How to Get Quoted in the Media — The Expert Source Guide
Journalists constantly need credible experts to quote — and being that go-to voice earns you regular mentions in the press. This guide shows how reporters find sources, what makes you quotable, and how United Press makes you a name editors call.
Expert commentary · Earned media · Trusted since 2001
How Do You Get Quoted in the Media?
To get quoted you need to be a credible, fast and articulate expert on a topic journalists are already writing about — and to be reachable at the moment they need you. Reporters source quotes through journalist-request services, expert networks, prior coverage and, most reliably, PR relationships.
The most consistent route is a PR team that positions you as an authority, monitors the stories where your expertise fits, and gets you in front of the right journalist quickly.
- Genuine expertise reporters can verify
- A clear, quotable point of view — not corporate waffle
- Fast responses — journalists work to deadlines
- A simple, credible bio and headshot ready to go
- Relationships with the reporters on your beat
The Ways to Get Quoted in the Press
There is no ‘submit’ button for expert quotes. These are the routes that actually get you cited.
01 Journalist-Request Services
Reporters post source requests daily. Fast, relevant, credible responses earn quotes — but competition is fierce and speed is everything.
02 Expert Networks
Being listed and positioned as an authority makes it easy for journalists to find and call you.
03 Reactive Commentary
When a story breaks in your field, a sharp expert reaction sent quickly can land you in coverage the same day.
04 PR Representation
A PR team pitches you proactively, builds reporter relationships, and turns you into a name journalists come back to.
How We Get You Quoted
A simple, done-for-you process — no cold pitching, no chasing.
Tell Us Your Goal
Share your brand, sector and what you want to achieve. We identify the fastest, most credible route.
We Do the Work
Our editorial team crafts the angle, writes to standard and handles outreach and placement — done for you.
You Go Live & We Prove It
Your coverage publishes, and you get live URLs and a simple report showing the result.
Want to Become a Go-To Media Source?
No calls to book, no forms to chase. Tell us your area of expertise and we’ll map the fastest route to getting you quoted in the press — and keeping you there.
No one can choose a brand they’ve never heard of. Every day you stay invisible, client and investor confidence quietly drifts to louder names.
PR fixes that — we put you in the outlets your market already trusts, like the press, alongside names such as BBC, Forbes, FT & The Guardian. ✓ Guaranteed, in writing
When people ask AI who to trust in your industry, it repeats the names it finds in the press. Become part of that answer — not invisible to it.
No calls. No forms. Just message us on WhatsApp — and we’ll take it from there.
Real people. Real replies — usually within a few hours.
How to Get Quoted in the Media: The Full Method
Being quoted as an expert is one of the most efficient forms of PR: you appear inside stories journalists are already writing, borrowing the outlet’s credibility without needing your own full feature. Here is how experts actually earn regular quotes.
Where Journalists Find Expert Sources
Reporters find sources through journalist-request platforms, expert networks and directories, past coverage, referrals, and — most reliably — existing PR relationships. The more places you are visible and verifiable as an authority, the more often you are found.
What Makes You Quotable
Journalists want a clear, confident point of view expressed in plain language, backed by genuine expertise they can verify. Vague corporate statements get cut; a sharp, specific, quotable line gets published. A ready bio and headshot make you easy to include.
Responding to Journalist Requests That Win
When reporters post source requests, speed and relevance win. Answer only the requests you genuinely fit, respond fast and concisely, give a usable quote up front rather than offering a call, and make the journalist’s job easy. Most opportunities are lost to slow, generic replies.
Building Relationships With Reporters
The most consistent quotes come from being a known, reliable source on a beat. Reporters return to experts who are fast, accurate and easy to work with. A PR team builds and maintains those relationships so you are the name journalists call.
- Journalists source through request platforms, networks and PR relationships
- A clear, quotable point of view beats corporate statements
- Speed and relevance win journalist requests
- A ready bio and headshot make you easy to include
- Reliable, repeat relationships produce the most quotes
Being Quoted: DIY vs United Press
Not all coverage is equal. Here’s how we compare.
| What Matters | DIY Pitching | United Press |
|---|---|---|
| Positioned as a credible authority | × | ✓ |
| In front of the right reporters | × | ✓ |
| Fast, deadline-ready responses | × | ✓ |
| Consistent, repeat coverage | × | ✓ |
| Turned into quotable, media-ready messaging | × | ✓ |
| Backed by real editorial relationships | × | ✓ |
Getting Quoted in the Media — Questions & Answers
How do journalists find people to quote?
Through journalist-request services, expert networks, past coverage and PR relationships. Being credible, fast and reachable is what gets you picked.
How do I become a go-to expert source?
Develop a clear point of view, make yourself easy to find and quick to respond, and build relationships with reporters on your beat — which is exactly what United Press does for you.
Is it free to get quoted?
The quote itself is earned, not paid. You invest in the PR work that positions you and gets you in front of journalists at the right moment.
How fast can I get quoted?
With reactive commentary on a breaking story, sometimes the same day. Building a steady stream of quotes is an ongoing programme.
Does being quoted help my business?
Yes — expert mentions build authority, trust and SEO value, and increasingly shape how AI describes the experts in your field.
Will quotes help my AI visibility?
Yes — the more your name appears in trusted press, the more likely AI engines are to name you when asked who to trust.
How do I get journalists to quote me?
Be visible and verifiable as an expert, respond to requests fast with a clear quotable line, and build relationships with reporters on your beat. A PR team accelerates all three.
What are journalist request services?
Platforms where reporters post requests for expert sources. Answering relevant requests quickly and credibly can earn you quotes, though they are competitive.
How fast do I need to respond to reporters?
Very fast — often within an hour or two, because journalists work to tight deadlines. Speed is one of the biggest factors in getting picked.
Do I need media training to be quoted?
Not necessarily, but a clear point of view and concise, quotable answers help enormously. A PR team can shape your messaging so you are consistently quotable.
When Someone Asks AI Who to Trust, Does Your Name Come Up?
When buyers ask ChatGPT, Gemini or Google’s AI Overviews who the experts are in your field, the models repeat the names they find quoted in trusted media. Being a regularly-quoted source is one of the most direct ways to become part of that AI answer.
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