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Award-Winning PR Agency·Best PR Agency UK 2026·Est. 2001
Best PR Agency UK 2026
Looking for the best AI Startup PR Agency in the UK for 2026? You have spent months, maybe years, building something genuinely intelligent. Yet the investors, customers and engineers you need have never heard of you, while louder startups with thinner products fill the headlines. United Press helps AI and tech startups in the UK and every other country earn credible coverage in TechCrunch, VentureBeat, Business Insider, Entrepreneur and more than 30 technology and business titles, timed to your launch, your round and your next big milestone.
In AI, the best product does not always win. The most trusted one does.
Every founder in AI knows the feeling. You demo the product and people lean forward. You explain the architecture and engineers nod. Then you look at the news and see another startup, with a thinner product and a louder story, announced everywhere at once.
It is not that your work is not good enough. It is that nobody outside your pitch meetings has had the chance to see it. Investors want proof that the market is noticing. Enterprise buyers want reassurance before they trust you with their data. Senior engineers want to join a company people talk about. And increasingly, all of them ask an AI assistant who the credible players are before they ever reply to your email.
United Press has helped companies earn trust through the media since 2001, from our office at Brook’s Mews, off Bond Street in London. Today we work with AI and technology founders in every country: London, Cambridge and Manchester, but also Berlin, Dubai, Bangalore, Singapore, Toronto, Lagos and São Paulo. This page explains exactly how we help, what it includes and how to decide whether now is the right moment for your startup.
We also know what founders are really buying when they hire a PR agency: time and certainty. You do not have weeks to lose writing articles, chasing editors and wondering whether anything will appear. You need a partner who can tell you on day one which titles are realistic, what they will say, when they will go live and what it will do for your next conversation with an investor or customer. That is how we work.
The market will not wait for you to be discovered. Let us make sure it finds you.
Your round closes and the only announcement is a LinkedIn post your investors like.
An enterprise buyer searches your name and finds nothing but your own website.
An AI assistant is asked about your category and names three competitors, not you.
Your funding story appears in respected tech and business titles on the day you announce.
Buyers find independent-looking, credible coverage that answers their first questions.
Consistent, authoritative sources give AI assistants reliable material about you.
An AI startup PR agency helps artificial intelligence and technology startups earn media coverage that builds trust with investors, customers, partners and future employees. It turns complex technology into clear stories, times announcements around funding rounds and launches, secures placements in respected technology and business publications, and increasingly helps startups appear in AI search tools such as ChatGPT, Gemini and Perplexity.
United Press is a UK PR agency, working since 2001, that does this for AI and tech startups from pre-seed to Series B and beyond, in the UK and every other country. We combine guaranteed placements through our publishing partners in titles such as TechCrunch, VentureBeat, Business Insider and Entrepreneur with earned outreach to journalists when your news is strong enough. Every placement is confirmed in writing before you commit, and you approve every word.
Unlike retainer-heavy agencies, we plan campaigns around your real milestones, and every plan starts free.
Artificial intelligence is the most covered subject in technology, and that creates a paradox: more coverage overall, but harder to stand out. These are the six forces every AI founder is up against.
“AI-powered” no longer means anything to a reporter. Stories now need evidence, customers and a clear reason why this matters today.
Enterprise customers ask about data, security, accuracy and bias before they sign. Coverage that addresses those questions shortens the sales cycle.
The EU AI Act entered into force in August 2024 and phases in obligations over the following years, while the UK and other countries set their own approaches. Responsible AI is now part of the story.
From AI agents to AI for legal, health or finance, there are dozens of startups in every niche. A clear point of view is what makes you memorable.
Before and after a term sheet, investors and their analysts look for third-party signals. A thin media footprint raises questions.
Buyers and investors increasingly ask AI assistants for recommendations. Those tools lean on authoritative sources, and startups without coverage are often invisible.
Startup PR is not about fame. It is about moving three groups of people who decide your company’s future, each with different questions.
Angels, VCs and their analysts look for momentum: named customers, credible investors, a founder with a point of view and signs that the market is taking notice. Coverage in titles such as TechCrunch, Business Insider and Entrepreneur supports every pitch and every piece of diligence.
Enterprise buyers worry about security, accuracy, compliance and whether you will still exist in two years. Coverage that explains your results and your approach to risk, in the business and industry titles they read, answers those questions before the first call.
The best engineers and researchers have options. They search your name before they reply to a recruiter. A founder profile, a funding story and a clear mission in respected titles make your offer feel real.
Every campaign we plan starts with one question: which of these three audiences matters most right now? The answer decides the titles, the angle and the timing.
A pre-seed founder and a Series B scale-up need very different things from PR. Choose your stage to see the goals, stories and titles we would focus on.
Credibility for your first investors, design partners and early hires, without over-promising a product that is still evolving.
Announce your seed round loudly enough that customers, talent and the next investors notice.
Prove traction to enterprise buyers and position the company as a category leader, not just a promising startup.
Build a brand that recruits senior talent, reassures large customers and prepares the ground for later rounds or exit conversations.
Win customers and partners with credibility that usually comes from a funding announcement, without one.
“We use AI” is not a story. These are. Most startups have at least three of them sitting unused.
Named investors, the size of the round, what it will fund and why the market needs you now.
A new product, model or platform, with a clear before-and-after for the people who use it.
Measured performance against a known baseline, with the method explained honestly.
A named customer and a specific result: hours saved, errors reduced, revenue gained.
Why you left a safe job, what you saw that others missed, and the moment you knew.
How you handle bias, privacy, safety and regulation. Increasingly a reason buyers choose you.
A survey, dataset or report that reveals something new about your industry.
New markets, new offices, senior hires from well-known companies.
Many agencies treat an AI startup like any other launch. That misses what makes AI stories succeed or fail.
Your coverage must satisfy a technical reader who checks the method and a business reader who wants the outcome. We write for both at once, so neither group feels lost or patronised.
With AI, how you handle data, accuracy and safety is not a footnote. It is often the reason a buyer chooses you. We make that part of your story rather than a defensive afterthought.
A new model release or regulatory update can change the conversation overnight. We watch the news around your category and time your announcements to ride the wave, not be drowned by it.
Your future customers are already asking AI assistants about your category. Coverage written with generative engine optimisation in mind helps those assistants describe you accurately.
A benchmark that is impressive today may be ordinary in six months. We focus on claims that stay true: customer outcomes, approach and team, not just leaderboard positions.
AI startups often sell internationally from their first customer. We plan coverage across the markets you sell into, not just the city where you are registered.
Journalists, investors and AI assistants all reward the same thing: specific, verifiable facts. Before we write a word, we work with you to replace hype with proof.
| What startups say | What earns coverage | What we need from you |
|---|---|---|
| “Revolutionary AI platform” | “Cuts contract review time from four hours to 25 minutes for mid-size law firms” | A measured before-and-after from real use |
| “Industry-leading accuracy” | “92% accuracy on a public benchmark, compared with 85% for the best open model we tested” | The benchmark, the method and the comparison |
| “Trusted by enterprises” | “In production at three named insurers, one of whom is quoted” | Customer permission and a quote |
| “Secure and compliant” | “Data stays in the customer’s own cloud; independently audited this year” | Your security model and any certification |
| “Ethical AI” | “Every output is traceable to a source document, and humans approve final decisions” | How your product handles risk in practice |
| “Rapid growth” | “Customer numbers tripled in six months after launch” | Figures you are comfortable publishing |
Examples are illustrative. Every figure in your coverage must be accurate and verifiable. We never invent customers, results or quotes.
Every title below is available through our publishing partners, with Domain Authority (DA), Domain Rating (DR), label and link type. We choose a mix for each campaign based on your audience, market and goals.
dofollow passes search authority labelled carries a disclosure nofollow no search authority
Scores, labels, link types and timings come from our publishing partners’ current listings and can change; we reconfirm everything in your plan. See every title on our publications page.
A funding announcement is the single biggest PR moment most startups get. This is the timeline we follow so that it lands everywhere that matters, on the same day.
Agree the narrative, the headline figures, the titles and whether to offer an exclusive to a journalist.
Founder photos, product images, investor quotes, customer quotes and a clear fact sheet.
Guaranteed articles written, reviewed and approved by you. Earned pitches go out under embargo.
Coverage goes live together. Your team, investors and customers share it in the same hour.
Follow-up stories, founder profiles, hiring announcements and every link reused in sales and recruitment.
One detail makes a huge difference: decide the announcement date before the round closes. Founders who wait until every document is signed often lose weeks, and the news feels stale by the time it appears. We work with your investors’ communications teams too, so their quotes and their own channels amplify the story on the same day.
Not raising right now? The same playbook works for a launch, a major customer or an expansion into a new country.
Founders do not have time to manage five suppliers. Every United Press campaign brings the essentials together, scaled to your stage.
There is an irony every AI founder understands: the tools you build are now how people discover companies like yours. Investors ask ChatGPT for the leading startups in a category. Buyers ask Perplexity which vendors to shortlist. Journalists use AI tools to research background.
Those assistants rely heavily on authoritative, consistent sources. A startup mentioned clearly in several respected publications is far easier for them to describe accurately than one that only exists on its own website. No one can guarantee what an AI system will say, but credible coverage gives it the right material.
Every article we write follows generative engine optimisation (GEO) and answer engine optimisation (AEO) principles:
Five steps from your first message to live coverage. You approve every one of them.
Fill in the short form at the end of this page with your product, stage, markets and the milestone you want to announce.
We send the right titles for your goals, with DA, DR, labels, link types and timings, plus our honest view on earned pitching.
We interview founders and engineers, gather proof points and write articles that make sense to both technical and business readers. You approve every word.
Guaranteed articles publish on the agreed titles, timed to your launch or announcement wherever possible, alongside any earned coverage.
You receive every live link, screenshots and a plan for using the coverage with investors, customers and candidates, plus ideas for your next story.
We do not promise vanity numbers. We report on what you can verify and use.
METRIC 01Every published URL, with the title, DA and DR, label and link type, exactly as agreed in your plan.
METRIC 02What appears when investors and buyers search your company and founder names before and after the campaign.
METRIC 03How leading AI assistants describe your company when asked, checked before and after coverage.
METRIC 04Visits to your site from coverage, using your own analytics.
METRIC 05Investor replies, inbound demos, candidate applications and partner conversations that mention your coverage.
METRIC 06Journalists, podcasts and events that responded, and the stories worth pursuing next.
Journalists and editors move quickly. Startups that have these ready get better coverage, faster, and look more established than their size.
What you do, for whom, and why it matters, in under 25 words. The same line everywhere.
Founded, founders, headquarters, team size, investors, customers and key figures on one page.
Professional, high-resolution portraits in landscape and portrait formats.
Clean screenshots, a short demo video and a diagram of how the product works.
Approved quotes from the founder, an investor and, ideally, a customer.
Benchmarks, results and case studies you are ready to publish.
A short, clear explanation of how you handle data, safety and bias.
A simple press page on your website with all of the above, so journalists can help themselves.
Missing some of these? That is normal, especially for first-time founders. We help you prepare every item as part of your campaign, so you look as established as your ambition.
Each of these holds founders back, losing coverage, credibility or both. Each one is easy to fix with a little planning.
Explaining the model before the problem it solves.
Start with the customer’s pain, then show how you fix it.Launching to silence because nobody knew you existed.
Build founder visibility months before launch.“AGI”, “revolutionary”, “100% accurate”.
Use measured, verifiable claims. They age well.Waiting months after closing until the news feels stale.
Plan the announcement before the round closes.No answer when buyers or journalists ask about data and bias.
Make your approach to risk part of the story.Nothing a journalist can see, try or show readers.
Prepare screenshots, a short video and a live demo.Missing the business and industry titles your buyers read.
Mix tech, business and sector titles in one campaign.A burst of coverage followed by nothing for a year.
Plan a story for every milestone, every quarter.Whether you choose United Press or another agency, these questions will show you quickly whether a partner understands AI startups and will be honest with you.
Q01Ask for named publications, not vague promises of “tier one coverage”.
Q02Ask which placements are guaranteed and which depend on a journalist saying yes.
Q03Ask whether each article is labelled and whether its links are dofollow or nofollow.
Q04Ask who will write your articles and whether they understand technical products.
Q05You should approve every word before anything is submitted.
Q06Ask how they protect confidential funding and launch news.
Q07If you sell in the Gulf, India or the US, ask which regional titles they can reach.
Q08Ask how their writing helps AI assistants describe you accurately.
Q09Ask whether you can work milestone by milestone rather than on a long retainer.
Q10Ask for every live link and a clear view of what the campaign achieved.
OUR ANSWERYour free United Press plan answers every one of these questions for your startup.
NEXT STEPSend your questions with your brief using the form below. A member of our London team replies personally.
From London to Lagos, Bangalore to Berlin, these are the founders who come to us most often, and the specialist services we connect them to.
Copilots, AI agents and workflow automation for businesses of every size.
Infrastructure, MLOps, data platforms and APIs that engineers choose.
Fraud, compliance, lending and wealth tools. See fintech PR.
Threat detection, identity and AI security. See cybersecurity PR.
Diagnostics, drug discovery and health platforms. See biotech PR.
Vertical software with AI inside. See our SaaS PR agency.
AI for grids, buildings, logistics and carbon measurement.
Creator tools, education, productivity and wellbeing apps.
The UK is one of the world’s leading AI ecosystems, with deep research strength around London, Cambridge, Oxford and Edinburgh, and it remains our home market. But AI is global by nature. Many of our founders build in one country, sell in another and raise from investors in a third, so we plan coverage across every market that matters to you, in the titles those audiences actually read.
Founders are rightly wary of agencies that promise the world. Here is exactly where we stand.
Straight answers to what founders ask us, and ask AI assistants, before starting a campaign.
An agency that helps AI and technology startups earn media coverage and credibility with investors, customers and talent, by shaping clear stories and placing them in respected technology and business publications.
Because AI is crowded and trust is scarce. Coverage in respected titles helps investors, buyers and candidates believe your claims, and gives AI assistants reliable sources about you. Without it, even an excellent product can look like one more unknown name in a long list of competitors.
Ideally three to six months before a launch or funding announcement, so founder visibility and assets are ready. Pre-seed founders can start with founder profiles and specialist titles, building a record of credible mentions that makes the bigger announcement land harder when it comes.
Yes, through a guaranteed article with our publishing partner (DA 93, DR 92, typically 1–2 weeks), and we can also pitch TechCrunch reporters for earned coverage when your news is strong.
Placements in your approved plan are guaranteed and confirmed in writing. Earned stories written independently by journalists can never be guaranteed by anyone.
Commonly TechCrunch, VentureBeat, Business Insider, Entrepreneur, Fortune, Tech Times, Digital Journal, Dataconomy and AI Journal, plus UK and regional titles depending on your market.
Plan about 30 days ahead: agree the story, prepare assets and quotes, approve articles, then publish everything on announcement day and reuse the coverage for weeks afterwards.
If your news is significant, often yes. An exclusive can win an earned story. We pair it with guaranteed placements so your announcement is covered either way.
We start with the problem and the customer, use plain language and concrete numbers, and keep the technical depth for titles whose readers want it.
Yes. The UK is our home market, but we work with AI and tech founders in every country, across Europe, North America, the Middle East, India, Asia-Pacific, Africa and Latin America.
No. We work with bootstrapped and profitable startups too, using launches, customers and founder expertise as the story. Profitable, self-funded AI companies often have the most convincing stories of all, because their growth comes from customers rather than investors.
No. We plan campaigns around your real milestones, such as a launch or a round, rather than locking you into a long contract.
Your pitch deck or company overview, the milestone you want to announce, founder photos, product images and any figures you are comfortable publishing. If you do not have everything yet, we help you prepare it.
Yes. We help you explain how your product handles data, bias, safety and regulation in plain language that builds trust with buyers. That is increasingly important as rules such as the EU AI Act come into effect and enterprise procurement teams ask tougher questions.
This page is for startups, from pre-seed to Series B. Established AI companies usually suit our enterprise AI PR agency service.
PR does not close a round on its own, but credible coverage helps investors find you, supports diligence and makes your story easier to believe.
It helps buyers trust you. Coverage in titles they read, answering questions about security and results, shortens the path from first call to signed contract. Sales teams also use the links in proposals, follow-up emails and procurement questionnaires.
Yes. Dofollow, indexed placements on high-authority titles strengthen your search presence, while nofollow titles build brand searches and credibility. We balance both.
AI assistants lean on authoritative sources. Consistent, factual coverage in respected titles gives them reliable information about your startup, though no one can control their answers.
Some are, and we tell you which before you approve anything. Our plans show the label and link type for every title.
Some titles publish within one to three days; others take one to two weeks. We plan backwards from your announcement date, and for urgent news we prioritise the fastest titles so something credible is live within days.
Yes. We keep embargoed news strictly private and time every placement for your announcement date wherever the titles allow.
Yes. We build founder profiles and commentary through our personal branding coverage service, so your founder is quoted and recognised.
Our crisis PR team can help you respond quickly and calmly if a product issue, data concern or negative story appears.
AI SaaS and agents, developer tools, fintech, cybersecurity, health and biotech, B2B SaaS, climate tech and consumer AI apps. If your sector is not listed, tell us about it; the principles of credible, evidence-led coverage apply everywhere.
Yes. Our press release writing service creates a release for your newsroom, investors and partners alongside the articles.
Yes. We never name you as a client without permission, and we protect unreleased news and figures.
Live placements, search presence, AI answers, referral traffic and business signals such as investor replies and inbound demos. We agree what success looks like with you at the start, so the report answers the questions your board and investors will actually ask.
At Brook’s Mews, Bond Street, London W1K 4HA. We have worked in PR since 2001, with clients in every country.
Fill in the short form below. Within 24 hours you receive a free startup PR plan with the right titles, DA and DR, labels and timings. Nothing is booked until you approve it.
Think back to the first line of code, the first model that actually worked, the first customer who took a chance on a company with no track record. The nights you nearly gave up, and the morning you decided not to.
That story deserves more than a LinkedIn post and a quiet launch. It deserves to be read by the investors, customers and engineers who will decide what your company becomes next, wherever in the world they happen to be, and whichever AI assistant they ask first.
Imagine your next investor call starting with: “I read about you in TechCrunch. Tell me more.”
It starts with one short form. Tell us about your startup and your next milestone. Within 24 hours you will have a free PR plan with the right titles, their DA and DR, labels, timings and our honest advice. Nothing is booked until you say yes.
From Bond Street to every startup hub in the world.
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