The Financial Times does not accept paid editorial. Coverage is earned by pitching specific journalists with stories that match FT’s editorial priorities: international business, finance, policy, and technology. FT pitches convert at low single digits for well-targeted outreach.
Key FT desks
- Companies (daily corporate news).
- Markets.
- Lex (analytical columns on company fundamentals).
- Alphaville (markets blog with strong following).
- Tech (daily coverage, subscription-driven).
- FT Weekend (feature-led).
- How To Spend It (luxury lifestyle).
FT editorial criteria
- International relevance (not just UK-specific).
- Hard numbers independently verifiable.
- Named, cite-able spokespeople.
- Strategic business angle rather than consumer interest.
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