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Get Featured in Winston-Salem Journal & Be Seen by Millions
United Press helps your business get featured in Winston-Salem Journal — building your brand’s visibility, credibility and authority through real editorial coverage.
Trusted by 14,000+ founders, executives and growth-stage businesses.
Get Featured NowGetting Featured in Winston-Salem Journal Transforms Your Business
High-impact Winston-Salem Journal coverage builds credibility, improves SEO, and proves your prominence to prospects and investors.
Establish Trust & Authority
“As Featured in Winston-Salem Journal” is a powerful endorsement that signals your brand is noteworthy and credible.
Rank on Google’s First Page
High-domain-authority backlinks from Winston-Salem Journal get indexed by Google, boosting your SEO and visibility.
Enhance Your Digital Footprint
Recognition by a leading business publication reassures clients and helps you close deals.
Expand Your Reach
Expose your brand to a wider, influential audience of founders, executives and investors.
Boost Brand Authority
An Winston-Salem Journal placement showcases your expertise and positions you as a thought leader.
Convert 20–50% More
The trust of an Winston-Salem Journal feature lifts website conversion rates measurably.
Credibility That Opens Doors
When prospects see your brand recognised by Winston-Salem Journal, they instantly associate you with authority, reliability and professionalism.
- High-authority backlinks that lift your SEO
- The trusted “As Seen in Winston-Salem Journal” badge for your site
- Stronger engagement, loyalty and conversions
Results That Speak for Themselves
We Handle Everything, End to End
From strategy to writing to placement, our team and editorial network do the heavy lifting so your story lands in Winston-Salem Journal
- Tailored pitching built around Winston-Salem Journal’s editorial standards
- Direct access to our extensive contributor & editor network
- Compelling, newsworthy founder storytelling
- Comprehensive monthly reporting with live URLs
How Getting Featured in Winston-Salem Journal Works
A clear, guided path from first call to live link.
Consultation
We discuss your business and objectives to craft a tailored strategy aligned with your goals.
Article Creation
Our writers follow Winston-Salem Journal’s submission guidelines to draft an article tailored to your brand.
Publication
We pitch and place your story in Winston-Salem Journal and other top-tier outlets.
Review & Confirmation
You receive a list of live URLs showcasing your published article.
Trust Badge
Highlight your achievement with the “As Seen in Winston-Salem Journal” badge.
Conversion Boost
Watch credibility translate into a 20–50% lift in conversions.
Why Choose Us to Get Featured in Winston-Salem Journal
Guaranteed or Money-Back
If we don’t deliver your agreed placement, you get your money back.
Exclusive Network
Direct relationships with editors and contributors who make publishing decisions.
Customized Strategy
Publishing plans and copy tailored to your brand voice and goals.
Proven Track Record
A history of landing clients in the world’s leading publications.
Authority & SEO
High-authority coverage that lifts both reputation and rankings.
Transparent Reporting
Live URLs and monthly reports so you can prove every result.
“United Press built our business from launch to $30m in revenue in 2 years. Being featured in Winston-Salem Journal, Forbes, Entrepreneur and Bloomberg gave new customers the trust they needed. Our ROI has been over 100:1 — that blows my mind.”
About Winston Salem Journal & Why a DA 70 Feature Matters
Winston Salem Journal is a respected regional newspaper serving Winston Salem and the surrounding community, with trusted coverage of local news, business, politics and community life. For brands seeking credible regional visibility — and authority that search engines respect — an established news title like this is a valuable place to be seen.
With a Domain Authority of 70, Winston Salem Journal sits firmly in the high-authority tier. A genuine editorial feature here earns a contextual backlink from a trusted domain and lends real third-party credibility. United Press secures authentic coverage — never adverts — and you pay only on publication.
Winston-Salem Journal: the Piedmont Triad daily, and why a British company may already be its biggest local employer story
Charles Landon Knight founded the Winston-Salem Journal in 1897. Media General bought it in 1969, sold it to Berkshire Hathaway’s BH Media in 2012, and Lee Enterprises acquired the group in March 2020. It won the Pulitzer Prize for Public Service in 1971 for reporting on strip mining, and it was the first newspaper in North Carolina to print photographs, in 1903. Print runs six days a week following the removal of the Monday edition in November 2025, and the local production plant closed in June 2024 with printing moved out of state. Its core is Forsyth County, extending across northwestern North Carolina. Its digital home is JournalNow.com, and its Sunday circulation now sits in the low twenty thousands.
A British owner is already here
Reynolds American, headquartered in Winston-Salem, has been a subsidiary of British American Tobacco since the 2017 acquisition. The city’s most famous corporate name therefore reports to London. That does not make your company interesting by association, but it does mean local readers are entirely used to British ownership of an American employer and will judge you on employment and behaviour rather than on novelty.
The Triad is its own region
Winston-Salem, Greensboro and High Point form the Piedmont Triad, a third centre of gravity in North Carolina alongside Charlotte and the Research Triangle. They are separate cities with separate councils and separate papers. Saying North Carolina when you mean Forsyth County, or confusing Winston-Salem with Greensboro, is the fastest way to look as though you have never been.
High Point Market matters
The furnishings trade show at High Point runs twice a year and draws buyers from around the world into the Triad. For a British furniture, textile, lighting or interiors brand, that is a legitimate reason to be in the region and a fixed date a reporter can work to. Approach several weeks ahead of the market, not during it, when local coverage capacity is already committed.
Old tobacco buildings, new science
The Innovation Quarter occupies former tobacco manufacturing buildings downtown and houses biomedical research, regenerative medicine and digital health work tied to Wake Forest. A British life sciences or medtech company taking laboratory space there has an immediately recognisable local story, because the district’s redevelopment is something the paper has followed closely for years.
Five hours, and one early window
North Carolina keeps Eastern time, five hours behind Britain. This is a small newsroom, so the day’s decisions are effectively made in the first two hours. Landing between eight and half past nine local time, which is your early afternoon, is worth more here than the quality of your subject line. Anything arriving after their lunch waits until tomorrow.
Hyphen it, and spell it American
Winston-Salem takes a hyphen, always. Forsyth is pronounced and spelled carefully by people who live there. Use American spelling, dollars with a stated conversion rate, and square feet rather than square metres for any premises. Do not describe the region as the South in general terms; use the Piedmont, the Triad, or the county name, as local writers do.
The Journal’s reporting territory
A regional daily with a modest staff covers what it can reach by car and what its readers pay to know about. The list below is where a British business realistically appears in print or on JournalNow.
- Business and economic development, covering employers, plant openings and closures, downtown redevelopment, incentive agreements and the Triad’s shifting manufacturing base
- Health and biomedical research, covering the Wake Forest medical enterprise, clinical trials, regenerative medicine and the companies clustered in the Innovation Quarter
- Local government, covering Winston-Salem city council, the Forsyth County commissioners, planning and zoning decisions and the surrounding county boards
- State politics, covering the North Carolina General Assembly in Raleigh, statewide races and the legislation that changes how businesses operate in the state
- Education, covering the Winston-Salem and Forsyth County schools alongside Wake Forest University, Winston-Salem State and the region’s community colleges
- Sport and culture, covering Wake Forest athletics, high school competition, the arts institutions the city funds heavily, and food, festivals and music across the Triad
Approaches that fail at a Triad daily
The Journal is not looking for national stories with a local sentence bolted on. With a small staff and a defined circulation area, the first question asked of any email is whether a Forsyth County reader would care.
- Confusing Triad cities. Addressing a Greensboro or High Point development to the Winston-Salem newsroom, or using the names interchangeably, destroys your credibility in one line.
- Research Triangle assumptions. Raleigh, Durham and Chapel Hill are two hours away and belong to different papers. North Carolina is not a single market with one biotech cluster.
- Employment claims without a filing. Job figures that do not appear in a signed incentive agreement, a lease or a state announcement are treated as aspirational rather than reported as fact.
- No local voice. A regional daily wants somebody in the county to quote. An entirely London-based spokesperson leaves the reporter with an article that has no local presence in it.
- Sending during High Point Market. The fortnight the furnishings market runs is the busiest in the region. A pitch unrelated to it arriving then will simply be lost.
Not sure which of these applies to your story? Send it to ceo@unitedpress.uk and we will tell you straight.
Questions British teams ask about the Journal
How big is the Journal’s reach now?
Modest in print and larger online. Sunday circulation was reported at roughly twenty thousand in 2023, well below its historic peak, and the paper prints six days a week after dropping Monday in November 2025. Its influence is concentrated rather than broad: it is read by the people who run Forsyth County, which is precisely the audience most British companies arriving in the Triad need.
What kinds of British business turn up in Winston-Salem?
Life sciences and medical technology firms taking space near Wake Forest and the Innovation Quarter. Furniture, textile and interiors brands drawn by the High Point furnishings market and the region’s manufacturing history. Advanced manufacturing and automotive supply companies following the battery and vehicle investment across the Piedmont. Logistics operators using the interstate corridors and the Greensboro airport.
Is the British American Tobacco connection something we should mention?
Only if it is genuinely relevant to you. Reynolds American has been a BAT subsidiary since 2017 and its headquarters are in the city, so local readers understand British corporate ownership perfectly well. Invoking it to imply a shared connection you do not have would read as a stretch. The useful takeaway is that your foreignness is not the story; your local conduct is.
How does the Journal differ from the Charlotte or Raleigh papers?
It covers a different region with a different economy. Charlotte’s paper is preoccupied with banking and a fast-growing metro; the Triangle papers follow state government and the research park. The Journal covers a Piedmont city built on tobacco, textiles and now medicine, with a strong civic and philanthropic culture. Pitching all three the same way produces three rejections.
Which UK evidence carries weight with this newsroom?
Documents rather than descriptions. Companies House accounts for corporate substance, Medicines and Healthcare products Regulatory Agency approvals if you are in health, Intellectual Property Office records for patents, and figures from a named British trade body for market context. Explain each briefly. Offer a Forsyth County employee, partner or customer who will speak on the record.
Get Featured in Winston-Salem Journal — FAQ
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Winston-Salem Journal Features, United Press Delivers
We turn your story into Winston-Salem Journal-worthy headlines — amplifying your reach, authority and impact.
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