Skip to main content

Unitedpress.uk

Best PR Agency UK

Best PR Agency UK 2026

Outdoor, Hunting & Shooting-Sports PR

Get Featured in AllOutdoor

We help outdoor, hunting, fishing and shooting-sports brands earn credible coverage on AllOutdoor.com and across the wider outdoor media — to build authority, reach real gear buyers and strengthen SEO and AI-search visibility. Editorial and clearly-labelled sponsored features, handled properly.

  • A real AllOutdoor featureOn a trusted outdoor title
  • Brand & founder authorityBuilt through earned coverage
  • Outdoor, hunting & shooting reachThe audience that buys gear
  • SEO & AI-search visibilityBuilt to be cited
Request an AllOutdoor FeatureNo obligation · Reply within 24 hours
Get featured in AllOutdoor — outdoor, hunting and shooting media coverage

In the outdoor world, credibility is earned on the titles your customers already read and trust. We help brands earn a real place there — clearly, accurately and on merit.UnitedPress · Outdoor & Shooting-Sports PR

As featured in

ForbesBusiness InsiderYahoo FinanceMashableEntrepreneur

Coverage is secured through a mix of editorial media relations and clearly-labelled sponsored features. Placements depend on newsworthiness and each publication’s editorial discretion.

The Short Answer

What Does It Mean to Get Featured in AllOutdoor?

Getting featured in AllOutdoor means earning coverage — a review, feature, news story or expert byline — on AllOutdoor.com, a well-known US hunting, fishing, shooting and outdoor-gear publication. For an outdoor brand, founder or product, a genuine AllOutdoor feature builds credibility with a highly engaged gear-buying audience, strengthens SEO through an authoritative mention, and helps your brand show up accurately in Google and AI search. We secure these placements the right way: real editorial pitches where the story fits, and clearly-labelled sponsored features where it does not.

AllOutdoor sits within a wider network of outdoor and shooting-sports titles. We can pair it with sister site OutdoorHub and other outdoor media, and support your broader outdoor-brand PR and sporting-goods PR strategy.

Why It Matters

Why an AllOutdoor Feature Is Worth It

When a retailer, distributor or customer researches your outdoor brand, what they find shapes whether they trust you. Earned coverage on a title they respect does the convincing for you.

Reach real gear buyers

AllOutdoor’s readers are hunters, shooters, anglers and outdoor enthusiasts actively researching gear. A feature puts your brand in front of the people most likely to buy.

Authority that supports SEO

An editorially earned mention or link from a trusted outdoor title is a strong trust signal for search engines — and it compounds over time.

Answers in AI search

When someone asks ChatGPT, Gemini or Google’s AI about the best gear or brands in your category, generative engines repeat what trusted publications have said. Coverage becomes the answer.

Specialist, Not Generalist

Why Outdoor & Shooting-Sports PR Is Different

The outdoor and shooting-sports media is a close-knit, credibility-driven space. Getting featured well takes more than a generic press blast.

🏷️

A gear-obsessed audience

Outdoor readers are discerning and knowledgeable. Coverage has to be authentic and useful — not marketing fluff — or it falls flat. We pitch stories that actually earn their attention.

📜

Editorial standards & compliance

Firearms, ammunition and hunting content carries its own advertising and platform rules. We write accurately, stay within lawful, responsible messaging and keep sponsored features clearly labelled.

🌱

Angles that get published

New gear, field-tested reviews, founder stories, data and genuine innovation get covered. Thin promotion does not. We find the outdoor story a title will actually run.

Outdoor Media Coverage

Where Your Outdoor Brand Can Earn Coverage

AllOutdoor is the headline title for this service — but we rarely stop there. We can build a full outdoor, hunting and shooting-sports media footprint around your launch or campaign. You can also get featured in sports media for crossover reach.

The headline title: AllOutdoor

Your primary feature

The title this page is built around — a genuine feature, review or news placement on AllOutdoor.com.

AllOutdoor logoAllOutdoor

DA 63 · DR 62

US · Hunting, Fishing & Shooting

Sponsored feature

A trusted US outdoor blog covering gear reviews, hunting, fishing, shooting and breaking industry news — the primary title for this feature.

Outdoor, hunting & fishing media

Core enthusiast reach

The titles serious outdoor consumers read for gear, hunting and fishing coverage.

OutdoorHub logoOutdoorHub

DA 66 · DR 64

US · Outdoor News

Editorial opportunity

Sister outdoor news and gear site with a broad enthusiast audience.

Outdoor Life logoOutdoor Life

DA 88 · DR 86

US · Hunting & Fishing

Sponsored feature

Iconic hunting, fishing and survival heritage brand.

Field & Stream logoField & Stream

DA 86 · DR 84

US · Outdoors

Sponsored feature

Heritage outdoors and sportsman title.

Wide Open Spaces logoWide Open Spaces

DA 74 · DR 70

US · Outdoor Lifestyle

Sponsored feature

Popular outdoor lifestyle and hunting site.

Game & Fish logoGame & Fish

DA 74 · DR 68

US · Hunting & Fishing

Sponsored feature

Regional hunting and fishing coverage at scale.

Grand View Outdoors logoGrand View Outdoors

DA 55 · DR 50

US · Outdoor Trade

Editorial opportunity

Outdoor industry and dealer-focused news.

Shooting & firearms media

Shooting-sports credibility

For lawful firearms, ammunition and shooting-sports brands, coverage on the titles that audience trusts.

Guns.com logoGuns.com

DA 72 · DR 71

US · Firearms

Sponsored feature

Firearms news, reviews and marketplace.

The Truth About Guns logoThe Truth About Guns

DA 70 · DR 72

US · Firearms

Editorial opportunity

High-traffic firearms enthusiast publication.

Gun Digest logoGun Digest

DA 68 · DR 66

US · Firearms

Sponsored feature

Long-running firearms authority and reviews.

American Hunter logoAmerican Hunter

DA 74 · DR 70

US · Hunting

Sponsored feature

Established hunting publication.

Petersen’s Hunting logoPetersen’s Hunting

DA 66 · DR 62

US · Hunting

Sponsored feature

Respected hunting title and gear coverage.

Lifestyle, gear & national reach

Crossover & scale

Broader adventure, gear and lifestyle titles for reach beyond the core outdoor niche.

Men’s Journal logoMen’s Journal

DA 86 · DR 84

US · Adventure/Lifestyle

Sponsored feature

Adventure, gear and men’s lifestyle at scale.

Popular Mechanics logoPopular Mechanics

DA 91 · DR 89

US · Gear & Tech

Sponsored feature

Gear, tools and how-to authority.

GearJunkie logoGearJunkie

DA 76 · DR 74

US · Outdoor Gear

Sponsored feature

Outdoor gear news, reviews and testing.

Task & Purpose logoTask & Purpose

DA 78 · DR 76

US · Tactical/Military

Sponsored feature

Military and tactical-minded audience.

DA (Domain Authority, Moz) and DR (Domain Rating, Ahrefs) are approximate independent third-party metrics, not Google scores, and change over time. Cards marked “Sponsored feature” are paid, clearly-labelled placements; “Editorial opportunity” coverage is pursued on merit and never guaranteed. Titles illustrate the media landscape we work within; each has its own editorial and advertising policy, including for firearms and ammunition content.

What We Do

How We Get You Featured

A full-service outdoor PR practice — from a single AllOutdoor feature to an ongoing, multi-title campaign. Choose the mix that fits your brand and goals.

📝

Outdoor press releases & news

Gear launches, field results, partnerships and brand news — written to a standard outdoor editors and desks accept.

🤝

Media relations & pitching

Targeted outreach to AllOutdoor and the right outdoor, hunting and shooting-sports journalists.

📈

Gear-review outreach

We get the right products into the right hands for honest, credible reviews and round-ups.

🎤

Founder & expert profiling

Position your founders and pro-staff as credible, quotable voices in the outdoor space.

💬

Thought leadership

Bylined articles and field insight that build authority with an expert audience.

🔗

Digital PR & link building

Data-led stories and coverage that earn authoritative links and strengthen search visibility.

AI-search (AEO) optimisation

Structuring your story and coverage so ChatGPT, Gemini and Google AI describe your brand accurately.

🛡️

Reputation & launch PR

Coordinated, credible coverage for launches, campaigns and reputation-building.

Who We Work With

Built for the Outdoor Industry

We work with lawful outdoor, hunting, fishing and shooting-sports businesses — the brands and founders shaping the space.

Outdoor gear & apparel brands

Reviews, features and credibility for gear, clothing and accessories.

Hunting & fishing brands

Coverage that reaches the hunters and anglers who buy your products.

Firearms, ammo & optics (lawful)

Compliant, credible PR for lawful shooting-sports businesses.

Outdoor tech & startups

Launch visibility and a media footprint for new outdoor products.

Camping, overlanding & adventure

Coverage for camping, overlanding and adventure-travel brands.

Founders & pro-staff

Personal authority and a quotable profile for outdoor leaders.

The Process

From Brief to Coverage in Six Steps

A clear, senior-led process built for a niche where authenticity and accuracy matter.

Understand the brand

We learn your products, category, audience and goals — and what makes you genuinely newsworthy.

Find the angle

We identify the reviews, launches, data and stories AllOutdoor and other titles will actually run.

Build the plan

We agree target titles, messaging and a realistic, honest plan up front — no inflated promises.

Develop the story & assets

We write the release, feature or pitch and prepare review units and imagery to an editorial standard.

Pitch & secure coverage

We outreach to the right editors and pursue both editorial and clearly-labelled sponsored placements.

Report & build on it

We track coverage, links and visibility, then line up the next wave of stories.

Why UnitedPress

Why Outdoor Brands Choose UnitedPress

An established PR firm that understands the outdoor and shooting-sports space and treats it with the credibility it demands.

Outdoor-media fluency

We know AllOutdoor and the wider outdoor and shooting-sports media — the titles, desks and the kind of stories that get published.

Honest, on-the-record work

We label editorial and sponsored placements clearly and never promise guaranteed rankings, traffic or coverage. Credibility only works if it’s real.

Senior strategists

Your work is led by experienced PR people, from angle to outreach to reporting.

Business outcomes

We focus on authority, reach, SEO support and the trust that helps you win retailers, distributors and customers.

Compliant by design

Firearms, ammo and hunting messaging is written lawfully and responsibly, within each platform’s rules.

Built for AI search

We structure coverage so ChatGPT, Gemini, Perplexity and Google AI describe your brand accurately.

PR & SEO

How Getting Featured Supports SEO — Honestly

Earned coverage and SEO reinforce each other. Here is what an AllOutdoor feature can genuinely do — and what no honest agency should promise.

 A conventional link vendorUnitedPress outdoor PR
What you buyAn opaque bundle of linksA named, relevant AllOutdoor feature & wider coverage
Editorial vs paidBlurred or hiddenClearly labelled editorial vs sponsored features
Audience fitGeneric sites, any nicheReal outdoor, hunting & shooting readers
ComplianceRarely consideredLawful, responsible firearms & hunting messaging
SEO effect“Guaranteed” rankingsAuthority signals & relevant links that support visibility — never a guaranteed rank
AI searchIgnoredCoverage structured to be cited by AI answer engines

UnitedPress is a PR agency. We work with lawful outdoor, hunting, fishing and shooting-sports businesses, and all firearms and ammunition messaging is written responsibly and within applicable advertising rules and platform policies. Coverage always depends on newsworthiness and each publication’s editorial discretion. Search rankings and traffic are influenced by many factors outside any agency’s control — we never guarantee rankings, traffic, coverage or results.

FAQ

Getting Featured in AllOutdoor: Everything You Need to Know

How do I get featured in AllOutdoor?

You get featured in AllOutdoor either through an editorial pitch — where your product, story or expertise fits their coverage — or through a clearly-labelled sponsored feature. We handle both: we identify the right angle, prepare the story and review units, and work with AllOutdoor to secure the placement. Coverage always depends on their editorial discretion.

Is AllOutdoor a good publication for my brand?

If you sell outdoor, hunting, fishing, camping or shooting-sports products, AllOutdoor reaches a highly engaged, gear-focused audience that is actively researching what to buy. It is especially strong for gear reviews and product news. We can tell you honestly whether it fits your brand and pair it with other titles for wider reach.

What does it cost to get featured in AllOutdoor?

It depends on whether the placement is editorial or a sponsored feature, the scope of the story and assets involved, and whether you want a single feature or an ongoing multi-title campaign. Rather than a fixed price, we scope a plan to your goals and budget after an initial conversation.

Can you get my brand into other outdoor publications too?

Yes. AllOutdoor is the headline title for this service, but we regularly build campaigns across OutdoorHub, Outdoor Life, Field & Stream, Wide Open Spaces, firearms titles and broader gear and lifestyle media — matched to your audience and goals.

Do you work with firearms and ammunition brands?

Yes, with lawful shooting-sports, firearms, ammunition and optics businesses. We write all messaging responsibly and within the advertising rules and platform policies that apply to that content, and we keep sponsored features clearly labelled.

Will a feature help my SEO and AI search visibility?

It can support both. An editorially earned mention or link from a trusted outdoor title is a strong authority signal for search engines and builds brand search demand, and structured coverage helps AI engines describe your brand accurately. Rankings depend on many factors, so we support visibility rather than guarantee positions.

How long does it take to get featured?

It varies by title and story. A sponsored feature can move quickly once assets are ready; an editorial placement depends on the publication’s schedule and interest. We give you a realistic timeline up front rather than over-promising.

Can you get products reviewed, not just mentioned?

Yes. Gear-review outreach is a core part of what we do — getting the right products into the right hands for honest, credible reviews and round-ups on AllOutdoor and other outdoor titles.

What makes an outdoor story newsworthy?

Genuinely new or improved gear, field-tested performance, original data, founder and brand stories, and real innovation. Thin promotion does not get published; an authentic, useful angle does. We help you find and shape it.

Do you guarantee coverage or results?

No — no honest agency can. We guarantee professional, senior-led work and clearly-labelled placement where arranged. We never promise specific coverage, rankings, traffic or results.

Let’s Talk

Get Your Outdoor Brand Featured in AllOutdoor

Tell us about your brand and goals. We’ll tell you honestly whether AllOutdoor fits, map the wider outdoor media that does, and reply within 24 hours. No obligation.