UK media training prepares executives to handle broadcast TV, radio, print, and crisis interviews with message discipline and poise. A typical day-long session includes live on-camera practice, difficult-question rehearsal, soundbite development, and playback review. Without training, most executives significantly under-perform in their first live broadcast interview.
Core media training modules
- Broadcast TV: on-camera technique, eye contact, body language, 30-second soundbites.
- Broadcast radio: voice-only presence, verbal bridging, managing silence.
- Print and digital interviews: pacing, on-the-record vs off-record, correction requests.
- Crisis interviews: handling hostile questions, bridging, key message discipline.
- Difficult questions: the “what about” framework, legally-sensitive question handling.
Who needs media training
- Executives facing first tier-1 broadcast interviews.
- Founders post-Series B or pre-IPO.
- Subject-matter experts going into regular broadcast rotation.
- Spokespeople being prepared for crisis scenarios.
Media training pricing
- Half-day session for 1-2 executives: from £1,500.
- Full-day session for 1-4 executives: from £2,500.
- Crisis-specific media training: from £3,500.