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Fake Glassdoor reviews: a London leadership team reviewing suspicious reviews on their employer profile A reputation specialist explaining how to report fake Glassdoor reviews Checking an employer review page on a laptop for signs of fake reviews
Fake Glassdoor reviewsUK & worldwideReviewed October 2026

Fake Glassdoor Reviews: how to spot them, report them and get them removed

You built a good place to work. Someone who never worked there should not get to say otherwise.

A wave of one-star reviews from “former employees” you do not recognise can undo years of work on your employer brand. Candidates read them. AI assistants summarise them. Good people decide not to apply. This guide explains, using Glassdoor’s own published rules, how to tell if a Glassdoor review is fake, how to report it so it actually gets reviewed, and what to do if it stays.

  • Free, confidential audit
  • Built on Glassdoor’s published policies
  • Brook’s Mews, Bond Street, London
  • In PR since 2001
In short
  • Glassdoor removes fake reviews when it finds evidence of fraud, such as one person posting through multiple accounts or reviews that were incentivised or coerced.
  • Each person may post one review per company per year, and reviewers self-certify that they worked there.
  • You cannot pay Glassdoor to remove reviews, and it will not tell you who wrote one.
  • Glassdoor generally does not rely on evidence from someone with a vested interest, so the strongest reports point to what is visible in the review itself.
  • Fake reviews also shape what AI assistants say about your company as an employer, which makes acting quickly more important than ever.

Last reviewed: 5 October 2026Written by the United Press reputation team, LondonSources: Glassdoor Help Center and Community Guidelines

Definition

What is a fake Glassdoor review?

Quick answer

A fake Glassdoor review is a review that does not reflect a genuine experience of working at, or interviewing with, the company. It may be written by someone who never worked there, by one person using several accounts, by a competitor, or by someone who was paid, pressured or rewarded to post it.

Fake reviews can be negative or positive. Most employers worry about the negative kind, but fake positive reviews are just as much of a problem: Glassdoor treats both as fraud, and both mislead the candidates who rely on the platform. Understanding which type you are dealing with decides which route will work.

Non-employee reviews

Written by someone who never worked at or interviewed with the company, such as an unhappy customer, a former supplier or a stranger.

Multiple-account reviews

One person posting several reviews through separate accounts to make a problem look bigger than it is.

Competitor reviews

Posted to damage a rival’s ability to hire, often around the time of a recruitment drive.

Revenge campaigns

A former employee, or people they know, posting repeatedly after a dispute or dismissal.

Incentivised reviews

Reviews posted in exchange for a reward, or under pressure from someone. Glassdoor removes these when it has evidence.

Copied or recycled reviews

Text lifted from other sites, emails or other reviews. Glassdoor requires reviews to be original.

Fake Glassdoor reviews: potentially fake reviews flagged on an employer profile, with steps to spot, report and remove them
Spot, report and remove: the three steps to dealing with fake Glassdoor reviews. Illustration.
The official position

What does Glassdoor say about fake reviews?

Quick answer

Glassdoor says it takes fraudulent activity very seriously. It allows one review per person, per company, per year; removes all contributions from users caught posting through separate accounts; removes reviews it finds were incentivised or coerced; and encourages anyone who suspects a fraudulent review to flag it for its moderation team.

Glassdoor policyWhat it means for you
One review per year, per company worked atSeveral reviews from what looks like the same person can point to abuse of this rule.
Multiple accounts lead to removal of all that user’s contributionsIf one person is behind a cluster of reviews, the whole cluster can go.
Users self-certify their relationship with the employerGlassdoor relies on reviewers’ own statements, so clear signs that someone never worked for you matter.
Incentivised or coerced reviews are removedThis applies to employers too: rewarding staff for positive reviews can see them removed.
You cannot pay to have reviews taken downAnyone offering to “buy” a removal from Glassdoor is not telling the truth.
Evidence from someone with a vested interest is generally not consideredYour own records may not be enough. Point to what is visible in the review and its pattern.
Glassdoor will not reveal who wrote a reviewThe route is the content and policy breach, not unmasking the author.
Repeated breaches by employers can trigger a public alertGlassdoor may post an alert on an employer’s profile if review rules keep being broken.

Sources: Glassdoor Help Center articles Fraudulent reviews and What can I do about negative reviews?, checked 5 October 2026.

Warning signs

How can you tell if a Glassdoor review is fake?

Quick answer

Look for patterns rather than one bad review: several reviews in a short burst, similar wording across them, job titles or locations that do not exist at your company, no detail a real employee would know, and timing that matches a dispute, a dismissal or a competitor’s recruitment push.

  1. A sudden clusterSeveral negative reviews in days or weeks, after months of normal activity.
  2. Repeated phrasesThe same unusual words, spelling mistakes or structure across different reviews.
  3. Roles that do not existJob titles, departments or office locations your company has never had.
  4. No inside detailNothing about teams, processes, tools or culture that a real employee would mention.
  5. Customer complaintsReviews about your product or service rather than working for you.
  6. Competitor mentionsReviews that recommend a named rival employer or link elsewhere.
  7. Suspicious timingPosted right after a dismissal, a tribunal, a public dispute or a hiring campaign.
  8. Extreme language onlyInsults and absolutes with no specific experience behind them.
  9. Mismatched datesEmployment periods that do not match when your company or that team existed.
  10. Copied textWording that also appears on forums, social media or other review sites.

One sign alone does not prove a review is fake. Genuine reviews can be angry, short or badly written. The strongest cases combine several signs.

Know the difference

Is it a fake review, or just a genuine negative one?

Quick answer

A genuine negative review describes a real experience, even if it is harsh, one-sided or unfair. A fake review does not come from a real employee or candidate, or breaks Glassdoor’s fraud rules. Glassdoor will not remove a genuine review just because it is negative or disputed.

QuestionGenuine negative reviewLikely fake review
Who wrote it?A real current or former employee or candidateA non-employee, a competitor or one person with several accounts
DetailMentions real teams, processes or eventsVague, generic or factually impossible
PatternOne review among many normal onesPart of a sudden cluster with similar wording
Can it be removed?Only if it breaks another guideline, such as naming a non-executiveYes, if Glassdoor finds evidence of fraud
Best responseA calm, public employer response and internal actionA well-evidenced flag, then a response if it stays

If a genuine review names one of your team, see our guide for anyone facing a Glassdoor review naming them.

Worked examples

Real or fake? Five examples, side by side

Quick answer

The clearest fake reviews describe things that could not have happened at your company, arrive as part of an obvious cluster, or are really about something other than employment. Harsh but specific reviews about real teams and events are usually genuine, even when they are unfair.

Example (illustrative)Our viewWhy
“Night shift manager in the Glasgow warehouse treated us terribly.” Your company has no Glasgow site and no night shifts.Likely fake or misplacedDescribes a site and shift pattern that do not exist
Five one-star reviews in four days, each calling management “clueless liars”.Possible multiple-account abuseCluster, repeated unusual wording, no detail
“Ordered a sofa, arrived broken, customer service ignored me.”Not an employee reviewA customer complaint posted in the wrong place
“The 2025 restructure was handled badly and communication was poor.”Likely genuineSpecific, plausible and about employment
“Join [competitor] instead, they actually pay properly.”SuspiciousPromotes a named rival employer rather than describing experience

Illustrative examples written by us. Glassdoor decides every case on its own facts.

Behind the scenes

How does Glassdoor detect fake reviews?

Quick answer

Glassdoor says it uses proprietary technology, filters and algorithms to detect abuse and gaming, and that content which fails its technology review is rejected before it is published. Human moderators review certain flagged content, and the community’s flags help it find reviews its systems missed.

Glassdoor does not publish exactly how its systems work, to stop people getting around them. What it does say is that it applies the same standards to every company, including its own clients, and that final decisions are at its discretion.

Why some fake reviews still get through

  • Self-certification: reviewers declare their own relationship with the employer, so a careful fake can look genuine.
  • Different accounts and devices: one person using several identities can be harder to spot without a clear pattern.
  • Plausible content: reviews written by someone who knows a little about the company can pass automated checks.
  • Volume: moderators rely on community flags to find what filters miss.

That is why a well-prepared flag from the employer, focused on visible evidence, often makes the difference.

Step by step

How do you report a fake Glassdoor review?

Quick answer

Claim your free Glassdoor employer account, screenshot each suspicious review, then use the flag option on each one. In a short note, name the specific policy it breaks, such as the one-review-per-year rule or the ban on incentivised content, and describe the visible pattern. Then respond calmly if it stays.

Most reports fail because they argue that a review is unfair. Glassdoor does not decide factual disputes. Reports that succeed show a clear breach of its rules, using what anyone can see on the page.

Let Us Prepare Your Report →

How to report fake Glassdoor reviews: spot a suspicious review, report it to Glassdoor and get it removed
Spot a suspicious review, report it to Glassdoor, and get it removed when it breaks the rules. Illustration.
  1. Claim your employer account

    A free Glassdoor employer account lets you flag reviews and respond publicly, giving you the last word on each review.

  2. Capture the evidence

    Screenshot every suspicious review with its date, rating, job title and location. Note the order and timing of the cluster.

  3. Match each review to a rule

    Multiple accounts, non-employee content, copied text, incentives or coercion, personal information or abuse. One clear breach per review is enough.

  4. Flag each review separately

    Use the flag option on each review and keep your explanation short, specific and factual. Avoid accusations about who you think wrote it.

  5. Respond and monitor

    If a review stays, post a calm response. Keep watching for new reviews in the same pattern and flag them as they appear.

What works

What evidence does Glassdoor actually take notice of?

Quick answer

Glassdoor says it generally does not consider evidence from someone with a vested interest in removing a review, because it cannot verify it. So the most persuasive reports focus on what Glassdoor can check itself: the review’s content, its timing, its similarity to other reviews and clear breaches of its published rules.

Usually helpful

  • A clear reference to the specific guideline breached
  • Dates and order showing a sudden cluster of reviews
  • Identical or near-identical wording across reviews
  • Job titles, offices or teams that visibly do not exist
  • Content clearly about a product or service, not employment
  • Text copied from another website or review

Usually not enough on its own

  • “This person never worked here” with no visible signs
  • Internal HR records Glassdoor cannot verify
  • Arguments that the review is unfair or untrue
  • Guesses about who wrote it
  • Long histories of a dispute with a former employee
  • Threats of legal action against the platform

Every case is different. We review the actual reviews before recommending what to include, and tell you honestly if the evidence is weak.

Before you flag

A quick checklist before you report

Run through these points for each suspicious review. If you can tick at least one of the first four, the review is worth flagging. If you can only tick the last one, a calm response is probably the better route.

Not sure? Send us the link and we will check it for you, free and in confidence.

  • It is part of a cluster with similar wording or timing
  • It mentions a role, team or location that visibly does not exist
  • It is clearly about a product or service, not employment
  • It contains insults, personal details or names a non-executive
  • It simply feels unfair, but describes a plausible experience
Public response

How should you respond to a review you believe is fake?

Quick answer

Stay calm, short and professional. Do not accuse the reviewer of lying or try to identify them. Say you cannot find a record matching their experience, invite them to contact you directly, and restate your commitment to a fair workplace. Readers judge you by your tone.

Glassdoor gives employers the right to respond, and the response is the only comment shown on a review, so you get the last word. Use it to reassure candidates, not to win an argument.

Example response

“Thank you for your review. We take every piece of feedback seriously, but we have not been able to match the experience you describe to any role or team at our company. If you worked with us, please contact our people team directly so we can understand and address your concerns. We are proud of the culture our team has built and want every voice to be heard.”

AI search

Do fake Glassdoor reviews change what AI says about your company?

Quick answer

They can. When candidates ask ChatGPT, Gemini, Perplexity or Google’s AI Overviews what it is like to work somewhere, the answers draw on sources the assistant can find, which often include review sites. A cluster of fake reviews can shape that summary until it is removed or outweighed by stronger sources.

This is new territory for employer brands. A candidate who never visits Glassdoor may still meet its reviews through an AI answer, summarised in a sentence with no context. That makes removing fake reviews, and adding credible, independent information about your company, more valuable than ever.

Alongside removal, we help employers publish accurate stories in respected publications so that AI tools have balanced sources to draw on. Learn more about our AI PR and GEO services.

What is it like to work at [Your Company]?

Reviews are mixed. Several recent reviews describe poor management and high turnover, although older reviews and press coverage mention strong training and career progression.

Illustration only. If the “recent reviews” are fake, this answer is built on false information.

Do not make it worse

Should you post positive reviews to balance out fake ones?

Quick answer

No, not if it means writing them yourself, rewarding staff or pressuring anyone. Glassdoor removes incentivised or coerced reviews and can post an alert on employers that keep breaking its rules. You can, however, invite all employees to leave honest reviews, which Glassdoor encourages.

Do invite honest reviews

Glassdoor encourages employers to ask employees for honest reviews. A steady flow of genuine feedback naturally puts outliers in context.

Do respond professionally

Calm, consistent responses to positive and negative reviews show candidates you listen.

Do fix what is real

If a pattern of complaints is genuine, acting on it is the strongest long-term reputation move.

Do not reward reviews

Gift cards, prizes, extra leave or any incentive for reviews breaches Glassdoor’s rules.

Do not pressure staff

Asking managers to collect positive reviews, or checking who has posted, counts as coercion and damages trust.

Do not write your own

Posting reviews as the company, or through friends, is exactly the fraud you are trying to remove.

Fake reviews are also a legal issue in the UK. Since April 2025, the Digital Markets, Competition and Consumers Act 2024 has banned fake consumer reviews and the commissioning of them. Employer reviews are a different area, but the direction of travel is clear.

Myths and facts

Common myths about fake Glassdoor reviews

Quick answer

You cannot pay Glassdoor to remove reviews, employers cannot delete reviews themselves, Glassdoor will not reveal reviewers, and legal threats rarely help. What does work is a calm, evidence-based flag that points to a specific policy breach.

MythFact
“Paying Glassdoor makes bad reviews disappear.”Glassdoor says you cannot pay it to take down reviews, and it applies the same rules to clients.
“Employers can delete reviews from their own page.”Employers can flag and respond, but only Glassdoor can remove a review.
“If we prove they never worked here, it will go.”Glassdoor generally does not rely on evidence from someone with a vested interest. Visible signs in the review carry more weight.
“Glassdoor will tell us who wrote it.”Glassdoor says it will not reveal who wrote a review, and will often defend anonymity in court.
“A legal letter will force removal.”Glassdoor says the law protects it from responsibility for user content. Threats can draw more attention.
“Lots of positive reviews from staff will fix it.”Only honest, unprompted reviews help. Incentivised or coerced reviews are removed and can trigger an alert.
“Any agency can guarantee removal.”No one outside Glassdoor can guarantee a removal. Good agencies tell you honestly which reviews qualify.
If it stays

What can you do if Glassdoor will not remove a fake review?

Quick answer

Respond calmly in public, keep flagging any new reviews that follow the same pattern, encourage genuine reviews from current staff, and strengthen your employer reputation elsewhere. Legal action is a last resort: Glassdoor says it will often defend its users’ anonymity in court, and lawsuits can attract more attention.

A response that reassures

Acknowledge the feedback, avoid arguing, and point candidates to how concerns can be raised. Never accuse the reviewer of lying.

A second, sharper flag

New evidence, such as more reviews in the same pattern, can justify another report.

Balanced coverage

Independent articles about your culture, leaders and growth give candidates and AI assistants a fuller picture.

Search protection

Make sure your careers page, leadership profiles and press coverage rank for your company name, not only review sites.

Legal advice in serious cases

Where false statements of fact cause serious harm, a solicitor can advise. Consider the cost and the attention a case can bring.

Patience with a plan

Ratings recover as genuine reviews accumulate. A clear plan shortens the time it takes.

Motives

Why do people post fake Glassdoor reviews?

Quick answer

The most common motives are revenge after a dismissal or dispute, competitors trying to slow a rival’s hiring, unhappy customers using the wrong platform, and occasionally employers or agencies trying to inflate their own rating with fake positive reviews.

Revenge

One person who left on bad terms posts several reviews, sometimes with help from friends, to make one grievance look like a pattern.

Competition

A rival hoping to win the same candidates posts negative reviews during a recruitment drive.

Wrong platform

Customers frustrated with a product or service post complaints as if they were employees.

Mistaken identity

Reviews intended for a different company with a similar name land on your profile.

Rating inflation

Fake positive reviews posted by or for an employer. Glassdoor treats these as fraud too.

Trolling

Offensive content posted to provoke a reaction. Glassdoor’s guidelines prohibit trolling.

The real cost

How do fake reviews hurt hiring?

Quick answer

Fake reviews lower your rating, put off strong candidates before they apply, make offers harder to close, unsettle current staff who read them, and feed into the AI summaries candidates increasingly rely on. The damage builds quietly, because people who decide not to apply never tell you why.

Where employers usually feel it first

  • Fewer applications for roles that used to fill easily
  • Offers declined late in the process after a candidate reads reviews
  • Awkward interview questions about issues that never happened
  • Team morale as staff see their workplace misrepresented
  • Leadership reputation when founders or directors are attacked by name
  • AI answers that repeat the fake complaints when candidates ask about you

Acting quickly limits the damage. The longer a cluster of fake reviews sits at the top of your profile, the more people form an impression from it.

Action plan

What should you do in the first 30 days after a fake review attack?

Quick answer

Week one: capture evidence and flag. Week two: respond calmly and brief your team. Week three: invite honest reviews from current staff. Week four: publish credible, independent stories about your workplace and check what Google and AI assistants now show.

Days 1–7

Screenshot every suspicious review, map the timing and wording, claim your employer account and flag each review against a specific Glassdoor policy.

Days 8–14

Post calm responses to reviews that remain, brief managers on what to say if staff ask, and make sure no one tries to identify the author.

Days 15–21

Invite all current employees to leave honest reviews, with no incentives or pressure. Genuine feedback puts outliers in context.

Days 22–30

Publish independent coverage about your culture and leaders, refresh your careers page, and check your company name on Google and in AI answers.

Ongoing

Monitor new reviews weekly, flag any that follow the same pattern, and keep adding credible content about your workplace.

If it escalates

Where false statements cause serious harm, take specialist legal advice, and consider our crisis PR support.

By sector

Which industries see the most fake employer reviews?

Quick answer

Fake reviews tend to cluster where hiring is competitive and staff turnover is high: technology and start-ups, retail and hospitality, recruitment, care, professional services and contact centres. The common thread is that a few reviews can visibly move a rating that candidates check before applying.

Technology and start-ups

Small teams mean a handful of reviews can swing the rating, and competition for engineers is intense.

Retail and hospitality

High staff turnover and many locations make it easy for customer complaints to land as employee reviews.

Recruitment

Candidates who were not placed sometimes review the agency as if they had worked there.

Health and social care

Staffing pressures make employer reputation critical, and one campaign can affect recruitment for months.

Professional services

Graduate hiring depends on reputation, so a few fake reviews during recruitment season hurt most.

Contact centres

Large, changing teams and shift work can lead to clusters of reviews after rota or policy changes.

Who this affects

Which employers are most often targeted by fake reviews?

Quick answer

Any employer can be targeted, but we see it most often in fast-growing companies, businesses in competitive hiring markets, firms going through restructures or dismissals, and small teams where one unhappy person can post several reviews before anyone notices.

The impact is greatest where hiring matters most. A start-up recruiting its first fifty people, a professional services firm competing for graduates or a care provider struggling to fill shifts can all feel the effect of a few fake reviews within weeks.

Common situations we are asked about

  • After a restructure: a burst of reviews following redundancies, some from people who were never affected
  • During a hiring push: negative reviews appearing just as a big recruitment campaign launches
  • After a tribunal or dispute: repeated reviews in the same voice from different “employees”
  • Customer spill-over: unhappy customers posting product complaints as employee reviews
  • Location mix-ups: reviews meant for a different company with a similar name

Facing reviews in London specifically? See our Glassdoor review removal London page.

Rebuild trust

How do you rebuild your employer reputation after fake reviews?

Quick answer

Combine three things: remove what breaks the rules, encourage honest reviews from current staff, and publish credible, independent stories about your workplace in respected publications. Over time, candidates and AI assistants see a balanced picture instead of a handful of fake complaints.

Independent coverage matters because candidates trust what others say about you more than what you say about yourself. An interview with your founder, a feature on your training programme or an expert article by your head of people gives searchers, and the AI tools they use, something credible to weigh against a suspicious review. These are examples from our UK and international inventory, with Domain Authority (DA) and Domain Rating (DR).

The IndependentDA 94 · DR 91
Business InsiderDA 94 · DR 92
Yahoo Finance, AP & BenzingaDA 94 · DR 92
Evening StandardDA 93 · DR 89
The TimesDA 92 · DR 91
Entrepreneur (UK)DA 92 · DR 91
IB Times UKDA 90 · DR 82
London Loves BusinessDA 59 · DR 72

DA (Moz) and DR (Ahrefs) are third-party estimates and change over time. Labels and link types are set by each publication and confirmed before you order. See also our online reputation management service.

Plain-English glossary

Glassdoor review terms, explained

If you are dealing with fake reviews for the first time, these are the terms you will come across, explained simply.

  1. FlagReporting a review to Glassdoor because you believe it breaks its Community Guidelines or Terms of Use.
  2. Employer accountA free Glassdoor account that lets a company respond to reviews and flag them.
  3. Self-certificationReviewers confirm their own relationship with the employer; Glassdoor does not verify employment in every case.
  4. One review per year ruleEach person may post one review per company worked at, per year.
  5. Incentivised reviewA review posted in exchange for a reward. Glassdoor removes these when it has evidence.
  6. Coerced reviewA review posted under pressure. Also removed by Glassdoor.
  7. Glassdoor AlertA notice Glassdoor may post on an employer’s profile when review rules keep being broken.
  8. Vested interest evidenceEvidence from someone who wants a review removed. Glassdoor says it generally does not rely on it.
  9. Employer responseThe company’s public reply, shown under a review as the last word.
  10. Review clusterSeveral reviews posted in a short time, often a sign worth investigating.
Why United Press

Why employers trust us with their Glassdoor reputation

Quick answer

We combine a rules-first approach to removal with something most removal services cannot offer: real articles in respected publications that rebuild your employer brand. We are a London PR agency, working in PR since 2001, with fixed prices and no retainer.

Rules first

Every report is built on Glassdoor’s own published policies, which is what moderators act on.

Honest odds

We tell you which reviews are likely to qualify and which are not, before you spend anything.

PR since 2001

Decades of experience protecting reputations and working with editors.

Real coverage

Named publications with DA and DR shown, so your employer story reaches candidates and AI tools.

Fixed prices

Each step is priced before we begin. No monthly retainer.

Discretion

Your situation is handled confidentially from the first message.

Reviews on other platforms too? See how we help you remove Google reviews, remove Indeed reviews and remove AmbitionBox reviews.

How we help

Our fake Glassdoor review service, and what it costs

Quick answer

We start with a free, confidential audit of your Glassdoor page. You then choose only the steps you need, each at a fixed price agreed before we begin, with no monthly retainer. Glassdoor makes every removal decision, and we tell you honestly which reviews are likely to qualify.

Review audit

Free

We check each suspicious review against Glassdoor’s published rules and map any patterns.

  • Review-by-review assessment
  • Cluster and timing analysis
  • Honest recommendation

Report preparation

Fixed price

Evidence packs and flag wording for each qualifying review, plus response drafts for those that stay.

  • Policy-matched reports
  • Employer response templates
  • Follow-up support

Employer reputation

Fixed price per publication

Features, interviews and expert articles that show candidates and AI tools a fuller picture.

  • You approve every article
  • Live within 14 days of approval
  • 100% refund if the agreed article is not published

For the full picture on Glassdoor, see our main Glassdoor review removal service.

Questions people ask

Fake Glassdoor reviews: frequently asked questions

Does Glassdoor remove fake reviews?

Yes, when it finds evidence of fraud. Glassdoor says it removes all contributions from users posting through separate accounts, removes incentivised or coerced reviews, and asks anyone who suspects a fraudulent review to flag it for its moderation team.

How do you report a fake review on Glassdoor?

Use the flag option on the review, ideally through a free employer account. Explain briefly which Glassdoor policy the review breaks and what visible pattern supports that, such as a cluster of similar reviews or a job title that does not exist.

Can you tell if a Glassdoor review is fake?

Not with certainty, but warning signs include sudden clusters of reviews, repeated wording, roles or locations that do not exist, no inside detail, customer complaints posted as employee reviews and timing linked to a dispute.

Can companies delete Glassdoor reviews?

No. Employers cannot delete reviews or pay Glassdoor to remove them. They can flag reviews that break the rules, and Glassdoor decides whether to remove them.

Can I trust Glassdoor reviews?

Most reviews are written by real employees, and Glassdoor uses technology and moderators to detect fraud. Reading many reviews and discounting extreme outliers gives a more reliable picture than any single review.

How many reviews can one person post on Glassdoor?

Glassdoor allows one review per person, per company worked at, per year. If someone updates their review within a year, the older review is archived.

Will Glassdoor tell me who wrote a fake review?

No. Glassdoor says it will not reveal who wrote a review, and that it will often defend its users’ anonymity if legal action is taken.

Do companies post fake positive reviews on Glassdoor?

Some do, which is why Glassdoor removes incentivised or coerced reviews and may post an alert on employers that keep breaking its rules. Employers should only ever invite honest reviews.

Do fake Glassdoor reviews affect AI search?

They can. AI assistants summarise information from sources they find, which often includes review sites. Removing fake reviews and adding credible coverage helps AI tools give candidates a more accurate answer.

How long does it take Glassdoor to review a flagged review?

It varies. Some flags are decided quickly, others take longer if a human moderator reviews them. We follow up and track each report for our clients.

Should I sue over a fake Glassdoor review?

Usually only as a last resort. Glassdoor says the law protects it from responsibility for user content and that lawsuits can draw more attention to reviews. A solicitor can advise if false statements are causing serious harm.

Do you work with employers outside the UK?

Yes. Glassdoor’s policies apply worldwide, and we help employers from every country, with the UK as our home market.

Your people deserve the truth

You built something good. Do not let fake reviews tell a different story.

Behind every employer brand are real people: the managers who mentor, the teams who stay late, the founders who took the risk. A handful of fake reviews can make all of that invisible to the candidates you most want to hire.

It is frustrating, and it can feel like there is nothing you can do. There is. Glassdoor’s own rules are designed to catch fraud, and with the right evidence, fake reviews can be removed. Where they stay, the truth can still be told louder.

Imagine your next great hire reading your reviews and seeing the company you really are.

Send us your Glassdoor page on the short form below. We will audit every suspicious review in confidence and tell you honestly which ones are likely to qualify for removal. The audit is free.

Get My Free Review Audit →

United Press · Brook’s Mews, Bond Street, London W1K 4HA · 07447 882377 · In PR since 2001 · Clients in the UK and every country

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