and nothing goes ahead until you have seen the station and the slot.
Market and network chosen
We start with the audience you want in the room, then match the station and programme that reaches them.
Station and slot confirmed
You get the call sign, the market and the airing window in writing before anything is committed.
Topic and talking points
We build the segment around one idea the audience cares about, and send you the run of questions in advance.
On air, then in your hands
You appear live, in studio or remote. The recording comes back to you to use however you want.
Two approaches
A Chosen Segment vs. a Satellite Tour
The blanket satellite tour
One recording pushed out to as many stations as will take it. Impressive on a report, forgettable to every audience that saw it.
A chosen segment
One station, one market, one conversation built for that audience. Fewer airings, far more effect where it matters.
Chasing the biggest network
Holding out for a national slot while the metros you actually sell in never see you at all.
The right room first
A strong regional segment you can reuse everywhere beats a national booking you were not ready for.
The vocabulary
Broadcast PR Terms, Explained
The words producers and agencies use, in plain English, so you can read a proposal and know exactly what is being offered.
Broadcast PR
Public relations aimed at radio and television rather than print or online. It covers earned news interviews, booked segments and supplied video content.
Segment
A short slot inside a programme, usually a few minutes, in which a guest discusses one topic. Lifestyle and morning shows carry them daily.
Affiliate station
A local station carrying a national network’s programming. NBC, CBS, Fox, ABC and The CW each have affiliates across the United States, and each serves its own city.
Media market
The geographic area a station broadcasts to, such as Tampa or Salt Lake City. Buying by market is how you control who actually sees you.
Lower third
The on-screen band showing your name and title during an interview. It is what viewers screenshot, and what makes a clip usable afterwards.
Satellite media tour
One guest doing many short back-to-back interviews from a single studio. High volume, low depth, and a very different thing from a booked local segment.
Earned interview
An appearance a newsroom invites you to because the story is newsworthy. It cannot be scheduled in advance, which is exactly why it is unpredictable.
Booked segment
An appearance arranged in advance within lifestyle or daytime programming, with the station, slot and airing window agreed before anything happens.
Questions
Broadcast PR and TV Segments: Your Questions Answered
Straight answers to what people actually ask before booking a television appearance.
What is broadcast PR?
Broadcast PR is public relations aimed at television and radio rather than print or online. In practice it covers three different things: earned news interviews a newsroom invites you to, segments booked in advance within lifestyle and daytime programming, and video content supplied to stations. United Press books the second kind, and names the station, the market and the airing window before anything is committed.
Can a UK business get on American television?
Yes, and it is one of the most common reasons UK companies come to us. Most segments are recorded by video link, so a founder in London or Manchester can appear on a station in Phoenix or Tampa without travelling. Because American buyers trust their own local media, a US segment usually does more for a UK company expanding there than any amount of British coverage.
Do you book BBC, ITV or Sky?
Our booked inventory is American network affiliates plus the national business networks, including Bloomberg UK TV. British national broadcasters run on earned editorial rather than pre-arranged segments, so nobody can sell you a guaranteed BBC or ITV slot. If someone offers you one, ask them exactly what they mean.
How do I get on TV as an expert?
Have one idea that takes about four minutes to explain, frame it around a problem the audience already has, and be able to show something on camera. Then choose the market where your customers actually live rather than chasing the biggest network. We do the station selection, the pitch, the talking points and the run-through.
What is the difference between broadcast PR and a booked TV segment?
Broadcast PR is the whole discipline. A booked segment is one specific product within it: a pre-arranged slot inside lifestyle or daytime programming where the station, timing and topic are agreed in advance. Earned news interviews are the other half of broadcast PR, and by their nature cannot be scheduled.
Are these guaranteed TV appearances?
We confirm the station, the market and the airing window in writing before you commit, which is why the booking is predictable. We do not use the word guaranteed about editorial outcomes, because live television can move for breaking news. If a slot moves, we tell you and reschedule.
Which television networks are on the list?
NBC, CBS, Fox, ABC and The CW affiliate stations across the United States, two major independents in Chicago and San Francisco, and interview slots on CNBC, Bloomberg, Fox Business, ESPN and Bloomberg UK TV.
Can I choose the city or media market?
Yes. Every booking is made by market, so if your customers are in Denver, Tampa and Phoenix, that is where the segments go. The full list of markets is published on this page.
Do I need to travel to a studio?
Usually not. Most segments are done remotely by video, which is why UK-based founders can appear on American stations. In-studio appearances are available where the station and the market justify the trip.
How long is a television segment?
Most run a few minutes. That is enough for one clear idea explained well, so we build the segment around a single point rather than trying to cover a whole company.
Do I get a recording of my TV appearance?
Yes. The recording is yours to use on your website, in sales and investor decks, in email and on social media. For most clients that reuse turns out to be worth more than the original broadcast.
What makes a good television topic?
Something you can show or explain that the audience already has an opinion about: a product to demonstrate, a method that saves people time or money, or a problem viewers recognise from their own lives. A funding announcement on its own is thin television and we will say so.
Will I know the questions before I go on air?
You get the topic, the framing and the run of questions in advance, plus a run-through. Preparation is the single biggest difference between a strong segment and an awkward one.
What is a satellite media tour, and do you do them?
A satellite media tour is one guest doing many short back-to-back interviews from a single studio, syndicated to lots of stations. It produces an impressive-looking report and very little audience effect. We book chosen segments in chosen markets instead.
Can you work alongside our existing UK PR agency?
Yes. Many UK agencies use us for broadcast inventory they cannot reach directly, particularly American local television. We are happy to work to your agency’s messaging and report into them.
Do you offer broadcast PR in Manchester, London or Birmingham?
We work with clients across the UK, including Manchester, London, Birmingham, Leeds, Bristol and Brighton. The work is done remotely, so your location in Britain does not limit which stations or markets you can be booked onto.
What is an affiliate station?
A local station that carries a national network’s programming. NBC, CBS, Fox, ABC and The CW each have affiliates across the United States. The affiliate serves its own city, which is why buying by market rather than by network is what controls who sees you.
Do television segments appear online as well as on air?
Many stations post segments to their own websites, which adds a searchable, linkable page to the value of the appearance. Where that applies to your specific booking, we tell you before you approve it.
Will being on TV help me appear in AI search results?
It can. Assistants such as ChatGPT, Claude, Gemini and Perplexity lean on established news domains, and a station’s own website page for your segment is exactly that kind of source. A television appearance that also produces an indexed page tends to be more useful for AI visibility than one that does not.
How far in advance do I need to book?
It depends on the station and the slot. Timing is confirmed for your specific booking before you approve it, so you are never working to an open-ended date.
Can we book segments in more than one city?
Yes, and it is usually the better approach. A cluster of segments across the metros you sell into gives you several local audiences and several recordings, rather than one appearance you hope travels.
What should I wear and how should I prepare?
Solid mid-tone colours, no fine stripes or busy patterns, and nothing that rustles near a microphone. Know your three sentences and say them out loud beforehand. We send guidance and run through it with you before the booking.
Is television better than print coverage?
They do different jobs. Print and online coverage builds a searchable record and gets cited; television puts a face and a voice in front of people and produces an asset you can reuse. Most clients who do both find each makes the other work harder.
Who is broadcast PR not right for?
Companies with nothing to show or explain, and anyone whose only story is that they exist or have raised money. If that is the position, print will serve you better and we would rather say so than sell you a segment that lands flat.
Keep going
Where to Go Next
US Newspapers & Regional Media
The print and online titles in the same US markets
International Media
Gulf, Canada, Australia, India, Europe and Africa
UK Media
National, regional and trade titles across Britain
The full Media List
Every category we place across, in one place
Let’s Talk
Get a Named List of Stations and Markets
Tell us which cities matter to you and what you can show or explain on camera. We will come back with specific stations, programmes and airing windows for you to approve before anything is booked. No obligation.