Where Do Press Releases Get Published? Yahoo Finance, Apple News and MSN Explained
“Published on Yahoo Finance, Apple News and MSN” sounds impressive. But what does it actually mean? Here is how press releases really reach each platform, based on the platforms’ own rules, and the four words you need to understand first.
Where do press releases get published? The short answer
Press releases are distributed to journalists and partner sites, and many are syndicated automatically to partner press release sections. Yahoo says its company news takes releases through contributing newswire services, with a ticker symbol in the header. Apple News is for professional journalism, and MSN shows content from its partners and prohibits advertorial. For most private businesses, appearing on these platforms means being covered by a publication that is on them.
- Distribution is delivery, not coverage
- Yahoo Finance releases need a ticker symbol
- Apple News is for professional journalism
- MSN prohibits advertorial content
Distribution, syndication, publication and editorial: what is the difference?
When people say a press release was “published on Yahoo Finance” or “picked up by MSN”, they can mean very different things. These four terms are the key to understanding what you are really getting.
| Term | What it means | What to expect |
|---|---|---|
| Distribution | Sending your release to journalists, newsrooms and partner sites | Delivery, not coverage |
| Syndication | Partner sites automatically republish the release, often in a press release or partner section | Usually labelled as a press release; text is the same as yours |
| Publication | Your release, or an article about you, appears on a website | Depends on the site and how it is labelled |
| Editorial reporting | A journalist decides to write their own story about your news | Independent; never guaranteed by distribution |
How press releases reach Yahoo Finance, Apple News and MSN
| Platform | What the platform says | What it means for you |
|---|---|---|
| Yahoo Finance | Yahoo’s help pages say press releases are submitted through contributing newswire services, and that a release must have the ticker symbol in its header | Listed companies with a ticker; other content comes from Yahoo’s journalists and partner publishers |
| Apple News | Apple says Apple News is for professional publications of a journalistic nature, not publications primarily promoting a business | Your news appears when an Apple News publisher covers or carries it |
| MSN | MSN publishes content from its partners, and its partner guidelines prohibit advertorial and marketing-focused content | Your news appears when an MSN partner publishes a story that meets MSN’s guidelines |
These summaries are based on each platform’s own help and publisher pages, checked in October 2026. Platforms change their policies, so check the latest version before you rely on any route.
Where press releases appear on Yahoo Finance
Yahoo’s help page on getting company news into Yahoo Finance says it does not take press releases directly. Instead, releases are submitted through contributing newswire services, and a release must include the company’s ticker symbol in its header. In practice, that route is designed for listed companies.
Yahoo Finance also carries articles from its own journalists and from partner publishers. For a private company, appearing on Yahoo Finance usually means being covered in one of those articles, rather than having a press release carried in company news.
Where press releases appear on Apple News and MSN
Apple News
Apple describes Apple News as a distribution platform for professional publications of a journalistic nature in the UK, US, Canada and Australia. It says it is not intended for publications primarily promoting a business. So your news reaches Apple News when a publication on Apple News covers or carries it.
MSN
MSN shows content from its partners. Its publishing guidelines prohibit advertising and advertorial content, and marketing-focused content primarily designed to promote products or services. Your news reaches MSN when a partner publishes a story that meets those rules.
Questions to ask before you choose a press release service
- Will my release be distributed, syndicated, published or reported on?
- Which exact sites will carry it, and how will it be labelled?
- Will I get live links I can check, and when?
- Is the coverage on the main site, or a partner or press release section?
- Are links in the release marked appropriately for search engines?
- Will journalists see it, or only partner websites?
Google’s spam policies list links with optimised anchor text in press releases distributed on other sites as an example of link spam. Use your brand name or plain web address for links in releases.
Get your news onto the sites that matter
United Press has helped businesses get their news published since 2001. We write your release, place it on named titles and give you live links to check. Press release offer: guaranteed live within 3 days of approval or a 100% refund.
Press release distribution
Releases written and placed on named UK titles. See press release distribution.
Yahoo Finance
Options for featuring in Yahoo Finance. See get featured on Yahoo Finance.
Apple News
Coverage in publications on Apple News. See get featured in Apple News.
Google News
Coverage in Google News sources. See PR for Google News.
Where press releases get published: frequently asked questions
Where do press releases get published?
Releases are distributed to journalists and partner sites. Many are syndicated automatically to partner press release sections. Some lead to editorial coverage, when a journalist writes their own story. Ask any service exactly which of these you will get.
Can a private company get a press release on Yahoo Finance?
Yahoo’s help page says releases come through contributing newswire services and must include a ticker symbol in the header, so that route is designed for listed companies. Private companies usually appear on Yahoo Finance through articles from its journalists or partner publishers.
Can I publish a press release directly on Apple News?
Apple says Apple News is for professional publications of a journalistic nature and not for publications primarily promoting a business. Your news appears on Apple News when a publication there covers or carries it.
Does MSN publish press releases?
MSN shows content from its partners, and its guidelines prohibit advertorial and marketing-focused content. Your news appears on MSN when a partner publishes a story that meets those guidelines.
What is the difference between distribution and syndication?
Distribution is sending your release to journalists and sites. Syndication is when partner sites automatically republish it, usually unchanged and labelled as a press release.
Is a syndicated press release the same as press coverage?
No. Syndicated releases repeat your own words. Editorial coverage is written independently by a journalist and generally carries more weight with readers.
Do press release links help SEO?
Google’s spam policies list links with optimised anchor text in distributed press releases as link spam. Use your brand name or plain web address, and focus on the visibility the release brings.
What does United Press offer for press releases?
We write your release, place it on named titles and give you live links. Press release offer: guaranteed live within 3 days of approval or a 100% refund.
Your news deserves the right audience.
It is not about how many logos appear on a report. It is about the right people reading your story, in places they trust.