United Press places Dublin founders, scale-ups and established Irish brands in named UK and international publications — The Times, The Independent, Evening Standard, Entrepreneur UK, Yahoo Finance, Business Insider and more. Every title is agreed in writing before you pay.
You did the hard part. You found the gap, hired the team, won the first customers and kept going through the months nobody saw. In Dublin, people know your name. Your clients recommend you. The local business community nods when you walk in.
Then you step outside that circle. A buyer in Manchester searches your company and finds a website and a LinkedIn page. An investor in London looks for independent proof and finds nothing. A procurement team compares you with a UK rival who has been written about in the national press, and you lose on credibility you already earned but never had published.
That gap is not about quality. It is about visibility. And it is fixable — quickly, and without a year-long retainer.
We are a London PR agency that has been placing stories since 2001. For Dublin businesses, we do one thing exceptionally well: we get your story into named UK and international publications, agreed in writing before you pay, so the next person who searches your name finds a reason to trust you.
— The United Press team, Brook’s Mews, London
For Irish companies, the UK is not a distant export market. It is the biggest one. But UK buyers, investors and journalists judge you by what they can find in the publications they already trust.
That is opportunity, but also competition. Thousands of Irish companies are trying to be taken seriously by the same UK buyers. The ones who win the second meeting are usually the ones who look established before the first. Independent coverage in UK titles does that work for you: it answers “who are these people?” before anyone has to ask.
It works in the other direction too. International investors and partners who are considering a Dublin company increasingly check UK and global business media, not just Irish outlets. A feature on Yahoo Finance or Business Insider travels further than a single domestic mention, and it keeps working every time someone searches your name.
Whichever Dublin PR agency you hire, you should know exactly what is being promised. Here is where our guarantee starts and stops.
Irish outlets are some of the most trusted in Europe — the Digital News Report Ireland 2025 found around 70% of people trust The Irish Times, and 68% trust the Irish Independent. That trust exists because editors decide. Any agency that “guarantees” them is overpromising.
Nobody wakes up wanting “PR”. They want a specific problem to go away. These are the requests that come up again and again — and what we do about each one.
We are opening in London next quarter and nobody there has heard of us.
What we do: a launch story in London and UK national titles timed to your opening, so your first UK customers can find independent coverage when they check you out.
Investors keep Googling us before the second meeting.
What we do: founder and funding stories in finance and business media such as Yahoo Finance, Investing.com UK and Business Insider — the sites that show up in due diligence.
We win in Ireland but lose UK tenders on credibility.
What we do: sector-relevant coverage your bid team can reference, so procurement panels see a company with a public track record, not an unknown.
We pitched the Irish nationals for months and heard nothing.
What we do: stop the lottery. We confirm the titles first, then write for them. You can keep pitching Irish outlets on merit alongside.
ChatGPT recommends our competitors, not us.
What we do: place you in indexed, reputable publications that AI assistants and Google draw on, with consistent facts about who you are and what you do.
We need something to show a big partner next month.
What we do: fast-turnaround placements with live links in days, not months, once you approve the copy.
Our founder should be the face of the company.
What we do: profile and thought-leadership pieces that position your founder as the expert voice in your category, in the UK and internationally.
An old article or review is the first thing people see.
What we do: positive, accurate coverage to rebalance your search results, and, where needed, our online reputation management team.
These are rarely about the business itself. They are about how coverage works on each side of the Irish Sea.
A feature in a respected Irish title is valuable at home, but a UK buyer may never see it, and a search from Birmingham or Edinburgh often surfaces UK sources first. Credibility earned in Ireland needs to be made visible where your new customers look.
Ireland has a small number of national outlets and a large number of businesses competing for them. Months can pass between pitch and publication, if the story runs at all. Meanwhile your UK launch date does not move.
Growing companies put sales, hiring and product first. PR slides to next quarter, then the next. By the time it becomes urgent — a funding round, a tender, a launch — there is nothing published to point to.
Technical language, acronyms and product detail make perfect sense inside your company and lose editors in the first paragraph. The fix is a sharper angle and plain English, not a longer press release.
In many Dublin scale-ups, PR sits between marketing, the founder and the sales team, so nobody has the time to find the story, write it and place it. That is precisely the work we take off your desk.
Dublin’s economy is unusually varied: global tech and finance, a strong food and drink export base, construction and engineering firms working across the UK, and a busy hospitality and consumer scene. Each one needs a different reader, a different angle and different titles. Open your sector to see how we would approach it.
Dublin’s business districts have their own characters, and each tends to produce a different kind of story.
Home to international technology companies and a growing number of Irish-founded software and AI businesses. The stories here are about products, customers, funding and talent. The challenge is standing out next to household-name neighbours, which is why a clear founder story and named customer results matter so much.
Funds, fintech, insurance, aviation leasing and professional services. Readers are finance professionals, institutional partners and investors, so accuracy and restraint count. Market commentary, senior appointments, partnerships and new UK or EU services all fit well in business and finance titles.
Corporate headquarters, pharma and medtech operations, engineering firms and B2B service companies. Many of these businesses sell into UK organisations and benefit from credible coverage their UK clients can find during procurement.
Hospitality, retail, design studios, creative agencies and visitor experiences. Openings, restorations, people with a story and reasons to visit this year make strong consumer and travel angles for UK audiences planning a trip to Dublin.
Food production, logistics, distribution and businesses clustered around Dublin Airport. Growth, new UK contracts, jobs and sustainability improvements give these companies strong stories for UK trade buyers and regional titles.
Wherever your office is, your free media plan will name the titles that reach the people you need, in Ireland’s biggest export market and beyond.
Every title below is in the United Press network of 1,670+ publications and 120+ TV channels. We recommend the mix that reaches your buyers, and you see the list, the price and the timing before you commit.
Plus 1,670+ publications & 120+ TV channels to choose from — including broadcast opportunities.
About Irish titles: The Irish Times, Irish Independent, Irish Examiner, Business Post, Silicon Republic and RTÉ choose their stories editorially and are not part of our guaranteed network. We are happy to shape your story so it can be pitched to them on merit, but we will never charge you for a promise we cannot keep.
Everything runs online. No flights, no long agency onboarding, no six-week strategy phase. This is a typical timeline once you approve your media plan — some titles move faster, a few take longer, and we tell you which before you start.
A short form or a 20-minute call. Tell us what you do, who you want to reach and what has happened recently. Two lines is enough to start.
You receive the named publications, the angle for each and a fixed price. Nothing is booked until you agree in writing.
Our writers draft the story in the style each outlet publishes. You check facts, add a quote and approve every word.
We handle submission, editor queries and images. You do not chase anyone or learn anyone’s editorial calendar.
You receive live URLs to share with buyers, investors, partners and your team — and to add to your website and pitch deck.
An illustrative plan for a Dublin company entering the UK. Your version will be built around your real milestones, and you can stop after any stage.
A launch or “Dublin company expands to the UK” story in London and UK national titles, plus a founder profile in a business title. Goal: when a UK prospect searches your name, independent coverage appears.
A customer result, partnership or hire, placed in a trade-relevant or finance title, and a regional story where your first UK clients or sites are. Goal: evidence that you are delivering, not just arriving.
An expert commentary or guide piece on your market, positioned for search and AI visibility. Goal: become the name journalists and AI tools associate with your category.
Most Dublin businesses have more than one publishable story and do not realise it. These are the angles we reach for first. If you recognise yourself in two or three, you already have a campaign.
Good timing turns an ordinary announcement into a story an editor wants that week. These recurring moments give Dublin businesses natural hooks for UK and international coverage.
Tell us your key dates and we will plan backwards from them.
Both have their place. Public relations in Dublin is usually sold on a monthly retainer; guaranteed placement is sold per publication. The right choice depends on whether you need ongoing Irish media relations or confirmed coverage in UK and international titles.
| Typical Dublin PR retainer | United Press guaranteed PR | |
|---|---|---|
| How you pay | A monthly fee, commonly quoted at €3,000–€10,000 a month depending on scope | A fixed quote per placement or campaign. No retainer |
| What is guaranteed | Effort: pitching, relationships, reporting | The named publications, agreed in writing before you pay |
| Contract length | Often three to twelve months | None. Start with one placement if you like |
| Irish national press | A core strength of good Irish agencies | Pitched on merit only; not part of our guarantee |
| UK & international titles | Varies; often via partner agencies | Direct access to 1,670+ publications, including UK nationals and global business sites |
| Proof | Monthly reports, reach estimates | Live links to published articles |
| Speed | Weeks to months for the first result | Often days once copy is approved |
| Best for | Ongoing domestic profile, events, crisis support | UK market entry, investor credibility, AI and search visibility, launches |
Retainer range as quoted by a Dublin agency (Comit, “PR retainer fees in Dublin”). You can also use both models: a local agency for Irish relationships and United Press for guaranteed UK and international coverage. Compare the options on our guaranteed PR agencies compared page.
References to Irish institutions, places or schemes that everyone in Dublin understands can leave a UK reader lost. Explain the context in a sentence, or choose a UK-relevant angle.
“Irish company launches in UK” is a start, but “how a Dublin firm cut delivery times for 40 UK retailers” is a story. Put the reader’s benefit first and the origin second.
UK editors want UK relevance. Where you can, include UK customers, UK figures or a UK-based spokesperson.
A single national mention fades fast. A sequence of smaller, well-placed stories builds recognition and gives search engines and AI tools consistent information.
If your first customers are in Manchester, Glasgow or Leeds, the regional paper they read can matter more than a London title. See our pages for Manchester, Glasgow and Leeds.
When a UK prospect searches your name, what comes up first? If it is an old article, a complaint or nothing at all, fix that before your launch, not after.
Buyers increasingly ask ChatGPT, Gemini, Perplexity or Google’s AI answers before they ask a colleague. The Digital News Report Ireland 2025 already found 5% of people used an AI chatbot for news in a single week — and far more use them to research suppliers.
AI assistants do not invent reputations. They assemble them from what is already published about you. If the only sources are your own website and social profiles, you are easy to leave out.
Guaranteed coverage in reputable, indexed UK and international publications gives these tools independent material to draw on: who you are, what you do, where you operate and why you are credible. It also creates authoritative links that support your own website in Google.
Read more on how to get mentioned by ChatGPT and which publications give the strongest AI visibility.
Use this with every agency you speak to, including us. Give one point for each “what good looks like”. Anything under seven deserves a harder conversation.
| Question to ask | What good looks like | Red flag |
|---|---|---|
| 1. Which publications, exactly? | Named titles, in writing, before you pay | “Top-tier national coverage” with no names |
| 2. What is actually guaranteed? | A clear line between guaranteed and pitched titles | Guarantees for The Irish Times or front pages |
| 3. Do they know your target market? | Can name the UK, Irish or global titles your buyers read | Only talks about “reach” |
| 4. Can you see real work? | Live articles you can click and check | Screenshots or logos only |
| 5. Who writes it? | Experienced writers; you approve every word | Copy goes out without your sign-off |
| 6. How are fees structured? | Fixed quote, what is included, refund terms | Open-ended retainer with vague deliverables |
| 7. How long is the contract? | Flexible or none | Six to twelve-month lock-in before any result |
| 8. How fast is the first result? | A realistic date for each title | “It depends”, with no timeline |
| 9. Will it help search and AI visibility? | Indexed, reputable publications | Low-quality sites nobody reads |
| 10. What if something negative ranks for you? | Reputation support in-house or by referral | No plan beyond “more press” |
Want us to answer all ten in writing? Ask for a free media plan and we will.
Not sure what your story is? That is normal. See how our press release writing service and media interview support work.
What you need from PR changes as the business grows. Here is how our approach shifts at each stage.
You need to look credible before you are big. A founder profile and a launch story in technology or business media give customers, early hires and angel investors something independent to read. Start small; one well-chosen placement can open doors.
You are raising, hiring and entering new markets at once. Coverage timed to funding rounds, UK launches and senior appointments keeps the story consistent for investors and candidates who are researching you.
You have a track record at home but little visibility abroad. A structured UK market-entry sequence, combined with expert commentary, turns an Irish reputation into a UK and international one.
Whatever your stage, the principle is the same: publish credible, specific stories in titles your audience already trusts, and make sure the next person who searches your name finds them. For founders who want to build a personal profile alongside the company, see our work on Google Knowledge Panels and media interviews.
United Press has been a UK public relations agency since 2001, based at Brook’s Mews, Bond Street, London. These are real clients, in their own words. Read more about United Press.
“United Press helped us turn our company story into something journalists could genuinely engage with. The coverage gave our brand a level of credibility that was difficult to achieve through our own marketing channels.”
“The team understood our industry and, more importantly, understood the story we needed to tell. Seeing our company featured across relevant publications gave us a much stronger presence when potential customers researched us.”
“United Press built our brand from launch to nationwide recognition. Real media coverage gave new customers the trust they needed — our ROI has been over 100:1, which blows my mind.”
Dublin agencies commonly quote retainers of €3,000 to €10,000 a month, and agency directories list minimum project fees from under €1,000 to over €8,000. Those fees usually buy time and effort; the coverage itself is not guaranteed.
United Press prices differently. You pay for named placements, quoted in advance, with no retainer and no minimum term. The price depends on the publications you choose and how many placements you want. You only pay once the placements are agreed in writing, and if agreed targets are missed you are refunded. See our PR pricing page for how quotes are built.
A single feature in a title that matters to your buyers or investors. Ideal for testing the approach or supporting a sales push.
Several titles around one announcement — a UK launch, funding round or major contract — so the news is visible wherever people look.
A planned run of stories across your first months in the UK, each tied to a real milestone, building familiarity step by step.
The best PR agency in Dublin is the one that fits your goal. If you want ongoing relationships with Irish national media, a Dublin-based retainer agency is a strong choice. If you want confirmed coverage in UK and international publications, agreed before you pay, United Press is built for that. Use the 10-point scorecard on this page to compare any agency fairly.
A PR company in Dublin helps businesses earn coverage in the media their customers, investors and partners read, through press releases, media relations, founder profiles, crisis support and events. Traditional Dublin PR firms focus on Irish media relationships on a monthly retainer. United Press focuses on guaranteed placements in named UK and international publications, agreed in writing before you pay.
No. United Press is a UK public relations agency based at Brook’s Mews, Bond Street, London, and has been since 2001. We work with Dublin businesses entirely online, which keeps things fast and means you never need to travel for meetings.
No, and we do not believe any agency honestly can. Irish national titles, RTÉ and most Irish trade media choose stories editorially. We guarantee named placements in our UK and international network, and we can help you shape a story to pitch to Irish outlets on merit.
Our network includes 1,670+ publications and 120+ TV channels, such as The Times, The Independent, Evening Standard, Entrepreneur UK, IB Times UK, Herald Scotland, Yahoo Finance, Business Insider, TechCrunch, VentureBeat and USA Today. Your media plan names the titles that best reach your audience.
Dublin retainers are commonly quoted at €3,000–€10,000 a month. With United Press there is no retainer: you receive a fixed quote for named placements, and you pay once they are agreed in writing. Request a free media plan to see prices for your goal.
Many placements go live within days of your approving the copy, and a typical campaign completes in around two weeks. Timing varies by outlet; we give you a realistic date for each title before you start.
Start with the titles your first UK customers read, plus one or two business or finance sites that investors and partners check. A launch story in London media, supported by regional coverage where your customers are, is often the most effective first step. See our best PR agency in London page for more on London media.
Yes. Startups often need credibility fast — for customers, hires and investors at the same time. A founder profile and a launch or funding story in technology and business titles gives you independent proof early. There is no minimum contract, so you can start with one placement.
Yes. Northern Ireland businesses can read our best PR agency in Belfast page, and we can combine UK national and regional titles for companies working on both sides of the border.
No. We write the story for each publication. We only need the facts, a quote or two and your approval. You can edit anything before it goes live.
Coverage in reputable, indexed publications can earn authoritative links to your website and gives Google and AI tools such as ChatGPT and Gemini independent sources that describe your business accurately. See our guide to press release SEO and backlinks.
No. We write editorial-style stories that read as news or features, not adverts. Some outlets label certain content; where that applies we tell you before you choose.
Our network includes 120+ TV channels. Broadcast opportunities depend on the story and the channel; ask about broadcast PR when you request your media plan.
Positive, accurate coverage is one of the best ways to rebalance what people find. For harmful content itself, our Google reputation management team can review what may be removable. Everything is handled confidentially.
A clear reason to tell it now, a UK connection, real people and one or two hard facts. A UK launch, a British customer result, new jobs, a funding round or an expert view on a change affecting both markets all qualify. If you are not sure you have a story, send us two lines about your business and we will find the angle for you.
Coverage does not replace a strong business case, but it helps investors feel confident early. When a fund or angel researches you, independent articles in business and finance titles such as Yahoo Finance, Investing.com UK and Business Insider show that others have taken you seriously. We time these stories around your fundraising milestones.
Ask us when you request your media plan. Your quote is fixed before you commit, so you know the full cost up front, whichever currency you pay in.
Somewhere right now, a buyer in London is shortlisting suppliers. An investor is reading about a competitor over coffee. A journalist is looking for an expert voice on exactly what you do. They will choose the name they can find.
Every month you wait, someone less experienced, with a better press presence, takes the meeting you should have had. That is not a failure of your product. It is a gap in your story — and it is the easiest gap in your business to close.
Imagine sending your next proposal with a line that reads: “As featured in The Times, Yahoo Finance and Entrepreneur UK.”
Tell us about your business in two minutes. We will come back with a free media plan — the publications, the angle and the price — and nothing to pay until your placements are agreed in writing.
Dublin already believes in you. Let’s make sure everyone else can find out why.