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The Zoe Report has guided style-minded readers on fashion, beauty and living since stylist Rachel Zoe launched it in 2009. United Press places your brand there as a published feature — written in TZR’s voice, approved by you word for word, with a do-follow link to your website.
Trusted by 14,000+ founders, creators and lifestyle brands.
Get Featured NowThe Zoe Report (TZR) began in 2009 as a daily style email from celebrity stylist Rachel Zoe. It grew into a full fashion and beauty website, and in 2018 it was bought by Bustle Digital Group (BDG), the New York publisher behind Bustle, Elite Daily, Romper and NYLON.
Its audience is almost entirely women — 98% according to BDG — and many are high earners: BDG reports that about four in ten readers live in households earning $100,000 or more. They come for trend reports, beauty launches, shopping edits, interiors and celebrity style.
TZR is mainly a US title, but its readers are worldwide, and it works like a curated shop window: editors pick products and explain why they matter. A feature here puts your brand inside that trusted, shoppable world.
Sources checked October 2026: BDG: The Zoe Report · The Hollywood Reporter: 2018 sale to BDG · TZR sponsored content page
There are four realistic ways to appear in The Zoe Report. Three depend on somebody else’s decision. One is guaranteed.
| Route | How it works | Who decides | Timing | Guaranteed? |
|---|---|---|---|---|
| Editorial pitch | Email a short, visual pitch to the right fashion, beauty or living editor: a launch, a trend or a genuinely new product. | The editors | Weeks to months, if chosen | No |
| Shopping edits | Send samples and strong images to the shopping editors for product round-ups. These stories earn affiliate commission, so price, stock and a retail link matter. | The editors | Varies | No |
| BDG Studios sponsored content | Paid campaigns made by BDG’s in-house studio and labelled “Sponsored”, sold as wider brand partnerships. | You and BDG Studios | Campaign by campaign | Yes, as an advert |
| United Press partner feature | A feature article in TZR’s style, approved by you, and published under the publisher’s partner-content rules. | You approve every word | 1–2 weeks after approval | Yes — published or your money back |
Editorial coverage in TZR is earned through product. Editors want something new, beautiful and easy to buy, with excellent images. If you have that, pitch it — but expect silence more often than a reply. The dedicated TZR team is small, and much of the shopping coverage comes from BDG’s shared market desk.
For a founder or a growing label that wants a guaranteed, approved feature with a do-follow link, a United Press partner feature is the practical route.
TZR readers want to know what is next, and whether it is worth buying. These angles fit:
Based outside the US? British, European, Middle Eastern and Asian brands fit TZR when the story travels: products that ship to the US or worldwide, a distinctive heritage, or a founder with something new to say. We shape that angle with you before writing begins.
Everything is handled for you, from the first idea to the live link.
Tell us your goal. Within 24 hours we reply with a plan and the strongest angle.
Our editors write the article in the publication’s own style.
You check every word. Nothing is sent without your sign-off.
The feature goes live and you receive the URL and a short report.
The Zoe Report is in our partner inventory. These are the facts we check before we quote, taken from the publisher’s current listing.
Companies that sell, hire or raise investment in United States, and founders who want a recognisable fashion, news and entertainment title on their “as seen in” list. With a Domain Authority of 77, it also carries real weight for search engines and AI answers.
Figures from the publisher’s listing in our partner inventory, checked 29 September 2026.
We turn your story into The Zoe Report-worthy editorial — amplifying your reach, desirability and impact.
Get Featured NowShare your content, images, email and WhatsApp below and our team will reply with a tailored quote and the next steps.
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