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Newspaper pages representing a feature in The San Diego Union-Tribune

Best Way to Get Featured in The San Diego Union-Tribune (2026): Guaranteed Southern California Coverage

The San Diego Union-Tribune traces its roots to 1868 and has won four Pulitzer Prizes across its history. United Press secures named, approved placements on sandiegouniontribune.com, live within 14 days of your approval or a 100% refund.

One paper, several names

From the Union and the Tribune to the U-T

1868The San Diego Union is first published.
1992The Union and the Evening Tribune become one paper: the Union-Tribune.
2012Renamed U-T San Diego across print and digital.
2015Returns to The San Diego Union-Tribune.
Ownership

Who has owned the Union-Tribune?

The paper has changed hands several times since the Copley family era. It is now part of MediaNews Group.

1928Copley Press acquires the Union and the Tribune.
2009Bought by Platinum Equity.
2011Bought by Doug Manchester’s group.
2015Bought by Tribune Publishing.
2018Bought by Patrick Soon-Shiong’s Nant Capital with the Los Angeles Times.
2023Sold to MediaNews Group, owned by Alden Global Capital.

Source: The San Diego Union-Tribune history.

Award-winning reporting

Four Pulitzer Prizes in the U-T’s history

1979Breaking news

The Evening Tribune’s coverage of the PSA Flight 182 collision.

1987Editorial writing

Jonathan Freedman of the Evening Tribune.

2006National reporting

With Copley News Service, exposing Duke Cunningham’s bribery.

2009Editorial cartooning

Steve Breen.

Know the market

San Diego sectors that make news

The strongest placements connect your business to the region’s own story.

Life sciences

Biotech, medical devices and research institutes are a big part of the local economy.

Defence and the Navy

San Diego is a major US Navy hub, with a large defence and tech supply chain.

Tourism and hospitality

Beaches, hotels, attractions and conventions bring visitors all year.

Cross-border trade

The border with Tijuana links businesses on both sides.

Food and drink

A well-known craft beer scene and a busy restaurant market.

Tech and start-ups

Software, telecoms and clean-tech companies across the county.

Working in these sectors? See biotech PR, travel and hospitality PR and tech start-up PR.

Example campaign plans

Three example Union-Tribune campaigns

Example plan · Biotech

A UK biotech opening a San Diego lab

“British biotech picks San Diego for its first US lab”

  • Placement: Union-Tribune and Sacramento Bee.
  • Angle: jobs and research partnerships.
  • Outcome sought: hiring and investor credibility.
Example plan · Hospitality

A boutique hotel brand opening by the coast

“New coastal hotel brings London design to San Diego”

  • Placement: Union-Tribune and San Diego Reader.
  • Angle: design, dining and local partners.
  • Outcome sought: bookings.
Example plan · Defence tech

A UK maritime tech supplier winning a US contract

“UK maritime tech firm expands to San Diego”

  • Placement: Union-Tribune feature.
  • Angle: local jobs and supply-chain links.
  • Outcome sought: partner and recruit trust.

Illustrative plans with example headlines. They are not client results.

Client feedback

What clients say about United Press

★★★★★

“United Press helped us turn our company story into something journalists could genuinely engage with. The coverage gave our brand a level of credibility that was difficult to achieve through our own marketing channels.”

James WhitmoreFounder & CEO
★★★★★

“The team understood our industry and, more importantly, understood the story we needed to tell. Seeing our company featured across relevant publications gave us a much stronger presence when potential customers researched us.”

Olivia BennettMarketing Director
★★★★★

“United Press built our brand from launch to nationwide recognition. Real media coverage gave new customers the trust they needed — our ROI has been over 100:1, which blows my mind.”

Annabelle SparksGlobal Head of Marketing

United Press is a London PR agency at Brook’s Mews, working since 2001 with clients worldwide, and a winner or shortlisted at PRWeek, CIPR Excellence, UK Agency, PRCA DARE, The Drum and UK Social Media Communications Awards.

FAQ

San Diego Union-Tribune questions

How do I get featured in The San Diego Union-Tribune?

Pitch a genuine San Diego story to the newsroom, or book a guaranteed placement through a publication network. With United Press, it is agreed in writing, you approve it, and it goes live within 14 days of approval or you get a full refund.

Will the placement be labelled?

Yes. Our network lists Union-Tribune placements with a discreet sponsored label. We confirm the exact labelling before you book.

Is the link do-follow?

No. Our network lists the link as no-follow, which follows Google’s rules for paid placements.

Who owns The San Diego Union-Tribune?

MediaNews Group, owned by Alden Global Capital, bought the paper in 2023.

How many Pulitzers has the paper won?

Four across its history and that of the Evening Tribune: in 1979, 1987, 2006 and 2009.

How much does it cost?

There is no fixed price. Every campaign is planned around your goal and the titles you need. Share your goal and budget in the form below for a personalised plan.

Free plan

Ready to be featured in The San Diego Union-Tribune?

Tell us about your business and your California link. We will send a free plan with the angle, timing and any other California titles that fit.

Publication facts

The San Diego Union-Tribune: what you get, how long it takes and who it suits

The San Diego Union-Tribune is in our partner inventory. These are the facts we check before we quote, taken from the publisher’s current listing.

86Moz Domain Authority
86Ahrefs Domain Rating
Brand mentionYour name and website appear; the link is no-follow
1–2 weeksPublisher turnaround (we quote up to 4 weeks)
CaliforniaWhere its readers are
NewsSections this title runs

How a feature in The San Diego Union-Tribune works

  1. Tell us your goal. Use the short form below. Within 24 hours you get a free plan: the route and the timeline.
  2. Approve the story. We write it in The San Diego Union-Tribune’s own style and you sign off every word.
  3. It goes live. The publisher’s turnaround is 1–2 weeks; we quote up to 4 weeks.
  4. You get the proof. A live link and a short report. Trusted since 2001: if it is not published, you get a 100% refund.

Who The San Diego Union-Tribune suits

Companies that sell, hire or raise investment in California, and founders who want a recognisable news title on their “as seen in” list. With a Domain Authority of 86, it also carries real weight for search engines and AI answers.

Good to know

  • Published with a discreet partner-content note, as the publisher requires.
  • Also accepts stories from health, CBD, crypto and betting and gaming businesses, which many titles do not.
  • Publisher turnaround 1–2 weeks. We quote up to 4 weeks so there is time for your approval and any edits.

Titles in the same area or sector you can combine with The San Diego Union-Tribune

Quick answers about The San Diego Union-Tribune

Can I get featured in The San Diego Union-Tribune?
Yes. The San Diego Union-Tribune is in our partner inventory. Tell us your goal on the form below and we reply within 24 hours with a free plan: the route and the timeline. You approve the article before it is published.
How long does a feature in The San Diego Union-Tribune take?
The publisher’s turnaround is 1–2 weeks once you have approved the article. We quote up to 4 weeks so there is time for your approval and any edits.
Is the link in The San Diego Union-Tribune do-follow?
The article names you and your website, but the link is no-follow. Choose it for readers and reputation rather than for search rankings.
What is The San Diego Union-Tribune’s domain authority?
Moz Domain Authority 86 and Ahrefs Domain Rating 86 at our last check (29 September 2026). Authority scores change over time, so we re-check before every booking.
Which titles go well with The San Diego Union-Tribune?
Titles in the same area or sector include Mercury News, OC Register, Los Angeles Daily News and Wichita KS Breaking News. One story can run across several of them, so ask us for a combined plan that reaches more of the readers you care about.

Figures from the publisher’s listing in our partner inventory, checked 29 September 2026.