Will a press release get me coverage in The Times, FT or Guardian?

Rarely on its own. National newspaper news desks receive hundreds of releases per day and cover a tiny fraction. Coverage at that level comes from direct relationships with named journalists, a genuinely newsworthy story (real numbers, exclusive data, significant people), and sometimes a pre-briefing under embargo. The wire is a support tool for that, not the primary mechanism.

How long after distribution will coverage appear?

Automated syndication to partner sites happens within hours. Real editorial pickup (a journalist reading the release and writing a piece) happens over 1 to 7 days, peaking in the first 48 hours. If no pickup after a week, move on — a stale release does not revive.

Does press release distribution help SEO?

Marginally, and less than agencies claim. Google explicitly devalues press-release-style links in most cases. Wires that automatically nofollow their links (most major ones now do) pass minimal SEO value. The SEO benefit is mainly indirect: if editorial coverage picks up the story, those links do pass authority.

Do I need to be in the UK to use a UK press release service?

No. We distribute UK-targeted releases for international clients wanting UK media reach. What matters is that the release is relevant to UK readers, uses UK spelling and references, and includes a UK spokesperson or angle where possible.

What industries do you cover for UK press release distribution?

We distribute releases across all sectors — from fintech and financial services to luxury fashion, consumer tech, healthcare, and startups. Sector knowledge matters: we know which desks at which publications cover your industry and how to angle the release for them.

Get Featured in The Buffalo News & Be Seen by Millions

United Press helps your business get featured in The Buffalo News — building your brand’s visibility, credibility and authority through real editorial coverage.

Trusted by 14,000+ founders, executives and growth-stage businesses.

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Within 14 days

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Client ROI

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Why It Matters

Getting Featured in The Buffalo News Transforms Your Business

High-impact The Buffalo News coverage builds credibility, improves SEO, and proves your prominence to prospects and investors.

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Establish Trust & Authority

“As Featured in The Buffalo News” is a powerful endorsement that signals your brand is noteworthy and credible.

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Recognition by a leading business publication reassures clients and helps you close deals.

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Expose your brand to a wider, influential audience of founders, executives and investors.

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An The Buffalo News placement showcases your expertise and positions you as a thought leader.

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Convert 20–50% More

The trust of an The Buffalo News feature lifts website conversion rates measurably.

Trust & Visibility

Credibility That Opens Doors

When prospects see your brand recognised by The Buffalo News, they instantly associate you with authority, reliability and professionalism.

High-authority backlinks that lift your SEO
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Stronger engagement, loyalty and conversions

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The United Press Advantage

Results That Speak for Themselves

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Our Service

We Handle Everything, End to End

From strategy to writing to placement, our team and editorial network do the heavy lifting so your story lands in The Buffalo News

Tailored pitching built around The Buffalo News’s editorial standards
Direct access to our extensive contributor & editor network
Compelling, newsworthy founder storytelling
Comprehensive monthly reporting with live URLs

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The Process

How Getting Featured in The Buffalo News Works

A clear, guided path from first call to live link.

Consultation

We discuss your business and objectives to craft a tailored strategy aligned with your goals.

Article Creation

Our writers follow The Buffalo News’s submission guidelines to draft an article tailored to your brand.

Publication

We pitch and place your story in The Buffalo News and other top-tier outlets.

Review & Confirmation

You receive a list of live URLs showcasing your published article.

Trust Badge

Highlight your achievement with the “As Seen in The Buffalo News” badge.

Conversion Boost

Watch credibility translate into a 20–50% lift in conversions.

Why United Press

Why Choose Us to Get Featured in The Buffalo News

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Guaranteed or Money-Back

If we don’t deliver your agreed placement, you get your money back.

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Exclusive Network

Direct relationships with editors and contributors who make publishing decisions.

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Customized Strategy

Publishing plans and copy tailored to your brand voice and goals.

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Proven Track Record

A history of landing clients in the world’s leading publications.

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Authority & SEO

High-authority coverage that lifts both reputation and rankings.

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Transparent Reporting

Live URLs and monthly reports so you can prove every result.

What Success Looks Like

“United Press built our business from launch to $30m in revenue in 2 years. Being featured in The Buffalo News, Forbes, Entrepreneur and Bloomberg gave new customers the trust they needed. Our ROI has been over 100:1 — that blows my mind.”

Annabelle SparksGlobal Head of Marketing

About The Buffalo News

About The Buffalo News & Why a DA 70 Feature Matters

The Buffalo News is an established regional title covering Buffalo and its wider region — local news, business, public affairs and the stories that matter to the people it serves. For brands seeking credible regional visibility — and authority that search engines respect — an established news title like this is a valuable place to be seen.

At Domain Authority 70, The Buffalo News offers strong, cost-effective authority. A real editorial placement delivers a backlink from a trusted domain alongside genuine credibility with its readers. United Press handles the angle, writing and outreach, and you pay only when your feature is published.

FAQ

Get Featured in The Buffalo News — FAQ

How can I improve my startup’s chances of getting in The Buffalo News?

Lead with a genuinely innovative, newsworthy story and pitch the right editors — or partner with United Press, who handle the angle, pitch and outreach for you.

What does The Buffalo News look for, and how should I tailor my pitch?

Innovation, impact, bold ideas and design-forward stories. We tailor each pitch to The Buffalo News’s themes and audience.

What are the steps to get in The Buffalo News as a featured entrepreneur?

Consultation, story development, a tailored pitch, and editor outreach — all managed end to end by our team.

Are there specific requirements or criteria?

Newsworthiness, originality and editorial fit matter most. We make sure your story meets The Buffalo News’s standards.

Can hiring a PR firm help me get in The Buffalo News?

Yes — it dramatically improves your odds and saves time, and United Press backs placements with a money-back guarantee.

How long does it take after submitting a pitch?

Timelines vary, but our placements are typically delivered within a few weeks, with live URLs reported as they publish.

What is The Buffalo News’s Domain Authority (DA)?

The Buffalo News has a Domain Authority of around 70 out of 100, placing it in the high-authority tier. A backlink from a DA 70 site carries strong SEO weight.

How do I get featured in The Buffalo News?

The Buffalo News favours genuinely newsworthy stories with local or regional relevance. United Press develops the angle, writes the feature and pitches the right editors for you.

What does The Buffalo News cover?

The Buffalo News covers local and regional news, business, community and lifestyle. We tailor your story to fit its readership.

Is a The Buffalo News backlink dofollow and permanent?

Where editorial policy allows, your feature carries a contextual link within a permanently published article, so the backlink keeps supporting your authority over time.

The Buffalo News Features, United Press Delivers

We turn your story into The Buffalo News-worthy headlines — amplifying your reach, authority and impact.

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