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United Press helps your business get featured in Burlington Free Press — building your brand’s visibility, credibility and authority through real editorial coverage.
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Get Featured NowGetting Featured in Burlington Free Press Transforms Your Business
High-impact Burlington Free Press coverage builds credibility, improves SEO, and proves your prominence to prospects and investors.
Establish Trust & Authority
“As Featured in Burlington Free Press” is a powerful endorsement that signals your brand is noteworthy and credible.
Rank on Google’s First Page
High-domain-authority backlinks from Burlington Free Press get indexed by Google, boosting your SEO and visibility.
Enhance Your Digital Footprint
Recognition by a leading business publication reassures clients and helps you close deals.
Expand Your Reach
Expose your brand to a wider, influential audience of founders, executives and investors.
Boost Brand Authority
An Burlington Free Press placement showcases your expertise and positions you as a thought leader.
Convert 20–50% More
The trust of an Burlington Free Press feature lifts website conversion rates measurably.
Credibility That Opens Doors
When prospects see your brand recognised by Burlington Free Press, they instantly associate you with authority, reliability and professionalism.
- High-authority backlinks that lift your SEO
- The trusted “As Seen in Burlington Free Press” badge for your site
- Stronger engagement, loyalty and conversions
Results That Speak for Themselves
We Handle Everything, End to End
From strategy to writing to placement, our team and editorial network do the heavy lifting so your story lands in Burlington Free Press
- Tailored pitching built around Burlington Free Press’s editorial standards
- Direct access to our extensive contributor & editor network
- Compelling, newsworthy founder storytelling
- Comprehensive monthly reporting with live URLs
How Getting Featured in Burlington Free Press Works
A clear, guided path from first call to live link.
Consultation
We discuss your business and objectives to craft a tailored strategy aligned with your goals.
Article Creation
Our writers follow Burlington Free Press’s submission guidelines to draft an article tailored to your brand.
Publication
We pitch and place your story in Burlington Free Press and other top-tier outlets.
Review & Confirmation
You receive a list of live URLs showcasing your published article.
Trust Badge
Highlight your achievement with the “As Seen in Burlington Free Press” badge.
Conversion Boost
Watch credibility translate into a 20–50% lift in conversions.
Why Choose Us to Get Featured in Burlington Free Press
Guaranteed or Money-Back
If we don’t deliver your agreed placement, you get your money back.
Exclusive Network
Direct relationships with editors and contributors who make publishing decisions.
Customized Strategy
Publishing plans and copy tailored to your brand voice and goals.
Proven Track Record
A history of landing clients in the world’s leading publications.
Authority & SEO
High-authority coverage that lifts both reputation and rankings.
Transparent Reporting
Live URLs and monthly reports so you can prove every result.
“United Press built our business from launch to $30m in revenue in 2 years. Being featured in Burlington Free Press, Forbes, Entrepreneur and Bloomberg gave new customers the trust they needed. Our ROI has been over 100:1 — that blows my mind.”
About Burlington Free Press & Why a DA 70 Feature Matters
Burlington Free Press is a respected regional newspaper serving Burlington and the surrounding community, with trusted coverage of local news, business, politics and community life. For brands seeking credible regional visibility — and authority that search engines respect — an established news title like this is a valuable place to be seen.
With a Domain Authority of 70, Burlington Free Press sits firmly in the high-authority tier. A genuine editorial feature here earns a contextual backlink from a trusted domain and lends real third-party credibility. United Press secures authentic coverage — never adverts — and you pay only on publication.
Burlington Free Press: the smallest market on most UK media lists, and the one where scale matters most
The Burlington Free Press was founded on 15 June 1827 by two lawyers, Seneca Austin and Luman Foote, initially as a weekly backing John Quincy Adams. It became a daily in 1848 and added a Sunday edition in 1975, making it the first seven-day newspaper in Vermont. Gannett has owned it since 1971 and it now sits inside the USA TODAY Network. Its focus is Burlington and Chittenden County, taking in Essex, South Burlington, Williston, Colchester, Winooski and Shelburne. It was a Pulitzer finalist for editorial writing in 2012. Circulation is small even by regional standards, and the newsroom is correspondingly tiny, which changes what a British approach can reasonably expect.
Understand the actual numbers
Vermont has fewer people than Sheffield and Burlington itself is a city of well under fifty thousand. A hiring announcement of forty jobs is a significant state story here, where in a large metro it would be ignored. Calibrate accordingly. Something you consider too small to mention may be the most interesting thing this newsroom hears that week.
Semiconductors and electric aircraft
The chip fabrication plant at Essex Junction, formerly an IBM site and now run by GlobalFoundries, is the state’s largest private employer. Beta Technologies builds electric aircraft at Burlington airport. Between them they anchor a genuine advanced manufacturing story in a state most people associate with cheese. A British firm in semiconductors, aviation or precision engineering fits into that narrative naturally.
Vermont regulates early
This state legislates ahead of most of the country on chemicals, packaging, energy and land use, and its Act 250 development review is a serious hurdle that shapes any physical project. If you are a consumer brand, your ingredients, packaging and disposal claims will be examined against Vermont rules. Arrive knowing them rather than discovering them in a reporter’s question.
Environmental credentials actually count
Vermont has an unusually high density of certified B Corporations and a strong buy-local culture, and readers here take sustainability claims seriously enough to check them. A British brand with genuine certification, audited supply chain data or verified emissions reporting can use it. A brand with marketing language about being eco-friendly will be asked what that means, specifically.
Seasons dictate the diary
Vermont runs on a hard seasonal calendar: ski season, mud season in early spring, summer tourism, and the autumn foliage weeks when the state fills with visitors. Coverage bandwidth and public attention move with it. Vermont keeps Eastern time, five hours behind Britain, so an early afternoon send from London reaches a Burlington morning.
Which Burlington do you mean
There is a Burlington in Massachusetts, another in North Carolina and one in Ontario. Say Burlington, Vermont, every time. Locals use the word flatlander for people who move in from elsewhere, and using it about yourself as a joke is not advisable. American spelling, dollars, Fahrenheit, and inches of snow, which is a genuinely used unit of measurement here.
What a small Vermont newsroom publishes
With a handful of journalists covering a whole county and often the state, the range is narrower than a large metro but the reach into that community is much deeper. These are the areas where a British business could appear.
- Business and employment, covering the largest private employers, manufacturing investment, small business openings and closures, and the state’s persistent workforce shortage
- Housing, covering an acute affordability crisis, short-term lets, development disputes and the interaction between housing supply and Vermont’s land use review process
- State and local politics, covering the Vermont legislature in Montpelier, Burlington city council, town meetings and the referendums that decide local spending
- Environment and energy, covering Lake Champlain water quality, renewable energy projects, climate policy and the regulations Vermont adopts ahead of other states
- Food and agriculture, covering dairy, maple, craft brewing, restaurants and the speciality food producers that carry much of the state’s national reputation
- Outdoor recreation and tourism, covering skiing, trails, the seasonal economy and the visitor traffic that arrives from across the border and the northeast
How British pitches misjudge Vermont
The mistakes here are almost always mistakes of proportion. A pitch written for a major American city arrives in a newsroom of a few people covering a county, and the mismatch is obvious in the first line.
- A national campaign with no Vermont content. If nothing about your announcement happens in the state, involves a Vermont business or affects a Vermont resident, there is no story here at all.
- Assuming a big newsroom. Requests for a photographer, an interview slot with a named columnist or a same-day feature misread the staffing entirely and go unanswered.
- Unsupported green claims. Environmental language without certification, audited figures or a named standard invites a sceptical question in a state where readers know the difference.
- Ignoring land use rules. Pitching a physical facility without acknowledging Vermont’s development review process suggests you have not investigated whether your project is even permissible.
- Sending during foliage or ski peaks. In the busiest visitor weeks the newsroom’s capacity is spoken for. Unrelated business pitches arriving then are simply crowded out.
Not sure which of these applies to your story? Send it to ceo@unitedpress.uk and we will tell you straight.
Vermont questions from UK teams
Is a market this small worth pitching at all?
It is, if you have something happening in Vermont. Small markets have less competition for space, so a modest but genuine local story has a much better chance of running in full than it would in a large metro. The trade-off is absolute honesty about scale. Overclaiming in a place where everyone can check is far more damaging than being small.
What kinds of British business turn up in Vermont?
Semiconductor and precision manufacturing suppliers connected to the chip plant at Essex Junction. Aviation and electric propulsion firms drawn by the aircraft manufacturer at the airport. Speciality food, drink and outdoor equipment brands that fit the state’s consumer culture. Occasionally software companies attracted by the university and by living costs below Boston or New York.
How does Gannett ownership affect the paper?
It means the Free Press sits inside the USA TODAY Network, shares some national and state content with sister titles, and operates with the staffing levels that come with a small subscriber base. Strong local reporting still travels upward through the network, so a Vermont story that resonates can reach a wider audience than the local circulation figures suggest.
How much does Vermont regulation matter to a UK consumer brand?
More than in most states. Vermont has legislated ahead of the national picture on packaging, chemicals of concern, energy standards and land use for decades. If you sell a physical product, check how your formulation, labelling and packaging sit against Vermont rules before you approach anyone. A reporter here may well know the requirements better than your US distributor does.
What British evidence works with this newsroom?
Anything verifiable and modest in tone. Companies House records for corporate facts, B Lab certification if you hold it, Office for National Statistics data for context and a named British trade body for industry figures. Explain each briefly. More useful than any of them is a Vermont employee, supplier or customer prepared to be interviewed by name.
Get Featured in Burlington Free Press — FAQ
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