Entertainment Press Release Service
Music, film, gaming and media releases compete for attention in a category where entertainment journalists are pitched constantly, so genuine hooks — a notable collaboration, festival premiere, or milestone — matter more than the announcement alone. United Press places entertainment press releases with entertainment trade press, culture and lifestyle titles, and mainstream outlets where the story has wider audience appeal.
An Entertainment Press Release Service works to the entertainment news cycle rather than the business one, and the difference is mostly about timing and exclusivity. Release dates, embargoes and first-look arrangements decide whether a story lands, and offering the same announcement to everyone at once usually produces less coverage than placing it well with one outlet first. We advise on that sequencing for album and single releases, film and series announcements, casting news, tour dates and festival line-ups. Our practice follows the standards of the Public Relations and Communications Association. See the full range on our list of services.
How We Help With Entertainment Press Release Service
Entertainment coverage typically requires a genuine hook beyond the release itself — a notable collaboration, festival premiere, unusual production story, or milestone. United Press builds the release around that angle and places it with entertainment trade press, culture titles, and mainstream outlets where the story has broader audience appeal.
Do You Cover Independent Artists and Creators?
Yes, independent musicians, filmmakers and content creators are placed with relevant trade and niche press covering their specific genre or medium, where a compelling story or milestone exists to support the pitch.
Can You Announce Entertainment Industry Partnerships?
Yes, including distribution deals, brand partnerships and collaborations, framed around what the partnership means for audiences and placed with entertainment trade press and relevant business or culture outlets.
Outlets We Place Entertainment Announcements With
A sample of the entertainment trade, culture and mainstream outlets United Press works with.
Finding the Story Behind the Release
Entertainment press coverage rarely comes from the release alone. Journalists respond to the story around it: the creative process, an unexpected collaboration, a personal milestone, or a connection to a wider cultural moment. Identifying that angle early makes a pitch far more likely to land.
Entertainment Press Releases — FAQ
How do I get press coverage for a music, film or gaming release?
Build the release around a genuine hook beyond the release itself, a notable collaboration, premiere or milestone, and place it with entertainment trade press and culture titles.
Do you cover independent artists and creators?
Yes, placed with relevant trade and niche press covering their specific genre or medium, where a compelling story or milestone supports the pitch.
Can you announce entertainment industry partnerships?
Yes, including distribution deals and collaborations, framed around what the partnership means for audiences and placed with entertainment trade press and relevant outlets.
Do you help with film or album release timing?
We can advise on when to announce ahead of a release date so coverage builds momentum without competing against bigger entertainment news cycles.
Can you pitch a personal story alongside a professional announcement?
Yes, a personal angle behind an artist’s or creator’s work is often what makes a pitch land with entertainment or culture journalists.
Should we offer an exclusive or announce widely?
It depends on the story. A strong exclusive with a well-chosen outlet usually generates more total coverage, because others follow it. A wide announcement suits news that is already of broad interest, such as a major tour. We recommend one or the other for each announcement rather than applying a fixed rule.
How far in advance should an entertainment announcement go out?
Typically four to six weeks before the date for releases and tours, longer for festivals and film. Too early and the coverage is forgotten by the time it matters; too late and the outlets that plan ahead have already filled the slot.
Do you work with independent artists as well as labels?
Yes. Independent artists often get better results proportionally, because the story is fresher and outlets covering emerging music are more accessible than the mainstream desks.
Ready to Announce Your Release?
Tell us about your project and we’ll map out the right outlets and angle — no obligation.
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Share a few details about your announcement and a member of our team will get back to you with next steps.