Outdoor, Hunting & Shooting-Sports PR
Get Featured in AllOutdoor
We help outdoor, hunting, fishing and shooting-sports brands earn credible coverage on AllOutdoor.com and across the wider outdoor media — to build authority, reach real gear buyers and strengthen SEO and AI-search visibility. Editorial and clearly-labelled sponsored features, handled properly.
- ★A real AllOutdoor featureOn a trusted outdoor title
- ◆Brand & founder authorityBuilt through earned coverage
- ●Outdoor, hunting & shooting reachThe audience that buys gear
- ↻SEO & AI-search visibilityBuilt to be cited
In the outdoor world, credibility is earned on the titles your customers already read and trust. We help brands earn a real place there — clearly, accurately and on merit.UnitedPress · Outdoor & Shooting-Sports PR
As featured in
Coverage is secured through a mix of editorial media relations and clearly-labelled sponsored features. Placements depend on newsworthiness and each publication’s editorial discretion.
The Short Answer
What Does It Mean to Get Featured in AllOutdoor?
Getting featured in AllOutdoor means earning coverage — a review, feature, news story or expert byline — on AllOutdoor.com, a well-known US hunting, fishing, shooting and outdoor-gear publication. For an outdoor brand, founder or product, a genuine AllOutdoor feature builds credibility with a highly engaged gear-buying audience, strengthens SEO through an authoritative mention, and helps your brand show up accurately in Google and AI search. We secure these placements the right way: real editorial pitches where the story fits, and clearly-labelled sponsored features where it does not.
AllOutdoor sits within a wider network of outdoor and shooting-sports titles. We can pair it with sister site OutdoorHub and other outdoor media, and support your broader outdoor-brand PR and sporting-goods PR strategy.
Why It Matters
Why an AllOutdoor Feature Is Worth It
When a retailer, distributor or customer researches your outdoor brand, what they find shapes whether they trust you. Earned coverage on a title they respect does the convincing for you.
Reach real gear buyers
AllOutdoor’s readers are hunters, shooters, anglers and outdoor enthusiasts actively researching gear. A feature puts your brand in front of the people most likely to buy.
Authority that supports SEO
An editorially earned mention or link from a trusted outdoor title is a strong trust signal for search engines — and it compounds over time.
Answers in AI search
When someone asks ChatGPT, Gemini or Google’s AI about the best gear or brands in your category, generative engines repeat what trusted publications have said. Coverage becomes the answer.
Specialist, Not Generalist
Why Outdoor & Shooting-Sports PR Is Different
The outdoor and shooting-sports media is a close-knit, credibility-driven space. Getting featured well takes more than a generic press blast.
A gear-obsessed audience
Outdoor readers are discerning and knowledgeable. Coverage has to be authentic and useful — not marketing fluff — or it falls flat. We pitch stories that actually earn their attention.
Editorial standards & compliance
Firearms, ammunition and hunting content carries its own advertising and platform rules. We write accurately, stay within lawful, responsible messaging and keep sponsored features clearly labelled.
Angles that get published
New gear, field-tested reviews, founder stories, data and genuine innovation get covered. Thin promotion does not. We find the outdoor story a title will actually run.
Outdoor Media Coverage
Where Your Outdoor Brand Can Earn Coverage
AllOutdoor is the headline title for this service — but we rarely stop there. We can build a full outdoor, hunting and shooting-sports media footprint around your launch or campaign. You can also get featured in sports media for crossover reach.
The headline title: AllOutdoor
Your primary featureThe title this page is built around — a genuine feature, review or news placement on AllOutdoor.com.
AllOutdoor
DA 63 · DR 62
US · Hunting, Fishing & Shooting
Sponsored featureA trusted US outdoor blog covering gear reviews, hunting, fishing, shooting and breaking industry news — the primary title for this feature.
Outdoor, hunting & fishing media
Core enthusiast reachThe titles serious outdoor consumers read for gear, hunting and fishing coverage.
OutdoorHub
DA 66 · DR 64
US · Outdoor News
Editorial opportunitySister outdoor news and gear site with a broad enthusiast audience.
Outdoor Life
DA 88 · DR 86
US · Hunting & Fishing
Sponsored featureIconic hunting, fishing and survival heritage brand.
Field & Stream
DA 86 · DR 84
US · Outdoors
Sponsored featureHeritage outdoors and sportsman title.
Wide Open Spaces
DA 74 · DR 70
US · Outdoor Lifestyle
Sponsored featurePopular outdoor lifestyle and hunting site.
Game & Fish
DA 74 · DR 68
US · Hunting & Fishing
Sponsored featureRegional hunting and fishing coverage at scale.
Grand View Outdoors
DA 55 · DR 50
US · Outdoor Trade
Editorial opportunityOutdoor industry and dealer-focused news.
Shooting & firearms media
Shooting-sports credibilityFor lawful firearms, ammunition and shooting-sports brands, coverage on the titles that audience trusts.
Guns.com
DA 72 · DR 71
US · Firearms
Sponsored featureFirearms news, reviews and marketplace.
The Truth About Guns
DA 70 · DR 72
US · Firearms
Editorial opportunityHigh-traffic firearms enthusiast publication.
Gun Digest
DA 68 · DR 66
US · Firearms
Sponsored featureLong-running firearms authority and reviews.
American Hunter
DA 74 · DR 70
US · Hunting
Sponsored featureEstablished hunting publication.
Petersen’s Hunting
DA 66 · DR 62
US · Hunting
Sponsored featureRespected hunting title and gear coverage.
Lifestyle, gear & national reach
Crossover & scaleBroader adventure, gear and lifestyle titles for reach beyond the core outdoor niche.
Men’s Journal
DA 86 · DR 84
US · Adventure/Lifestyle
Sponsored featureAdventure, gear and men’s lifestyle at scale.
Popular Mechanics
DA 91 · DR 89
US · Gear & Tech
Sponsored featureGear, tools and how-to authority.
GearJunkie
DA 76 · DR 74
US · Outdoor Gear
Sponsored featureOutdoor gear news, reviews and testing.
Task & Purpose
DA 78 · DR 76
US · Tactical/Military
Sponsored featureMilitary and tactical-minded audience.
DA (Domain Authority, Moz) and DR (Domain Rating, Ahrefs) are approximate independent third-party metrics, not Google scores, and change over time. Cards marked “Sponsored feature” are paid, clearly-labelled placements; “Editorial opportunity” coverage is pursued on merit and never guaranteed. Titles illustrate the media landscape we work within; each has its own editorial and advertising policy, including for firearms and ammunition content.
What We Do
How We Get You Featured
A full-service outdoor PR practice — from a single AllOutdoor feature to an ongoing, multi-title campaign. Choose the mix that fits your brand and goals.
Outdoor press releases & news
Gear launches, field results, partnerships and brand news — written to a standard outdoor editors and desks accept.
Media relations & pitching
Targeted outreach to AllOutdoor and the right outdoor, hunting and shooting-sports journalists.
Gear-review outreach
We get the right products into the right hands for honest, credible reviews and round-ups.
Founder & expert profiling
Position your founders and pro-staff as credible, quotable voices in the outdoor space.
Thought leadership
Bylined articles and field insight that build authority with an expert audience.
Digital PR & link building
Data-led stories and coverage that earn authoritative links and strengthen search visibility.
AI-search (AEO) optimisation
Structuring your story and coverage so ChatGPT, Gemini and Google AI describe your brand accurately.
Reputation & launch PR
Coordinated, credible coverage for launches, campaigns and reputation-building.
Who We Work With
Built for the Outdoor Industry
We work with lawful outdoor, hunting, fishing and shooting-sports businesses — the brands and founders shaping the space.
Outdoor gear & apparel brands
Reviews, features and credibility for gear, clothing and accessories.
Hunting & fishing brands
Coverage that reaches the hunters and anglers who buy your products.
Firearms, ammo & optics (lawful)
Compliant, credible PR for lawful shooting-sports businesses.
Outdoor tech & startups
Launch visibility and a media footprint for new outdoor products.
Camping, overlanding & adventure
Coverage for camping, overlanding and adventure-travel brands.
Founders & pro-staff
Personal authority and a quotable profile for outdoor leaders.
The Process
From Brief to Coverage in Six Steps
A clear, senior-led process built for a niche where authenticity and accuracy matter.
Understand the brand
We learn your products, category, audience and goals — and what makes you genuinely newsworthy.
Find the angle
We identify the reviews, launches, data and stories AllOutdoor and other titles will actually run.
Build the plan
We agree target titles, messaging and a realistic, honest plan up front — no inflated promises.
Develop the story & assets
We write the release, feature or pitch and prepare review units and imagery to an editorial standard.
Pitch & secure coverage
We outreach to the right editors and pursue both editorial and clearly-labelled sponsored placements.
Report & build on it
We track coverage, links and visibility, then line up the next wave of stories.
Why UnitedPress
Why Outdoor Brands Choose UnitedPress
An established PR firm that understands the outdoor and shooting-sports space and treats it with the credibility it demands.
Outdoor-media fluency
We know AllOutdoor and the wider outdoor and shooting-sports media — the titles, desks and the kind of stories that get published.
Honest, on-the-record work
We label editorial and sponsored placements clearly and never promise guaranteed rankings, traffic or coverage. Credibility only works if it’s real.
Senior strategists
Your work is led by experienced PR people, from angle to outreach to reporting.
Business outcomes
We focus on authority, reach, SEO support and the trust that helps you win retailers, distributors and customers.
Compliant by design
Firearms, ammo and hunting messaging is written lawfully and responsibly, within each platform’s rules.
Built for AI search
We structure coverage so ChatGPT, Gemini, Perplexity and Google AI describe your brand accurately.
PR & SEO
How Getting Featured Supports SEO — Honestly
Earned coverage and SEO reinforce each other. Here is what an AllOutdoor feature can genuinely do — and what no honest agency should promise.
| A conventional link vendor | UnitedPress outdoor PR | |
|---|---|---|
| What you buy | An opaque bundle of links | A named, relevant AllOutdoor feature & wider coverage |
| Editorial vs paid | Blurred or hidden | Clearly labelled editorial vs sponsored features |
| Audience fit | Generic sites, any niche | Real outdoor, hunting & shooting readers |
| Compliance | Rarely considered | Lawful, responsible firearms & hunting messaging |
| SEO effect | “Guaranteed” rankings | Authority signals & relevant links that support visibility — never a guaranteed rank |
| AI search | Ignored | Coverage structured to be cited by AI answer engines |
UnitedPress is a PR agency. We work with lawful outdoor, hunting, fishing and shooting-sports businesses, and all firearms and ammunition messaging is written responsibly and within applicable advertising rules and platform policies. Coverage always depends on newsworthiness and each publication’s editorial discretion. Search rankings and traffic are influenced by many factors outside any agency’s control — we never guarantee rankings, traffic, coverage or results.
FAQ
Getting Featured in AllOutdoor: Everything You Need to Know
How do I get featured in AllOutdoor?
You get featured in AllOutdoor either through an editorial pitch — where your product, story or expertise fits their coverage — or through a clearly-labelled sponsored feature. We handle both: we identify the right angle, prepare the story and review units, and work with AllOutdoor to secure the placement. Coverage always depends on their editorial discretion.
Is AllOutdoor a good publication for my brand?
If you sell outdoor, hunting, fishing, camping or shooting-sports products, AllOutdoor reaches a highly engaged, gear-focused audience that is actively researching what to buy. It is especially strong for gear reviews and product news. We can tell you honestly whether it fits your brand and pair it with other titles for wider reach.
What does it cost to get featured in AllOutdoor?
It depends on whether the placement is editorial or a sponsored feature, the scope of the story and assets involved, and whether you want a single feature or an ongoing multi-title campaign. Rather than a fixed price, we scope a plan to your goals and budget after an initial conversation.
Can you get my brand into other outdoor publications too?
Yes. AllOutdoor is the headline title for this service, but we regularly build campaigns across OutdoorHub, Outdoor Life, Field & Stream, Wide Open Spaces, firearms titles and broader gear and lifestyle media — matched to your audience and goals.
Do you work with firearms and ammunition brands?
Yes, with lawful shooting-sports, firearms, ammunition and optics businesses. We write all messaging responsibly and within the advertising rules and platform policies that apply to that content, and we keep sponsored features clearly labelled.
Will a feature help my SEO and AI search visibility?
It can support both. An editorially earned mention or link from a trusted outdoor title is a strong authority signal for search engines and builds brand search demand, and structured coverage helps AI engines describe your brand accurately. Rankings depend on many factors, so we support visibility rather than guarantee positions.
How long does it take to get featured?
It varies by title and story. A sponsored feature can move quickly once assets are ready; an editorial placement depends on the publication’s schedule and interest. We give you a realistic timeline up front rather than over-promising.
Can you get products reviewed, not just mentioned?
Yes. Gear-review outreach is a core part of what we do — getting the right products into the right hands for honest, credible reviews and round-ups on AllOutdoor and other outdoor titles.
What makes an outdoor story newsworthy?
Genuinely new or improved gear, field-tested performance, original data, founder and brand stories, and real innovation. Thin promotion does not get published; an authentic, useful angle does. We help you find and shape it.
Do you guarantee coverage or results?
No — no honest agency can. We guarantee professional, senior-led work and clearly-labelled placement where arranged. We never promise specific coverage, rankings, traffic or results.
Let’s Talk
Get Your Outdoor Brand Featured in AllOutdoor
Tell us about your brand and goals. We’ll tell you honestly whether AllOutdoor fits, map the wider outdoor media that does, and reply within 24 hours. No obligation.