Get Featured in The Times UK

The Times is Britain’s most prestigious and influential broadsheet newspaper, with a heritage spanning over 230 years and a readership that includes the UK’s most powerful business leaders, politicians, and cultural figures. A feature in The Times positions your brand at the heart of Britain’s establishment, delivering unparalleled credibility and influence within the UK market and beyond. At United Press, we have deep expertise in navigating The Times’ editorial landscape to secure features that elevate brands, shape narratives, and drive tangible business results.

Why The Times Is Essential for UK Brand Authority

Britain's Most Trusted News Source

The Times holds a unique position in British media as the newspaper of record — the publication that politicians read over breakfast, that business leaders cite in boardrooms, and that sets the agenda for broadcast media across the UK. With over 400,000 paying digital subscribers and a monthly reach exceeding 30 million, The Times delivers access to Britain’s most affluent and influential audience. A feature here carries a weight of authority that no other UK publication can match. Our press release distribution services are tailored to support campaigns targeting publications of this calibre.

Our Strategic Approach to Times Coverage

Securing coverage in The Times requires understanding the unique editorial culture of Rupert Murdoch’s flagship UK broadsheet. The Times values authoritative reporting, balanced analysis, and stories that resonate with Britain’s professional and political elite. Our PR strategists have spent years building relationships within The Times newsroom, understanding which editors commission which types of stories, and identifying the narrative frameworks that consistently achieve publication. Every campaign we develop is designed to meet The Times’ exacting editorial standards from conception to execution.

Understanding The Times' Editorial Sections

The Times operates across multiple distinct editorial sections, each with its own editorial team and priorities. The Business section covers corporate strategy, markets, and entrepreneurship. The Technology section tracks innovation and digital transformation. The Times Magazine features long-form profiles and cultural analysis. Times2 covers lifestyle, culture, and consumer trends. The Sunday Times, published weekly, offers extended investigative features, the influential Rich List, and the prestigious Tech Track and Fast Track rankings. Our team maps your brand to the section that will deliver maximum impact and engagement with your target audience. We use our proven measurement framework to track results across every placement.

Types of Times Coverage We Secure

News & Business Features

In-depth editorial features and news articles in The Times’ print and digital editions. These placements carry the full weight of Times journalism and are read by the decision-makers who shape the UK economy. We develop compelling news angles that align with The Times’ current editorial priorities and deliver your brand’s story to the right editorial desk.

Sunday Times Profiles & Rankings

The Sunday Times is home to some of the most coveted media placements in British journalism, including the Rich List, Fast Track 100, Tech Track 100, and extended business profiles. We help brands prepare submissions for these influential rankings and develop profile pitches that capture the attention of Sunday Times editors and feature writers.

Times Opinion & Commentary

The Times’ comment and opinion pages are read by Westminster politicians, Whitehall officials, and City executives. We help your leadership team develop thought leadership pieces and secure commentary placements that position your brand at the centre of important policy and business debates shaping the UK landscape.

Our Process for Securing Times Coverage

Every Times campaign begins with our editorial mapping process. We analyse The Times’ recent coverage patterns, identify active commissioning priorities, and match your brand’s strongest angles to specific journalists and sections. Our team develops a comprehensive pitch package that includes a compelling narrative hook, supporting data and evidence, executive access for interviews, and high-quality visual assets that meet The Times’ production standards.

Our established relationships within The Times newsroom mean our pitches receive genuine editorial consideration. We don’t rely on volume — we rely on precision. Each pitch is individually crafted for a specific journalist, referencing their recent work and demonstrating clear editorial value. Post-placement, we manage amplification across your owned channels and coordinate with our content team to maximise the impact and longevity of your Times coverage.

Industries We Place in The Times

The Times covers the full spectrum of British business and culture, and our team has secured placements across every major sector. From legal firms and property companies featured in the Business pages to fashion brands profiled in Times2 and education organisations covered in the Education section, we match your brand to the editorial environment where it will shine brightest.

Measurable Results from Times Coverage

The Times delivers exceptional ROI for brands seeking UK market authority. Our client data shows that Times features generate an average 180% increase in branded search volume within the first week, with sustained uplift in organic visibility lasting three to six months. The Times’ domain authority of 92 provides powerful SEO value through high-quality backlinks, while the publication’s paywall ensures that readers are highly engaged — Times readers spend an average of 25 minutes per session, far exceeding free news sites. This engaged, affluent readership translates directly into qualified leads and business opportunities.

Client Success Stories

Legal Tech Firm Secures Major Enterprise Contracts
A legal technology startup needed credibility with the UK’s top law firms. We secured a comprehensive profile in The Times Business section, covering their AI-powered contract analysis platform. The feature was read by partners at several Magic Circle firms, directly leading to three enterprise pilot agreements worth a combined £450,000 in annual recurring revenue.

Property Developer Attracts Institutional Investment
A residential property developer sought institutional investor attention for their sustainable housing portfolio. We placed their CEO in a Sunday Times business feature on the future of green housing in Britain. The article generated direct approaches from two pension fund investment teams and contributed to a £35 million capital raise within the following quarter.

Consumer Brand Achieves UK-Wide Recognition
A direct-to-consumer skincare brand with strong online sales wanted mainstream credibility to secure high street retail partnerships. We secured a full-page feature in Times2 profiling the founder’s journey and the science behind their products. The coverage drove a 350% increase in website traffic, led to features on ITV’s This Morning, and secured meetings with buyers at Selfridges and John Lewis.

We report on what matters: publication authority scores, referral traffic generated, backlink quality, social amplification, and downstream business impact. You receive monthly reports showing exactly which placements were secured, their estimated reach, and how they contribute to your SEO profile. We measure success by whether our work moves the needle on fundraising, sales pipeline, and brand recognition—not by counting press release sends.

AI startups operate on compressed timelines. Your market window, runway, and competitive position demand a PR partner who moves fast. Our editorial team can produce publication-ready content within 48 hours, and our journalist relationships allow us to secure placements on accelerated timelines when news is time-sensitive. From product launches to crisis response, we match the pace of the technology industry.

The United Press Times Advantage

Why Choose United Press for Times PR

How We Help AI & Tech Startups Win Media Coverage

Deep Times Newsroom Relationships

Our team has cultivated trusted relationships with Times journalists, editors, and commissioning editors across every section. These relationships, built over years of delivering high-quality stories, give us direct access to the editorial decision-makers who determine what gets published.

UK Media Market Expertise

As a London-based PR agency, we understand the nuances of the UK media landscape better than any international firm. We know how The Times positions itself against The Telegraph, The Guardian, and the Financial Times, and we craft strategies that leverage these competitive dynamics to your advantage.

Integrated Print & Digital Strategy

The Times’ print edition still carries enormous prestige, while its digital platform delivers reach and measurability. Our campaigns are designed to maximise impact across both channels, ensuring your brand benefits from the authority of print coverage and the amplification of digital distribution.

Frequently Asked Questions

Common questions from brands seeking coverage in The Times.

How do I get my brand featured in The Times?
The most effective approach is through a specialist PR agency with established relationships at The Times. United Press develops compelling editorial angles tailored to The Times’ specific sections and journalists, manages all outreach and follow-up, and coordinates the entire process from initial pitch through to published feature. We handle the complexity so you can focus on running your business.

Is The Times behind a paywall?

Yes, The Times operates a full paywall, which is actually advantageous for brands. Paywall readers are highly engaged, affluent, and intentional — they’re paying for quality journalism, which means they spend more time reading each article and are more likely to take action based on what they read. Times coverage reaches a premium audience that free-to-read publications cannot match.

What's the difference between The Times and The Sunday Times?

While both are published by Times Newspapers, they have separate editorial teams and distinct identities. The Times publishes Monday to Saturday with a focus on daily news, business, and commentary. The Sunday Times publishes weekly with longer features, investigative pieces, and prestigious rankings like the Rich List and Fast Track. We develop strategies that target both publications based on where your story fits best.

How does Times coverage benefit my SEO?

The Times has a domain authority of 92, making any link or mention extremely valuable for your search rankings. Times articles also rank prominently in Google News and general search results, creating long-term organic visibility for your brand. Our integrated PR and SEO approach ensures that Times coverage delivers maximum search engine benefit alongside brand-building impact.

How does Times PR compare with other UK broadsheets?

The Times occupies a unique position in the UK media landscape. It combines the business authority of the Financial Times with the cultural influence of The Guardian and the establishment credibility of The Telegraph. For brands seeking comprehensive UK authority, The Times is often the single most impactful placement available.

What other UK publications can you secure?

1. What does an AI & Tech Startup PR Agency do?

United Press delivers coverage across the full spectrum of UK and international media. Alongside The Times, we regularly place clients in The Telegraph, The Guardian, Forbes, Bloomberg, Reuters, Wired, and Business Insider. A multi-publication strategy creates a media presence that establishes undeniable authority in your market.

2. How is an AI & Tech Startup PR Agency different from a traditional PR agency?

We develop comprehensive thought leadership programmes that include regular byline contributions to top-tier publications, speaker placement at industry conferences (Web Summit, CES, AI World Congress), LinkedIn content strategy for your C-suite, and expert commentary for journalists covering AI regulation, ethics, and market developments. Every piece of content reinforces your positioning as a market authority.

3. When should a AI technology project hire an AI & Tech PR agency?

Our approach goes beyond simple media outreach. We create editorial calendars aligned with your product roadmap and industry news cycles, ensuring your leadership team has a consistent, visible presence in the publications that matter. We also provide media training for technical founders who need support translating complex innovations into compelling soundbites.

4. Can AI & Tech PR help with investor confidence and fundraising?

The AI industry moves fast, and reputation risks are real—from data privacy concerns to algorithmic bias allegations. Our crisis communication services include 24-hour media monitoring, pre-prepared holding statements, rapid-response journalist outreach, and strategic narrative reframing. We help AI companies navigate sensitive topics while protecting brand equity and stakeholder confidence.

5. Do you provide guaranteed media placements?

We provide proactive reputation management including ongoing sentiment monitoring, competitor media analysis, and pre-emptive narrative development. When regulatory changes, competitor attacks, or market shifts threaten your positioning, our team responds within hours—not days. We also help prepare AI startups for the inevitable scrutiny that comes with growth, ensuring your messaging framework can withstand critical examination from journalists, regulators, and the public.

6. Is AI & Tech PR useful for established projects or only new launches?

Every crisis is also an opportunity. We help AI companies turn challenging moments into demonstrations of leadership, transparency, and commitment to responsible innovation. Our crisis playbooks are developed in advance and tailored to the specific risks facing your business, from data breaches to ethical AI controversies.

Start Your Times PR Campaign Today

The Times shapes how Britain’s most influential people see the world — and your brand deserves to be part of that conversation. United Press has the editorial expertise, journalist relationships, and strategic vision to secure the Times coverage that transforms your brand’s standing in the UK market. Whether you’re targeting the Business section, the Sunday Times rankings, or a full-page feature, our team is ready to make it happen.

Speak with Our Times PR Specialists

Book your free consultation with our Times media experts today. We’ll evaluate your brand’s editorial potential, recommend the ideal Times section for your story, and outline a clear strategy for securing coverage. You can also reach us via email or live chat.

United Press is a leading London PR agency helping ambitious brands secure coverage in Britain’s most influential publications. Our Times PR service combines deep editorial relationships with strategic storytelling expertise to deliver placements that build authority, drive business growth, and shape how the UK’s most powerful audience perceives your brand. Contact us today to begin your Times PR journey.

Trusted by Leading UK & International Brands

Our Times PR clients include hospitality groups, food and beverage brands, automotive companies, and technology firms — all united by their ambition to lead their respective markets. Discover how Times coverage can position your brand alongside the companies shaping Britain’s future.

The Times UK PR Agency — United Press

UK National Press Briefing

Pitching The Times: how a British founder gets read by a paper that already has more UK stories than it can print

The Times has published in London since 1785, when it launched as The Daily Universal Register, and it has belonged to News UK, News Corp's British arm, since 1981. It is a subscription title. Almost everything sits behind a paywall, read by a paying audience drawn from Westminster, the City, the professions and the boardroom. Beside it sit The Sunday Times, a separate paper with its own editor and its own news list, and Times Radio, launched in 2020. For a British founder this is home turf, and that is exactly the problem. There is no transatlantic gap to explain away, no cultural translation to perform. There is only a queue of other British companies pitching the same desks on the same morning.

Know which Times you mean

The daily paper, The Sunday Times, Times Radio and the Scottish editions commission separately. Since 2019 the two papers have shared production in areas including sport, travel, property, money and features, and the 1981 independence undertakings were lifted in 2022, but the editors and news lists remain distinct. A story offered to all of them at once is a story offered to none of them.

Exclusivity is the currency

The Times is not a wire service and it does not want your announcement fifth. Most substantial business stories that run were offered first, with a named deadline, to one paper. If you cannot give exclusivity, give first refusal with an honest cut-off. Blanket-mailing every national and hoping is the single most common way UK founders waste a genuinely good story.

Work to the 7am rhythm

British business news is built around a 7am start. Regulatory announcements land through RNS at seven, Office for National Statistics releases publish at seven, and the desk's morning conference follows shortly after. Time your embargo to 00:01 or 07:00, get the material to the reporter the working day before, and accept that anything arriving mid-afternoon is competing with a paper already half made.

Bring evidence, properly sourced

The Times employs its own data journalists and they will check you. Companies House filings, ONS series, Bank of England data, Ofcom reports, Beauhurst funding records and named trade-body figures all survive scrutiny. Commissioned polling survives only with sample size, fieldwork dates and the research agency named. A statistic you cannot attribute will be cut from the copy, and you will not be asked twice.

Times Radio is a separate door

The station launched in 2020 and runs daily news, politics and business programming. Broadcast producers book guests on a much shorter cycle than the newspaper commissions features, and they need people who can talk fluently for four minutes without notes. For a founder with a view on a live policy question, radio is frequently the faster and more achievable route into the brand.

The Sunday Times fixtures list

The Sunday paper runs an annual calendar of set pieces, including the Rich List and The Sunday Times 100 ranking of Britain's fastest-growing private companies. These have published entry criteria and windows that close months before the issue appears. Missing a deadline by a fortnight means waiting a year, so put the dates in the diary rather than pitching them cold.

Editorial Reality Check

The desks and slots a UK business story can realistically reach

Times journalism is organised by desk, and the desks do not pass work between themselves as a courtesy. Work out which one owns your story before you write a word of the pitch, because nothing gets forwarded.

Business news, covering results, deals, funding, insolvency, regulation and the companies behind them, running through the trading day online and in the daily Business pages
Money, covering mortgages, pensions, savings, tax and consumer finance, written for readers managing their own money rather than for the firms selling products to them
Bricks and Mortar, the property supplement, covering housing markets, developments, planning and the way Britain buys, builds and lives in its homes
Comment, including the short signed Thunderer slot, which takes a clear argument from a named author with genuine standing on the subject in hand
Times Radio, running daily news, politics and business programming that books expert guests far more readily than the newspaper commissions written features
The Sunday Times, whose Business, Money, Style and Culture sections and annual rankings are all commissioned separately from the daily paper on a longer lead

Why Pitches Get Passed Over

Five ways a good British story loses The Times

Every failure below comes from a UK company with genuinely newsworthy material. None of them are about the strength of the story. All of them are about the handling of it, which is the part you control.

Offered to everyone at once. The Times will rarely take a national business story it knows is sitting in four rival inboxes. Exclusivity, or first refusal with a deadline attached, changes the answer entirely.
Survey data with no method. Sample size, fieldwork dates and the agency that ran it, or the number does not get used. Times journalists will not publish a figure they cannot personally stand behind.
A sloppy embargo. A time with no date, no time zone, or a chief executive who briefs a podcast the night before. One broken embargo ends the relationship with the desk, not merely the story.
Sent to the wrong desk. Business and Money are separate operations. Property is separate again. The Sunday paper is separate from the daily. Misdirected pitches are deleted, not helpfully passed along.
A founder with nothing to say beyond the raise. The funding is the peg, not the story. Without a view on the market, the regulation or the sector, there is simply no piece for anyone to write.

Not sure which of these applies to your story? Send it to ceo@unitedpress.uk and we will tell you straight.

UK-Specific Questions

What UK founders ask us about The Times

Is The Times harder to get into than an American national title?

For most UK companies, yes. There is no novelty in being British, no transatlantic angle to trade on, and the competition is every other UK business, agency, charity and government department pitching a small number of desks. The compensating advantage is access. The newsroom is in London, working on your clock, staffed by reporters who genuinely cover your market.

Does Times coverage reach anyone if it sits behind a paywall?

It reaches fewer people and better ones. The Times is a subscription product, so the readership is self-selecting and skews towards Westminster, the City, the professions and senior corporate management. For business-to-business selling, investor confidence, senior recruitment and credibility with UK buyers, that concentration is usually worth more than a larger free audience.

What is the practical difference between The Times and The Sunday Times?

They are separate newspapers with separate editors and separate news lists. Since 2019 they have shared production resources across areas including sport, travel, property, money and features, and the 1981 undertakings that enforced their independence were formally lifted in 2022, but commissioning remains distinct. Pitch one, say which one you have pitched, and never run both simultaneously.

Can a founder write a Thunderer or a comment piece?

Occasionally, and only with a real argument. The comment pages want a named individual with standing on the subject and a position somebody could reasonably disagree with. A specific policy failure, a regulatory change you have had to implement, or a hard-won operational lesson can work. A general reflection on where your own sector is heading will not.

When in the UK news cycle should we avoid pitching?

Fiscal events and Budget days, the opening days of a general election campaign and any major set-piece will consume the whole paper. Party conference season and the Westminster recesses shift attention rather than removing it. Results season fills the Business pages from seven each morning, so a corporate pitch generally lands better outside it.