Copy and customise this UK PR plan template across 10 sections.
The 10-section UK PR plan template
- Commercial objectives: list 2-4 specific business outcomes PR will support (e.g., close Series A, hire senior eng).
- Target audiences: name specific buyer/investor/talent personas.
- Core messages: 3-5 messages you want audiences to believe.
- Target publications: 10-15 specific publications your audiences actually read.
- Tactics: specific campaigns mapped to publications and timeline.
- Spokespeople: named, briefed, media-trained.
- Timeline: 12-month calendar with fixed moments.
- Budget: transparent cost allocation.
- Risk assessment: crisis scenarios and response.
- Measurement framework: specific KPIs and review cadence.