Reputation Management
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Award-Winning PR Agency·Best PR Agency UK 2026·Est. 2001
Best PR Agency UK 2026
PR for wineries, distilleries, importers, craft brands and no- and low-alcohol producers. We get your bottles in front of drinks writers, trade buyers and the right adult audiences, following the UK’s alcohol marketing codes.
Selling food as well as drink? See our food and beverage PR page.
| Rule | What it means for PR |
|---|---|
| The CAP Code | Advertising, including paid features and influencer posts, must not appeal strongly to under-18s or link alcohol to social or sexual success. |
| The Portman Group Code | Covers how drinks are named, packaged and promoted, including PR activity. |
| Age checks | Sampling, events and social content should reach adults only. |
| Health claims | Alcoholic drinks cannot carry health claims. No and low drinks need care with wording too. |
General guidance, not legal advice. Rules differ in other countries.
Drinks columnists. National wine and spirits writers recommend bottles weekly. They want samples, prices and where to buy.
Trade press. Titles for retailers, bars and distributors cover listings, launches and sales data. Trade coverage helps you win shelf space.
Lifestyle and food press. Recipes, cocktails, gift ideas and the story behind the brand.
Regional press. Local distilleries, vineyards and breweries are strong local stories.
Every bottle has a story, but most drinks brands tell it the same way. Strong PR for wine & spirits makes yours specific. We build it around four things readers and editors care about:
The vineyard, the water, the climate or the town that shapes what is in the glass. Place is where most PR for wine & spirits begins.
The winemaker, distiller or founder, and the reason they started, the human heart of PR for wine & spirits.
One detail of how you make it that nobody else does in quite the same way.
Genuine awards, trade listings and respected tasting notes that back up the claims.
Consumer features build desire, but a drinks brand also needs buyers who will stock it. Complete PR for wine & spirits works on both audiences at once.
Trade coverage also gives your sales team credible articles to share in every buyer meeting, so PR for wine & spirits supports sales directly. For food partners and restaurants, see our food and beverage PR guide.
Drinks journalists need to taste before they write. How you handle that step says a lot about your brand. In every campaign of PR for wine & spirits we follow a few simple rules:
Producers who welcome visitors can also benefit from travel and tourism PR, as wine and distillery tourism keeps growing.
A genuine medal is one of the most useful assets in PR for wine & spirits, but only if you use it honestly. Name the competition and the exact award, say which product won, and avoid implying a whole range won when only one bottle did.
Pitch award news quickly to trade and regional press, add it to your website and labels where permitted, and use it to support listings conversations. One honest medal story often travels further than a dozen vague claims, and honesty builds lasting PR for wine & spirits.
Wine is one of the most tightly regulated drinks when it comes to labels. The Food Standards Agency’s guidance on wine labelling covers the details that must appear and how terms such as origin and grape variety can be used. Press materials should always match those facts.
In PR for wine & spirits, we check every tasting note, region and vintage against your label before it reaches a writer. That care protects your reputation with drinks editors, retailers and judges, and it means PR for wine & spirits builds lasting trust rather than corrections. Whether you import, produce or retail, PR for wine & spirits that starts from the label makes every later story easier to tell. It also helps PR for wine & spirits travel well into export markets, where buyers check details closely.
People now ask ChatGPT, Gemini, Perplexity and Google AI questions like “best English sparkling wine for a celebration” or “small-batch gin distilleries to visit in Scotland”. These tools lean heavily on trusted publications when they decide which brands to mention, so PR for wine & spirits now shapes AI visibility too.
Editorial coverage gives them credible sources that name your wine or spirit and explain what makes it special. No one can guarantee an AI mention, but consistent PR for wine & spirits gives you a much better chance of appearing in those answers, while high-authority links help your product pages rank in Google. For wider reach, pair features with press release distribution.
Columns and reviews are earned. Next to that, you can book features in titles from our publication network, such as Luxury Lifestyle Magazine in the UK and Taste of Home in the US. Booked features go live within 14 days of approval or you get a 100% refund. Paid drinks content must follow alcohol advertising rules and be shown to adults.
Listed in our network, October 2026. Terms, including link treatment, are confirmed in writing before you book. Google asks that paid links are marked as sponsored or nofollow.
“The Kent vineyard taking on Champagne with its first release”
“The distillery using foraged botanicals from one valley”
“The alcohol-free drink made for long dinners”
Illustrative plans with example headlines. They are not client results.
★★★★★“United Press built our brand from launch to nationwide recognition. Real media coverage gave new customers the trust they needed — our ROI has been over 100:1, which blows my mind.”
Annabelle SparksGlobal Head of Marketing
★★★★★“United Press helped us turn our company story into something journalists could genuinely engage with. The coverage gave our brand a level of credibility that was difficult to achieve through our own marketing channels.”
James WhitmoreFounder & CEO
★★★★★“The team understood our industry and, more importantly, understood the story we needed to tell. Seeing our company featured across relevant publications gave us a much stronger presence when potential customers researched us.”
Olivia BennettMarketing Director
United Press is a London PR agency at Brook’s Mews, working since 2001 with clients worldwide, and a winner or shortlisted at PRWeek, CIPR Excellence, UK Agency, PRCA DARE, The Drum and UK Social Media Communications Awards.
Getting your bottles to drinks writers, trade buyers and lifestyle media, through samples, launches and stories, while following alcohol marketing rules.
No. Columnists choose freely. Guaranteed features are available only in titles from our publication network.
Mainly the CAP Code for advertising and the Portman Group Code for naming, packaging and promotion. Content must not appeal to under-18s.
Yes, including overseas wineries and distilleries launching in the UK.
From late summer for magazines, and September to October for newspapers and online guides.
There is no fixed price. Every campaign is planned around your goal and the titles you need. Share your goal and budget in the form below for a personalised plan.
Start with a specific provenance story, back it with genuine proof such as awards or listings, and time pitches to the drinks calendar. In PR for wine & spirits, we shape those stories for consumer and trade editors, handle samples responsibly and confirm each live link.
Usually both. Consumer features build desire, while trade coverage helps win listings with retailers, wholesalers, bars and restaurants. The right balance depends on whether your next goal is awareness or distribution.
It can improve your chances. AI tools such as ChatGPT and Gemini rely on trusted publications when they recommend wines, spirits and distilleries. No one can guarantee an AI mention, but press coverage is one of the strongest signals a drinks brand can build.
Tell us about your drinks, where they are sold and your next launch. We will send a free plan with the angle, titles and timing that fit.
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