What is a media kit: updated for 2026 (UK). A media kit (or press kit) is a ready-made package of information and assets designed for journalists: company/personal bio, fact sheet, high-resolution imagery, executive biographies, recent press releases, spokesperson availability, and media contact details — all in one downloadable or linkable package.
What a UK media kit should contain in 2026
- Bio (short 50-word, long 150-word).
- Fact sheet with key numbers.
- Hi-res photos (PNG, JPG at minimum 2MB each).
- Logo files (PNG, SVG, transparent background).
- Executive headshots and bios.
- Recent press release archive.
- Pre-approved spokesperson quotes.
- Award and certification list.
- Media contact details.
- Video b-roll links where relevant.
What is a media kit used for?
Journalists work to tight deadlines. When they decide to write about a company, they need accurate facts, approved images and a quick way to reach a spokesperson. A media kit gives them all of that in one place, which makes it far easier for them to cover you correctly, and far less likely that they will use an out-of-date photo or the wrong job title.
How to create a media kit in the UK: step by step
- Write the core facts. What you do, when you were founded, where you are based, who leads the business and the key numbers you are happy to make public.
- Prepare biographies. Short and long versions for the founder and main spokespeople, written in the third person.
- Gather approved images. High-resolution logos, product shots and professional headshots, clearly named and with photographer credits where needed.
- Add recent news. Your latest press releases and notable coverage, newest first.
- Include contact details. A named media contact with email and phone number, and the hours they can be reached.
- Publish it. A dedicated press or media page on your website, with a downloadable zip file, works best. Update it whenever something changes.
Media kit vs press release
A press release announces one specific piece of news. A media kit is the permanent background pack that sits behind every announcement. Journalists often read the release first, then use the media kit to check facts and download images.
Common media kit mistakes
- Out-of-date figures or job titles.
- Low-resolution or watermarked images.
- No direct contact, only a generic form.
- Marketing language instead of plain facts.
FAQs
Is a media kit the same as a press kit?
Yes. The two terms are used interchangeably in the UK. Read more in our guide to what a press kit is.
Does a small business need a media kit?
Yes. Even a simple one-page version with facts, a logo, a headshot and contact details makes it easier for local and trade journalists to cover you. If you are planning wider coverage, a media relations agency can prepare the kit as part of a campaign.
The Chartered Institute of Public Relations publishes useful guidance on working with journalists and preparing press materials.