Technology Press Release Service
Tech companies compete for coverage in one of the most crowded press categories, where editors are pitched dozens of product launches and funding announcements daily. United Press places technology press releases — product launches, funding rounds, partnerships and research findings — with tech trade press, business titles and outlets covering your specific category, built around the angle that actually differentiates the story.
How Do I Get Press Coverage for a Tech Product Launch?
Tech product launches get picked up when they solve a genuine problem in a way competitors don’t, or when there’s credible traction to point to — early customers, notable results, or a distinctive technical approach. United Press builds the pitch around this differentiator and places it with outlets covering your specific technology category rather than generic tech press.
How Is Tech Press Coverage Different From Other Industries?
Tech journalists are pitched an unusually high volume of product and funding announcements, so a generic “we launched X” release rarely lands. Coverage tends to require either genuine exclusivity, credible data, or a story angle beyond the product itself — the founder’s background, a notable technical breakthrough, or a broader industry trend the launch exemplifies.
Do You Cover SaaS, AI and Deep-Tech Announcements?
Yes, we place announcements across SaaS, AI, fintech, cybersecurity and deep-tech categories, matching each to trade press and business outlets with genuine editorial interest in that specific niche rather than broad, generic tech coverage.
Outlets We Place Tech Announcements With
A sample of the tech trade, business and mainstream outlets United Press works with.
Positioning Founders as Credible Sources, Not Just Product Pitches
Tech journalists are often more receptive to a founder offering genuine expert commentary or data on an industry trend than to a straightforward product pitch. Building this kind of source relationship over time tends to produce more coverage overall than treating each interaction as a one-off launch announcement.
Technology Press Releases — FAQ
How do I get press coverage for a tech product launch?
Build the pitch around what genuinely differentiates the product, credible traction or a distinctive technical approach, and place it with outlets covering your specific technology category.
How is tech press coverage different from other industries?
Tech journalists receive an unusually high volume of pitches, so coverage typically requires genuine exclusivity, credible data or a story angle beyond the product itself.
Do you cover SaaS, AI and deep-tech announcements?
Yes, we place announcements across SaaS, AI, fintech, cybersecurity and deep-tech categories with trade press and business outlets relevant to that specific niche.
How can tech founders build ongoing press relationships?
By offering genuine expert commentary or data on industry trends rather than only reaching out with product launch pitches, which tends to produce more sustained coverage over time.
Do you help with technical product reviews or only announcements?
We focus on placement and pitching rather than commissioning reviews directly, but can help position your product for consideration by outlets that run independent reviews in your category.
Ready to Announce Your Tech News?
Tell us about your product or company and we’ll map out the right outlets and angle — no obligation.
Book Your Free ConsultationLet Us Help
Share a few details about your announcement and a member of our team will get back to you with next steps.