Case StudiesWhat Guaranteed Placement
What Guaranteed Placement
Looks Like in Practice.
The scenarios below illustrate the type of campaigns, outlets, and outcomes typical of our work across industries — client names are withheld under standard confidentiality terms.
These are illustrative scenarios representative of typical campaign structures and outcomes — not verified individual client case studies. Client identities are withheld per standard confidentiality agreements; specific figures and named client results are available on request during a consultation.
Example Campaigns
Representative Client Scenarios
Illustrative Example
Fintech Series B Raise
IndustryFinancial Services / Fintech
ChallengeA growth-stage fintech needed credible third-party validation ahead of an institutional funding round.
PlacementsForbes, Business Insider, TechCrunch
OutcomeCoverage was used directly in investor materials; founder reported faster term-sheet conversations citing the press as a trust signal.
The campaign ran over six weeks, starting with a data-led pitch about the company’s growth metrics before layering in founder interviews as momentum built.
Illustrative Example
Celebrity Reputation Reset
IndustryEntertainment / Celebrity PR
ChallengeA public figure needed to shift media narrative following a period of negative coverage.
PlacementsHello!, OK!, The Times
OutcomeSustained positive lifestyle coverage over a 90-day campaign helped rebalance search results and public sentiment.
We paced positive stories roughly every two weeks rather than front-loading coverage, avoiding a burst that could read as reactive.
Illustrative Example
EB-1A Visa Media Portfolio
IndustryImmigration / Visa Publicity
ChallengeAn extraordinary-ability visa applicant needed a documented portfolio of independent media coverage as supporting evidence.
PlacementsForbes, Entrepreneur, Yahoo
OutcomeDelivered a complete, dated media portfolio in time for the applicant’s filing deadline.
Each placement was timed and documented specifically to meet the evidentiary standard typically expected in extraordinary-ability filings.
Illustrative Example
Luxury Fashion Launch
IndustryLuxury / Fashion
ChallengeAn independent designer needed editorial credibility ahead of a flagship collection launch.
PlacementsVogue, Elle, L’Officiel
OutcomeEditorial features drove a measurable spike in direct site traffic and wholesale buyer inquiries in the launch week.
Coverage was timed to land in the fortnight before the collection’s runway debut, building anticipation ahead of the show.
Illustrative Example
Crypto Project Credibility Campaign
IndustryCrypto / Web3
ChallengeA Web3 project needed mainstream press coverage to counter “low-credibility” perception common in the category.
PlacementsBusiness Insider, Yahoo Finance, Decrypt
OutcomeCoverage was cited by the project in subsequent investor and community communications as third-party validation.
We prioritised outlets with financial credibility over crypto-native trade press specifically to address the trust perception gap.
Illustrative Example
B2B SaaS Category Leadership
IndustryB2B / SaaS
ChallengeA B2B SaaS company wanted to be positioned as a category authority ahead of a competitive procurement cycle.
PlacementsForbes, Inc., Fast Company
OutcomePlacements were used in sales enablement decks and cited by the client as a factor in two enterprise deal wins.
Coverage focused on the founder’s point of view on industry trends rather than product features, which travelled further editorially.
Illustrative Example
Product Launch Embargo Campaign
IndustryConsumer Tech
ChallengeA hardware startup needed coordinated day-one coverage across multiple outlets for a flagship product launch.
PlacementsTechCrunch, The Verge, Engadget
OutcomeSix outlets published within a four-hour window on launch day, creating a coordinated wave of coverage rather than a single mention.
One outlet received an exclusive first-look three days ahead of the wider embargo, anchoring the launch narrative before the rest of the coverage landed.
Illustrative Example
ESG Report Launch Campaign
IndustryManufacturing / ESG
ChallengeA manufacturer needed independent validation of its first sustainability report to counter scepticism about greenwashing.
PlacementsBusiness Green, edie, The Guardian Sustainable Business
OutcomeCoverage was referenced directly in the following year’s investor ESG briefing as third-party evidence of progress.
We requested underlying emissions data ahead of pitching, so every claim in the resulting coverage could withstand a journalist’s own fact-check.
Illustrative Example
Pre-IPO Media Readiness
IndustryFinancial Services
ChallengeA growth-stage company preparing for a future listing needed to build sector authority ahead of any formal announcement.
PlacementsCity A.M., Financial Times (Sponsored Content marked separately from editorial)
OutcomeConsistent executive commentary over eight months built a recognisable media presence ahead of the eventual listing announcement.
Activity was deliberately scaled back in the run-up to the filing window, in coordination with the company’s legal counsel.
Our Approach
How We Approach Every Campaign
Regardless of industry, every campaign we run follows the same underlying discipline — because it’s the discipline that makes the guarantee possible in the first place.
Vet Before We Pitch
We check that a story has real substance and evidence behind it before it goes anywhere near a journalist — this is what makes the guarantee sustainable.
Match the Right Outlet
Not every story belongs in every publication — we match story type and industry to outlets with a genuine editorial fit, not just prestige.
Confirm Before We Bill
Placement is confirmed with the journalist before your campaign is billed as guaranteed — you’re never paying speculatively.
Want Results Like These?
Tell us about your campaign goals and we’ll outline the realistic coverage path for your industry.