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Get Featured in Dallas Observer & Be Seen by Millions
United Press helps your business get featured in Dallas Observer — building your brand’s visibility, credibility and authority through real editorial coverage.
Trusted by 14,000+ founders, executives and growth-stage businesses.
Get Featured NowGetting Featured in Dallas Observer Transforms Your Business
High-impact Dallas Observer coverage builds credibility, improves SEO, and proves your prominence to prospects and investors.
Establish Trust & Authority
“As Featured in Dallas Observer” is a powerful endorsement that signals your brand is noteworthy and credible.
Rank on Google’s First Page
High-domain-authority backlinks from Dallas Observer get indexed by Google, boosting your SEO and visibility.
Enhance Your Digital Footprint
Recognition by a leading business publication reassures clients and helps you close deals.
Expand Your Reach
Expose your brand to a wider, influential audience of founders, executives and investors.
Boost Brand Authority
An Dallas Observer placement showcases your expertise and positions you as a thought leader.
Convert 20–50% More
The trust of an Dallas Observer feature lifts website conversion rates measurably.
Credibility That Opens Doors
When prospects see your brand recognised by Dallas Observer, they instantly associate you with authority, reliability and professionalism.
- High-authority backlinks that lift your SEO
- The trusted “As Seen in Dallas Observer” badge for your site
- Stronger engagement, loyalty and conversions
Results That Speak for Themselves
We Handle Everything, End to End
From strategy to writing to placement, our team and editorial network do the heavy lifting so your story lands in Dallas Observer
- Tailored pitching built around Dallas Observer’s editorial standards
- Direct access to our extensive contributor & editor network
- Compelling, newsworthy founder storytelling
- Comprehensive monthly reporting with live URLs
How Getting Featured in Dallas Observer Works
A clear, guided path from first call to live link.
Consultation
We discuss your business and objectives to craft a tailored strategy aligned with your goals.
Article Creation
Our writers follow Dallas Observer’s submission guidelines to draft an article tailored to your brand.
Publication
We pitch and place your story in Dallas Observer and other top-tier outlets.
Review & Confirmation
You receive a list of live URLs showcasing your published article.
Trust Badge
Highlight your achievement with the “As Seen in Dallas Observer” badge.
Conversion Boost
Watch credibility translate into a 20–50% lift in conversions.
Why Choose Us to Get Featured in Dallas Observer
Guaranteed or Money-Back
If we don’t deliver your agreed placement, you get your money back.
Exclusive Network
Direct relationships with editors and contributors who make publishing decisions.
Customized Strategy
Publishing plans and copy tailored to your brand voice and goals.
Proven Track Record
A history of landing clients in the world’s leading publications.
Authority & SEO
High-authority coverage that lifts both reputation and rankings.
Transparent Reporting
Live URLs and monthly reports so you can prove every result.
“United Press built our business from launch to $30m in revenue in 2 years. Being featured in Dallas Observer, Forbes, Entrepreneur and Bloomberg gave new customers the trust they needed. Our ROI has been over 100:1 — that blows my mind.”
About Dallas Observer & Why a DA 70 Feature Matters
Dallas Observer is a respected regional newspaper serving Dallas and the surrounding community, with trusted coverage of local news, business, politics and community life. For brands seeking credible regional visibility — and authority that search engines respect — an established news title like this is a valuable place to be seen.
With a Domain Authority of 70, Dallas Observer sits firmly in the high-authority tier. A genuine editorial feature here earns a contextual backlink from a trusted domain and lends real third-party credibility. United Press secures authentic coverage — never adverts — and you pay only on publication.
The Dallas Observer is an alt-weekly, and it wants the opposite of what you are about to send
The Dallas Observer began in October 1980 as a small arts and cinema weekly and grew into the paper that argues with Dallas about itself. New Times bought it in 1991, Village Voice Media held it from 2005, and Voice Media Group has owned it since January 2013 alongside sister papers in Phoenix, Denver, Miami and Houston. It is free, it prints every Thursday, and most of its audience reads it online. It describes its own work as hard-edged reporting on government, politics and business plus provocative coverage of music, food and the arts, with an irreverent commitment to mocking the mighty. That last phrase is the whole editorial policy. A press release is not a story here; it is more often the punchline.
Voice first, facts second
Alt-weeklies are written by people with opinions and bylines that readers follow. A story here has attitude, a point of view and usually a villain. If your material is written to survive a compliance review, it is already dead. The Observer’s staff will happily quote a corporate statement in order to take it apart, so send something with a human in it instead.
Deep Ellum, not the Metroplex
Dallas-Fort Worth is enormous, and corporate relocations to Plano, Frisco or Westlake are the business press’s territory. The Observer lives in neighbourhoods: Deep Ellum, Oak Cliff, Bishop Arts, Lower Greenville, Fair Park. If a British brand, band, chef or founder has actually put something in one of those places that people can walk into, you have a story. If not, you have an announcement.
Music is a real route in
The Observer has covered the Dallas music scene for over forty years and treats it as central rather than as filler. A British act with dates booked at a Dallas venue, a label with local signings, or an artist with a genuine connection to the city can get written about properly. Tour dates alone are listings. The story is why this city, and who here already cares.
Food and drink beats funding
A British chef opening in Dallas, a UK drinks brand landing on menus in the city, or a restaurant group taking on a Texas site is a live story for this desk. Your Series A is not. Alt-weekly food writing is opinionated and place-specific, so bring the address, the opening date, the menu and somebody willing to talk candidly about why Texas.
Thursday shapes the week
Print lands on Thursdays and the site publishes daily, so the weekly rhythm still matters for anything meant for the paper. Texas keeps Central time, six hours behind Britain. Send in your early afternoon to reach a Dallas morning, and give more notice for anything tied to an event, because things-to-do coverage is planned days ahead rather than same-day.
Keep your accent, lose the pomp
This is a title with a sense of humour, and being British is not a problem here. Grandeur is. Royal warrants, heritage language and a hundred years of tradition read as material to be mocked rather than credentials to be respected. Talk like a person, admit what is difficult about the venture, and you will get further than any polished boilerplate.
What the Observer puts on the page each week
The mix is narrower than a metro daily’s and much sharper. There is no property section, no markets coverage and no wire-service filler, which means the sections below carry everything.
- News, covering Dallas city hall, county politics, policing, courts, schools and immigration, usually with an argumentative angle rather than a neutral summary
- Music, covering local bands, touring acts, venues, festivals and the Deep Ellum scene, written by people who go to the shows they write about
- Food and drink, covering restaurant openings and closings, bars, dive bars, taco and barbecue reporting, and reviews that are not afraid to be negative
- Arts and culture, covering theatre, galleries, film, comedy and the peculiar cultural politics of a city that funds big institutions and argues about them
- Things to Do, covering concerts, festivals, markets and weekend events, planned in advance and organised for readers deciding where to go
- Longform narrative and investigation, covering the extended pieces the paper is known for, where a single subject can carry several thousand words
The pitches this newsroom enjoys throwing away
Alt-weekly staff receive corporate email in volume and treat most of it as comedy. These are the approaches that mark you out as somebody who has never actually read the paper you are pitching.
- Corporate announcement, no human. Funding rounds, appointments, partnerships and awards are business-press material. The Observer does not run them, and forwarding one signals you have not looked at the site.
- Written like a brochure. Superlatives, mission statements and phrases about being passionate about excellence are the exact register this paper exists to ridicule. Write like you talk.
- Dallas as a placeholder. Available now across Texas is not local. Name the neighbourhood, the venue, the address and the date somebody can turn up.
- Demanding approval over copy. Asking to check quotes, review the piece or supply an agreed headline will end the conversation. This is an independent newsroom and it guards that fiercely.
- Pitching business news to the music desk. Writers here have specific beats and read their own email. A misaimed pitch is not forwarded onwards; it is deleted and remembered.
Not sure which of these applies to your story? Send it to ceo@unitedpress.uk and we will tell you straight.
Alt-weekly questions from UK brands and artists
How is an alt-weekly different from a metro daily in practice?
It is smaller, freer with opinion and organised around writers rather than beats-as-bureaucracy. Alt-weeklies were built as a counterweight to the establishment daily, so they favour scenes, subcultures, local scandal and long narrative over official announcements. The practical consequence for you is that neutrality is not rewarded here. A story needs a point of view, a place and a personality.
Is the Observer free, and does that affect who reads it?
Yes, it is free in print and free to read online, distributed to newsstands around the city and published every Thursday. Free distribution shapes the audience towards people who are out in Dallas rather than subscribers reading at home. That is why coverage skews so heavily towards places, gigs, restaurants and events you can physically attend.
We are a British company opening a Dallas office. Is that a story?
On its own, almost certainly not. An office lease is business-press territory. It becomes an Observer story if something about it is genuinely interesting: a fight with the city, an odd building, a founder with a real character, a strange decision about where to land, or a knock-on effect on a neighbourhood people care about. Look for that, not the announcement.
Does Voice Media Group ownership mean one pitch reaches all its papers?
No. The papers in Phoenix, Denver, Miami, Houston and Dallas share an owner but not an editorial desk, and each covers its own city with its own staff. A pitch sent to all of them simultaneously is obvious and counterproductive. If your story genuinely applies in more than one of those cities, approach each separately with the local detail changed.
What UK material actually helps a writer here?
Anything that makes the story concrete and checkable, offered without ceremony. A named person in Dallas who will talk on the record. Photographs you own outright. Dates, addresses and prices in dollars. If you are in music, Official Charts positions and PRS or venue history give useful context. Skip anything that reads as a credential rather than a fact.
Get Featured in Dallas Observer — FAQ
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Dallas Observer Features, United Press Delivers
We turn your story into Dallas Observer-worthy headlines — amplifying your reach, authority and impact.
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