Will a press release get me coverage in The Times, FT or Guardian?

Rarely on its own. National newspaper news desks receive hundreds of releases per day and cover a tiny fraction. Coverage at that level comes from direct relationships with named journalists, a genuinely newsworthy story (real numbers, exclusive data, significant people), and sometimes a pre-briefing under embargo. The wire is a support tool for that, not the primary mechanism.

How long after distribution will coverage appear?

Automated syndication to partner sites happens within hours. Real editorial pickup (a journalist reading the release and writing a piece) happens over 1 to 7 days, peaking in the first 48 hours. If no pickup after a week, move on — a stale release does not revive.

Does press release distribution help SEO?

Marginally, and less than agencies claim. Google explicitly devalues press-release-style links in most cases. Wires that automatically nofollow their links (most major ones now do) pass minimal SEO value. The SEO benefit is mainly indirect: if editorial coverage picks up the story, those links do pass authority.

Do I need to be in the UK to use a UK press release service?

No. We distribute UK-targeted releases for international clients wanting UK media reach. What matters is that the release is relevant to UK readers, uses UK spelling and references, and includes a UK spokesperson or angle where possible.

What industries do you cover for UK press release distribution?

We distribute releases across all sectors — from fintech and financial services to luxury fashion, consumer tech, healthcare, and startups. Sector knowledge matters: we know which desks at which publications cover your industry and how to angle the release for them.

Get Featured in Evening Standard & Be Seen by Millions

United Press helps your business get featured in Evening Standard — building your brand’s visibility, credibility and authority through real editorial coverage.

Trusted by 14,000+ founders, executives and growth-stage businesses.

Get Featured Now

Guaranteed

Or money back

First Byline

Within 14 days

Live URL

A real published link

100:1

Client ROI

As Featured On Evening StandardForbesEntrepreneurInc.Business InsiderBloomberg

Why It Matters

Getting Featured in Evening Standard Transforms Your Business

High-impact Evening Standard coverage builds credibility, improves SEO, and proves your prominence to prospects and investors.

🛡

Establish Trust & Authority

“As Featured in Evening Standard” is a powerful endorsement that signals your brand is noteworthy and credible.

📈

Rank on Google’s First Page

High-domain-authority backlinks from Evening Standard get indexed by Google, boosting your SEO and visibility.

🌐

Enhance Your Digital Footprint

Recognition by a leading business publication reassures clients and helps you close deals.

🚀

Expand Your Reach

Expose your brand to a wider, influential audience of founders, executives and investors.

⭐

Boost Brand Authority

An Evening Standard placement showcases your expertise and positions you as a thought leader.

💬

Convert 20–50% More

The trust of an Evening Standard feature lifts website conversion rates measurably.

Trust & Visibility

Credibility That Opens Doors

When prospects see your brand recognised by Evening Standard, they instantly associate you with authority, reliability and professionalism.

High-authority backlinks that lift your SEO
The trusted “As Seen in Evening Standard” badge for your site
Stronger engagement, loyalty and conversions

Get Featured

The United Press Advantage

Results That Speak for Themselves

14,000+

Confirmed media placements

14 Days

To your first byline

100:1

Client ROI achieved

100%

Money-back guarantee

Our Service

We Handle Everything, End to End

From strategy to writing to placement, our team and editorial network do the heavy lifting so your story lands in Evening Standard

Tailored pitching built around Evening Standard’s editorial standards
Direct access to our extensive contributor & editor network
Compelling, newsworthy founder storytelling
Comprehensive monthly reporting with live URLs

Talk to Our Team

The Process

How Getting Featured in Evening Standard Works

A clear, guided path from first call to live link.

Consultation

We discuss your business and objectives to craft a tailored strategy aligned with your goals.

Article Creation

Our writers follow Evening Standard’s submission guidelines to draft an article tailored to your brand.

Publication

We pitch and place your story in Evening Standard and other top-tier outlets.

Review & Confirmation

You receive a list of live URLs showcasing your published article.

Trust Badge

Highlight your achievement with the “As Seen in Evening Standard” badge.

Conversion Boost

Watch credibility translate into a 20–50% lift in conversions.

Why United Press

Why Choose Us to Get Featured in Evening Standard

✓

Guaranteed or Money-Back

If we don’t deliver your agreed placement, you get your money back.

🤝

Exclusive Network

Direct relationships with editors and contributors who make publishing decisions.

✍

Customized Strategy

Publishing plans and copy tailored to your brand voice and goals.

🏆

Proven Track Record

A history of landing clients in the world’s leading publications.

🔎

Authority & SEO

High-authority coverage that lifts both reputation and rankings.

📊

Transparent Reporting

Live URLs and monthly reports so you can prove every result.

What Success Looks Like

“United Press built our business from launch to $30m in revenue in 2 years. Being featured in Evening Standard, Forbes, Entrepreneur and Bloomberg gave new customers the trust they needed. Our ROI has been over 100:1 — that blows my mind.”

Annabelle SparksGlobal Head of Marketing

About the Evening Standard

About the Evening Standard & Why a DA 91 Feature Matters

The Evening Standard is London’s leading newspaper, covering news, business, culture and city life for a large metropolitan and online audience. It is a strong platform for brands wanting visibility in London and across the UK.

At Domain Authority 91, the Evening Standard pairs a major-city readership with strong domain authority. A genuine feature builds credibility and earns a backlink from a highly trusted news domain. United Press secures real editorial coverage, never adverts, with payment due only on publication.

FAQ

Get Featured in Evening Standard — FAQ

How can I improve my startup’s chances of getting in Evening Standard?

Lead with a genuinely innovative, newsworthy story and pitch the right editors — or partner with United Press, who handle the angle, pitch and outreach for you.

What does Evening Standard look for, and how should I tailor my pitch?

Innovation, impact, bold ideas and design-forward stories. We tailor each pitch to Evening Standard’s themes and audience.

What are the steps to get in Evening Standard as a featured entrepreneur?

Consultation, story development, a tailored pitch, and editor outreach — all managed end to end by our team.

Are there specific requirements or criteria?

Newsworthiness, originality and editorial fit matter most. We make sure your story meets Evening Standard’s standards.

Can hiring a PR firm help me get in Evening Standard?

Yes — it dramatically improves your odds and saves time, and United Press backs placements with a money-back guarantee.

How long does it take after submitting a pitch?

Timelines vary, but our placements are typically delivered within a few weeks, with live URLs reported as they publish.

What is the Evening Standard’s Domain Authority (DA)?

The Evening Standard has a Domain Authority of around 91 out of 100, ranking it among the most authoritative UK news domains. Its backlinks carry strong SEO weight.

How much does it cost to get featured in the Evening Standard?

A genuine placement is priced to reflect its DA 91 authority and editorial standards. We confirm pricing once we know your story, and you pay only on publication.

Is an Evening Standard backlink dofollow and permanent?

Where editorial policy allows, your feature carries a contextual link within a permanently published article, so the backlink keeps supporting your authority.

Is the Evening Standard good for reaching a London audience?

Yes. As London’s leading paper, it builds strong credibility with a metropolitan readership. We tailor your angle to its audience and manage the outreach.

Evening Standard Features, United Press Delivers

We turn your story into Evening Standard-worthy headlines — amplifying your reach, authority and impact.

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Book Your Evening Standard Feature