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The best way to get featured in Orange Coast Magazine from the UK in 2026 is a named, editorial feature. United Press helps your brand get featured in Orange Coast Magazine — placing your story in front of a global, style-led audience through real fashion & lifestyle editorial.
Trusted by 14,000+ founders, creators and lifestyle brands.
Get Featured NowOrange Coast has been the magazine of Orange County, California, since 1974. It covers the county’s 3 million residents and its affluent coastal cities, Newport Beach, Laguna Beach, Irvine, Huntington Beach and Dana Point, with dining and the annual Best Restaurants list, travel, home and design, health and wellness, fashion, arts and culture, and profiles of the people shaping the county. Readers are affluent, home-owning Southern Californians who dine out, travel and shop locally. orangecoast.com has a Moz Domain Authority of 55.
Through our publishing partners we place a full sponsored feature on orangecoast.com. We write it in the magazine’s polished, local voice, you approve the copy, the publisher’s editors apply house style, and it goes live labelled as sponsored or partner content under the magazine’s rules, with a do-follow link. The publisher’s production time is about one week; we quote an outside date of about three weeks from copy approval.
It suits restaurants, hotels and spas in Orange County, real estate and interior design, medical and aesthetic practices, luxury retail, and founders and professionals who serve the county’s wealthy households. Editorial coverage is separate, earned by pitching the relevant section editor with imagery and a local story, and never guaranteed.
Related Southern California placements: the San Diego Union-Tribune (DA 86, three to four weeks) and, for Los Angeles, our guide to LA Mag. See our luxury lifestyle PR service.
High-impact Orange Coast Magazine coverage builds desirability, credibility and reach with a fashion-forward audience.
“As Featured in Orange Coast Magazine” signals taste and credibility, instantly elevating your brand.
High-domain-authority backlinks from Orange Coast Magazine boost your SEO and visibility.
Recognition by a leading fashion & lifestyle title reassures customers and partners.
Reach Orange Coast Magazine’s vast, style-conscious global readership.
A Orange Coast Magazine placement positions you as an aspirational, trend-setting brand.
The prestige of a Orange Coast Magazine feature lifts trust and conversions.
When your audience sees your brand featured in Orange Coast Magazine, they instantly associate you with style, quality and authority.
From strategy to writing to placement, our team and fashion-media network do the heavy lifting so your story lands in Orange Coast Magazine.
A clear, guided path from first call to live link.
We discuss your brand and goals to craft a tailored strategy.
Our writers craft an on-brand, guideline-compliant feature.
We pitch and place your story in Orange Coast Magazine and other fashion outlets.
You receive live URLs of your published feature.
Add the “As Seen in Orange Coast Magazine” badge to your site.
Watch prestige translate into a 20–50% lift in conversions.
If we don’t deliver your agreed placement, you get your money back.
Direct relationships with fashion & lifestyle editors.
Publishing plans and copy tailored to your brand and aesthetic.
A history of landing clients in the world’s leading publications.
High-authority coverage that lifts both reputation and rankings.
Live URLs and monthly reports so you can prove every result.
“United Press built our business from launch to $30m in revenue in 2 years. Real media coverage gave new customers the trust they needed. Our ROI has been over 100:1.”
Orange Coast has published since February 1974 and is the longest-running lifestyle monthly in its region. Emmis owned it from 2007, Hour Media Group from 2017, and it moved to Engine Vision Media in December 2022 as part of the purchase that also took Los Angeles and Pasadena magazines. It is edited from Irvine for an affluent, subscriber-heavy readership across Newport Beach, Laguna, Costa Mesa, Huntington Beach and the rest of the county, and it belongs to the City and Regional Magazine Association. The sections run to food and drink, style and home, people and places, events and its county guides. Orange County is not Los Angeles, and pitching it as if it were is the commonest British mistake.
Everything published has to matter inside Orange County. Not California, not the West Coast, not America. A British brand needs a reason that sits within those borders: a shop in Newport Beach, a supplier relationship with a Laguna hotel, a founder who moved to Irvine, a product a local retailer now carries. Without one there is no page for you.
A monthly print magazine closes its pages weeks before an issue reaches subscribers, and themed issues are mapped out considerably earlier than that. A UK brand with a summer story should be having the conversation in late winter. Anything arriving the month before publication is being offered for an issue that has already gone to the printer.
Newport Beach, Laguna Beach, Costa Mesa, Irvine, Huntington Beach, Anaheim and San Clemente are separate places with different money and different characters. A pitch that names the right one, correctly, reads as informed. One that refers vaguely to the Los Angeles area, or puts Disneyland in LA, does not get a second look from anybody.
Much of the magazine tells a reader where to go and what to do this month. Restaurants, shops, weekends, home projects, professionals worth calling. If your British brand can be the answer to one of those questions locally, as a stockist, a service or a designer working on county homes, you fit. If it can only be admired from afar, you do not.
Regional monthlies run recurring franchises and professional listings, and these usually carry published criteria, nomination windows and deadlines sitting months before the issue. If a list is your target, find out how that particular list gets compiled before pitching into it. Approaching the newsroom about something not editorially selected wastes everyone’s afternoon.
The staff is small and the local business community is tight. Overselling a story, missing an agreed deadline or sending something visibly mass-mailed follows you further here than it ever would at a national title. One accurate, well-targeted approach beats a campaign of near-misses, and a relationship built once tends to keep paying.
The mix will be familiar to anyone who reads regional monthlies, with a heavy bias towards things a reader can do within a short drive. Fit your story to one of these or leave it alone.
Regional editors identify an out-of-area pitch instantly, usually from the opening sentence. These five failures account for most of what gets deleted from British senders before breakfast.
Not sure which of these applies to your story? Send it to ceo@unitedpress.uk and we will tell you straight.
Orange Coast Magazine is in our partner inventory. These are the facts we check before we quote, taken from the publisher’s current listing.
Companies that sell, hire or raise investment in California, and founders who want a recognisable lifestyle title on their “as seen in” list.
Figures from the publisher’s listing in our partner inventory, checked 29 September 2026.
Engine Vision Media, which bought it from Hour Media Group in December 2022 alongside Los Angeles and Pasadena magazines. Hour Media had itself acquired the title from Emmis in 2017. Shared ownership does not mean shared editorial: each magazine is edited separately for its own region, so coverage in one is not a route into another and each needs its own local reason.
It is if you already have distribution or a partner there. The county combines high household incomes with a strong independent retail and dining scene and an affluent subscriber base, which suits premium consumer brands well. What it will not do is cover a British business simply because the demographics look encouraging. Presence comes first, coverage second.
Plan in months rather than weeks. A monthly closes pages well before the on-sale date and builds themed and annual issues earlier still. If you are aiming at a particular season or franchise, assume you should be having the conversation at least a full quarter ahead, and earlier again for anything that requires original photography to be arranged.
Yes. Online coverage can respond to openings, events and news far more quickly than a print schedule allows, and it carries guides and listings that get updated through the year. The standard for local relevance is identical, though. Faster does not mean looser, and a story with no county connection is no more publishable online than on paper.
Orange County sits on Pacific time, eight hours behind the UK all year, so their working morning starts in your late afternoon. Send between roughly four and six in the evening UK time and your email is near the top of the pile when the desk begins. Say clearly when you can take a call, because scheduling one is the awkward part.
We turn your story into Orange Coast Magazine-worthy editorial — amplifying your reach, desirability and impact.
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