Event Announcement Press Releases
Conferences, webinars, award wins and other events generate genuine news value when they’re framed the right way for press — not just listed as a calendar entry, but positioned around why the event matters to an outlet’s readers. United Press writes and places event announcements with media, trade and industry outlets to build awareness ahead of the event and a lasting public record afterward.
How Do I Promote an Event?
Event promotion through press works best when the release explains why the event matters beyond the attendees in the room — a notable speaker, an industry-first format, or content relevant to a wider audience. United Press pitches this angle to trade and industry press ahead of the event, and can also secure post-event coverage summarising outcomes or announcements made.
Where Can I Publish an Event Announcement?
Event announcements are best placed with trade press and outlets covering your industry, plus local or regional press if the event is location-specific. We match each announcement to outlets whose audience would realistically want to attend or care about the outcome.
How Do I Announce a Conference?
Conference announcements typically perform best when they lead with the specific value to attendees — notable speakers, exclusive content, or industry-first data being presented — rather than logistical details alone. We place these with trade and industry press ahead of the event, and can arrange press access or interview opportunities with speakers to extend coverage.
How Do I Promote a Webinar?
Webinars are usually a harder press sell than in-person events, since they lack a physical news hook, so promotion tends to work best framed around the specific expertise or data being shared rather than the format itself. United Press can place webinar announcements with relevant trade press, and separately pitch the underlying expert commentary as standalone content.
How Do I Announce an Award?
Award wins are one of the easiest event-related announcements to place, since they carry inherent third-party validation. A short release naming the award, the awarding body and why it was given is typically enough to secure trade press coverage, and can be paired with a broader profile piece if the achievement is significant.
Outlets We Place Event Coverage With
A sample of the outlets United Press works with for event, conference and award announcements.
Should I Announce Before or After the Event?
Pre-event coverage builds attendance and awareness, while post-event coverage documents outcomes and can extend the story to those who weren’t there. For most events, a short pre-event announcement plus a follow-up piece covering key takeaways, speakers or results produces more total coverage than a single announcement at either point alone.
Event Announcements — FAQ
How do I promote an event?
Frame the release around why the event matters beyond attendees in the room, a notable speaker or industry-first format, then pitch it to trade and industry press ahead of time.
Where can I publish an event announcement?
With trade press and outlets covering your industry, plus local or regional press if the event is location-specific.
How do I announce a conference?
Lead with the specific value to attendees, notable speakers or industry-first content, rather than logistical details alone, and place it with trade and industry press.
How do I promote a webinar?
Frame the promotion around the specific expertise or data being shared rather than the format itself, since webinars lack the physical news hook of in-person events.
How do I announce an award?
A short release naming the award, the awarding body and why it was given is typically enough to secure trade press coverage.
Should I announce an event before or after it happens?
Both, a short pre-event announcement builds awareness and attendance, while a post-event follow-up documenting outcomes and key takeaways often produces additional coverage.
How much notice do journalists need for event coverage?
Two to four weeks is typically enough for trade press, though larger conferences or events seeking broader coverage benefit from more lead time to secure speaker access or interviews.
Can virtual and hybrid events get press coverage?
Yes, virtual and hybrid events are covered the same way as in-person events, with the announcement framed around content and speakers rather than venue or location.
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