How to Write a Funding Announcement Press Release (UK Template)
You have closed your round and you want the world to know. A good funding announcement does more than share a number: it tells journalists, customers and future hires why your company matters. Here is the structure, a UK template and the checks to make first.
How to write a funding announcement press release: the short answer
A funding announcement press release should lead with who raised what, from whom and why, in the headline and first paragraph. Then explain what your company does, what the investment is for, and include a founder quote and an approved investor quote, verifiable proof points, short company profiles and a media contact. Get investor sign-off first, and do not invite readers to invest.
- Lead with the news: who, how much, why
- Approved quotes from founder and investor
- Verifiable facts only
- Investor sign-off before sending
What goes in a funding announcement press release
| Section | What to include | Tip |
|---|---|---|
| Headline | [COMPANY] raises [AMOUNT AND CURRENCY] [ROUND TYPE] to [WHAT IT WILL DO] | Who, how much and why, in one line |
| Subheading | Round led by [LEAD INVESTOR], with [OTHER INVESTORS] | Names the investors you have permission to name |
| Dateline and first paragraph | [CITY], [DATE]: the full news in one or two sentences | Journalists often decide from this alone |
| What the company does | The problem you solve and for whom, in plain English | No jargon, no unproven claims |
| Why now and what it is for | Hiring, product, new markets, research | Specific plans, not vague ambitions |
| Founder quote | Why this matters, in a human voice | One idea per quote |
| Investor quote | Why they backed you | Approved by the investor |
| Proof points | Customers, growth, partnerships you can verify | Only facts you are happy to have checked |
| About sections | Short boilerplate for you and the lead investor | Accurate and up to date |
| Media contact | Name, email, phone | Someone who will answer quickly |
Funding announcement press release template (UK)
Replace every item in square brackets. Delete any line you cannot fill in accurately.
FOR IMMEDIATE RELEASE [OR: EMBARGOED UNTIL [TIME, DATE]]
[COMPANY NAME] raises [AMOUNT AND CURRENCY] [ROUND TYPE, e.g. seed / Series A] to [MAIN PURPOSE]
Round led by [LEAD INVESTOR], with participation from [OTHER INVESTORS, IF APPROVED]
[CITY], [DAY MONTH YEAR]: [COMPANY NAME], the [SHORT DESCRIPTION, e.g. ‘Leeds-based platform that helps farmers cut food waste’], has raised [AMOUNT AND CURRENCY] in a [ROUND TYPE] round led by [LEAD INVESTOR]. The new investment will be used to [PURPOSE 1], [PURPOSE 2] and [PURPOSE 3].
Founded in [YEAR] by [FOUNDER NAMES], [COMPANY NAME] [WHAT IT DOES AND FOR WHOM]. [ONE VERIFIABLE PROOF POINT, e.g. number of customers, partners or growth, only if you are happy to share it].
“[FOUNDER QUOTE: why this matters to customers and what comes next],” said [NAME], [JOB TITLE] of [COMPANY NAME].
“[INVESTOR QUOTE: why they invested],” said [NAME], [JOB TITLE] at [LEAD INVESTOR].
[OPTIONAL: hiring plans, new markets or product milestones, with dates if confirmed.]
ENDS
Notes to editors
About [COMPANY NAME]: [TWO OR THREE SENTENCES]. [WEBSITE ADDRESS]
About [LEAD INVESTOR]: [TWO SENTENCES, APPROVED BY THE INVESTOR].
Media contact: [NAME], [EMAIL], [PHONE]. Images and founder interviews available on request.
Checks to make before you announce a funding round
Get sign-off from investors
Confirm which investors can be named, whether the amount can be shared, and approve their quotes.
Check the legal position
Do not invite readers to invest: in the UK that could be a financial promotion with strict rules. Listed companies have separate regulatory disclosure rules. Take advice if unsure.
Check every fact
Customer numbers, growth figures and partner names must be accurate and approved for release.
Plan the timing
Choose the date and time, decide whether to offer an embargo to selected journalists, and line up your website and social posts.
Prepare your assets
Founder photos, logo and a short company fact sheet make it easier for journalists to cover you.
How to get your funding news covered
What journalists look for
- A clear story beyond the amount
- A real problem and real customers
- Well-known or relevant investors
- A founder who is available to talk
Common mistakes
- A headline full of jargon
- Claims that cannot be checked
- Sending it after the news is already public
- No contact who answers on the day
Announce your funding round with impact
United Press has announced company news since 2001. We write your funding release, place it on named business titles and pitch the story to relevant journalists. Press release offer: guaranteed live within 3 days of approval or a 100% refund.
Funding and business news
Funding, launches and company news. See business announcement press releases.
Press release distribution
Named UK titles and live links. See press release distribution.
Finance titles
Business and finance coverage. See finance press release distribution.
Founder profiles
Interviews and features for founders. See PR for founders.
Funding announcement press releases: frequently asked questions
What should a funding announcement press release include?
A clear headline, a first paragraph with who raised what from whom and why, a short description of the company, what the investment is for, approved founder and investor quotes, verifiable proof points, short company profiles and a media contact.
Do I have to disclose how much we raised?
No. Some companies share the amount and some do not. Agree with your investors first. If you leave it out, make the rest of the story strong.
Should I name all my investors?
Only those who have agreed to be named. Lead investors usually expect to be named and to approve their quote.
When should I announce a funding round?
Usually once the round has closed and all parties have agreed the wording. Pick a weekday, plan the time and line up your website and social posts.
Should I offer an embargo?
An embargo lets selected journalists prepare a story in advance for a set time. Only offer it to journalists you trust, and make the embargo time clear.
Are there legal rules for funding announcements in the UK?
A release should report news, not invite readers to invest, because that could be a financial promotion with strict rules. Listed companies have separate disclosure rules. Take advice if unsure.
Will a funding press release get us press coverage?
It can, especially with a strong story, relevant investors and an available founder, but independent coverage is never guaranteed. Distribution and placements on named titles make sure the news is published.
Can United Press write and publish our funding announcement?
Yes. We write the release, place it on named titles and pitch it to journalists. Press release offer: guaranteed live within 3 days of approval or a 100% refund.
You built something worth backing.
Every round is a vote of confidence in your idea and your team. Tell the story well, and let more people believe in what you are building.