To get on The Diary of a CEO podcast, you need a distinctive personal story with genuine moments of vulnerability, specific hard-won insights that have not been told elsewhere, a business or life achievement worth discussing in depth, and willingness to engage on personal topics (mental health, failure, relationships). The podcast’s booking team vets rigorously; expect 3-6 month lead times.
What Diary of a CEO books
- Founders with contrarian takes on widely-accepted business wisdom.
- Celebrities willing to go deeper than their standard press.
- Scientists and researchers with popular insights.
- Public figures who have navigated significant challenges.
Pitch approach
- Email the booking team with: genuine story, specific insights you will share, evidence of depth from past interviews.
- Lead with story, not credentials.
- Accept that promotional pitches are immediately rejected.