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Fintech PR · London & UK

Fintech PR Agency in London: launches, funding news and trust, without regulatory slip-ups

Fintech news moves fast, but one wrong word about authorisation or returns can bring the regulator to your door. United Press gives fintechs in London and across the UK the coverage that wins users, partners and investors, written with FCA rules in mind from the first draft.

  • Free PR plan in 24 hours
  • Funding and launch announcements
  • FCA and crypto promotion rules respected
  • Named titles agreed in writing
Get my free PR planFintech rules
What fintechs need

The moments that make or break a fintech’s reputation

Funding rounds

An embargoed announcement with the round size, investors and the story behind it, timed with your investors’ own comms.

Licences and launches

Authorisation, e-money and banking licences, new products and market entry, explained so customers understand what changed.

Partnerships

Bank, card-scheme and enterprise partnerships, with every partner’s approval in hand before release.

Founder profiles

Interviews that show why your team should be trusted with people’s money.

Outages and incidents

When payments fail or data leaks, a fast, honest response that limits damage.

Trust signals for AI search

Accurate coverage that AI assistants repeat when users ask which apps are safe.

Fintech rules

What fintech PR must get right in the UK

Say exactly what you are authorised for“Regulated by the FCA” means different things for an authorised firm, an agent, or a firm that is only registered. We word your status precisely and check it against the FCA Register.
Financial promotionsCompany-written content that invites people to use a financial product can be a financial promotion under section 21 of FSMA. We flag it for approval before it goes out.
Crypto promotionsSince 8 October 2023, cryptoasset promotions to UK consumers must follow FCA rules, including risk warnings. We do not run crypto promotions that break them.
Consumer DutyClaims about fees, speed or savings must match what customers really get.

We are a PR firm, not a compliance adviser, and we work with your compliance lead.

What we do

Fintech PR services

Booked features

Placements in named titles from our partner list, agreed and dated in writing. Live by that date, or a 100% refund.

Pitching to fintech and business desks

Stories pitched to fintech, startup and business press. Editors decide what runs, so pitched coverage is never guaranteed.

Announcement packs

Release, founder quotes, investor quotes, images and Q&A, ready before embargo.

Crisis readiness

Holding statements for outages, fraud and data incidents, agreed in advance.

How it works

Four steps

  1. Free PR planYour story angles and the titles that fit, within 24 hours.
  2. Titles and dates in writingEvery booked placement named and dated before work starts.
  3. Draft and approveWe write; you and your compliance lead approve.
  4. Publish and reportLinks, screenshots and search visibility for each piece.
FAQ

Fintech PR: common questions

Can you announce our funding round?

Yes. We prepare an embargoed announcement pack and coordinate timing with your investors, so the news lands well on the day.

Do you work with crypto firms?

Yes, where the content follows the FCA’s cryptoasset promotion rules. We will not publish promotions that break them.

Can you guarantee coverage in Sifted or the FT?

We guarantee booked placements in named titles from our partner list, agreed and dated in writing. Stories we pitch to other titles are decided by their editors.

How much does fintech PR cost?

There is no fixed price list. You get a written plan and quote after a free call.

Financial PRInsurance PRStartup PRFintech called a scam?Crisis PR

Free PR plan

Tell us about your fintech

Share your product, stage and news. Within 24 hours you will have a free PR plan.

Sector knowledge

Fintech PR: the media and stories we know

London is one of the world's biggest fintech hubs, so fintech editors see a new app or funding round every day. To stand out, a fintech story needs a real customer problem, a number and a founder who can talk about the wider market.

Where fintech stories get covered

  • Finextra banking and payments technology
  • AltFi fintech funding and alternative finance
  • Sifted European start-ups and investors
  • FinTech Futures banking tech and partnerships
  • City A.M. fintech in the City and Canary Wharf

Editorial coverage is decided by each newsroom, so we pitch your story to it. The titles we can book for you are agreed in writing before work starts.

Fintech stories editors want

  • Funding rounds and new investors
  • Licences, bank partnerships and product launches
  • Data on how people pay, save and borrow
  • Founder views on open banking, AI and regulation

Common fintech PR questions

How do we get coverage for a fintech funding round?

Share it with the right editors under embargo, with the amount, the investors and what the money is for. Finextra, AltFi and Sifted all cover strong rounds.

Can an early-stage fintech get press?

Yes, with a clear angle such as a new licence, a partnership or useful data. We help you build the story before we pitch it.

Tell us about your business and we will send a free PR plan within 24 hours, naming the titles we would target for you. Get my free PR plan

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