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New York magazine, often shortened to NY Magazine or NYMag, is one of America’s most influential titles, with six digital verticals and an award-winning print edition. Coverage there is earned through editors, not bought. United Press finds the right vertical for your story, pitches it properly, and secures guaranteed features in other New York titles alongside it.
Pitch the right section, not “the magazine”. New York magazine is really six publications under one masthead. A fashion founder belongs in The Cut, a restaurant in Grub Street, a TV or music story in Vulture, a property story in Curbed, a product in The Strategist, and a business or politics story in Intelligencer. Each has its own editors and its own standards.
The best route is a story that is genuinely new, a clear reason it matters to New York readers now, and a pitch to the writer who covers that beat. No agency can honestly guarantee editorial coverage in New York magazine, and anyone who claims otherwise should show you the exact nymag.com URL first.
United Press handles the angle, the pitch and the follow-up, and adds guaranteed placements in other respected New York titles, such as the New York Post and the Village Voice, so your campaign never depends on one editor’s inbox.
Match your story to the right vertical before you pitch. This is the single biggest reason pitches to NY Magazine succeed or fail.
Politics, business, technology and the people who run New York and the country.
Pitch: founders with a sharp point of view, original data, business stories with national stakes.
Fashion, beauty, relationships, careers and culture, written for a smart, style-literate audience.
Pitch: designers, beauty founders, trend stories and first-person ideas with a strong voice.
Film, TV, music, books, comedy and theatre, from reviews to long interviews.
Pitch: releases, premieres, tours and talent with a story behind the work.
Product recommendations chosen by editors and the experts they interview.
Pitch: genuinely useful products, samples for testing and expert sources. Picks are editorial.
Architecture, real estate, design and how people live in New York.
Pitch: notable homes, developments, design projects and housing data.
New York restaurants, chefs, bars and food culture.
Pitch: openings, chefs with a story, and genuinely new things to eat in the city.
In May 2026, Lupa Systems, the holding company of James Murdoch, agreed to buy New York magazine from Vox Media, together with the Vox Media Podcast Network and Vox.com. The deal completed on 8 July 2026, and New York now sits in a new Lupa Systems company that keeps the Vox Media name. David Haskell remains editor-in-chief.
In the same year the magazine won the National Magazine Award for General Excellence. For anyone pitching, the message is simple: the editorial bar is as high as ever, and generic press releases are still ignored.
Sources: Lupa Systems announcements of 20 May and 8 July 2026; reporting by Nieman Lab and Variety.
New York magazine launches.
New York Media merges with Vox Media.
Lupa Systems agrees to buy New York magazine, the Vox Media Podcast Network and Vox.com.
The acquisition completes, with David Haskell continuing as editor-in-chief.
Some websites have names similar to “NY Magazine” but are not New York magazine. Always check the exact web address before you agree to anything.
| What you need to know | New York magazine (nymag.com) | Guaranteed New York titles (our network) |
|---|---|---|
| Who decides | New York magazine’s editors and writers | Agreed in writing before you pay |
| Can it be guaranteed? | No | Yes, in named titles |
| Your control over the copy | None. The writer decides the story | You approve the article before it goes live |
| Timing | Depends on news value and lead times | Live within 14 days of your approval |
| How it is labelled | Independent editorial | As each publisher requires |
| If it does not appear | Nothing to refund: it was a pitch | 100% refund on the agreed article |
Read a month of the vertical you are targeting and note which writers cover your area.
Why does this matter to New Yorkers, or to the national conversation, right now?
A clear subject line, three tight paragraphs and the evidence. No attachments.
Exclusive access, original data, a sample to test, or an interview today.
One polite follow-up after a few days. Then move on to the next idea.
Need the story written first? Our press release distribution team writes the release and the pitch together.
While your NY Magazine pitch is with the editors, these titles in our publication network give you named coverage you can count on: agreed in writing, live within 14 days of approval and labelled as each publisher requires.
See get featured in the New York Post, the Village Voice, Bustle, Elite Daily and USA Today.
We never present a guaranteed placement as New York magazine coverage, and we always name the exact title and web address before you book. Titles are available through our network, not a list of past clients; availability changes, so we confirm before you book.
How we would build a New York magazine campaign for three common types of client.
“The British label that wants New Yorkers to dress for the rain”
“The new Brooklyn spot cooking food you cannot find elsewhere in the city”
“Can a smarter pillow actually fix your sleep?”
These are illustrative campaign plans showing our method, with example headlines. They are not client results. New York magazine coverage can never be promised; guaranteed titles are confirmed in writing before you pay.
★★★★★“United Press helped us turn our company story into something journalists could genuinely engage with. The coverage gave our brand a level of credibility that was difficult to achieve through our own marketing channels.”
James WhitmoreFounder & CEO
★★★★★“The team understood our industry and, more importantly, understood the story we needed to tell. Seeing our company featured across relevant publications gave us a much stronger presence when potential customers researched us.”
Olivia BennettMarketing Director
★★★★★“United Press built our brand from launch to nationwide recognition. Real media coverage gave new customers the trust they needed — our ROI has been over 100:1, which blows my mind.”
Annabelle SparksGlobal Head of Marketing
When people ask ChatGPT, Google AI Overviews or Perplexity for the best new restaurant in Brooklyn, a fashion label to watch or a product worth buying, the answers lean on trusted editorial sources. New York magazine’s verticals are exactly the kind of sources these tools read.
No single article guarantees an AI mention. A record of clear, factual coverage across respected titles makes it far more likely that AI tools describe your brand accurately and recommend it for the right searches.
London PR agency at Brook’s Mews, working with clients worldwide.
We tell you what is earned and what is guaranteed before you pay.
Guaranteed features live within 14 days of approval.
If the agreed article is not published.
Working in fashion, beauty or food? See our guides to getting into Vogue, Harper’s Bazaar, beauty PR, food and drink PR and entertainment PR, or read how to choose a PR agency.
Choose the right section first: Intelligencer, The Cut, Vulture, The Strategist, Curbed or Grub Street. Then pitch a genuinely new story, with a clear reason it matters now, to the writer who covers that beat. Coverage is decided by New York magazine’s editors, so it is earned. United Press builds and pitches the story, and adds guaranteed placements in other New York titles.
You cannot buy editorial coverage in New York magazine. Be cautious of offers for a “guaranteed NY Magazine article” and always ask for the exact web address, because some sites with similar names are not New York magazine. Guaranteed, clearly labelled placements are available in other titles in our network.
“NY Magazine” and “NYMag” are common short names for New York magazine, published at nymag.com. Some unrelated websites use similar names, so check the domain before agreeing to any placement.
Lupa Systems, the holding company of James Murdoch, completed its acquisition of New York magazine from Vox Media on 8 July 2026. The magazine continues under editor-in-chief David Haskell.
The Cut covers fashion, beauty, culture, careers and relationships. Pitch a designer, founder or trend story with a strong point of view, or a first-person idea, to the writer who covers that area. Read recent pieces first so your pitch fits the tone.
Strategist recommendations are chosen by its editors and the experts they interview. Offer samples for honest testing, expert sources and clear product information. Inclusion cannot be bought or guaranteed.
Through our publication network we can place guaranteed features in titles such as the New York Post, the Village Voice, Bustle, Elite Daily, USA Today and Yahoo Finance. Each is agreed in writing and live within 14 days of your approval.
Yes, if the story matters to its readers: a New York opening, a product launching in the US, or a founder with a story that fits a section’s beat. We work with clients from every country and build the New York angle with you.
There is no fixed price on this page. Every United Press campaign is a bespoke package built around your goal and the titles you need. Share your goal and budget in the form below for a personalised plan.
It can. AI assistants draw on trusted editorial sources, and New York magazine’s sections are among them. Consistent, factual coverage across respected titles makes it more likely that AI tools describe and recommend your brand accurately.
Tell us about your brand and we will send a free, personalised plan: the NY Magazine section that fits, the angle to pitch, and the guaranteed New York titles to run alongside it.
Best Way to Get Featured in NY Magazine is in our partner inventory. These are the facts we check before we quote, taken from the publisher’s current listing.
Companies that sell, hire or raise investment in the United States, and founders who want a recognisable news title on their “as seen in” list.
Figures from the publisher’s listing in our partner inventory, checked 29 September 2026.
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