Copy and paste this UK press release template, customise the placeholders, and you have a professionally formatted release that UK editors will not immediately delete.
UK press release template
[FOR IMMEDIATE RELEASE]
[HEADLINE: under 70 characters, news-led, not brand-led]
[Sub-headline: 120-160 characters with a specific number or named angle]
LONDON, [DATE] — [One-sentence lede, 30-50 words, answering who/what/when/where/why].
[Paragraph 2: context and specific numbers. Why this matters commercially or socially.]
[Paragraph 3: product/service details or broader industry context. What the reader gains or learns.]
“[Quote, one paragraph, from a named spokesperson. Sounds like someone actually said it, not marketing copy],” said [First Last, Title at Company].
[Paragraph 4: what happens next. Availability, pricing, launch date, next steps.]
-ENDS-
Notes to Editors:
About [Company]: [50-word boilerplate — year founded, UK HQ city, staff size, sector, one named investor if applicable].
Media contact:
[Name]
[Email]
[Direct phone]
Hi-res images and interviews available on request.
Common mistakes to avoid
- Starting with the company name instead of the news.
- Using marketing adjectives (innovative, disruptive, cutting-edge, best-in-class).
- More than one quote from more than one person.
- No hard numbers.
- PDF attachments instead of in-body text.
- Sending to news@ generic addresses instead of named journalists.