The Financial Times does not accept paid editorial. Coverage is earned by pitching specific journalists with stories that match FT’s editorial priorities: international business, finance, policy, and technology. FT pitches convert at low single digits for well-targeted outreach.
Key FT desks
- Companies (daily corporate news).
- Markets.
- Lex (analytical columns on company fundamentals).
- Alphaville (markets blog with strong following).
- Tech (daily coverage, subscription-driven).
- FT Weekend (feature-led).
- How To Spend It (luxury lifestyle).
FT editorial criteria
- International relevance (not just UK-specific).
- Hard numbers independently verifiable.
- Named, cite-able spokespeople.
- Strategic business angle rather than consumer interest.
Related
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We will tell you whether FT is a fit for your brand before you spend anything. If it is, the placement is guaranteed - you are not buying an attempt.
Most agencies sell you the effort and hope the outlet says yes. We confirm the title, confirm your brand fits it, and then place it.
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