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Award-Winning PR Agency·Best PR Agency UK 2026·Est. 2001
Best PR Agency UK 2026
Elite Daily launched in 2012 as a site for millennials and is now part of Bustle Digital Group. United Press secures named, approved features on elitedaily.com, live within 14 days of your approval or a 100% refund.
Two routes. You can pitch Elite Daily’s editors with a story their young audience will care about, such as a dating trend, a culture moment or a new app. It is free, but nothing is promised.
Or you can book a guaranteed feature. Elite Daily is in our publication network: we agree the placement in writing before you pay, write the article in a style that suits the site, you approve it, and it goes live on elitedaily.com within 14 days of approval. If it is not published, you get a full refund.
Elite Daily grew fast by speaking directly to young readers. That history explains its tone today.
Founded by David Arabov, Jonathon Francis and Gerard Adams as “the voice of Generation Y”.
Ranked among the most-shared publishers on Facebook, and its documentary team won a New York Emmy.
Bought by DMG Media, owner of the Daily Mail, for an estimated $50 million.
Sold to Bustle Digital Group, which publishes it today alongside Bustle and Romper.
Sources: Elite Daily history and The Drum.
Elite Daily was built for millennials and now speaks to millennials and Gen Z. Its readers come for relatable, conversational stories about dating, relationships, culture and everyday life.
For brands, that means a young, mobile, socially active audience that responds to personality, honesty and trends, not corporate language.
We will tell you honestly if another title would work better for your goal.
For B2B audiences, see B2B PR or top publications instead.
These sister titles are also in our publication network and listed as do-follow. We confirm terms before you book.
Titles available through our network, not a list of past clients.
A story about your brand, founder or launch, written as an article. Best for building trust and explaining what makes you different.
Your product included in a “top 5” or “top 10” style list. Best for product discovery. See Elite Daily listicle placements.
Announcing news to more media at the same time? Add our press release distribution service.
“This British dating app wants you to stop swiping and start talking”
“The London skincare brand Gen Z is talking about”
“Planning your first solo trip? This app does the hard part”
Illustrative plans with example headlines. They are not client results.
United Press is a London PR agency at Brook’s Mews, working since 2001 with clients worldwide, and a winner or shortlisted at PRWeek, CIPR Excellence, UK Agency, PRCA DARE, The Drum and UK Social Media Communications Awards.
Pitch a timely, reader-first story to Elite Daily’s editors, or book a guaranteed feature through a publication network. With United Press, the placement is agreed in writing, you approve the article, and it goes live on elitedaily.com within 14 days of approval or you get a full refund.
Bustle Digital Group, which bought it from DMG Media in 2017.
Millennials and Gen Z readers interested in dating, relationships, culture, entertainment and lifestyle.
Yes. Elite Daily is in our publication network. We confirm the placement before you pay, and if the agreed article is not published you receive a 100% refund.
Our network lists Elite Daily features as do-follow and not marked as sponsored. We confirm the link terms in writing before you book.
A feature is an article about your brand or story. A listicle includes your product in a ranked or curated list. We offer both.
There is no fixed price. Every campaign is planned around your goal and the titles you need. Share your goal and budget in the form below for a personalised plan.
Tell us about your brand and the audience you want to reach. We will send a free plan with the angle, timing and any sister titles that fit.
Elite Daily is in our partner inventory. These are the facts we check before we quote, taken from the publisher’s current listing.
Companies that sell, hire or raise investment in United States, and founders who want a recognisable lifestyle, news and entertainment title on their “as seen in” list. With a Domain Authority of 88, it also carries real weight for search engines and AI answers.
Figures from the publisher’s listing in our partner inventory, checked 29 September 2026.
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