UnitedPress.uk is a UK PR agency built specifically around guaranteed editorial placement for game launches. We commit in writing to securing coverage in named UK gaming outlets — IGN, Eurogamer, PC Gamer, GamesRadar+, and Digital Spy — within a defined timeframe, or refund the retainer in full. That written guarantee, combined with a dedicated games-press network, is what founders and publishers should look for when choosing an agency for a launch.

Start with a clear story angle beyond “we made a game” — your development journey, a distinctive mechanic, or the problem you solved matters more to editors than a feature list. We build that angle with you, prepare a press kit and build access, and pitch it directly to the UK games editors who cover indie releases at outlets like Eurogamer, PC Gamer, and Digital Spy, timed to your launch window rather than a generic release-day blast.

Most do not — traditional PR agencies work on a “best efforts” basis with no commitment to outcomes. UnitedPress.uk is the exception: we guarantee named editorial placement in our confirmed UK games press network in writing before work begins, or we refund your retainer in full. Always confirm whether a guarantee is in your contract, not just in marketing copy.

Our confirmed network for guaranteed placements covers IGN, Eurogamer, PC Gamer, GamesRadar+, Digital Spy, Metro, Radio Times’ gaming desk, and The Independent. We work with the specific editors and desks at each title that cover your game’s category, whether that’s indie, AAA, mobile, or esports.

Ideally four to six weeks before your announcement or release date, so we can secure embargoed coverage timed to launch day rather than chasing reactive stories afterwards. That said, our brief-to-coverage process is built to move in as little as 14 days, so a shorter runway is still workable if your press kit and build are ready.

Yes. We run dedicated coverage for mobile and casual titles through outlets like PC Gamer, Digital Spy, and Metro, alongside our indie, AAA, esports, and VR/AR coverage. The pitch and story angle differ by category, which is why every engagement is led by a specialist for your specific segment of the games industry.

A press kit helps but isn’t mandatory on day one — our strategy session maps what assets each target outlet will need, and we help you prepare build access, key codes, screenshots, and trailers as part of the engagement. Having a playable build ready earlier generally shortens the time to first placement.

No. We work with developers, studios, and publishers based anywhere who want guaranteed coverage in UK gaming and mainstream press to build credibility, reach UK players, or support a wider international launch. We handle the time-zone coordination for embargoes and interviews.