Do invite honest reviews
Glassdoor encourages employers to ask employees for honest reviews. A steady flow of genuine feedback naturally puts outliers in context.
You built a good place to work. Someone who never worked there should not get to say otherwise.
A wave of one-star reviews from “former employees” you do not recognise can undo years of work on your employer brand. Candidates read them. AI assistants summarise them. Good people decide not to apply. This guide explains, using Glassdoor’s own published rules, how to tell if a Glassdoor review is fake, how to report it so it actually gets reviewed, and what to do if it stays.
Last reviewed: 5 October 2026Written by the United Press reputation team, LondonSources: Glassdoor Help Center and Community Guidelines
A fake Glassdoor review is a review that does not reflect a genuine experience of working at, or interviewing with, the company. It may be written by someone who never worked there, by one person using several accounts, by a competitor, or by someone who was paid, pressured or rewarded to post it.
Fake reviews can be negative or positive. Most employers worry about the negative kind, but fake positive reviews are just as much of a problem: Glassdoor treats both as fraud, and both mislead the candidates who rely on the platform. Understanding which type you are dealing with decides which route will work.
Written by someone who never worked at or interviewed with the company, such as an unhappy customer, a former supplier or a stranger.
One person posting several reviews through separate accounts to make a problem look bigger than it is.
Posted to damage a rival’s ability to hire, often around the time of a recruitment drive.
A former employee, or people they know, posting repeatedly after a dispute or dismissal.
Reviews posted in exchange for a reward, or under pressure from someone. Glassdoor removes these when it has evidence.
Text lifted from other sites, emails or other reviews. Glassdoor requires reviews to be original.
Glassdoor says it takes fraudulent activity very seriously. It allows one review per person, per company, per year; removes all contributions from users caught posting through separate accounts; removes reviews it finds were incentivised or coerced; and encourages anyone who suspects a fraudulent review to flag it for its moderation team.
| Glassdoor policy | What it means for you |
|---|---|
| One review per year, per company worked at | Several reviews from what looks like the same person can point to abuse of this rule. |
| Multiple accounts lead to removal of all that user’s contributions | If one person is behind a cluster of reviews, the whole cluster can go. |
| Users self-certify their relationship with the employer | Glassdoor relies on reviewers’ own statements, so clear signs that someone never worked for you matter. |
| Incentivised or coerced reviews are removed | This applies to employers too: rewarding staff for positive reviews can see them removed. |
| You cannot pay to have reviews taken down | Anyone offering to “buy” a removal from Glassdoor is not telling the truth. |
| Evidence from someone with a vested interest is generally not considered | Your own records may not be enough. Point to what is visible in the review and its pattern. |
| Glassdoor will not reveal who wrote a review | The route is the content and policy breach, not unmasking the author. |
| Repeated breaches by employers can trigger a public alert | Glassdoor may post an alert on an employer’s profile if review rules keep being broken. |
Sources: Glassdoor Help Center articles Fraudulent reviews and What can I do about negative reviews?, checked 5 October 2026.
Look for patterns rather than one bad review: several reviews in a short burst, similar wording across them, job titles or locations that do not exist at your company, no detail a real employee would know, and timing that matches a dispute, a dismissal or a competitor’s recruitment push.
One sign alone does not prove a review is fake. Genuine reviews can be angry, short or badly written. The strongest cases combine several signs.
A genuine negative review describes a real experience, even if it is harsh, one-sided or unfair. A fake review does not come from a real employee or candidate, or breaks Glassdoor’s fraud rules. Glassdoor will not remove a genuine review just because it is negative or disputed.
| Question | Genuine negative review | Likely fake review |
|---|---|---|
| Who wrote it? | A real current or former employee or candidate | A non-employee, a competitor or one person with several accounts |
| Detail | Mentions real teams, processes or events | Vague, generic or factually impossible |
| Pattern | One review among many normal ones | Part of a sudden cluster with similar wording |
| Can it be removed? | Only if it breaks another guideline, such as naming a non-executive | Yes, if Glassdoor finds evidence of fraud |
| Best response | A calm, public employer response and internal action | A well-evidenced flag, then a response if it stays |
If a genuine review names one of your team, see our guide for anyone facing a Glassdoor review naming them.
The clearest fake reviews describe things that could not have happened at your company, arrive as part of an obvious cluster, or are really about something other than employment. Harsh but specific reviews about real teams and events are usually genuine, even when they are unfair.
| Example (illustrative) | Our view | Why |
|---|---|---|
| “Night shift manager in the Glasgow warehouse treated us terribly.” Your company has no Glasgow site and no night shifts. | Likely fake or misplaced | Describes a site and shift pattern that do not exist |
| Five one-star reviews in four days, each calling management “clueless liars”. | Possible multiple-account abuse | Cluster, repeated unusual wording, no detail |
| “Ordered a sofa, arrived broken, customer service ignored me.” | Not an employee review | A customer complaint posted in the wrong place |
| “The 2025 restructure was handled badly and communication was poor.” | Likely genuine | Specific, plausible and about employment |
| “Join [competitor] instead, they actually pay properly.” | Suspicious | Promotes a named rival employer rather than describing experience |
Illustrative examples written by us. Glassdoor decides every case on its own facts.
Glassdoor says it uses proprietary technology, filters and algorithms to detect abuse and gaming, and that content which fails its technology review is rejected before it is published. Human moderators review certain flagged content, and the community’s flags help it find reviews its systems missed.
Glassdoor does not publish exactly how its systems work, to stop people getting around them. What it does say is that it applies the same standards to every company, including its own clients, and that final decisions are at its discretion.
That is why a well-prepared flag from the employer, focused on visible evidence, often makes the difference.
Claim your free Glassdoor employer account, screenshot each suspicious review, then use the flag option on each one. In a short note, name the specific policy it breaks, such as the one-review-per-year rule or the ban on incentivised content, and describe the visible pattern. Then respond calmly if it stays.
Most reports fail because they argue that a review is unfair. Glassdoor does not decide factual disputes. Reports that succeed show a clear breach of its rules, using what anyone can see on the page.
A free Glassdoor employer account lets you flag reviews and respond publicly, giving you the last word on each review.
Screenshot every suspicious review with its date, rating, job title and location. Note the order and timing of the cluster.
Multiple accounts, non-employee content, copied text, incentives or coercion, personal information or abuse. One clear breach per review is enough.
Use the flag option on each review and keep your explanation short, specific and factual. Avoid accusations about who you think wrote it.
If a review stays, post a calm response. Keep watching for new reviews in the same pattern and flag them as they appear.
Glassdoor says it generally does not consider evidence from someone with a vested interest in removing a review, because it cannot verify it. So the most persuasive reports focus on what Glassdoor can check itself: the review’s content, its timing, its similarity to other reviews and clear breaches of its published rules.
Every case is different. We review the actual reviews before recommending what to include, and tell you honestly if the evidence is weak.
Run through these points for each suspicious review. If you can tick at least one of the first four, the review is worth flagging. If you can only tick the last one, a calm response is probably the better route.
Not sure? Send us the link and we will check it for you, free and in confidence.
Stay calm, short and professional. Do not accuse the reviewer of lying or try to identify them. Say you cannot find a record matching their experience, invite them to contact you directly, and restate your commitment to a fair workplace. Readers judge you by your tone.
Glassdoor gives employers the right to respond, and the response is the only comment shown on a review, so you get the last word. Use it to reassure candidates, not to win an argument.
“Thank you for your review. We take every piece of feedback seriously, but we have not been able to match the experience you describe to any role or team at our company. If you worked with us, please contact our people team directly so we can understand and address your concerns. We are proud of the culture our team has built and want every voice to be heard.”
They can. When candidates ask ChatGPT, Gemini, Perplexity or Google’s AI Overviews what it is like to work somewhere, the answers draw on sources the assistant can find, which often include review sites. A cluster of fake reviews can shape that summary until it is removed or outweighed by stronger sources.
This is new territory for employer brands. A candidate who never visits Glassdoor may still meet its reviews through an AI answer, summarised in a sentence with no context. That makes removing fake reviews, and adding credible, independent information about your company, more valuable than ever.
Alongside removal, we help employers publish accurate stories in respected publications so that AI tools have balanced sources to draw on. Learn more about our AI PR and GEO services.
What is it like to work at [Your Company]?
Illustration only. If the “recent reviews” are fake, this answer is built on false information.
No, not if it means writing them yourself, rewarding staff or pressuring anyone. Glassdoor removes incentivised or coerced reviews and can post an alert on employers that keep breaking its rules. You can, however, invite all employees to leave honest reviews, which Glassdoor encourages.
Glassdoor encourages employers to ask employees for honest reviews. A steady flow of genuine feedback naturally puts outliers in context.
Calm, consistent responses to positive and negative reviews show candidates you listen.
If a pattern of complaints is genuine, acting on it is the strongest long-term reputation move.
Gift cards, prizes, extra leave or any incentive for reviews breaches Glassdoor’s rules.
Asking managers to collect positive reviews, or checking who has posted, counts as coercion and damages trust.
Posting reviews as the company, or through friends, is exactly the fraud you are trying to remove.
Fake reviews are also a legal issue in the UK. Since April 2025, the Digital Markets, Competition and Consumers Act 2024 has banned fake consumer reviews and the commissioning of them. Employer reviews are a different area, but the direction of travel is clear.
You cannot pay Glassdoor to remove reviews, employers cannot delete reviews themselves, Glassdoor will not reveal reviewers, and legal threats rarely help. What does work is a calm, evidence-based flag that points to a specific policy breach.
| Myth | Fact |
|---|---|
| “Paying Glassdoor makes bad reviews disappear.” | Glassdoor says you cannot pay it to take down reviews, and it applies the same rules to clients. |
| “Employers can delete reviews from their own page.” | Employers can flag and respond, but only Glassdoor can remove a review. |
| “If we prove they never worked here, it will go.” | Glassdoor generally does not rely on evidence from someone with a vested interest. Visible signs in the review carry more weight. |
| “Glassdoor will tell us who wrote it.” | Glassdoor says it will not reveal who wrote a review, and will often defend anonymity in court. |
| “A legal letter will force removal.” | Glassdoor says the law protects it from responsibility for user content. Threats can draw more attention. |
| “Lots of positive reviews from staff will fix it.” | Only honest, unprompted reviews help. Incentivised or coerced reviews are removed and can trigger an alert. |
| “Any agency can guarantee removal.” | No one outside Glassdoor can guarantee a removal. Good agencies tell you honestly which reviews qualify. |
Respond calmly in public, keep flagging any new reviews that follow the same pattern, encourage genuine reviews from current staff, and strengthen your employer reputation elsewhere. Legal action is a last resort: Glassdoor says it will often defend its users’ anonymity in court, and lawsuits can attract more attention.
Acknowledge the feedback, avoid arguing, and point candidates to how concerns can be raised. Never accuse the reviewer of lying.
New evidence, such as more reviews in the same pattern, can justify another report.
Independent articles about your culture, leaders and growth give candidates and AI assistants a fuller picture.
Make sure your careers page, leadership profiles and press coverage rank for your company name, not only review sites.
Where false statements of fact cause serious harm, a solicitor can advise. Consider the cost and the attention a case can bring.
Ratings recover as genuine reviews accumulate. A clear plan shortens the time it takes.
The most common motives are revenge after a dismissal or dispute, competitors trying to slow a rival’s hiring, unhappy customers using the wrong platform, and occasionally employers or agencies trying to inflate their own rating with fake positive reviews.
One person who left on bad terms posts several reviews, sometimes with help from friends, to make one grievance look like a pattern.
A rival hoping to win the same candidates posts negative reviews during a recruitment drive.
Customers frustrated with a product or service post complaints as if they were employees.
Reviews intended for a different company with a similar name land on your profile.
Fake positive reviews posted by or for an employer. Glassdoor treats these as fraud too.
Offensive content posted to provoke a reaction. Glassdoor’s guidelines prohibit trolling.
Fake reviews lower your rating, put off strong candidates before they apply, make offers harder to close, unsettle current staff who read them, and feed into the AI summaries candidates increasingly rely on. The damage builds quietly, because people who decide not to apply never tell you why.
Acting quickly limits the damage. The longer a cluster of fake reviews sits at the top of your profile, the more people form an impression from it.
Week one: capture evidence and flag. Week two: respond calmly and brief your team. Week three: invite honest reviews from current staff. Week four: publish credible, independent stories about your workplace and check what Google and AI assistants now show.
Screenshot every suspicious review, map the timing and wording, claim your employer account and flag each review against a specific Glassdoor policy.
Post calm responses to reviews that remain, brief managers on what to say if staff ask, and make sure no one tries to identify the author.
Invite all current employees to leave honest reviews, with no incentives or pressure. Genuine feedback puts outliers in context.
Publish independent coverage about your culture and leaders, refresh your careers page, and check your company name on Google and in AI answers.
Monitor new reviews weekly, flag any that follow the same pattern, and keep adding credible content about your workplace.
Where false statements cause serious harm, take specialist legal advice, and consider our crisis PR support.
Fake reviews tend to cluster where hiring is competitive and staff turnover is high: technology and start-ups, retail and hospitality, recruitment, care, professional services and contact centres. The common thread is that a few reviews can visibly move a rating that candidates check before applying.
Small teams mean a handful of reviews can swing the rating, and competition for engineers is intense.
High staff turnover and many locations make it easy for customer complaints to land as employee reviews.
Candidates who were not placed sometimes review the agency as if they had worked there.
Staffing pressures make employer reputation critical, and one campaign can affect recruitment for months.
Graduate hiring depends on reputation, so a few fake reviews during recruitment season hurt most.
Large, changing teams and shift work can lead to clusters of reviews after rota or policy changes.
Any employer can be targeted, but we see it most often in fast-growing companies, businesses in competitive hiring markets, firms going through restructures or dismissals, and small teams where one unhappy person can post several reviews before anyone notices.
The impact is greatest where hiring matters most. A start-up recruiting its first fifty people, a professional services firm competing for graduates or a care provider struggling to fill shifts can all feel the effect of a few fake reviews within weeks.
Facing reviews in London specifically? See our Glassdoor review removal London page.
Combine three things: remove what breaks the rules, encourage honest reviews from current staff, and publish credible, independent stories about your workplace in respected publications. Over time, candidates and AI assistants see a balanced picture instead of a handful of fake complaints.
Independent coverage matters because candidates trust what others say about you more than what you say about yourself. An interview with your founder, a feature on your training programme or an expert article by your head of people gives searchers, and the AI tools they use, something credible to weigh against a suspicious review. These are examples from our UK and international inventory, with Domain Authority (DA) and Domain Rating (DR).
DA (Moz) and DR (Ahrefs) are third-party estimates and change over time. Labels and link types are set by each publication and confirmed before you order. See also our online reputation management service.
If you are dealing with fake reviews for the first time, these are the terms you will come across, explained simply.
We combine a rules-first approach to removal with something most removal services cannot offer: real articles in respected publications that rebuild your employer brand. We are a London PR agency, working in PR since 2001, with fixed prices and no retainer.
Every report is built on Glassdoor’s own published policies, which is what moderators act on.
We tell you which reviews are likely to qualify and which are not, before you spend anything.
Decades of experience protecting reputations and working with editors.
Named publications with DA and DR shown, so your employer story reaches candidates and AI tools.
Each step is priced before we begin. No monthly retainer.
Your situation is handled confidentially from the first message.
Reviews on other platforms too? See how we help you remove Google reviews and remove AmbitionBox reviews.
We start with a free, confidential audit of your Glassdoor page. You then choose only the steps you need, each at a fixed price agreed before we begin, with no monthly retainer. Glassdoor makes every removal decision, and we tell you honestly which reviews are likely to qualify.
We check each suspicious review against Glassdoor’s published rules and map any patterns.
Evidence packs and flag wording for each qualifying review, plus response drafts for those that stay.
Features, interviews and expert articles that show candidates and AI tools a fuller picture.
For the full picture on Glassdoor, see our main Glassdoor review removal service.
Yes, when it finds evidence of fraud. Glassdoor says it removes all contributions from users posting through separate accounts, removes incentivised or coerced reviews, and asks anyone who suspects a fraudulent review to flag it for its moderation team.
Use the flag option on the review, ideally through a free employer account. Explain briefly which Glassdoor policy the review breaks and what visible pattern supports that, such as a cluster of similar reviews or a job title that does not exist.
Not with certainty, but warning signs include sudden clusters of reviews, repeated wording, roles or locations that do not exist, no inside detail, customer complaints posted as employee reviews and timing linked to a dispute.
No. Employers cannot delete reviews or pay Glassdoor to remove them. They can flag reviews that break the rules, and Glassdoor decides whether to remove them.
Most reviews are written by real employees, and Glassdoor uses technology and moderators to detect fraud. Reading many reviews and discounting extreme outliers gives a more reliable picture than any single review.
Glassdoor allows one review per person, per company worked at, per year. If someone updates their review within a year, the older review is archived.
No. Glassdoor says it will not reveal who wrote a review, and that it will often defend its users’ anonymity if legal action is taken.
Some do, which is why Glassdoor removes incentivised or coerced reviews and may post an alert on employers that keep breaking its rules. Employers should only ever invite honest reviews.
They can. AI assistants summarise information from sources they find, which often includes review sites. Removing fake reviews and adding credible coverage helps AI tools give candidates a more accurate answer.
It varies. Some flags are decided quickly, others take longer if a human moderator reviews them. We follow up and track each report for our clients.
Usually only as a last resort. Glassdoor says the law protects it from responsibility for user content and that lawsuits can draw more attention to reviews. A solicitor can advise if false statements are causing serious harm.
Yes. Glassdoor’s policies apply worldwide, and we help employers from every country, with the UK as our home market.
Behind every employer brand are real people: the managers who mentor, the teams who stay late, the founders who took the risk. A handful of fake reviews can make all of that invisible to the candidates you most want to hire.
It is frustrating, and it can feel like there is nothing you can do. There is. Glassdoor’s own rules are designed to catch fraud, and with the right evidence, fake reviews can be removed. Where they stay, the truth can still be told louder.
Imagine your next great hire reading your reviews and seeing the company you really are.
Send us your Glassdoor page on the short form below. We will audit every suspicious review in confidence and tell you honestly which ones are likely to qualify for removal. The audit is free.
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