Fashion Brand PR that puts your label on the record — in the titles that decide who gets taken seriously
A fashion PR agency in London that names the publications before you commit and guarantees the coverage. Brand features, founder stories, product placements and press credits in Vogue, Grazia, Forbes, Evening Standard and the titles your buyers, stylists and customers actually read.
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Six signs a fashion brand has outgrown its own marketing
Most fashion brands come to us at the same point: the product is right, the imagery is right, the following is growing — and still the buyers, the press and the customers who matter most are not convinced. Fashion brand PR is how you fix that. If more than two of these apply, it is time.
Your name searches to your own channels
Instagram, your shop and a marketplace listing. Nothing written about you by anyone else.
Buyers reply slowly, or not at all
Wholesale and concession decisions are made after a search. A brand with no press record is a risk on paper.
Paid ads are the only growth lever
Every new customer costs the same as the last. Nothing compounds, and trust has to be bought again each month.
Stylists do not know you exist
Pulls, credits and celebrity dressing start with a stylist seeing you in a title they trust.
Your founder story lives only on the About page
The reason the brand exists is your strongest asset, and no journalist has told it yet.
AI search cannot describe you
Ask ChatGPT or Gemini about your category. If your brand is missing, it is because no recognised publication has written it down.
Four layers of coverage, built in the order a fashion brand needs them
Fashion brand PR is not a single press release. It is a stack of placements that reference each other, so that whoever looks — a buyer, a stylist, an investor, a customer or an AI assistant — finds a consistent, credible record. We build it from the foundation up.
The brand profile and founder story in a recognised fashion or business title. Who you are, why the label exists, what it stands for. Everything above refers back to this.
Vogue · Forbes · EntrepreneurCollection features, product stories and shopping-page inclusions timed to drops and seasons, with the brand credited and linked.
Grazia · Elle · Glamour · BustleNational and trade coverage that convinces buyers, retail partners and investors: growth, stockists, sustainability, production.
Evening Standard · The Times · WWDThe founder quoted as an industry voice between collections, so the brand stays in print when there is nothing new to launch.
Business Insider · Yahoo FinanceStart at Layer 1 with a single placement, or brief the whole stack for a season. Each layer is a real, permanent editorial page on the publication’s own domain.
What fashion brand PR changes, in plain terms
A fashion brand that has been written about by Vogue, Grazia or the Evening Standard is a different proposition from one that has not — to the buyer opening your line sheet, the stylist pulling for a shoot, the investor doing diligence and the customer deciding whether to trust a label they found on Instagram twenty minutes ago.
- Credibility you did not have to buy twice. Editorial coverage keeps working for years; an ad stops the moment you stop paying.
- Wholesale conversations that start warm. A press page attached to a line sheet changes the tone of the first reply.
- Stylist and celebrity dressing access. Coverage is how a brand enters the pull-and-credit cycle that leads to red-carpet placement.
- Search results you control. The first page on your brand name becomes features and interviews, not marketplace listings.
- AI answers that include you. ChatGPT, Gemini and Perplexity recommend the brands recognised publications have already described.
Your fashion brand is now being described by AI — or it is not
When a customer asks ChatGPT for “the best independent womenswear brands in London” or a buyer asks Perplexity to summarise a label before a meeting, the answer is assembled from what credible publications have published. Brands with a press record are named, described and recommended. Brands without one are invisible in the answer — however strong the product.
Every placement we secure is a live, indexed article on the publication’s own domain — exactly the kind of source Google’s AI Overviews and answer engines draw on.
Press
Guarantee
The fashion brand PR guarantee, in writing
A fashion brand PR programme, from brief to coverage
No discovery decks, no six-week onboarding. The sequence below is what actually happens.
You send the brand
Label, category, price point, where it sells, what is launching and when, and who you need to convince. Use the form at the end of this page — it takes five minutes.
We name the titles
You receive the publications by name, labelled editorial or sponsored, with the order the coverage should land in and what each piece will be used for. Nothing is committed yet.
The brand is confirmed and the story is built
We check your brand against each publication’s editorial policy, then develop the angles: the founder story, the collection, the business, the category point of view. Imagery is reviewed against what each title needs.
First feature goes live
A permanent article on the publication’s own domain, credited and linked. You get the URL the moment it publishes.
The stack fills in
Visibility and authority placements follow in sequence, timed to drops, seasons and buying appointments. Each piece references the ones before it.
Momentum
The founder as commentator, seasonal features, show coverage through our fashion show PR service, and category launches as the brand grows. Season by season, never on a retainer.
The right publications for the kind of fashion brand you are
A luxury house and a direct-to-consumer basics brand should not be pitched to the same titles. These are the publications we typically name for each type of brand; the final list for yours is confirmed in writing before you commit.
Luxury & designer brands
Positioning, craft and heritage for a high price point.
- Vogue Editorial
- Harper’s Bazaar Editorial
- The Times Sponsored
Contemporary & independent labels
Collection features and shopping edits that drive direct sales and stockists.
- Elle Editorial
- Grazia Editorial
- Evening Standard Sponsored
Streetwear & culture-led brands
Culture titles that give a drop context and credibility.
- Nylon Editorial
- Flaunt Editorial
- The Zoe Report Editorial
Sustainable & ethical brands
The production story told properly, in titles buyers and investors read.
- Sourcing Journal Sponsored
- The Independent Sponsored
- Business Insider Editorial
Founder-led & scaling brands
Growth, funding and the person behind the label.
- Forbes Editorial
- Entrepreneur UK Editorial
- Yahoo Finance Editorial
Accessories, jewellery & bridal
Gift guides, occasion edits and the pieces to know.
- Glamour Editorial
- Bustle Editorial
- Female First Editorial
Fashion brands at every stage, in London, across the UK and internationally
We work with founder-led labels preparing a first wholesale push, established brands entering a new category or market, and international brands that need a UK press footprint before a London launch. The brief is the same in each case: which publications, in what order, and what the coverage has to achieve.
Designers launching under their own name are usually better served by our dedicated PR for fashion designers service, and brands showing during the season by Paris Fashion Week PR. For a brand as a whole — its story, its products and its business — this is the page.
London-based, working with brands across the UK, Europe, the Middle East, the US and Asia. Coverage is placed in UK and international titles as the brand’s markets require.
What brands say after the coverage lands
“United Press built our brand from launch to nationwide recognition. Real media coverage gave new customers the trust they needed — our ROI has been over 100:1, which blows my mind.”
Annabelle SparksGlobal Head of Marketing · brand launch to nationwide recognition“United Press helped us turn our company story into something journalists could genuinely engage with. The coverage gave our brand a level of credibility that was difficult to achieve through our own marketing channels.”
James WhitmoreFounder & CEO“The team understood our industry and, more importantly, understood the story we needed to tell. Seeing our company featured across relevant publications gave us a much stronger presence when potential customers researched us.”
Olivia BennettMarketing Director“UnitedPress delivered three Forbes features in our first six weeks. We had been trying for a year with two other agencies.”
Series-B Fintech FounderFintech / Entrepreneurship“United Press got our book covered in the right places before launch week.”
UK Non-Fiction AuthorPublishing / MediaFashion brand PR, answered
What does a fashion brand PR agency actually do?
It secures editorial coverage for the brand — features, founder interviews, product placements and credits — in publications your buyers, stylists and customers trust. At United Press the publications are named before you commit and publication is guaranteed.
How much does fashion brand PR cost in the UK?
It depends on the titles, the timing and how ready the story and imagery are, so we price against the named publications rather than a package. Send the brief and you receive the titles and exactly what they take. There is no retainer.
Is this only for London fashion brands?
No. We are a London fashion PR agency and work with brands across the UK and internationally. London matters for stylist access and show logistics; coverage itself does not depend on where the brand is based.
Do you guarantee publication?
Yes. The publications are named before you commit and publication is guaranteed. Non-publication is not something that happens on our accounts; the replace-or-credit clause in the paperwork is a contractual formality.
How quickly will my brand be featured?
A first feature typically goes live within around 14 days of the titles being agreed and the brand confirmed. Long-lead print titles work to the fashion calendar and are planned pre-season.
Is the coverage editorial or sponsored?
Both are available and every title is labelled before you commit. Editorial placements are written by or with the publication’s team; sponsored placements carry a disclosure line. Both are real, permanent, indexed pages on the publication’s own domain.
Will PR help my brand get stockists and wholesale accounts?
It is the most common reason fashion brands come to us. Buyers search a label before replying; national and trade coverage attached to your line sheet as a press page changes what they find.
Can we use the coverage in our own marketing?
Yes. Quote it, link it, add “as featured in” to your site and packaging, include it in lookbooks, wholesale decks and investor materials. It is yours for as long as the article is live — which is permanently.
Tell us about the brand. We come back with the titles.
Use the form below. Within a couple of days you have the publications by name, the order the coverage should land, and a guarantee in writing.