A former manager naming a junior colleague. A review sharing confidential client details. A wave of one-star ratings after a restructure in Business Bay. United Press helps UAE employers, and international companies hiring in the Emirates, flag Glassdoor reviews that break Glassdoor’s Community Guidelines, respond the right way to the ones that stay, and rebuild an employer reputation that attracts the talent they need.
✓We can remove any review
Your best candidate accepted another offer. She never told you why. Glassdoor did.
You spent weeks finding her. Three interviews, a strong offer, a start date pencilled in. Then a polite email: she has decided to go elsewhere. What she did not mention is the evening she spent reading your Glassdoor page, and the review from a former team member that made her wonder what she would be walking into.
In the UAE, this happens every day. The workforce is international, many people relocate from India, the Philippines, Pakistan, the UK, Egypt and beyond, and they cannot drop by your office to get a feel for the place. So they read. They read Glassdoor, they ask on Reddit and in community groups, and increasingly they ask ChatGPT whether your company is a good place to work.
A handful of negative reviews can quietly slow your hiring, raise the offers you need to make and put off exactly the people you most want. Some of those reviews break Glassdoor’s rules and can be removed. Others are honest, and the right answer is a good response and real change. Knowing the difference, and acting on both, is what this page is about.
There is also a quieter effect. Your current employees read those reviews too. When a page is full of unanswered criticism, good people start to wonder whether they are the only ones who see things differently, and your managers put their energy into defending the company instead of leading it. A page that shows honest feedback, thoughtful responses and visible progress does the opposite: it gives your team something to be proud of.
This guide is written for founders, managing directors, HR directors and people teams in Dubai, Abu Dhabi, Sharjah and the other emirates, and for international companies whose UAE offices are hiring. It explains exactly which Glassdoor reviews can be removed under Glassdoor’s own rules, how to flag them, what to say in your responses, which UAE-specific issues sit behind many harsh reviews, where else candidates look and how United Press helps you turn a difficult page into a genuine advantage in the race for talent.
Whether you employ twenty people in a Dubai Silicon Oasis startup or several thousand across the Gulf, the principles are the same: follow the platform’s rules, treat every reviewer with respect, fix what is genuinely broken and tell your story clearly in the places candidates trust.
Only when they break Glassdoor’s Community Guidelines. Anyone can flag a review, and Glassdoor’s Trust & Safety team decides whether it comes down. Reviews that name non-executive employees negatively, reveal confidential company information, include contact details, contain threats, slurs or targeted abuse, or were incentivised or coerced can be removed. Honest negative opinions stay, and Glassdoor itself warns that nobody can guarantee removal.
Copy the text of a Glassdoor review into the box and press Scan. The scanner checks it against the most common Community Guideline breaches, such as contact details, links, abusive language and confidential information. It runs entirely in your browser, and nothing you paste is sent or saved.
A scanner can only spot patterns. It cannot judge context, so treat the result as a starting point and ask us for a full, free assessment.
Waiting for a review
We check every review by hand as well, because context matters as much as wording.
These grounds come directly from Glassdoor’s Community Guidelines and review-specific rules. A strong flag names one of them clearly and points to the exact words in the review that break it.
| # | Ground | What it means | How often we see it in the UAE |
|---|---|---|---|
| 01 | Naming non-executives | Negative comments about identifiable people outside top leadership, such as a line manager, supervisor or HR officer. | Very often, especially in smaller teams where roles identify people. |
| 02 | Privacy and contact details | Revealing someone’s identity or personal information, or including contact details for the reviewer or others. | Common in reviews written in anger. |
| 03 | Proprietary information | Confidential, non-public company information such as client lists, merger plans, source code or detailed financial results. | Common in finance, technology and consultancy. |
| 04 | Insults and targeted abuse | Aggressive, offensive or deliberately disrespectful content aimed at people. | Common after disputed terminations. |
| 05 | Threats and wishes of harm | Threats to hurt people or property, or expressing a wish for harm. | Rare but serious. |
| 06 | Hateful content and stereotypes | Attacks based on race, nationality, religion, gender, age, disability or similar characteristics. | Occasional in multinational teams. |
| 07 | Impersonation | Posting as another person or pretending to hold a role they never had. | Occasional. |
| 08 | Incentivised or coerced reviews | Reviews written because of rewards or pressure, whether positive or negative. | Seen when rivals or former managers organise reviews. |
| 09 | One review per employer per year | Each person may leave one review, per employer, per year, per review type. | Seen when one person posts repeatedly. |
| 10 | Not relevant or spam | Content that is not about the workplace, reviews of a product rather than the employer, or advertising. | Common for consumer brands. |
| 11 | Originality and quality | Copied text, unintelligible content, filler characters or excessive capital letters. | Occasional. |
| 12 | Out-of-date experience | Content should relate to jobs or interviews within the last five years. | Relevant for long-established UAE employers. |
One rule surprises many UAE business owners: Glassdoor does allow reviews that name the CEO, founder, owner, president or executive director, as long as they describe that person’s behaviour or performance at work. If you are the founder, your own name in a review is not, by itself, a reason for removal.
Most employers focus only on company reviews. Candidates look at much more, and each content type needs a slightly different approach.
The main reviews with star ratings for culture, work-life balance, senior management, career opportunities and compensation.
Best approach: flag clear breaches, respond to every review and grow the number of recent honest reviews.
Candidates describe your hiring process, the questions asked and whether they heard back.
Best approach: fix the process first. A simple rule that every candidate receives a reply often transforms these reviews.
Self-reported salaries shape whether candidates think your offers are fair for Dubai or Abu Dhabi.
Best approach: make sure your job adverts and offers explain the full package, including allowances, housing, flights and benefits.
Benefits ratings and workplace photos show candidates what it is really like to work with you.
Best approach: keep your profile complete and current with your own photos, values and benefits information.
Glassdoor also shows how many reviewers would recommend you to a friend and, where available, how they rate your chief executive. These headline figures often matter more to candidates than any single review, which is why rebuilding them is central to our work.
Glassdoor describes itself as a neutral platform. It does not take sides in disputes between employers and reviewers, and it does not remove content simply because it is negative. Knowing these limits saves time and protects your credibility with Glassdoor’s moderators.
A former employee who says the hours were long, the salary was low or management was weak is sharing an opinion Glassdoor will usually keep.
If you believe a review is untrue, Glassdoor will not act as a judge. It limits moderation to its written guidelines.
General discussion of workplace misconduct, including discrimination or harassment, is allowed so that job seekers are informed.
Reviews may name the CEO, founder, owner, president or similar leaders when describing their behaviour or performance at work.
Reviews about jobs held within the last five years remain relevant under Glassdoor’s rules.
Guessing who wrote a review, or believing it is unfair, is not a ground for removal. Evidence of a guideline breach is.
For reviews that stay, the most powerful tools are a professional employer response, visible improvements and a steady flow of new, honest reviews from your current team. That combination changes how candidates read your page, even when the old reviews are still there.
You do not need a premium account to flag a review, and Glassdoor applies the same standard to every employer. Follow these steps in order for the best chance of success.
Set up or claim your company’s free Glassdoor employer account with a company email address, so you can respond to reviews and keep your company information accurate.
Take a dated screenshot of the full review, including the pros, cons, advice to management, job title, location and date shown. Reviews can be updated, and you may need the original later.
Match the review to one clear ground from Glassdoor’s Community Guidelines, such as naming a non-executive employee or revealing confidential information, and note the exact words involved.
Use the flag option on the review, choose the matching reason and explain briefly which rule is broken and where. Keep it factual, avoid emotion and never try to identify the reviewer.
Whether or not the review is removed, respond courteously. Glassdoor allows employers the last word on a review, and candidates read responses closely.
Watch for the moderation outcome and for new reviews. If the review stays, focus on improvement and on encouraging honest reviews from your current team.
Glassdoor moderates employer responses too, after they are posted. A response that breaks the rules can appear briefly and then disappear, so it pays to get it right first time. These rules come from Glassdoor’s employer response guidelines.
Thank you for your honest feedback. You are right that workloads were too high during our expansion last year. Since then we have added two roles to the team and introduced flexible hours. We would welcome the chance to hear more from you directly.
Shows candidates you listen and act.
Thank you for your review. We are sorry your experience was not what you hoped for. Our policies on overtime and leave are available to every team member, and our people team is always available at the contact below to discuss any concern.
Corrects the record without arguing or accusing.
We know this has been a difficult period for colleagues affected by our restructure, and we respect everyone who has shared their views. We have tried to support every departing team member, and we remain committed to being a place people are proud to work.
Handles emotion with dignity.
When a painful review appears, the natural reaction is to act fast. These are the reactions we most often see make a Glassdoor problem bigger, not smaller.
Trying to work out who wrote a review, and treating that person differently, damages trust inside the company and can create legal risk.
Glassdoor’s response guidelines forbid threats, and candidates read them as a warning sign about your culture.
Pressure or incentives break Glassdoor’s rules, and reviews written that way can be removed. Candidates also notice a sudden burst of glowing reviews.
Glassdoor protects anonymity and does not allow employers to ask for confirmation that a review was posted.
Flagging honest reviews without a guideline breach wastes time and weakens the strong cases that deserve attention.
The same reply under every review looks automated and tells candidates nobody is really listening.
Candidates who never heard back leave reviews that shape the next applicant’s first impression.
An unclaimed page with no photos, benefits or responses lets a few reviews define you completely.
Glassdoor warns that no service can guarantee removal. Promises like that often lead to wasted months or worse.
If several reviews describe the same issue, candidates will believe them. Genuine change is the most lasting fix of all.
Some review patterns are much more common in the Emirates, because of how the UAE workforce is structured. Recognising them helps you respond with understanding, and fix the causes that sit behind them.
When an employee’s residence visa depends on their job, a dispute over notice, contracts or cancellation can feel very personal. Response: clear, fair processes explained in advance.
Delays or disagreements over final settlements often trigger angry reviews. Response: timely, documented settlements and a named contact for questions.
Fast-growing startups and regional headquarters change structure quickly, leaving people unsettled. Response: honest communication and visible support for those affected.
Teams with dozens of nationalities bring rich perspectives, and occasional misunderstandings. Response: inclusive management and zero tolerance for discrimination.
Candidates sometimes review the employer for problems caused during agency recruitment. Response: check your agencies’ practices and explain your standards.
Slow feedback or no reply after interviews produces interview reviews that candidates read closely. Response: a simple rule that every candidate hears back.
Employment in the UAE is governed by Federal Decree-Law No. 33 of 2021 on the regulation of labour relations, and the Ministry of Human Resources and Emiratisation handles workplace complaints. Treating employees fairly and within the law is the foundation of every good Glassdoor rating, and it is always better to fix a genuine problem than to try to hide it. Where a review appears defamatory under UAE law, speak to a UAE-licensed lawyer first; our guide to reputation management in the UAE explains the legal background.
Every industry in the Emirates attracts its own style of review. This snapshot shows the themes we most often see, and the first thing we would look at in each case.
| # | Industry | Typical review themes | First thing we check |
|---|---|---|---|
| 01 | Technology and startups | Restructures, changing priorities, founder-led management styles and equity promises. | Reviews naming team leads, and confidential product or client details. |
| 02 | Banking and financial services | Targets, long hours, promotion pathways and compliance pressure. | Proprietary information such as client names or internal results. |
| 03 | Hospitality and F&B | Shift patterns, accommodation, tips and seasonal workloads. | Reviews naming supervisors, and reviews of the restaurant rather than the employer. |
| 04 | Construction and engineering | Site conditions, project delays, overtime and camp accommodation. | Threatening or abusive language, and photos from sites. |
| 05 | Healthcare | Staffing levels, licensing support, rotas and patient pressure. | Patient photos or details, which Glassdoor does not allow. |
| 06 | Retail and e-commerce | Store targets, rotas, warehouse conditions and peak-season hours. | Named store managers and repeated reviews from one person. |
| 07 | Education | Contract renewals, housing, workload and leadership changes. | Named teachers or leaders below the top role, and privacy concerns. |
| 08 | Real estate and brokerage | Commission structures, leads and turnover. | Reviews mixing customer complaints with employer reviews. |
You do not need to prepare anything to get a free assessment, but a few details help us give you a faster, sharper answer.
We will never ask you to share employees’ personal information, and you never need to tell us who you think wrote a review.
Every hire starts with trust. Candidates weigh your offer against others, often from companies they already know. A strong, honest Glassdoor page helps the right people say yes faster, helps current employees feel proud of where they work and means your leaders devote less time to explaining the past.
For UAE employers competing for international talent, that trust is not a nice extra. It is part of how the business grows.
Glassdoor is rarely the only place a candidate looks. A complete employer reputation plan covers every site where your company appears in a search for “[company] reviews” or “is [company] a good place to work”.
Ratings, reviews, salaries and interview reports, and often the first result for employer searches.
Leadership profiles, employee posts and your company page. See LinkedIn reputation.
Widely used by Indian professionals researching Gulf employers. See AmbitionBox reviews.
Former staff sometimes review the employer on Google Maps, which is a conflict of interest. See Google reviews in the UAE.
Company reviews and ratings alongside job listings.
Threads on r/dubai and r/UAE about employers can rank on Google. See Reddit reputation.
Nationality and industry groups where jobs and employers are discussed. See Facebook group posts.
ChatGPT and Gemini summarise what these sources say about you as an employer.
A growing number of candidates skip the review sites and ask ChatGPT, Gemini or Perplexity directly. The answer they receive is built from the sources those assistants trust: review platforms, news coverage, company pages and professional profiles.
If the only detailed information about your workplace is a handful of angry reviews, that is what an AI summary will lean on. If there are also respected articles about your culture, your leaders and your growth, the summary becomes more balanced and more accurate.
That is why our Glassdoor work does not stop at flags and responses. We make sure credible, current information about your company exists in the places that search engines and AI assistants rely on.
Removing reviews that break the rules is only part of the job. The employers with the strongest Glassdoor pages in the UAE have something in common: a steady flow of honest reviews and a visible story about what it is like to work there.
| Publication | DA | DR | Link | Timing |
|---|---|---|---|---|
| Entrepreneur Middle East | 92 | 91 | Dofollow | 1 week |
| Gulf News | 90 | 85 | Dofollow | 1–2 weeks |
| Arabian Business | 85 | 80 | Nofollow | 1–2 weeks |
| MENAFN | 79 | 78 | Dofollow | 3–5 days |
| Gulf Business | 77 | 76 | Dofollow | 1 week |
| Trade Arabia | 70 | 72 | Dofollow | 1 week |
| Campaign Middle East | 47 | 72 | Dofollow | 1 week |
| Arabian Startup | 44 | 49 | Dofollow | 1 day |
| CEO Middle East | 23 | 49 | Nofollow | 1–2 weeks |
| Dubai Business Journal | 10 | 20 | Dofollow | 3 days |
DA and DR from our publishing partners’ current list. All titles are indexed by Google, and every placement is agreed with you in writing before anything is booked. See more on our UAE media page.
This example is invented, but it follows the path many UAE employers take. A Dubai technology company with around 300 staff restructured its sales team. Within a month, its Glassdoor page had eleven new one-star reviews, and two strong candidates withdrew from final interviews.
The leadership team’s first instinct was to demand that everything be deleted. The better plan combined removal, response and rebuilding, and it looked like this.

Of the eleven reviews, three named a line manager, one shared a client’s name and deal details, and one included a phone number. The other six were harsh but honest.
The five reviews with clear breaches were flagged, each under the single guideline it broke, with the exact wording highlighted.
Every review received a short, personal response. The six honest ones acknowledged the difficulty of the restructure and explained the support offered.
The company clarified its settlement process, then invited all current employees to share honest reviews at their next milestone, with no incentives.
Interviews with the founder and the head of people in business titles gave candidates a fuller picture of the company’s culture and plans.
Removal decisions always rest with Glassdoor, and results vary. But precise flags, honest responses and new genuine reviews change what candidates see, and that is what brings them back.
You should not have to become an expert in Glassdoor’s rules while running a company. Here is what we do, and the five measures we track so you can see the change for yourself.
We read every review on your Glassdoor page, and on AmbitionBox, Indeed, Google and LinkedIn where relevant, and grade each one for removal grounds.
For reviews with real grounds, we prepare the flag wording and the guideline argument for your team to submit from your employer account.
We draft professional responses for every review that stays, in your company’s voice and within Glassdoor’s employer response rules.
We place culture, leadership and growth stories in respected UAE and international publications, so candidates find more than reviews.
Your overall Glassdoor rating and its direction month by month.
The share of reviewers who would recommend you to a friend.
How reviewers rate your chief executive, where shown.
How many recent, genuine reviews you receive each quarter.
The share of reviews that have a professional employer response.
We never ask for your passwords, never contact reviewers and never post reviews ourselves. Everything we submit goes through Glassdoor’s own channels. Many clients combine this work with a wider UAE reputation management plan or our Glassdoor review service for the UK.
Employer reputation work moves in stages. This is what a typical first month looks like for a UAE employer, so you know exactly what to expect.
A free, honest assessment of every review on your Glassdoor page, graded as strong, possible or unlikely for removal, plus a quick check of AmbitionBox, Indeed, Google and LinkedIn.
Flag wording and guideline arguments for every review with real grounds, and professional responses drafted for your approval for every review that stays.
An honest review invitation plan for your current team, profile improvements and, if you choose, the first employer brand stories agreed with respected UAE publications.
After the first month, most employers move to a lighter monthly rhythm: new reviews are checked as they arrive, responses are drafted within days and a report shows how your rating, recommend-to-a-friend score and review volume are moving. You approve every step, and you can pause at any time.
This steady approach matters because Glassdoor ratings change slowly. A single removal rarely transforms a page, but a quarter of honest new reviews, thoughtful responses and visible improvements often does. The goal is not a perfect score. It is a page that tells candidates the truth about a company that listens, learns and treats people well.
“United Press built our brand from launch to nationwide recognition. Real media coverage gave new customers the trust they needed — our ROI has been over 100:1, which blows my mind.”
“The team understood our industry and, more importantly, understood the story we needed to tell. Seeing our company featured across relevant publications gave us a much stronger presence when potential customers researched us.”
“United Press helped us turn our company story into something journalists could genuinely engage with. The coverage gave our brand a level of credibility that was difficult to achieve through our own marketing channels.”
The questions UAE founders, HR directors and people teams ask us most often.
Flag each review under the specific Community Guideline it breaks, such as naming a non-executive employee or revealing confidential information, with the exact words highlighted. Respond professionally to every review, and build a steady flow of honest new reviews from your current team.
Look for a service that only uses Glassdoor’s own flagging process, never contacts reviewers, never posts fake reviews and never promises guaranteed removal. Glassdoor itself says no service can guarantee removal, so honesty about outcomes is the best sign of a trustworthy partner.
Yes, but only by Glassdoor’s Trust & Safety team, and only when a review breaks its Community Guidelines. Anyone can flag a review for a second look.
No. Employers cannot delete reviews. You can flag reviews that break the guidelines and respond publicly to any review.
Timing varies. Glassdoor moderates flagged content independently against its guidelines. We track every flag and keep you updated.
Glassdoor describes itself as neutral and does not judge disputes over facts. It removes content for guideline breaches, not because an employer disagrees with it.
Usually, yes. Glassdoor does not allow negative comments about identifiable individuals outside top leadership, so reviews naming a line manager, supervisor or HR officer can be flagged.
Not simply for naming them. Glassdoor allows reviews that name the CEO, founder, owner, president or similar leaders when they describe behaviour or performance at work.
Glassdoor does not allow confidential, non-public company information such as client lists, merger plans, source code or detailed financial results. Flag the review and point to the exact details.
Glassdoor protects reviewers’ anonymity, and its guidelines ask employers not to name the person they believe wrote a review. Focus on the content, not the author.
Glassdoor allows one review per employer, per year, per review type. If you see a pattern suggesting repeated posting, it is worth flagging.
Interview reviews follow the same guidelines. They are a separate review type, so they are often the easiest area to improve by giving every candidate timely feedback.
You can encourage honest reviews, but you must not offer incentives or pressure anyone, and you must not ask employees to prove they posted. Glassdoor removes reviews where it has evidence of incentives or coercion.
No. Glassdoor applies the same moderation standard to all content, whether or not the employer is a Glassdoor client.
Yes. Glassdoor gives employers the last word on a review. A calm, specific response shows candidates that you listen and take feedback seriously.
Never name the person you think wrote the review, never threaten legal or other action and never argue aggressively. Glassdoor may remove responses that break its guidelines.
UAE law treats online defamation seriously, but legal action is complex, especially when a reviewer is anonymous or abroad. Speak to a UAE-licensed lawyer before any legal step. We work alongside lawyers when needed.
They can. Many candidates relocating to the UAE research employers online before accepting an offer, and Glassdoor pages often rank near the top of employer searches.
Glassdoor pages frequently rank for searches such as “[company] reviews” or “[company] salaries”, so your rating can appear even for people who never visit Glassdoor itself.
LinkedIn, Indeed, Google reviews, Reddit, Facebook groups and AmbitionBox, which is widely used by candidates from India, all shape how job seekers see UAE employers.
Fix the genuine issues behind negative reviews, invite every employee to share honest feedback at natural moments, respond to reviews regularly and keep your profile complete and current.
Usually several months. A rating reflects many reviews over time, so steady new reviews and visible improvements matter more than any single change.
Glassdoor asks that reviews relate to jobs within the last five years, and newer reviews appear above older ones. Recent, honest reviews gradually shape the overall picture.
They can draw on review sites when describing an employer. Accurate information on authoritative sites, including respected media coverage, helps give them a fairer picture.
No. We prepare the flags and responses, and your team submits them from your own employer account, so you stay in full control.
Yes. We are based in London and work with employers in every country, including international companies hiring in Dubai and Abu Dhabi and UAE employers recruiting abroad.
Yes. Employer reputation issues are sensitive, and every enquiry is handled privately.
We combine guideline-based flagging, professional response writing and employer brand coverage in respected UAE and international publications, and we never use fake reviews, incentives or pressure.
Within 24 hours you receive a free, honest assessment of your Glassdoor page: which reviews have grounds for removal, which need a response and what would most improve your employer reputation.
Fill in the short form below with your company name and the reviews that worry you. Nothing is booked until you approve it in writing.
Think about the team members who joined you early, the ones who were promoted, the colleagues who stayed through the hard months and the people who would tell anyone that working for you changed their career. That is your real employer story.
It deserves to be seen by the next great hire, whether they are in Dubai, Mumbai, Manila, Cairo or London, and not buried beneath a handful of reviews written on a bad day.
Every company has difficult chapters. What candidates remember is how you handled them: whether you listened, whether you changed and whether the people who work for you today would recommend you tomorrow. We would be proud to help you show them the answer.
Imagine the next candidate reading your Glassdoor page and thinking: this is where I want to work.
Tell us about your company on the short form. Within 24 hours you will receive a free, honest assessment of your Glassdoor page and a plan to protect and rebuild your employer reputation. Nothing is booked until you say yes.
Get My Free Glassdoor Review Check →
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