United PressPublic Relations · Est. 2001 Get Your PR Plan
Skip to main content

Unitedpress.uk

Best PR Agency UK

Best PR Agency UK 2026

Stack of newspapers representing a feature in the Lubbock Avalanche-Journal

Best Way to Get Featured in the Lubbock Avalanche-Journal (2026): Guaranteed West Texas Coverage

The Lubbock Avalanche-Journal has reported on Lubbock and the South Plains of Texas since 1900. United Press secures named, approved features on lubbockonline.com, live within 14 days of your approval or a 100% refund.

Where the name comes from

Why is it called the Avalanche?

When John James Dillard and Thad Tubbs launched the paper on 4 May 1900, Dillard said the unusual name was meant to surprise the people of Lubbock. In 1926 the owners of the rival Lubbock Daily Journal bought the paper, and the Avalanche-Journal was born.

Timeline

125 years on the South Plains

The A-J has changed hands several times but has stayed Lubbock’s main newspaper. Today it is part of the USA Today network.

Source: Lubbock Avalanche-Journal history.

  1. 1900The Avalanche is founded.
  2. 1926Merges with the Lubbock Daily Journal.
  3. 1972Bought by Morris Communications.
  4. 2017Morris sells its papers to GateHouse Media, which later merges with Gannett.
  5. 2022Moves to six print days a week.
  6. 2025Announces printing will move out of state, with delivery continuing.
Reporting that mattered

Moments that shaped the A-J’s reputation

1970

The Lubbock tornado

When a tornado tore through downtown Lubbock and damaged the paper’s building, the A-J printed an eight-page edition in Amarillo so readers still got the news.

2008

The Tim Cole investigation

The paper’s reporting on Tim Cole’s wrongful conviction helped lead to the first posthumous pardon in Texas history, granted in 2010.

Know the region

South Plains stories that fit the A-J

Lubbock is the hub of a large farming region and home to Texas Tech University. These are the areas where features land well.

AgricultureCotton, farm equipment, irrigation and agri-tech.
Texas TechResearch partnerships, students and sport.
HealthcareHospitals, clinics and health services for West Texas.
Music and cultureLubbock is the hometown of Buddy Holly and has a strong music scene.
More of Texas

Texas newspapers to pair with the Avalanche-Journal

These titles are in our publication network and listed as do-follow. We confirm terms before you book.

Titles available through our network, not a list of past clients. For wider reach, see press release distribution and regional publications.

Example campaign plans

Three example A-J campaigns

Example plan · Agri-tech

A UK irrigation tech firm working with cotton farmers

“South Plains farmers test new water-saving irrigation system”

  • Guaranteed: Avalanche-Journal and Amarillo Globe-News.
  • Angle: water savings for local farms.
  • Outcome sought: more grower trials.
Example plan · Education

An edtech company partnering with a Lubbock college

“New study platform rolls out to Lubbock students”

  • Guaranteed: Avalanche-Journal feature.
  • Angle: student results and staff quotes.
  • Outcome sought: more campus partners.
Example plan · Music

A British music brand sponsoring a Lubbock festival

“UK guitar maker brings new talent prize to Lubbock”

  • Guaranteed: Avalanche-Journal and El Paso Times.
  • Angle: local musicians and the prize.
  • Outcome sought: brand awareness in Texas.

Illustrative plans with example headlines. They are not client results.

Client feedback

What clients say about United Press

★★★★★

“United Press built our brand from launch to nationwide recognition. Real media coverage gave new customers the trust they needed — our ROI has been over 100:1, which blows my mind.”

Annabelle SparksGlobal Head of Marketing
★★★★★

“The team understood our industry and, more importantly, understood the story we needed to tell. Seeing our company featured across relevant publications gave us a much stronger presence when potential customers researched us.”

Olivia BennettMarketing Director
★★★★★

“United Press helped us turn our company story into something journalists could genuinely engage with. The coverage gave our brand a level of credibility that was difficult to achieve through our own marketing channels.”

James WhitmoreFounder & CEO

United Press is a London PR agency at Brook’s Mews, working since 2001 with clients worldwide, and a winner or shortlisted at PRWeek, CIPR Excellence, UK Agency, PRCA DARE, The Drum and UK Social Media Communications Awards.

FAQ

Lubbock Avalanche-Journal questions

How do I get featured in the Lubbock Avalanche-Journal?

Pitch a genuine South Plains story to the newsroom, or book a guaranteed feature through a publication network. With United Press, the placement is agreed in writing, you approve the article, and it goes live on lubbockonline.com within 14 days of approval or you get a full refund.

Who owns the Avalanche-Journal?

It is part of the USA Today network. Morris Communications sold it to GateHouse Media in 2017, and GateHouse later merged with Gannett.

What is lubbockonline.com?

It is the website of the Lubbock Avalanche-Journal, where guaranteed features are published.

Is the link do-follow?

No. Our network lists the Avalanche-Journal as no-follow. If you need do-follow links, we can add Texas titles that are listed as do-follow.

Can a UK company be featured?

Yes, best with a real Texas link, such as customers, a partner, a trial or an event in the region.

How much does it cost?

There is no fixed price. Every campaign is planned around your goal and the titles you need. Share your goal and budget in the form below for a personalised plan.

Free plan

Ready to be featured in the Lubbock Avalanche-Journal?

Tell us about your business and your Texas link. We will send a free plan with the angle, timing and any other Texas titles that fit.

Publication facts

The Lubbock Avalanche-Journal: what you get, how long it takes and who it suits

The Lubbock Avalanche-Journal is in our partner inventory. These are the facts we check before we quote, taken from the publisher’s current listing.

81Moz Domain Authority
73Ahrefs Domain Rating
Brand mentionYour name and website appear; the link is no-follow
1–2 weeksPublisher turnaround (we quote up to 4 weeks)
Texas, United StatesWhere its readers are
NewsSections this title runs

How a feature in The Lubbock Avalanche-Journal works

  1. Tell us your goal. Use the short form below. Within 24 hours you get a free plan: the route and the timeline.
  2. Approve the story. We write it in The Lubbock Avalanche-Journal’s own style and you sign off every word.
  3. It goes live. The publisher’s turnaround is 1–2 weeks; we quote up to 4 weeks.
  4. You get the proof. A live link and a short report. Trusted since 2001: if it is not published, you get a 100% refund.

Who The Lubbock Avalanche-Journal suits

Companies that sell, hire or raise investment in Texas, and founders who want a recognisable news title on their “as seen in” list. With a Domain Authority of 81, it also carries real weight for search engines and AI answers.

Good to know

  • Published as a feature article under the publisher’s own partner-content rules. We confirm the exact format in writing before you book.
  • Also accepts stories from health, CBD and crypto businesses, which many titles do not.
  • Publisher turnaround 1–2 weeks. We quote up to 4 weeks so there is time for your approval and any edits.

Titles in the same area or sector you can combine with The Lubbock Avalanche-Journal

Quick answers about The Lubbock Avalanche-Journal

Can I get featured in The Lubbock Avalanche-Journal?
Yes. The Lubbock Avalanche-Journal is in our partner inventory. Tell us your goal on the form below and we reply within 24 hours with a free plan: the route and the timeline. You approve the article before it is published.
How long does a feature in The Lubbock Avalanche-Journal take?
The publisher’s turnaround is 1–2 weeks once you have approved the article. We quote up to 4 weeks so there is time for your approval and any edits.
Is the link in The Lubbock Avalanche-Journal do-follow?
The article names you and your website, but the link is no-follow. Choose it for readers and reputation rather than for search rankings.
What is The Lubbock Avalanche-Journal’s domain authority?
Moz Domain Authority 81 and Ahrefs Domain Rating 73 at our last check (29 September 2026). Authority scores change over time, so we re-check before every booking.
Which titles go well with The Lubbock Avalanche-Journal?
Titles in the same area or sector include Fort Worth Star-Telegram, Dallas Observer, El Paso Times and Caller Times. One story can run across several of them, so ask us for a combined plan that reaches more of the readers you care about.

Figures from the publisher’s listing in our partner inventory, checked 29 September 2026.