New Hire or Executive Appointment Press Release (Template and Examples)
A strong senior hire is good news for your business, your clients and your recruitment. Announced well, it can earn trade coverage and build trust. Here is a template, examples and the checks to make before you announce.
How to write an executive appointment press release: the short answer
An executive appointment press release should name the person, their new job title and start date in the headline and first paragraph, then explain what they will lead, where they join from and one or two verifiable achievements. Include an approved quote from your CEO or chair and one from the appointee, a short company profile, a media contact and a professional headshot.
- Name, title and start date up front
- Two approved quotes
- Verifiable career facts
- A professional headshot
Which appointments are worth a press release?
Not every hire needs a release, but senior and strategic appointments often do. The right audience depends on the role.
| Type | Examples | Best audience |
|---|---|---|
| Senior executive appointment | CEO, managing director, CFO, chair | National business titles, trade press, LinkedIn |
| Board appointment | Non-executive director, adviser | Trade press, business titles |
| Senior hire | Head of a team or region | Trade press, local business press |
| Promotion | Internal move into a senior role | Trade press, local press, staff channels |
| New office lead | Person opening or running a new location | Local and regional press |
Executive appointment press release template
Replace every item in square brackets. Ask the new appointee to check their own details before you send.
FOR IMMEDIATE RELEASE
[COMPANY NAME] appoints [FULL NAME] as [JOB TITLE]
[ONE LINE ON WHAT THEY WILL LEAD OR CHANGE]
[CITY], [DAY MONTH YEAR]: [COMPANY NAME], the [SHORT DESCRIPTION OF THE COMPANY], has appointed [FULL NAME] as [JOB TITLE], effective [START DATE]. [HE / SHE / THEY / FIRST NAME] will [MAIN RESPONSIBILITY] and report to [NAME, JOB TITLE].
[FIRST NAME] joins from [PREVIOUS EMPLOYER], where [THEY] [ONE OR TWO VERIFIABLE ACHIEVEMENTS]. [OPTIONAL: earlier roles, qualifications or board positions.]
“[QUOTE FROM THE CEO OR CHAIR: why this person, why now],” said [NAME], [JOB TITLE] of [COMPANY NAME].
“[QUOTE FROM THE NEW APPOINTEE: what attracted them and what they will focus on],” said [FULL NAME].
[OPTIONAL: what the appointment means for customers, growth plans or the team.]
ENDS
Notes to editors
About [COMPANY NAME]: [TWO OR THREE SENTENCES]. [WEB ADDRESS]
A high-resolution photo of [FULL NAME] is available on request.
Media contact: [NAME], [EMAIL], [PHONE].
Headline and opening examples
These examples use made-up companies and people, clearly marked These examples use invented companies and people to show the style.ldquo;ExampleThese examples use invented companies and people to show the style.rdquo;, to show the style. Replace them with your own real details.
Senior executive
Example Logistics appoints Jane Example as Chief Operating Officer
Manchester: Example Logistics, the regional delivery firm, has appointed Jane Example as Chief Operating Officer, effective 1 March. She will lead operations across its four depots.
Promotion
Example Design Studio promotes Sam Sample to Creative Director
Bristol: Example Design Studio has promoted Sam Sample to Creative Director after six years with the studio, where Sam has led its work for hospitality clients.
Board appointment
Example Health Tech adds Alex Placeholder to its board
London: Example Health Tech has appointed Alex Placeholder as a non-executive director, bringing experience of scaling digital services.
New office lead
Example Accountants opens Leeds office led by Priya Demo
Leeds: Example Accountants has opened its first Leeds office, led by Priya Demo, who joins as office partner.
Checks before you announce a new hire
Get the appointee’s approval
They should approve their quote, job title, career details and photo.
Tell the right people first
Staff, key clients and the previous employer’s timing should be considered before the news is public.
Check every career claim
Use only achievements that are accurate and can be shared.
Prepare a good photo
A clear, professional headshot makes publication far more likely.
Update everything on the day
Website team page, LinkedIn and company profiles should match the release.
Listed companies have separate rules for announcing board changes. Check your disclosure obligations with your advisers first.
Announce your new hire to the right audience
United Press has announced company news since 2001. We write your appointment release, place it on named business and trade titles and give you live links to share. Press release offer: guaranteed live within 3 days of approval or a 100% refund.
Business announcements
Hires, launches and company news. See business announcement press releases.
Press release distribution
Named UK titles and live links. See press release distribution.
Executive profiles
Interviews and features for leaders. See media interviews.
Personal branding
Build a leader’s public profile. See personal branding coverage.
Appointment press releases: frequently asked questions
What should a new hire press release include?
The person’s name, job title and start date, what they will lead, where they join from, one or two verifiable achievements, approved quotes from a senior leader and the appointee, a company profile, a media contact and a headshot.
Is every new hire worth a press release?
No. Senior, board and strategic appointments, or a hire that marks a new office or direction, are usually the most newsworthy.
When should I send an appointment press release?
Once the appointment is confirmed and the appointee has approved the details, ideally on or just before their start date, after staff and key clients have been told.
Who should be quoted in an appointment release?
Usually the CEO, chair or the person the appointee reports to, plus the appointee. Both quotes should be approved and say something specific.
Do I need a photo for an appointment press release?
A professional headshot makes publication far more likely, especially in trade and business titles.
Where should I publish an executive appointment?
Trade press for your sector, business titles, local press where relevant, your website and LinkedIn.
Are there special rules for listed companies?
Yes. Listed companies have separate rules for announcing board changes. Check your obligations with your advisers before publishing.
Can United Press announce our new hire?
Yes. We write the release, place it on named business and trade titles and give you live links. Press release offer: guaranteed live within 3 days of approval or a 100% refund.
Great people deserve a great welcome.
A new leader brings new energy. Introduce them proudly, and let clients, partners and future colleagues share the excitement.