The best way to get featured in The Times (UK) from the UK in 2026 is a named, editorial feature. The Times is Britain’s newspaper of record, published by News UK since 1785 and read by decision-makers in business, law, politics and the professions. For most brands it is the single most persuasive UK credential. There are two ways in. The editorial desks cannot be bought and never will be. A clearly labelled sponsored feature, published on thetimes.com through the publisher’s commercial content operation, can be arranged and guaranteed. This page explains both, with the timelines we actually commit to. For a detailed guide to pitching the newsroom, see how to get featured in The Times.
The Times in 2026: what it is and who reads it
The Times and The Sunday Times sit behind a subscription paywall with more than half a million digital subscribers, plus print readers. The audience is affluent, professional and older than the average news site: senior managers, owners of businesses, lawyers, accountants, doctors, investors and civil servants. Sections that matter for brands include Business, Money, Law, Technology, Property (Bricks and Mortar), Luxx and Style, Travel, and the Enterprise Network coverage of growing companies. thetimes.com has a Moz Domain Authority of 92.
Route one: a guaranteed sponsored feature
Through our publishing partners we place a full sponsored feature on thetimes.com. It is written by our editorial team, approved by you, then reviewed by the publisher’s commercial content team before publication. It is labelled as sponsored or partner content in accordance with News UK’s rules and carries a do-follow link. The publisher’s production time is one to two weeks; we quote an outside date of three to four weeks from copy approval.
What this route is good for: a founder or company profile, a thought-leadership piece, a launch or a milestone that needs a Times credential on a fixed date. What it is not: an editorial endorsement, a news story or an appearance in the printed paper.
Route two: editorial coverage
Times journalists cover companies when there is news the readers need: results, deals, hiring, disputes, regulation, and trends backed by data. The Enterprise Network and Business desks profile growing UK companies with revenue, jobs and a clear story. Comment and Thunderer slots take argued opinion from credible authors. Our approach is a short, exclusive pitch to the named journalist on the right desk, with verified numbers and a spokesperson ready that day. Editorial coverage is never guaranteed and we say so in writing.
What Times readers stop for in 2026
- A number that matters to the economy: jobs created, exports won, capital raised, a market share taken.
- A regulated sector explained by someone inside it: law, finance, healthcare, property.
- Family businesses, regional exporters and founders with a long view.
- Evidence: your own research, a survey with a sound method, a dataset nobody else has.
- Luxury, property and travel with genuine scarcity and provenance.
How the guaranteed route works
- Brief. A 30-minute call to agree the angle, the message and the link.
- Draft. Written to The Times’s register, sent for your approval within a week.
- Publisher review. The commercial content team checks tone, claims and compliance.
- Live. URL and screenshot delivered, with guidance on how to reference the feature accurately in your marketing.
Related coverage
Clients often pair The Times with the Guardian (editorial), the Financial Times (editorial) and guaranteed features in Business Insider. See all publications and our guaranteed media placement service.
Tell us what you want The Times to say about you and we will reply within one working day with the right route and a live date.
The Times: what you get, how long it takes and who it suits
The Times is in our partner inventory. These are the facts we check before we quote, taken from the publisher’s current listing.
How a feature in The Times works
- Tell us your goal. Use the short form below. Within 24 hours you get a free plan: the route and the timeline.
- Approve the story. We write it in The Times’s own style and you sign off every word.
- It goes live. The publisher’s turnaround is 1–2 weeks; we quote up to 4 weeks.
- You get the proof. A live link and a short report. Trusted since 2001: if it is not published, you get a 100% refund.
Who The Times suits
Companies that sell, hire or raise investment in the United Kingdom, and founders who want a recognisable news title on their “as seen in” list. With a Domain Authority of 92, it also carries real weight for search engines and AI answers.
Good to know
- Published with a discreet partner-content note, as the publisher requires.
- Publisher turnaround 1–2 weeks. We quote up to 4 weeks so there is time for your approval and any edits.
Titles in the same area or sector you can combine with The Times
- Independent.co.ukGet featured in Independent.co.uk · DA 94
- Evening StandardGet featured in Evening Standard · DA 93
- talkSPORTGet featured in talkSPORT · DA 88
- Herald ScotlandGet featured in Herald Scotland · DA 87
- New StatesmanGet featured in New Statesman · DA 83
- Bournemouth EchoGet featured in Bournemouth Echo · DA 81
Quick answers about The Times
Can I get featured in The Times?
How long does a feature in The Times take?
Is the link in The Times do-follow?
What is The Times’s domain authority?
Which titles go well with The Times?
Figures from the publisher’s listing in our partner inventory, checked 29 September 2026.
Questions we are asked about The Times
Can United Press guarantee a feature in The Times?
Yes, for a clearly labelled sponsored feature on thetimes.com, published with a do-follow link within three to four weeks of copy approval. Editorial coverage by Times journalists is separate and cannot be guaranteed.
Will the feature appear in the printed newspaper?
No. The guaranteed route is online on thetimes.com. Print appearances are editorial decisions or separate advertising bookings.
Is the sponsored feature labelled?
Yes. News UK requires sponsored and partner content to be labelled, and we never present it as editorial. The label does not reduce its value as a credential when used honestly.
What is The Times’s Domain Authority?
thetimes.com has a Moz Domain Authority of 92, among the highest of any UK news domain.