Best PR Agency UK 2026
Get Featured in The Buffalo News & Be Seen by Millions
United Press helps your business get featured in The Buffalo News — building your brand’s visibility, credibility and authority through real editorial coverage.
Trusted by 14,000+ founders, executives and growth-stage businesses.
Get Featured NowGetting Featured in The Buffalo News Transforms Your Business
High-impact The Buffalo News coverage builds credibility, improves SEO, and proves your prominence to prospects and investors.
Establish Trust & Authority
“As Featured in The Buffalo News” is a powerful endorsement that signals your brand is noteworthy and credible.
Rank on Google’s First Page
High-domain-authority backlinks from The Buffalo News get indexed by Google, boosting your SEO and visibility.
Enhance Your Digital Footprint
Recognition by a leading business publication reassures clients and helps you close deals.
Expand Your Reach
Expose your brand to a wider, influential audience of founders, executives and investors.
Boost Brand Authority
An The Buffalo News placement showcases your expertise and positions you as a thought leader.
Convert 20–50% More
The trust of an The Buffalo News feature lifts website conversion rates measurably.
Credibility That Opens Doors
When prospects see your brand recognised by The Buffalo News, they instantly associate you with authority, reliability and professionalism.
- High-authority backlinks that lift your SEO
- The trusted “As Seen in The Buffalo News” badge for your site
- Stronger engagement, loyalty and conversions
Results That Speak for Themselves
We Handle Everything, End to End
From strategy to writing to placement, our team and editorial network do the heavy lifting so your story lands in The Buffalo News
- Tailored pitching built around The Buffalo News’s editorial standards
- Direct access to our extensive contributor & editor network
- Compelling, newsworthy founder storytelling
- Comprehensive monthly reporting with live URLs
How Getting Featured in The Buffalo News Works
A clear, guided path from first call to live link.
Consultation
We discuss your business and objectives to craft a tailored strategy aligned with your goals.
Article Creation
Our writers follow The Buffalo News’s submission guidelines to draft an article tailored to your brand.
Publication
We pitch and place your story in The Buffalo News and other top-tier outlets.
Review & Confirmation
You receive a list of live URLs showcasing your published article.
Trust Badge
Highlight your achievement with the “As Seen in The Buffalo News” badge.
Conversion Boost
Watch credibility translate into a 20–50% lift in conversions.
Why Choose Us to Get Featured in The Buffalo News
Guaranteed or Money-Back
If we don’t deliver your agreed placement, you get your money back.
Exclusive Network
Direct relationships with editors and contributors who make publishing decisions.
Customized Strategy
Publishing plans and copy tailored to your brand voice and goals.
Proven Track Record
A history of landing clients in the world’s leading publications.
Authority & SEO
High-authority coverage that lifts both reputation and rankings.
Transparent Reporting
Live URLs and monthly reports so you can prove every result.
“United Press built our business from launch to $30m in revenue in 2 years. Being featured in The Buffalo News, Forbes, Entrepreneur and Bloomberg gave new customers the trust they needed. Our ROI has been over 100:1 — that blows my mind.”
About The Buffalo News & Why a DA 70 Feature Matters
The Buffalo News is an established regional title covering Buffalo and its wider region — local news, business, public affairs and the stories that matter to the people it serves. For brands seeking credible regional visibility — and authority that search engines respect — an established news title like this is a valuable place to be seen.
At Domain Authority 70, The Buffalo News offers strong, cost-effective authority. A real editorial placement delivers a backlink from a trusted domain alongside genuine credibility with its readers. United Press handles the angle, writing and outreach, and you pay only when your feature is published.
Pitching The Buffalo News: a border-city newsroom, new owners and a shorter print week
The Buffalo News dates from 1873 and has been the dominant title in western New York for well over a century. Warren Buffett’s Berkshire Hathaway owned it for forty-three years before selling its entire newspaper group to Lee Enterprises in 2020. Four Pulitzers sit behind it, three of them for editorial cartooning. Print moved to six days in November 2025 with the Monday edition dropped, and the newsroom is far smaller than it was. Its business and development reporting runs under the Buffalo Next banner. The eight counties it covers share a border with Ontario, and that border sits underneath most of its commercial coverage. Digital subscriptions now outnumber print copies by a wide margin.
Five hours, and no Monday paper
Buffalo sits on Eastern time. The five-hour gap from Britain is the kindest of any American market, so a message despatched around midday your time arrives while reporters are still shaping the day. Remember that Mondays lost their print edition in late 2025, meaning a Monday announcement lives online only until Tuesday’s paper.
Ontario is part of the market
Toronto is about ninety minutes up the Queen Elizabeth Way and the Peace Bridge carries a large volume of commercial traffic every day. British companies frequently choose this corner of New York precisely because one site can serve customers on both sides. If that is your reasoning, say it, because the desk understands cross-border logistics better than most American newsrooms.
Know who actually employs people
The big employers are hospital systems, Roswell Park’s cancer centre, M&T Bank, the University at Buffalo and precision manufacturers such as Moog, whose components turn up in power turbines and Formula One cars. That last connection is a genuine British doorway. Position yourself alongside those clusters rather than describing yourself as a technology company and hoping.
Buffalo Next is the business door
The paper groups its economy, development and investment coverage under Buffalo Next, which follows who is building what, which sites are being filled and which incentives are being claimed. A story about a lease, a headcount, a state grant or a factory conversion belongs there. A consumer product launch does not, and misdirecting it costs you your one attempt.
Winter is a hard scheduling variable
Lake-effect snow off Lake Erie can shut roads and cancel everything for days at a time, most often between late November and February. Driving bans are ordinary here, not exceptional. Do not put a launch date, a visit or a photocall in that window without a fallback, and never treat a blizzard week as a good moment to chase a reporter.
Retire the rust belt framing
Describing Buffalo as a comeback story or a post-industrial experiment reads as condescension to people who live there. The city has a new stadium at Orchard Park, a growing medical campus and long-established banking and engineering employers. Write about what you are adding, in specifics, and let the reader draw their own conclusions about the region’s direction.
What the newsroom reports across eight counties
Coverage is organised around the region rather than around industries, so the test is geographic before it is thematic. Read the list below as the set of desks where a British name could credibly appear.
- Buffalo Next, the paper’s business and economic development coverage, tracking investment, construction, site deals, incentives and hiring across Buffalo Niagara
- Local government and politics, covering Erie and Niagara county government, Buffalo city hall and the Albany decisions that shape upstate New York
- Health and life sciences, covering the hospital systems, Roswell Park, the medical campus downtown and research spilling out of the University at Buffalo
- Sport, covering the Bills and their new stadium at Orchard Park, the Sabres, college programmes and the commercial deals attached to all of them
- Investigations and watchdog reporting, covering public spending, policing, housing conditions, institutional failures and the accountability stories that shape debate across western New York
- Arts, music, food and weekend coverage, aimed at readers deciding where to eat and what to do across the city and the surrounding counties
Common British mistakes in western New York
The paper is smaller than it once was and its remaining reporters are protective of their time. Nearly every rejection we see traces back to a pitch that could have been sent to any American city unchanged.
- Copy sent to fifty US papers. A regional desk can tell a mail merge instantly. If Buffalo does not appear until the boilerplate, the message is deleted before the second paragraph.
- Ignoring Canada. Pitching a cross-border logistics or trade story while pretending Ontario does not exist wastes the single most obvious angle this newsroom has.
- Vague intentions. Exploring the market and evaluating locations are not facts. A signed lease, a hiring number, a named local partner or a state grant is.
- Snow-week chasing. Following up twice a day during a lake-effect event, when the entire newsroom is covering road closures, guarantees you are remembered for the wrong reason.
- Assuming Manhattan rules apply. New York City conventions about embargoes, exclusives and agency intermediaries mean very little four hundred miles upstate.
Not sure which of these applies to your story? Send it to ceo@unitedpress.uk and we will tell you straight.
Buffalo questions from UK teams
Who owns The Buffalo News now?
Lee Enterprises, which bought Berkshire Hathaway’s newspaper group in 2020 after Berkshire had held the title for forty-three years. Ownership matters to you mainly because it explains the current shape of the operation: a leaner newsroom, a six-day print week with no Monday edition, and a heavy emphasis on digital subscriptions. Pitch to the digital rhythm rather than the printing schedule.
Why do British firms end up in Buffalo Niagara?
Most often for cross-border access to Ontario, for cheaper industrial space and power than the New York City corridor, for the region’s advanced manufacturing base, or for a research link with the University at Buffalo or Roswell Park. Say which of those applies to you. The reason you chose the region is frequently a better story than the thing you are announcing.
What is Buffalo Next and how do we use it?
It is the banner under which The Buffalo News gathers its business, development and economy reporting for Buffalo Niagara. It follows real estate deals, construction, employment and public incentives. If your news involves a building, a payroll or public money, that is where it belongs. If it involves a product a consumer buys, it does not, and you should look elsewhere in the paper.
How much does winter really affect planning?
Considerably. Lake-effect snow off Lake Erie regularly closes roads for a day or more between late November and February, and driving bans are routine rather than dramatic. Any date-dependent activity in that window needs a contingency plan. It also means the local news agenda can vanish overnight, so avoid pressing a reporter during a storm.
What UK evidence stands up to a Buffalo business reporter?
Documents rather than descriptions. Companies House accounts show your real size, HM Revenue and Customs trade statistics support any export claim, and figures from a named British trade association beat an unattributed market study. Convert every sterling figure into dollars and state the rate. If a UK regulator authorises you, explain in one clause what that regulator does.
Get Featured in The Buffalo News — FAQ
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The Buffalo News Features, United Press Delivers
We turn your story into The Buffalo News-worthy headlines — amplifying your reach, authority and impact.
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