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Ars Technica has covered technology, science and policy since 1998. Here is how coverage really works, what is available through our network today, and the guaranteed tech titles you can book now.
Most Ars Technica coverage is earned. Its reporters pick stories on merit, and readers expect technical depth. A strong pitch needs real data, an expert to talk to and a reason it matters now.
Our network also lists sponsored placements on arstechnica.com, with a sponsored label and a no-follow link. We take bookings only when the title is accepting them.
Availability, October 2026: sponsored placements on Ars Technica are listed as on hold in our network. We will not take payment for an Ars placement until it is confirmed open, and our 14-day guarantee applies only once it is. Ask us to check the current status.
The Latin name sums up the site’s approach: technology explained in depth, for readers who know the subject.
Source: Ars Technica history.
Pitch the section, not the whole publication. Each area has its own writers.
| Story type | Fit | Why |
|---|---|---|
| New research with data | Strong | Ars covers science and evidence in depth. |
| Security finding | Strong | Clear impact, with technical detail to check. |
| Expert comment on news | Good | Useful when the expert has real specialist knowledge. |
| Product launch | Weak | Only works if the product is new in a technical sense. |
| Funding round | Weak | Better suited to start-up and business titles. |
Tip for UK companies. Ars covers UK and EU tech policy too. A UK angle on regulation, security or research can work well.
Terms as listed in our network, confirmed in writing before you book. Each one is live within 14 days of your approval or a 100% refund.
Titles available through our network, not a list of past clients. Selling software? See SaaS PR.
“Researchers find a new flaw in popular smart home devices”
“UK start-up releases an open model for medical imaging”
“What new UK data rules mean for everyday apps”
Illustrative plans with example headlines. They are not client results.
United Press is a London PR agency at Brook’s Mews, working since 2001 with clients worldwide, and a winner or shortlisted at PRWeek, CIPR Excellence, UK Agency, PRCA DARE, The Drum and UK Social Media Communications Awards.
Pitch a reporter on the right beat with real data, expert access and a timely reason. Sponsored placements are listed in our network but are on hold as of October 2026, so ask us to check before planning around one.
Only when the title is open for bookings in our network. Right now it is on hold, so we do not take payment for it. We can guarantee other tech titles instead.
Condé Nast, which bought it in 2008. It was founded in 1998 by Ken Fisher and Jon Stokes.
It is Latin, which the site translates as the art of technology.
No. Our network lists Ars placements with a sponsored label and a no-follow link.
There is no fixed price. Every campaign is planned around your goal and the titles you need. Share your goal and budget in the form below for a personalised plan.
Tell us about your technology and your news. We will send a free plan with the angle, the titles that fit and the current status of Ars Technica.
Ars Technica is in our partner inventory. These are the facts we check before we quote, taken from the publisher’s current listing.
Companies that sell, hire or raise investment in the United States, and founders who want a recognisable lifestyle, news and real estate title on their “as seen in” list. With a Domain Authority of 92, it also carries real weight for search engines and AI answers.
Figures from the publisher’s listing in our partner inventory, checked 29 September 2026.
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