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Unitedpress.uk

Best PR Agency UK

Best PR Agency UK 2026

Food and drink producer interviewed on his farm by a TV crew, food and beverage PR in the UK Food and beverage PR strategy meeting in a London office planning coverage for a food brand Press coverage for a food and drink brand on a laptop in a London office
Food & drink PR · London · Updated October 2026

Best Food & Beverage PR Agency in the UK (2026) You poured years into the recipe. Now let the right people taste the story.

United Press is a London PR agency for food and drink brands, producers, restaurants and drinks makers. We turn what makes your product special into coverage in the publications buyers, investors and food lovers already trust, from The Times and the Evening Standard to Bon Appétit, Epicurious and the regional papers of Britain’s farming heartlands. Every guaranteed title is agreed in writing before anything is booked.

  • Titles up to DA 94
  • National, regional & food press
  • UK and worldwide
  • In PR since 2001
Why this page exists

You have tasted it a hundred times. You know it is good. So why does nobody else know yet?

Maybe it started at a kitchen table, a farmers’ market stall or a small batch in a borrowed unit. Maybe it is a family recipe, a gin you distilled after years of trial and error, a dairy that has farmed the same fields for four generations, or a restaurant you signed your house over to open. Whatever it is, it took more courage than most people will ever know.

Then comes the hard part. The buyer meeting where the category manager asks what press you have had. The crowdfunding page that needs proof people care. The Christmas season that arrives before the gift guides have heard your name. The competitor with half your quality and twice your noise who keeps appearing in the magazines you love.

That feeling is not vanity. In food and drink, trust is everything. People decide what to put in their bodies, on their shelves and on their menus based on what trusted voices say. A feature in a respected publication tells a buyer you are ready, tells a shopper you are worth trying, and tells an investor that the world has started to notice.

United Press has helped companies earn attention since 2001 from our office at Brook’s Mews, off Bond Street in London. We work with food and drink businesses across the UK and around the world, from single-estate producers to growing national brands. This page is everything we know about food and beverage PR in 2026: what buyers and journalists want, the rules that changed this year, the publications that matter for each kind of brand, and exactly how we would plan your campaign.

Read it once. Then tell us about your product. We will tell you honestly where its story belongs.

Two brands. Same shelf. Different story.

Without a media story
  • Buyer asks for coverage: nothing to show
  • Shoppers search the name: only your own website
  • AI assistant asked for the best UK brands: not mentioned
With a PR plan
  • Features in named titles in the buyer pack
  • Page one shows trusted press, not just ads
  • AI tools find credible sources that name you
The short answer · for founders in a hurry

What does a food and beverage PR agency do?

A food and beverage PR agency gets your brand talked about in the media your customers, buyers and investors trust. It finds the story behind your product, from provenance and founder journey to data, awards and seasonal moments, and turns it into coverage in national, regional, trade and specialist food titles. It also protects your reputation when reviews, recalls or social media storms threaten it, and builds the trusted sources that Google and AI assistants rely on when people search for the best brands in your category.

United Press combines earned media relations with guaranteed placements in named publications. Guaranteed titles, such as The Times (DA 92, DR 91), the Evening Standard (DA 93, DR 89) and Bon Appétit (DA 88, DR 89), are agreed in writing with their DA, DR and label before anything is booked, so you know exactly where your story will appear.

DA 94Highest-authority title on our food list
3–6 moTypical lead time for glossy seasonal features
2001United Press in PR since
24hYour free written plan
What you came for

The best food PR starts with what you need to happen next

Food and drink founders rarely want “PR” for its own sake. They want a listing, a sell-out launch, a funding round or a full dining room. Here is what each goal needs from the media, and what buyers and journalists look for before they say yes.

Goal 01

Win a supermarket or retail listing

Category buyers at grocers and department stores want proof that shoppers will look for you. Coverage in trusted titles, trade buzz and visible demand make your pitch easier to approve.

What helpsNational and trade coverage, a clear sales story, strong reviews and an obvious customer
Goal 02

Launch a new product or range

New product development deserves a launch moment, not a quiet appearance on a shelf. The right story, samples and timing get journalists tasting and writing.

What helpsA sharp news angle, early samples, great photography and seasonal timing
Goal 03

Raise investment or crowdfund

Investors and crowd backers search before they commit. Business and national coverage shows momentum and makes a raise feel less risky.

What helpsFounder story, traction figures and coverage in titles like Entrepreneur UK
Goal 04

Fill tables and win bookings

Restaurants, bars, cafés and food halls live on reputation. Local press, food features and great reviews turn curiosity into reservations.

What helpsOpening stories, chef profiles, regional press and a clean Google review page
Goal 05

Grow direct and online sales

Direct-to-consumer brands need people searching their name. Features, gift guides and listicles drive branded searches and give shoppers the confidence to order.

What helpsGift guide inclusion, “best of” lists and AI-search visibility
Goal 06

Export or enter the UK

British brands going abroad, and international brands arriving here, need trusted coverage in each market so distributors and shoppers take them seriously.

What helpsCoverage in the target country plus UK credibility from national titles
From field to front page

Every link in the food chain has a story worth telling

Food and drink PR is not only for consumer brands. Every business along the supply chain has an audience that matters, and each one needs a different kind of coverage.

Grow

Farmers & growers

Provenance, regenerative farming, new crops and rural business stories.

regional & farming press
Make

Producers & manufacturers

Investment, new sites, jobs, innovation and supply contracts.

business & trade press
Brand

Food & drink brands

Launches, founder journeys, awards and seasonal moments.

national & food titles
Pour

Drinks makers

Distillery stories, tastings, awards and responsible launches.

lifestyle & drinks press
Serve

Restaurants & hospitality

Openings, chefs, menus, reviews and local buzz.

city, regional & food press
Sell

Retail & delivery

Ranges, partnerships, data and shopper insight.

business & consumer news

Working further up the chain? Our agriculture PR agency page covers farms, agritech and rural businesses in depth, and our restaurant and food launch PR page focuses on openings and launch days.

What changed in 2026

The rules shaping food and drink PR in Britain this year

Food and drink is one of the most closely watched sectors in British marketing. These rules decide what your story can say and where it can appear. A good PR agency plans around them from day one.

Less healthy food (HFSS) advertising

New limits on adverts since 5 January 2026

Adverts for food and drink high in fat, salt or sugar can no longer run on UK television between 5.30am and 9pm, and bought online adverts for these products, including sponsored influencer posts and gifting, are restricted. Brand-level advertising is still allowed.

What it means for PR: independent editorial coverage, brand stories and healthier variants matter more than ever. Sponsored online placements for affected products need checking before booking, and we flag this at the planning stage.

Green and sustainability claims

Every eco claim needs proof

The CMA’s Green Claims Code expects environmental claims to be truthful, clear and backed by evidence. Since April 2025, the CMA can also impose its own fines for breaches of consumer law under the DMCC Act.

What it means for PR: stories about regenerative farming, packaging or carbon must be supported by real data. We help you find the proof before the press release, not after the complaint.

Alcohol

Drinks stories must be responsible

Drinks marketing in the UK is shaped by the Portman Group’s code and advertising rules that protect under-18s and avoid linking alcohol with social or sexual success.

What it means for PR: we focus on craft, provenance, flavour and people, choose adult-audience titles and keep every message responsible.

Nutrition and health claims

Health claims are tightly controlled

Words like “high in protein” or “supports gut health” are regulated, and only authorised nutrition and health claims can be made in marketing.

What it means for PR: we keep articles accurate, avoid unapproved claims and lean on taste, story and lifestyle rather than medical promises.

This is a summary to help you plan, not legal advice. Rules change, so for regulated claims we recommend checking with your trading standards adviser or a food law specialist.

Story recipes

Top nine story angles that get food and drink brands featured

Journalists do not write about products. They write about people, places, numbers and moments. These are the angles we use most, written as recipe cards: how long each one takes to prepare, and which titles it serves best.

Recipe 01Origin

The founder’s journey

Why you started, what you gave up and what nearly stopped you. Real stories of risk and grit are the heart of most food features.

Prep time1–2 weeks
ServesNational, business, regional
Recipe 02Place

Provenance and the land

The farm, the valley, the orchard or the water source. British readers love knowing where their food comes from and who grows it.

Prep time2 weeks
ServesRegional, farming, lifestyle
Recipe 03Numbers

Data and consumer research

A survey of 2,000 shoppers, your own sales trends or a clear insight into how Britain eats and drinks. Data gives journalists a headline.

Prep time3–6 weeks
ServesNational news, business
Recipe 04Season

The seasonal moment

Christmas gifting, Veganuary, summer barbecues, Dry January or harvest. Seasonal stories have built-in demand, but need planning months ahead.

Prep time2–6 months
ServesGift guides, lifestyle, food titles
Recipe 05Proof

Awards and recognition

Great Taste stars, international spirits medals or a regional food award. Awards give editors an independent reason to trust you.

Prep time1 week after results
ServesRegional, trade, business
Recipe 06Purpose

Sustainability with evidence

Regenerative farming, less waste, refill schemes or local sourcing, backed by real figures. Proof turns a claim into a story.

Prep time3–4 weeks
ServesNational, business, farming
Recipe 07Growth

Business milestones

A new site, new jobs, an export deal, a funding round or a major listing. Growth stories build trust with buyers and investors.

Prep time1–2 weeks
ServesBusiness, regional, trade
Recipe 08Taste

Recipes, pairings and how-tos

Serve suggestions, cocktail recipes and chef-created dishes give food and lifestyle editors ready-made content readers love.

Prep time1–3 weeks
ServesFood titles, lifestyle, online
Recipe 09Openings

New openings and chefs

A new restaurant, a bar, a food hall stall or a chef’s first solo venture. Openings are news, if you tell the press early enough.

Prep time4–8 weeks before opening
ServesCity, regional, food press

Running a restaurant, bar or kitchen? See our dedicated guides to PR for chefs and PR for bars and nightlife.

The UK food PR calendar

When the best food stories need to be pitched

The biggest mistake in food and drink PR is starting too late. Glossy magazines plan their Christmas issues in summer, and January health features are decided before Bonfire Night. These are the key moments of the British food year and the typical time to start.

Jan – Mar
  • Veganuary and Dry Januarystart pitching in October
  • Pancake Day and Valentine’sstart in December
  • Mother’s Day and early Easterstart in January
Apr – Jun
  • Easter and spring menusstart in January
  • Barbecue and al fresco seasonstart in March
  • Father’s Day and World Gin Daystart in March
Jul – Sep
  • Summer drinks and picnicsstart in April
  • Christmas press previews for glossiesstart in June
  • Harvest and back-to-schoolstart in June
Oct – Dec
  • Sober October and Halloweenstart in July
  • Print Christmas gift guidesstart in July
  • Online gift guides and festive foodstart in September

Am I too late? Check your moment

Pick the moment you want to be seen in. The checker uses today’s date to tell you whether you are on time, and what to do next. It runs in your browser and nothing is stored.

Your timing will appear here

Choose a moment to see whether you are on time, and the first thing to do.

Timings are typical for UK media and vary by title. Glossy monthly magazines work furthest ahead; online and newspaper food desks can move in days.

Publication pairings

Top publications for food and drink brands, with DA and DR

The right publication depends on who you need to reach: shoppers, buyers, investors, diners or farmers. These are titles available through our partner inventory, with Domain Authority (Moz) and Domain Rating (Ahrefs). Labels are confirmed in writing before you agree anything.

PublicationDA / DRLabelBest for
Food and recipe titles
Bon Appétit88 / 89None listedPremium food brands, chefs, restaurants with international ambition
Epicurious87 / 84None listedRecipe-led brands, ingredients, kitchen products
Taste of Home84 / 85None listedFamily food, baking, everyday cooking brands
Food & Wine en Español49 / 61None listedFood and wine brands reaching Spanish-speaking audiences
UK national and business titles
The Independent94 / 91SponsoredNational consumer reach, sustainability and food culture
The Sun94 / 89DiscreetMass-market food and drink, value and family brands
Evening Standard93 / 89SponsoredLondon restaurants, bars, food halls and launches
The Times92 / 91DiscreetPremium brands, founders and food business stories
Entrepreneur UK92 / 91None listedFounder journeys, funding rounds and growth
IB Times UK90 / 82None listedFood business, investment and export news
Herald Scotland87 / 82DiscreetScottish food, whisky, seafood and distilleries
Lifestyle, luxury and drinks
Maxim85 / 77None listedSpirits, premium drinks and men’s lifestyle
OK! Magazine81 / 76None listedCelebrity-friendly food and drink launches
Haute Living78 / 78DiscreetFine dining, luxury hospitality and premium spirits
Female First78 / 72None listedLifestyle food, recipes and gifting
The Travel70 / 75SponsoredFood tourism, destinations and hospitality
Regional papers in Britain’s food and farming heartlands
Eastern Daily Press78 / 77DiscreetNorfolk farming, produce and food producers
East Anglian Daily Times68 / 74DiscreetSuffolk food, drink and agriculture
York Press79 / 74DiscreetYorkshire food brands, bakeries and hospitality
The Northern Echo77 / 76DiscreetNorth East food and drink businesses
The Argus80 / 75DiscreetSussex vineyards, English wine and coastal food
Worcester News71 / 71DiscreetOrchards, cider and Midlands producers
The National75 / 76DiscreetScottish producers and drinks brands
Agriculture and rural titles
Farm Online57 / 68None listedAgribusiness and farming news, Australia
Queensland Country Life60 / 65None listedRural and agricultural audiences, Australia
Farm Weekly57 / 61None listedFarmers and growers, Western Australia

The retail-ready pairing

  1. The Times: founder credibility
  2. Entrepreneur UK: growth story
  3. A regional title from your home county

For brands preparing for supermarket, department store or wholesale buyer meetings.

The launch pairing

  1. Evening Standard or The Independent: national reach
  2. Bon Appétit or Epicurious: food credibility
  3. Female First: lifestyle and gifting

For new products, ranges and direct-to-consumer launches.

The producer pairing

  1. Eastern Daily Press or Herald Scotland: home-region pride
  2. IB Times UK: business and export
  3. Farm Online: agricultural audiences abroad

For farms, growers and manufacturers building trust up and down the supply chain.

We also pitch trade and specialist titles such as The Grocer, The Caterer, Food Manufacture, Speciality Food, Harpers Wine & Spirit and Farmers Weekly. These are earned coverage only: editors decide what they publish, so we never promise them. Browse every guaranteed title on our food and drink publications list, or see all publications.

Who we help

Food and beverage PR for every corner of the industry

Every category has its own media, its own seasons and its own sensitivities. These are the businesses we most often help, and the angle that tends to open doors for each.

Plant-based and free-from

Taste-first stories beyond Veganuary, with honest ingredient lists.

angle: flavour, not lecture

Snacks and confectionery

Launch moments, retail wins and brand stories that work within HFSS rules.

angle: brand and better-for-you

Soft drinks and functional

New flavours, low-sugar ranges and the people behind them.

angle: lifestyle and founder

Craft beer and cider

Local pride, brewing stories, collaborations and festivals.

angle: place and community

Gin, whisky and spirits

Distillery heritage, botanicals, medals and responsible launches.

angle: craft and provenance

English and Welsh wine

Vineyards, vintages and the rise of British sparkling wine.

angle: terroir and awards

Coffee and tea

Sourcing, roasting, café openings and ethical supply chains.

angle: origin with evidence

Bakery and artisan food

Small batches, family recipes and the high-street comeback.

angle: people and craft

Dairy, meat and fish

Welfare, provenance, farming families and seasonal produce.

angle: farm to fork

Farms and fresh produce

Growers, regenerative farming and new crops for British plates.

angle: the land and the data

Restaurants and hospitality

Openings, chefs, menus and the reviews that fill tables.

angle: opening news and chefs

Food tech and agritech

Innovation, investment and solutions to real food problems.

angle: problem, proof, growth

Spirits or wine brand? Read our dedicated guide to PR for wine and spirits. Building a food brand from scratch? See PR for food brands.

Before you hire anyone

Eight questions to ask any food and drink PR agency

Choosing a PR partner is a big decision for a food business. These questions separate agencies that understand the sector from those that simply send press releases, and they work whether you choose us or someone else.

  1. Question 1

    Which titles will my story appear in?

    A good agency names the publications, not just “national press”. For guaranteed placements you should see each title, its DA and DR and its label before you agree anything.

  2. Question 2

    What is earned, and what is guaranteed?

    Honest agencies explain that trade titles, reviews and staff-written features can never be promised, while partner placements can. If everything is “guaranteed”, ask more questions.

  3. Question 3

    Do you understand my category’s rules?

    Ask how they handle HFSS products, alcohol messaging, health claims and green claims. A specialist answers without hesitating.

  4. Question 4

    How far ahead do you plan seasonal stories?

    If the answer for Christmas is “October”, they will miss most print gift guides. The right answer is summer for print and early autumn for online.

  5. Question 5

    Who will write my story?

    Food writing needs warmth, accuracy and an eye for detail. Ask to see how they would describe your product before you start.

  6. Question 6

    How will you help me sell, not just get seen?

    Coverage should support buyer meetings, crowdfunding, bookings and online sales. Ask how they help you use each article after it goes live.

  7. Question 7

    What happens if something goes wrong?

    Recalls, viral complaints and review attacks happen. A food PR partner should have a clear plan for protecting your reputation.

  8. Question 8

    How do you measure success?

    Look for named titles, authority, branded search growth, enquiries and visibility in Google and AI answers, not just a big “reach” number.

At United Press, we answer every one of these in your free written plan, before you commit to anything.

The method

How United Press runs a food and drink PR campaign

A clear, written process from first message to live coverage. You approve every step, and nothing is booked until you say yes.

  1. Day 0

    Tell us about your product and your goal

    Fill in the short form with your brand, your products, your next big moment and who you most need to reach: buyers, shoppers, diners, investors or distributors.

  2. Within 24 hours

    Receive your free written food PR plan

    We recommend story angles, named publications with DA and DR, the best timing for your season and a realistic mix of earned outreach and guaranteed placements.

  3. Week 1

    Find the story and gather the proof

    We interview the founder, maker or chef, collect facts, figures, awards and photography, and check any health, green or alcohol claims before they go anywhere near a journalist.

  4. Week 1–2

    Agree the titles in writing

    For guaranteed placements, you choose the publications. We confirm the title, label, timing and format in writing before anything is booked.

  5. Week 2–3

    Write, sample and pitch

    We write each article for its readers, send samples to the right editors, and pitch trade, regional and national food desks with angles built for them.

  6. Week 3 onwards

    Coverage goes live

    Guaranteed articles publish in the agreed titles, typically within one to three weeks of approval, and earned coverage follows as editors respond.

  7. After launch

    Put the coverage to work

    We help you use every article in buyer decks, crowdfunding pages, menus, packaging stories, social posts and investor updates, then plan the next seasonal moment.

Start My Food PR Plan →

When things go wrong

Protecting food and drink reputations when it matters most

One bad review, one viral video or one product problem can undo years of work. In food, people judge fast because they care about what they eat. These are the moments we help with most.

Urgent

Product recall or safety concern

Clear, calm and fast communication with customers, retailers and the press, aligned with your food safety team and the authorities.

Urgent

A viral video or social media storm

A customer clip on TikTok can reach millions overnight. We help you respond honestly, quickly and in the right channels.

Ongoing

Unfair or fake online reviews

Restaurants and brands can be hit by reviews that break platform rules. We flag them with evidence and help you reply well to the rest.

Ongoing

Negative articles on page one

An old story can follow a brand for years. Fresh, positive coverage in trusted titles gives searchers a fuller picture.

Ongoing

Greenwashing accusations

When sustainability claims are challenged, evidence and openness protect trust. We help you put the facts first.

Ongoing

Founder or chef in the headlines

When a personal story becomes a business story, we help you speak with care and protect the brand behind the name.

Explore reputation management for hospitality, Google review removal, Trustpilot review removal and crisis communications.

Avoid these

Top eight food PR mistakes that rob brands of their moment

1

Pitching Christmas in November

By then, print gift guides are already at the printers. Seasonal PR is won months ahead.

2

Sending a product with no story

“New flavour available now” is not news. Editors need a person, a place, a number or a moment.

3

Making claims you cannot prove

Unproven health or green claims can lead to complaints and damage trust that took years to build.

4

Poor or missing photography

Food sells through the eyes. Without great images, even a great story is hard to publish.

5

Ignoring trade and regional press

Buyers read the trade press and local pride sells. National headlines are not the only route.

6

Forgetting the HFSS rules

Bought online promotion for some products is now restricted. Plan earned and brand-level stories instead.

7

Leaving reviews unmanaged

A great article sends people to Google, where unanswered one-star reviews can undo the good work.

8

Publishing and moving on

Coverage works hardest when it is shared with buyers, investors, staff and customers again and again.

Our standards

What we promise, and what we never do

What we promise

  • Every guaranteed placement agreed in writing before anything is booked
  • DA, DR and label shown up front for every title
  • Claims checked before they reach a journalist
  • You approve every article before it is published
  • A free written plan within 24 hours of your message

What we never do

  • Promise earned coverage that only editors can decide
  • Make health, green or alcohol claims you cannot support
  • Book anything without your written approval
  • Pitch alcohol stories to under-18 audiences
  • Hide changes to a title’s format, label or timing
Client words

Founders who wanted to be seen

★★★★★

“United Press built our brand from launch to nationwide recognition. Real media coverage gave new customers the trust they needed — our ROI has been over 100:1, which blows my mind.”

Annabelle SparksGlobal Head of Marketing
★★★★★

“The team understood our industry and, more importantly, understood the story we needed to tell. Seeing our company featured across relevant publications gave us a much stronger presence when potential customers researched us.”

Olivia BennettMarketing Director
★★★★★

“United Press helped us turn our company story into something journalists could genuinely engage with. The coverage gave our brand a level of credibility that was difficult to achieve through our own marketing channels.”

James WhitmoreFounder & CEO
Questions answered

Food and beverage PR: frequently asked questions

About food and drink PR

What does a food and beverage PR agency do?

It gets your brand featured in the media your customers, buyers and investors trust. That includes finding your story, writing and pitching it, securing coverage in national, regional, trade and food titles, and protecting your reputation when reviews or problems threaten it.

Why do food and drink brands need specialist PR?

Food and drink has its own media, seasons, buyers and rules, from HFSS advertising restrictions to alcohol and health claims. A specialist knows what food editors want, when they plan and what you can and cannot say.

What is the best food and beverage PR agency in the UK?

The best agency is the one that understands your category, gets you into the titles your audience reads and is honest about what it can promise. United Press offers earned outreach plus guaranteed placements in named titles, agreed in writing before anything is booked.

Do you work with small food businesses and start-ups?

Yes. We work with founders, small producers, restaurants and growing brands, as well as established companies. Your plan is shaped around your goal and your stage.

Do you only work with London brands?

No. We are based on Bond Street in London and work with food and drink businesses across the UK and in every country, including international brands entering the British market.

How is food PR different from food marketing?

Marketing is what you say about yourself. PR is what trusted publications, editors and experts say about you. Both matter, but independent coverage carries more weight with shoppers and buyers.

Publications and coverage

Can you guarantee coverage for my food brand?

We guarantee placements in named titles through our publishing partners, agreed in writing before anything is booked. Earned coverage in trade titles, such as The Grocer, and independent reviews can never be guaranteed, and we are always clear about the difference.

Which publications are best for food and drink brands?

It depends on your audience. Bon Appétit (DA 88, DR 89) and Epicurious (DA 87, DR 84) suit food-led brands, The Times (DA 92, DR 91) and Entrepreneur UK (DA 92, DR 91) suit founder and business stories, and regional titles such as the Eastern Daily Press (DA 78, DR 77) suit producers.

Can you get my product into Christmas gift guides?

We can pitch gift guides and arrange guaranteed gifting features in suitable titles. Start early: print gift guides are usually planned in summer, and online guides from early autumn.

Do you pitch The Grocer and other trade titles?

Yes, we pitch trade and specialist titles such as The Grocer, The Caterer, Food Manufacture and Speciality Food with angles built for their readers. Their editors decide what they publish, so this is earned coverage.

Will articles be labelled as sponsored?

Some titles label partner content as sponsored or use a discreet label, and some use no label. We show you the label for every title before you agree anything.

How quickly can coverage go live?

Guaranteed articles usually go live within one to three weeks of approval. Earned coverage depends on the title: online food desks can move in days, while glossy magazines plan three to six months ahead.

Rules, claims and reputation

How do the 2026 HFSS rules affect food PR?

Since 5 January 2026, adverts for less healthy food and drink are restricted on UK TV before 9pm and in bought online advertising, including sponsored influencer posts. Independent editorial coverage and brand-level stories become more valuable, and we check sponsored formats for affected products before booking.

Can PR help promote alcohol brands?

Yes, responsibly. We focus on craft, provenance and flavour, choose adult-audience titles and keep every message in line with UK drinks marketing rules.

Can we talk about sustainability in our coverage?

Yes, with evidence. The CMA expects green claims to be accurate and backed up. We help you find the proof and tell the story in a way journalists and regulators can trust.

Can you help with a product recall?

Yes. We support clear, fast communication with customers, retailers and the media, working alongside your food safety team and the authorities.

Can you help with bad Google reviews for my restaurant?

Yes. We flag reviews that break Google’s rules with evidence, help you reply well to genuine feedback and build fresh positive coverage. See our Google review removal service.

What if a negative article about my brand ranks on Google?

We help you respond where appropriate and build trusted new coverage, so people searching your name see the full picture.

Results and getting started

Can PR help me get a supermarket listing?

PR cannot guarantee a listing, but coverage in trusted titles, trade buzz and clear consumer demand make a buyer’s decision easier. Many brands use their coverage directly in buyer presentations.

Does PR help food brands with Google and AI search?

Yes. Articles in high-authority titles often rank for your brand name, and AI assistants like ChatGPT and Gemini draw on trusted publications and “best of” lists when recommending brands.

How do you measure food PR success?

We look at where you were published, the authority of each title, branded search growth, website visits, enquiries from buyers and how your brand appears in Google and AI answers.

Do I need samples and photography?

Usually, yes. Food editors like to taste and need strong images. We advise on what to send and can brief your photographer.

Can you help a crowdfunding or investment campaign?

Yes. Founder and growth stories in business titles give backers confidence. We plan coverage around your launch date and key milestones.

How do I do PR for a new restaurant?

Start six to eight weeks before opening with a clear story: the chef, the menu, the space and why it matters to the area. Invite local and food press early, then build momentum with reviews and features. Our restaurant launch PR page explains the full plan.

Do you work with international food brands entering the UK?

Yes. We help overseas brands build credibility with British buyers and shoppers through national, regional and food coverage, and can also support coverage back in your home market.

What should a food PR plan include?

A clear goal, story angles, named target publications with DA and DR, timing around your season, the proof behind any claims, photography and samples, and how coverage will be used in sales and marketing afterwards.

Is PR worth it for a small food brand?

For many small brands, a few strong articles in the right titles open more doors than months of social posts. Coverage gives buyers, stockists and shoppers a trusted reason to try you.

Can you get my brand featured in Bon Appétit or Epicurious?

Yes. Both are available as guaranteed placements through our publishing partner, Bon Appétit at DA 88 and DR 89, Epicurious at DA 87 and DR 84. We confirm the format and label in writing first.

Do you work with farms and growers?

Yes. We help farms, growers and producers tell provenance and sustainability stories in regional, farming and national titles. See our agriculture PR agency page for more.

Can you help my brand win awards?

We cannot decide awards, but we help you choose relevant ones, prepare strong entries and make the most of any win with coverage that buyers and shoppers notice.

Do you work with influencers?

We can include creators and food writers where it suits your brand, always clearly disclosed and in line with advertising rules, including the HFSS restrictions for affected products.

What makes a good food press release?

A real news angle in the first line, a human quote, one or two strong facts, high-quality images, clear product details and an easy way to request samples. Our press release distribution service places announcements in named titles.

How do I get started?

Fill in the short form below. Within 24 hours you receive a free written food PR plan with story angles, named titles with DA and DR, and the right timing for your season. Nothing is booked until you approve it.

Your next step

Somewhere right now, a buyer, a food writer or a hungry customer is looking for something exactly like yours. Let them find it.

You did the hard part: the early mornings, the failed batches, the tastings, the risk. Your product deserves to be talked about in the places people trust, not hidden behind louder brands.

It starts with one short message. Tell us about your product and your next big moment. Within 24 hours you will have a free food PR plan with story angles, named titles with DA and DR, and the right timing for your season. Nothing is booked until you say yes.

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United Press · Brook’s Mews, Bond Street, London W1K 4HA · 07447 882377 · In PR since 2001 · Food and drink clients in the UK and worldwide

Be Seen. Be Heard. Be Remembered.While you wait, someone else gets the headline. Tell us your story today — no obligation, just an honest conversation.