Technology & Crypto Publications
Browse 37 technology & crypto outlets United Press can place your story with. This list covers technology, software and cryptocurrency-focused titles across trade and business press. Get in touch to discuss which outlets fit your announcement.
These Technology & Crypto Publications are outlets we can place announcements with directly. Technology is the most competitive beat in the press: desks receive more releases than any other and publish a smaller proportion of them, because most describe a product rather than a reason anyone should care. Crypto coverage sits alongside it but operates under additional constraints, since financial promotion rules apply to anything that reads as an inducement to invest.
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How placement in Technology & Crypto Publications works
What earns technology coverage is a genuine first, a funding round with named investors, an acquisition, adoption numbers that can be verified, or a founder with a substantive view on where the sector is heading. Feature releases rarely run on their own merits. Commentary is the underused route: journalists need qualified voices at short notice when something breaks in the sector, and a founder who is available and quotable gets called back.
For crypto specifically, the constraint is regulatory rather than editorial. A release describing a listing, a partnership or a protocol upgrade is news; one that encourages readers to buy a token is a financial promotion and is regulated in the UK. We write to the former and flag anything drifting toward the latter. The Financial Conduct Authority sets out the applicable rules. See the rest of our work on our list of services.
Technology & Crypto Publications — frequently asked questions
We are pre-launch with no funding announcement. Is placement worth it?
Often not yet. Pre-launch companies usually get more value from founder commentary on questions journalists are already covering, which builds the relationships that make a launch announcement land later. We will say so rather than take the budget.
Can you guarantee TechCrunch or Wired?
No, and nobody can. Those titles make independent editorial decisions. Guaranteed placement applies to the outlets in our network; for the majors we pitch, with no promise attached.
What are the rules for crypto announcements in the UK?
Financial promotions relating to cryptoassets are regulated. Factual announcements about company activity are generally fine; anything encouraging investment needs to meet the rules and should be reviewed by your own compliance adviser before publication.
Is B2B software easier to place than consumer tech?
Usually yes. The trade press covering enterprise software has editorial space to fill and fewer companies competing for it than the consumer technology desks, where the volume of pitches is extreme.
How quickly can technology coverage appear?
Guaranteed placements typically within seven to fourteen days of copy approval. Pitched coverage depends on the week and we would not put a date on it.