Decide between UK PR agency and in-house based on 6 factors: budget scale, continuity of PR need, sector complexity, speed requirements, control preference, and available internal talent. Most UK businesses under £10m revenue are better served by agencies; most over £25m benefit from a hybrid model.
Agency wins for
- Episodic campaigns.
- Specialist sector expertise.
- Multiple simultaneous campaigns.
- Budgets under £200k per year.
In-house wins for
- Continuous comms function.
- Deep product immersion.
- Internal comms integration.
- Budgets over £250k per year.