Will a press release get me coverage in The Times, FT or Guardian?

Rarely on its own. National newspaper news desks receive hundreds of releases per day and cover a tiny fraction. Coverage at that level comes from direct relationships with named journalists, a genuinely newsworthy story (real numbers, exclusive data, significant people), and sometimes a pre-briefing under embargo. The wire is a support tool for that, not the primary mechanism.

How long after distribution will coverage appear?

Automated syndication to partner sites happens within hours. Real editorial pickup (a journalist reading the release and writing a piece) happens over 1 to 7 days, peaking in the first 48 hours. If no pickup after a week, move on — a stale release does not revive.

Does press release distribution help SEO?

Marginally, and less than agencies claim. Google explicitly devalues press-release-style links in most cases. Wires that automatically nofollow their links (most major ones now do) pass minimal SEO value. The SEO benefit is mainly indirect: if editorial coverage picks up the story, those links do pass authority.

Do I need to be in the UK to use a UK press release service?

No. We distribute UK-targeted releases for international clients wanting UK media reach. What matters is that the release is relevant to UK readers, uses UK spelling and references, and includes a UK spokesperson or angle where possible.

What industries do you cover for UK press release distribution?

We distribute releases across all sectors — from fintech and financial services to luxury fashion, consumer tech, healthcare, and startups. Sector knowledge matters: we know which desks at which publications cover your industry and how to angle the release for them.

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About Ars Technica

About Ars Technica & Why a DA 90 Feature Matters

Ars Technica is a highly respected technology publication known for its in-depth, technically rigorous coverage of computing, science, security, policy and gadgets. Its discerning, expert readership makes a feature here a strong signal of genuine technical credibility.

At Domain Authority 90, Ars Technica pairs a deeply knowledgeable audience with strong domain authority. Its editors expect substance and accuracy, not marketing. United Press helps shape real technical expertise into a credible angle, writes the feature and pitches the right editors, securing authentic coverage and a high-authority backlink, with payment due only on publication.

FAQ

Get Featured in Ars Technica — FAQ

How can I improve my startup’s chances of getting in Ars Technica?

Lead with a genuinely innovative, newsworthy story and pitch the right editors — or partner with United Press, who handle the angle, pitch and outreach for you.

What does Ars Technica look for, and how should I tailor my pitch?

Innovation, impact, bold ideas and design-forward stories. We tailor each pitch to Ars Technica’s themes and audience.

What are the steps to get in Ars Technica as a featured entrepreneur?

Consultation, story development, a tailored pitch, and editor outreach — all managed end to end by our team.

Are there specific requirements or criteria?

Newsworthiness, originality and editorial fit matter most. We make sure your story meets Ars Technica’s standards.

Can hiring a PR firm help me get in Ars Technica?

Yes — it dramatically improves your odds and saves time, and United Press backs placements with a money-back guarantee.

How long does it take after submitting a pitch?

Timelines vary, but our placements are typically delivered within a few weeks, with live URLs reported as they publish.

What is Ars Technica’s Domain Authority (DA)?

Ars Technica has a Domain Authority of around 90 out of 100, ranking it among the most authoritative technology domains online. Its backlinks carry strong SEO weight.

How do I get featured on Ars Technica?

Ars Technica favours substantive, technically credible stories with real depth. United Press shapes that angle, writes the piece and pitches the right editors for you.

What topics does Ars Technica cover?

Ars Technica covers computing, science, security, tech policy and gadgets, with a technically rigorous lens. We match your story to the right beat and editor.

Is an Ars Technica backlink dofollow and permanent?

Where editorial policy allows, your feature carries a contextual link within a permanently published article, so the backlink keeps supporting your authority.

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