A media kit (or press kit) is a ready-made package of information and assets designed for journalists: company/personal bio, fact sheet, high-resolution imagery, executive biographies, recent press releases, spokesperson availability, and media contact details — all in one downloadable or linkable package.
What a UK media kit should contain
- Bio (short 50-word, long 150-word).
- Fact sheet with key numbers.
- Hi-res photos (PNG, JPG at minimum 2MB each).
- Logo files (PNG, SVG, transparent background).
- Executive headshots and bios.
- Recent press release archive.
- Pre-approved spokesperson quotes.
- Award and certification list.
- Media contact details.
- Video b-roll links where relevant.