Best PR Agency UK 2026
Remove Trustpilot Reviews — Expert Review Removal, Fully Managed
A handful of unfair reviews can change how customers see your business overnight. Our specialist team takes over the entire review-removal process — assessment, evidence, submission and follow-up — so you can get back to running your company.
We work on every Trustpilot review on your page, not just the obvious policy breaches. Every review that can come down, we fight to remove. Every one that stays, we take the sting out of.
- Every Trustpilot review assessed
- No removable review left unchallenged
- Complete removal management
- 100% confidential
- Google & AI search reputation support
- Fast, evidence-led process
Can you remove Trustpilot reviews?
Yes — when a review breaks Trustpilot’s guidelines or the law. Reviews that are fake, not based on a genuine experience, written by competitors or ex-employees, defamatory, threatening, promotional, about the wrong business or that reveal personal information can be reported and removed. Honest reviews that simply reflect a bad experience cannot be removed by any legitimate method, but their impact can be reduced.
- Removable: fake, conflict-of-interest, defamatory, abusive, privacy-breaching and wrong-business reviews.
- Not removable: genuine negative opinions and low star ratings on their own.
- What we do for those: expert replies, fair resolution, more genuine reviews, positive press coverage and AI-search repair.
How to remove a Trustpilot review: the short version
- Check the review against your records and Trustpilot’s guidelines.
- Identify the exact rule it breaks, such as no genuine experience or a conflict of interest.
- Gather evidence: order searches, messages, screenshots and any links to competitors or former staff.
- Report it once, from your business account, under the right reason, with your evidence.
- Reply publicly and politely while Trustpilot investigates, and escalate if a clear breach stays online.
Reviewed against Trustpilot’s Guidelines for Businesses and UK consumer law. Updated September 2026.
2:14am
Sound familiar?You check your Trustpilot page one more time before bed. It is still there.
One review. One star. Written by someone you do not recognise, about an order you cannot find, full of words like “scam” and “avoid”. Or perhaps you do recognise them: the competitor who opened down the road, the employee who left on bad terms, the customer who threatened a bad review unless you gave them something for free.
You have spent years building this business. Every late night, every refund you gave without arguing, every customer you went the extra mile for. And now a stranger’s paragraph sits at the top of your page, and your TrustScore has dropped, and new customers are reading it before they ever speak to you.
You are not imagining the damage. Buyers check reviews before they buy. Procurement teams check before they shortlist. Investors check before they meet. AI assistants read your Trustpilot page when someone asks whether your company can be trusted.
That is why we exist. United Press has been protecting and building UK reputations since 2001. We look at every negative review on your page, fight to remove every one that breaks the rules, and make sure the honest story of your business is the one people find.
From the review that keeps you up at night to a page you are proud of
You send us the link. We take it from there. Every negative review on your Trustpilot page is assessed, the ones with grounds are reported with evidence and followed up until Trustpilot decides, and the rest are answered and outweighed by genuine reviews and positive press coverage.
- Removal requests prepared and submitted for you
- Follow-up handled until every decision is made
- Replies and reputation support for reviews that stay
- Nothing posted or sent without your approval
What one unfair Trustpilot review really does to a business
It is easy to tell yourself it is only one review. The effect rarely stays that small.
It is the first thing new customers read
Trustpilot shows recent reviews prominently, and many people read the newest one-star reviews first because they want to know what could go wrong. A single false accusation can be the first impression of your business for weeks.
It follows you into Google
Search your company name and a Trustpilot page often appears near the top, sometimes with the star rating shown in the result. A drop in your TrustScore is visible before anyone clicks.
It shapes what AI assistants say
When someone asks an AI tool whether your company is trustworthy, it may summarise the reviews it finds. A cluster of fake reviews can turn into a confident-sounding warning.
It reaches beyond customers
Suppliers, lenders, investors, journalists and job candidates look you up too. A review calling you a “scam” can make a partner hesitate, a candidate decline or an investor ask awkward questions.
It gets into your head
Perhaps most of all, it is exhausting. Owners tell us they check their page first thing in the morning and last thing at night. Dealing with it properly, with a clear plan, is often the moment that stops.
Trustpilot in numbers: why one bad review matters so much
Trustpilot is one of the most visible review platforms in the UK, and it takes fake reviews seriously. These figures come from its own Trust Report 2025.
Source: Trustpilot Trust Report 2025, published 29 May 2025.
Two things follow from those numbers. First, fake reviews are common enough that Trustpilot removes millions of them — so if a review on your page looks wrong, it may well be. Second, automated systems do not catch everything. Hundreds of thousands of reviews are reported by businesses every year, and the ones that succeed are backed by clear grounds and solid evidence.
It also explains why patience and precision matter more than volume. Trustpilot reviews thousands of reports every day. Businesses that report only genuine breaches, clearly and with evidence, build a far better track record than those that report everything negative and hope some of it sticks.
That is the difference a specialist makes. A vague report that says “this is unfair” rarely works. A precise report that shows why a review breaches a specific guideline, with the records to prove it, gives Trustpilot a reason to act.
Which Trustpilot reviews can be removed — and what we do about the rest
We deal with every negative review on your page. Some we can get removed. The others we neutralise. Here is exactly how that works.
Reviews we work to remove
- Reviews with no genuine customer experience behind them
- Reviews from competitors, ex-employees or anyone with a conflict of interest
- Defamatory claims that are false and cause serious harm
- Threats, harassment, hate speech or obscene language
- Reviews that expose personal information, such as staff names or phone numbers
- Promotional or spam reviews advertising another business
- Reviews meant for a different company
- Duplicate reviews from the same person under different names
- Reviews used as leverage to demand refunds or free products, where the evidence shows it
Reviews no one can legitimately remove
- A genuine customer describing a genuinely bad experience
- Honest opinions you disagree with
- Low star ratings on their own
What we do instead:
- Write calm, professional public replies that win over readers
- Help you resolve the issue fairly, so the customer may choose to update their review
- Set up compliant invitations so every customer can review you, not just unhappy ones
- Publish positive press coverage that shapes what Google and AI tools show for your name
Anyone who promises to delete genuine reviews is either misleading you or asking you to break the rules — and under UK law since April 2025, suppressing genuine reviews is a banned practice. We protect you from that risk as well as from the reviews themselves.
Nine types of Trustpilot review that should not be on your page
Most business owners know a review is wrong long before they can explain why. These are the patterns we see most often, and the signs that give them away.
The stranger
A reviewer you have no record of, describing an order, visit or service that never happened.
Signs: no matching order, email or booking; vague details; new account.
The competitor
A rival business, or someone connected to one, attacking your reputation to win your customers.
Signs: mentions a competitor by name; timing matches their launch or offer.
The former employee
A review written from the inside, posted as if by a customer, often after a dispute or dismissal.
Signs: internal knowledge; references to managers, pay or rotas.
The defamer
False statements of fact, such as accusations of fraud or crime, that could seriously damage your business.
Signs: “scam”, “fraud” or “illegal” with no supporting facts.
The abuser
Threats, hate speech, obscenity or personal attacks on you or your staff.
Signs: aggressive language aimed at people, not the service.
The exposer
A review that names staff, shares phone numbers or addresses, or posts private details.
Signs: full names, contact details or personal information.
The mix-up
A review clearly meant for a different company with a similar name or in the same area.
Signs: products or locations you have never offered.
The multiplier
One person posting several reviews under different names to drag your score down.
Signs: similar wording, timing or writing style across reviews.
The bargainer
A reviewer using a bad review as leverage to demand a refund, discount or free product.
Signs: messages threatening a review unless you pay or give something.
Recognise one of these? Send us the link for a free, confidential assessment.
How we remove Trustpilot reviews: our six-step process
Every case is different, but the method is always the same: find the right grounds, prove them, and present them properly.
Confidential review audit
We go through every negative review on your Trustpilot profile and sort them into three groups: removable, challengeable and reviews to answer. You get a clear, honest verdict on each.
Evidence gathering
We check your order systems, bookings, emails and records against each review. The strongest cases are built on proof that no genuine experience took place, or that the reviewer has a conflict of interest.
Precise reports to Trustpilot
Each review is reported under the exact guideline it breaches, with a clear explanation and supporting documents. Precision matters: vague or repeated reports are more likely to be rejected.
Managing the investigation
Trustpilot may ask the reviewer to provide evidence of their experience. We track every case, respond to requests quickly and keep you updated on outcomes.
Escalation where justified
If a clearly rule-breaking review stays online, we look at the next step: further evidence, a review of the decision or, for serious defamation, advice from a specialist solicitor.
Rebuild and protect
Once the rule-breaking reviews are dealt with, we help you strengthen your page and your search results so one review never carries so much weight again.
For the reviews that stay, four ways we take away their power
A genuine negative review does not have to define you. Handled well, it can even build trust. This is how we make sure it does.
Replies that win readers over
Most people reading your page care less about the complaint than about how you respond. We help you write calm, specific, professional replies that show you listen and put things right.
Fair resolution
Many negative reviews come from a problem that can still be solved. When a customer is genuinely helped, they sometimes choose to update their review. We never offer or suggest incentives for changing a review; that breaks Trustpilot’s rules and UK law.
More genuine reviews
A page with five reviews is fragile; a page with five hundred is resilient. We help you set up compliant review invitations that go to every customer, not just the happy ones, so your score reflects reality.
Positive press coverage
When someone searches your company name, a Trustpilot page is often near the top. Articles in trusted publications give Google and AI tools a fuller, more balanced picture of who you are. See our guaranteed press release publication service.
How to reply to a negative Trustpilot review: two examples that work
Whether a review is genuine or suspicious, your public reply is read by every future customer. These examples show the tone we recommend.
For a genuine complaint
“Hi Sarah, thank you for taking the time to tell us about this, and I am sorry your delivery arrived late and damaged. That is not the standard we aim for. I have asked our customer team to contact you today to arrange a replacement. If you would prefer to speak to me directly, my email is below. — James, Operations Manager”
Why it works: it uses the customer’s name, acknowledges the specific problem, takes responsibility and offers a real next step. It does not argue, blame or offer anything in exchange for changing the review.
For a review you cannot match to any customer
“Hello, we take every review seriously, so we have checked our records carefully and cannot find any order, booking or message matching this experience. If you are a customer, please contact us at the address below with your order number so we can look into it straight away.”
Why it works: it is calm and factual, shows readers you care, and makes clear the review may not be genuine without making accusations. Report the review separately with your evidence.
Five rules for every reply
- Reply promptly, while the review is still at the top of your page
- Stay calm and polite, even when the review is not
- Never reveal the customer’s personal details or order history in public
- Take detailed discussion offline with a real contact
- Never offer refunds, gifts or discounts in return for editing or removing a review
Reporting a Trustpilot review yourself versus using a specialist
You can report reviews yourself through your Trustpilot business account, and sometimes that works. Here is how the two approaches usually compare.
| Reporting it yourself | United Press specialists | |
|---|---|---|
| Choosing the grounds | Often a general “this is unfair” report | Matched to the exact guideline each review breaches |
| Evidence | Whatever is to hand | Structured records showing why the review is not genuine or breaks the rules |
| Risk to your account | Repeated or weak reports can count against you | Only reviews with real grounds are reported |
| Time | Hours of your own time per review | We manage every case and keep you updated |
| Reviews that stay | Left as they are | Replies, resolution, genuine reviews and press coverage |
| Google & AI search | Not addressed | Positive coverage that shapes what people and AI tools see |
If you report a review yourself, check these first
- Can you point to a specific guideline the review breaks, rather than just disliking it?
- Have you searched your records for the reviewer by name, email, order number and date?
- Do you have evidence of any connection to a competitor or former employee?
- Have you saved screenshots of the review and any related messages?
- Have you replied publicly and politely, so readers see your side while the report is considered?
- Are you reporting it once, clearly, rather than repeatedly?
If the answer to most of these is no, or you have several reviews to deal with at once, a specialist assessment will usually save you time and protect your account. It also gives you a written record of every decision, which is useful if the same reviewer returns or the pattern repeats.
Seven things not to do when you get a bad Trustpilot review
The first reaction is often the one that makes things worse. Avoid these, and you keep every option open.
1. Do not reply in anger
An argumentative reply stays on your page long after the review is gone. Wait, gather the facts, then respond calmly.
2. Do not report every negative review
Reporting reviews just because they are critical is against Trustpilot’s rules and can damage your account’s standing. Report only where there are real grounds.
3. Do not offer anything in exchange for removal
Refunds, discounts or gifts in return for changing a review break Trustpilot’s guidelines and can breach UK consumer law.
4. Do not post reviews yourself
Writing reviews of your own business, or asking staff, friends or family to, is a fake review under UK law.
5. Do not reveal customer details
Even if a reviewer is being unfair, publishing their order history or personal information in a reply can put you in breach of data protection rules.
6. Do not threaten the reviewer
Pressure or threats, including legal threats without proper advice, break Trustpilot’s rules and can make a bad situation public.
7. Do not ignore it
A review left unanswered and unchallenged keeps doing damage. Every negative review deserves a decision: report, reply or both.
UK law on reviews changed in 2025. Here is what it means for you.
The Digital Markets, Competition and Consumers Act 2024 brought in new rules on consumer reviews from April 2025, enforced by the Competition and Markets Authority (CMA).
Banned practices now include:
- Writing, commissioning or buying fake reviews
- Publishing incentivised reviews without making the incentive clear
- Presenting reviews in a misleading way, such as suppressing genuine negative reviews
- Offering services that help others do any of the above
That is why every method we use is based on the rules: removing reviews that are fake or break guidelines, and building genuine trust around the rest. If a provider offers to make genuine reviews disappear, ask them how — and whether you would be comfortable explaining that method to the CMA.
This is general information, not legal advice. For defamation or legal action, speak to a specialist solicitor; we can help you prepare the evidence.
“Is this company legit?” What ChatGPT says depends on your reviews
More customers now ask AI assistants such as ChatGPT, Gemini, Perplexity and Google’s AI Overviews whether a company can be trusted, before they ever visit its website. Those tools summarise the sources they can find, and review platforms like Trustpilot are among the most visible.
If a handful of fake or abusive reviews dominate your page, an AI answer may repeat them as if they were the whole truth. If your page is accurate and your company also appears in reputable publications, the answer is far more likely to be balanced.
That is why our Trustpilot work does not stop at removal. We help make sure the sources AI tools rely on describe your business accurately:
- Rule-breaking reviews removed, so they stop feeding AI summaries
- A healthy flow of genuine reviews, so the overall picture is current
- Positive coverage in trusted titles such as The Times, The Independent, Evening Standard, Entrepreneur UK, Yahoo Finance and Business Insider
- Consistent facts about your company across the web
Read more about how to get mentioned by ChatGPT, the publications that matter most for AI visibility and our Google Knowledge Panel service.
Seven one-star reviews in five days: how we would handle it
An illustrative example of a common situation. The business is fictional; the approach is the one we use.
The situation: an online homeware retailer with a steady 4.6 TrustScore wakes up to seven one-star reviews in five days. Several use similar phrases. The owner cannot match most of them to orders.
Day 1 — assessment. We check every review against the order system. Five have no matching customer. One matches a real order with a genuine delivery complaint. One names a member of staff and includes her phone number.
Day 2 — reports and replies. The review containing personal information is reported as a privacy breach. The five unmatched reviews are reported as not based on a genuine experience, with a note on the timing and repeated wording. The genuine complaint gets a calm public reply and a call from the customer team.
The following days — investigation. Trustpilot contacts the unmatched reviewers for evidence of their experience. We monitor each case and provide further information where requested.
The outcome we aim for: rule-breaking reviews removed, the genuine customer helped and perhaps choosing to update their review, and review invitations switched on for every customer so the page reflects the real picture. A short press story about the retailer’s growth then gives Google and AI tools something positive and independent to find.
Illustrative example only. Outcomes always depend on Trustpilot’s decision and the evidence available.
How long does it take to remove a Trustpilot review?
Timing depends on the review, the grounds and Trustpilot’s own investigation. This is the typical shape of a case.
First: your free assessment
Send us the link to your Trustpilot page and the reviews that concern you. We tell you which ones have clear grounds for removal, which are worth challenging and which are best answered.
Next: the first reports
Once we have the evidence, reports go in straight away. Reviews reported as harmful, such as threats or personal information, may be hidden while Trustpilot investigates. Others usually stay visible until a decision is made.
Then: decisions and escalation
Trustpilot may contact the reviewer for evidence of their experience. Clear-cut cases can be resolved quickly; more complex ones take longer. We track each one and escalate where the grounds are strong.
Ongoing: a stronger page and stronger search results
Alongside removals, genuine review invitations and press coverage start to rebalance your TrustScore and what people see when they search your name.
What we need from you — and what you get back
From you
- A link to your Trustpilot business page
- The reviews that concern you most
- Access to order, booking or customer records so we can check each reviewer
- Any messages where a reviewer threatened or pressured you
- A named contact who can answer quick questions
From us
- A clear verdict on every negative review
- Evidence-based reports for every review with real grounds
- Progress updates until each case is decided
- Reply guidance for reviews that stay
- A plan to strengthen your page, your search results and your AI visibility
Everything is handled in strict confidence. We never contact your customers without your agreement, and we never post reviews on your behalf.
Trustpilot review removal for UK businesses in every sector
Trustpilot matters most where customers compare companies online before they buy. These are the sectors where one unfair review does the most damage.
E-commerce & retail
Online shops live and die by their TrustScore. Delivery disputes and fake reviews can hit conversion rates overnight. See our e-commerce PR and retail reputation pages.
Financial services & fintech
Lenders, brokers, payment firms and apps are judged on trust above all. A single false “scam” claim can undo years of work. See fintech PR.
Travel, holidays & hospitality
Operators and booking sites face reviews about things outside their control, and sometimes about other companies entirely. See hospitality launch PR.
Home services & trades
Builders, installers and repair firms are especially exposed to competitor and non-customer reviews. See reputation management for trades.
Software, SaaS & telecoms
Subscription businesses attract reviews from people who never signed up, or who confuse you with a similarly named brand. See SaaS PR.
Healthcare, clinics & wellbeing
Reviews that name staff or share personal information breach privacy rules and should be reported quickly. See healthcare PR.
Property & estate agents
Landlord and tenant disputes spill over into reviews, sometimes from people who were never clients. See property PR.
Recruitment & employers
Ex-employees sometimes post as customers. That is a conflict of interest, and grounds for removal. See recruitment PR and remove Glassdoor reviews.
Farm shops, food & rural businesses
Farm shops, food producers and agricultural suppliers selling online increasingly rely on Trustpilot. See our agriculture PR agency UK page for rebuilding trust through press coverage.
Professional services
Solicitors, accountants and consultants are held to high standards, and false accusations can breach defamation law. See corporate reputation management.
Your reputation lives on more than one platform
A damaging Trustpilot review is often part of a wider pattern. The same person may post on Google, Facebook or employer sites, and the same story may appear in search results or AI answers. We handle the whole picture:
- Remove Google reviews
- Remove Glassdoor reviews
- Remove AmbitionBox reviews
- Facebook reputation
- Google reputation management
- Negative news articles
- Local business reputation
- Online reputation management
New to the subject? Read what online reputation management is and how it works.
A plain-English glossary of Trustpilot review removal
The words you will hear when dealing with Trustpilot, explained simply.
TrustScore
Trustpilot’s overall rating for a business, shown out of five. It is calculated from your reviews, and recent reviews carry more weight than older ones.
Reporting (or flagging) a review
The process a business uses to tell Trustpilot that a review may break its guidelines. The business must choose a reason and can provide supporting information. Trustpilot then decides whether to remove it.
Genuine experience
Trustpilot requires reviews to be based on a real experience with the business. A review with no genuine experience behind it can be reported, and the reviewer may be asked to provide proof.
Conflict of interest
When a reviewer has a reason to be biased, such as working for a competitor, being a former employee or being connected to the business owner. Reviews written with a conflict of interest break the guidelines.
Review invitations
Businesses can invite customers to leave reviews. Invitations must not be selective: you should not invite only customers you expect to be happy.
Review bombing
A sudden wave of negative reviews, often coordinated and often from people with no genuine experience. Patterns in timing and wording help show it.
Defamation
A false statement of fact that causes, or is likely to cause, serious harm to someone’s reputation. Honest opinion is protected, but false factual claims, such as accusations of fraud, may be defamatory.
DMCC Act 2024
The Digital Markets, Competition and Consumers Act 2024, which from April 2025 banned fake reviews, concealed incentivised reviews and misleading presentation of reviews in the UK, enforced by the CMA.
Why businesses choose us to deal with their Trustpilot reviews
We look at every review, not just the easy ones
Some services only take on reviews they are sure they can remove. We assess every negative review on your page and give you a plan for each one, whether that is removal, a challenge or a reply.
We tell you the truth
If a review is genuine and cannot be removed, we say so, and explain what will actually help. That honesty protects your Trustpilot account and keeps you on the right side of UK law.
We are PR specialists, not just a reporting service
Removing a review is only half the job. Our network of 1,670+ publications and 120+ TV channels means we can also help shape what people and AI tools find when they search your name.
We work quietly
Reputation problems are stressful and often sensitive. We never discuss your case publicly, never contact customers without your agreement and never post reviews on your behalf.
We have been doing this since 2001
United Press has been a UK public relations agency for more than two decades, based at Brook’s Mews, Bond Street, London. We have seen reputations built and damaged online, and we know what genuinely repairs them.
Why businesses trust United Press with their reputation
United Press has been a UK public relations agency since 2001, based at Brook’s Mews, Bond Street, London. These are real clients, in their own words. Read more about United Press.
“The team understood our industry and, more importantly, understood the story we needed to tell. Seeing our company featured across relevant publications gave us a much stronger presence when potential customers researched us.”
“United Press helped us turn our company story into something journalists could genuinely engage with. The coverage gave our brand a level of credibility that was difficult to achieve through our own marketing channels.”
“United Press built our brand from launch to nationwide recognition. Real media coverage gave new customers the trust they needed — our ROI has been over 100:1, which blows my mind.”
Removing Trustpilot reviews: your questions answered
Can a business remove a Trustpilot review?
A business cannot delete a review itself, but it can report a review that breaches Trustpilot’s guidelines. If Trustpilot agrees, the review is removed. Reviews that are fake, from someone with a conflict of interest, defamatory, abusive, promotional, about the wrong business or that contain personal information can all be reported.
Can you remove a genuine negative Trustpilot review?
No legitimate service can remove a genuine review simply because it is negative. Trustpilot does not allow reviews to be reported just for being critical, and UK law bans suppressing genuine reviews. What we can do is reduce its impact through professional replies, fair resolution, more genuine reviews and positive press coverage.
How do I know if a Trustpilot review is fake?
Common signs include no matching order or customer record, vague or generic details, a brand-new reviewer account, similar wording to other negative reviews, references to a competitor, or timing that matches a dispute or a rival’s promotion. We check each review against your records.
What evidence helps get a Trustpilot review removed?
Order and booking records, customer databases, email histories and any messages where a reviewer threatened a bad review. For conflicts of interest, evidence linking the reviewer to a competitor or former employment. For defamation, evidence that the statements are false.
How long does Trustpilot take to remove a review?
It varies. Reviews reported as harmful can be hidden while Trustpilot investigates, and clear-cut cases can be resolved quickly. Others take longer, especially if Trustpilot contacts the reviewer for evidence. We manage each case and keep you updated.
Will the reviewer know I reported them?
Trustpilot may contact a reviewer during an investigation, for example to ask for evidence of their experience. We handle every case discreetly and never contact reviewers without your agreement.
Can I ask a customer to delete or change their review?
You can reply publicly and try to resolve a genuine complaint, and a satisfied customer may choose to update their review. You must not offer refunds, discounts or gifts in exchange for changing or removing a review, or pressure them to do so. That breaks Trustpilot’s rules and can breach UK consumer law.
What if Trustpilot rejects my report?
If a review clearly breaks the rules but stays online, we review the grounds and evidence, strengthen the case where possible and escalate if justified. For serious, false accusations, legal advice on defamation may be the right next step.
Is a defamatory Trustpilot review illegal?
A review can be defamatory under UK law if it makes false statements of fact that cause, or are likely to cause, serious harm to your reputation. Honest opinion is protected. If you believe a review is defamatory, speak to a specialist solicitor; we can help you gather and organise the evidence.
Can competitors or ex-employees leave Trustpilot reviews about my business?
Reviews must be based on a genuine customer experience and free from conflicts of interest. A competitor or former employee posting as a customer is a strong ground for removal when the connection can be shown.
Does removing fake reviews improve my TrustScore?
Removing reviews that should never have been there gives a more accurate score. The most reliable way to improve a TrustScore over time is a steady flow of genuine reviews from all your customers, alongside good service and good replies.
Do Trustpilot reviews affect Google and AI search?
Yes. Trustpilot pages often appear when people search a company name, and AI assistants such as ChatGPT and Gemini can draw on review platforms when summarising a business. Accurate reviews and positive press coverage help both.
Can you remove a whole Trustpilot profile?
Trustpilot profiles generally stay online once created, because they belong to consumers as well as businesses. The focus should be on making the profile accurate and strong rather than making it disappear.
Is Trustpilot review removal legal?
Reporting reviews that breach Trustpilot’s guidelines is legal and is exactly what the reporting system exists for. What is not legal under UK law is writing fake reviews, concealing incentives, or suppressing genuine reviews. Everything we do stays within the rules.
Do you work with small businesses?
Yes. Small and independent businesses are often hit hardest by a single unfair review, because they have fewer reviews to balance it out. Our assessment is free and confidential.
Do you handle other review sites?
Yes. We also work on Google reviews, Glassdoor, AmbitionBox and wider online reputation management, so a problem on one platform does not follow you to the next.
Is my information kept confidential?
Completely. We never discuss your case publicly, never contact your customers without your agreement and never post reviews on your behalf.
What is the best Trustpilot review removal service in the UK?
Look for a service that assesses every review honestly, only reports reviews with real grounds, builds evidence for each case, explains what cannot be removed, and helps you deal with the rest through replies, genuine reviews and positive coverage. Be cautious of anyone promising to remove every review regardless of the rules.
Can I get a Trustpilot review removed for being old or outdated?
Age alone is not usually a reason for removal. However, recent reviews count for more in your TrustScore, so a steady flow of new genuine reviews reduces the weight of older ones over time.
What happens to my TrustScore when a review is removed?
When Trustpilot removes a review, it no longer counts towards your TrustScore, so removing fake or rule-breaking one-star reviews can lift your score to a more accurate level.
Can I remove a Trustpilot review that mentions my staff by name?
Reviews that share personal information, such as full names combined with other details, phone numbers or addresses, can be reported as a privacy breach. Reviews that simply mention a first name in a normal way may not qualify. We assess each one.
Do you remove positive fake reviews as well?
If you find fake positive reviews on your page, for example posted by someone trying to make your business look manipulated, they can also be reported. Keeping your page genuine protects you under Trustpilot’s rules and UK law.
What if a customer threatens a bad review unless I give them a refund?
Keep a copy of every message. Using a review as leverage to demand refunds or free products is a form of pressure, and the messages can support a report if the review is posted. Reply calmly, stick to your normal policies and send us the evidence.
Can you help if a competitor is attacking us with fake reviews?
Yes. Coordinated attacks usually leave patterns: similar wording, clustered timing, new accounts and no matching customers. We document those patterns across every review and report them together, then help you rebuild your page with genuine reviews.
How do I get started?
Fill in the form with a link to your Trustpilot page and the reviews that concern you. We will send you a free, confidential assessment of every one.
One review should not undo years of hard work.
You did not build your business to watch a stranger’s paragraph decide who trusts you. You built it by showing up, putting things right and treating customers properly. That is the story people deserve to see.
Right now, someone is reading your Trustpilot page and deciding whether to buy, book, sign or invest. Every day an unfair review stays at the top is another day it speaks for you.
Picture opening your Trustpilot page tomorrow and seeing an honest reflection of your business — and knowing that when someone asks an AI about you, it tells the truth.
Send us the link. We will assess every negative review on your page, tell you honestly which ones we can challenge, and show you how we will deal with the rest. It is free, confidential and takes two minutes.
Whether it is one fake review or a wave of them, a competitor’s attack or a former employee’s grudge, you do not have to face it alone or guess at the rules. We will tell you exactly where you stand, and exactly what we will do next.
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Your reputation took years to build. Let’s protect it today.