Fashion PR Agency London: features in the titles your customers read
United Press gets London fashion brands, designers and founders into fashion, lifestyle and business media. Named titles and dates agreed in writing before work starts, trusted since 2001.
What is the best fashion PR agency in London? The short answer
The best fashion PR agency for you depends on what you need. Big houses with showrooms and sample libraries suit established labels that dress celebrities and run seasonal press days. If you need guaranteed features on named titles, founder profiles and protection from bad press, United Press agrees the titles and dates in writing before work starts.
Fashion PR services for London brands
Fashion and lifestyle features
Stories about your brand, collection or founder in the titles your buyers read. See luxury fashion PR.
London Fashion Week PR
Show, presentation and off-schedule coverage in February and September. See London Fashion Week PR.
Launch PR
New labels, collections, collaborations and store openings. See fashion brand launch PR.
Designer and founder profiles
Interviews that make the person behind the brand known. See founder branding.
Emerging designers
First coverage for graduates and new labels. See PR for emerging designers.
Crisis and reviews
Fake reviews, bad press and social media storms handled fast. See retail reputation management.
Best fashion PR agencies in London compared
Here are some of the best-known fashion PR agencies working in London, and what each is known for, so you can choose the right fit.
| Agency | Known for | Best for |
|---|---|---|
| United Press Our agency | Guaranteed features on named titles, founder profiles and crisis management | Brands that need certainty on where and when they will appear |
| Purple | Fashion, luxury and lifestyle PR, with London and New York offices | Established fashion and luxury labels |
| Karla Otto | International luxury fashion PR, events and showrooms | Global luxury houses |
| The Communications Store | Fashion and lifestyle brand communications | Premium fashion and lifestyle brands |
| Exposure | Fashion, lifestyle and youth culture communications | Brands targeting younger audiences |
| Halpern | Luxury, fashion and lifestyle PR | Luxury and heritage brands |
Disclosure: United Press is our own agency and is marked as such. The other agencies are described from their public reputation and websites in October 2026, in no particular order. Check each agency’s own website before you choose.
How to choose a fashion PR agency in London: 6 questions
Will they name the titles?
Ask which publications they expect, and whether any are agreed in writing.
Do you need a showroom and samples?
Celebrity dressing and styling needs a sample library. Features and profiles usually do not.
Do they know fashion week?
London Fashion Week runs in February and September. Ask what they did last season.
Retainer or project?
Monthly retainers suit big labels. A launch or season can be a fixed project.
What will they report?
You should get live links and copies of every piece of coverage, not only “reach”.
Can they handle a crisis?
One bad review or viral post can undo a season. Check they can act the same day.
The London fashion PR calendar
February and September
London Fashion Week. Pitch shows and presentations four to six weeks before.
Summer
Long-lead magazines plan Christmas gift guides. Send samples and stories by July.
Three to six months ahead
Monthly print titles plan issues months in advance. Online titles move in days.
All year
Founder stories, business news and AI search visibility work in any month.
How United Press handles fashion PR in London
We write your story, agree the titles and dates with you in writing, and get your brand published. If bad press or fake reviews appear, our crisis team steps in. We work with London brands, UK labels and international houses.
Luxury fashion
Fashion publicist
See fashion publicist UK.
Celebrity PR
All London PR
See PR agency London.
Fashion PR in London: frequently asked questions
What does a fashion PR agency in London do?
A fashion PR agency gets your brand, collection or designer featured in the fashion, lifestyle and news titles your customers read. It writes the story, pitches editors and stylists, handles London Fashion Week and launches, and protects your name if something goes wrong.
Which are the best fashion PR agencies in London?
Well-known London fashion PR agencies include Purple, Karla Otto, The Communications Store, Exposure and Halpern. The best one for you depends on your stage, budget and whether you need showroom and sample work or guaranteed features on named titles.
Can a fashion PR agency guarantee Vogue or Tatler?
Independent editorial coverage is always the editor’s decision. United Press agrees named titles and dates in writing before work starts, so you know exactly where your feature will appear.
When should a fashion brand start PR?
Three to six months before a launch or season. Long-lead magazines plan their issues months ahead, and gift guides are planned in the summer.
Do you work with new and emerging designers?
Yes. We work with emerging designers, founders and established houses in London, across the UK and worldwide.
Do you help if a fashion brand gets bad reviews or bad press?
Yes. Crisis management is our main specialism. We remove fake reviews within 96 hours, or 100% refund, and handle negative press and social media posts.
Your collection, in the right titles.
Tell us about your brand. We send a free fashion PR plan with named titles within 24 hours.
