Best PR for B2B Companies UK (2026): Coverage That Helps Close Long Sales
PR for companies that sell to other businesses, from software and services to manufacturing and logistics. Buyers research for months and involve several people. We help you show up in the trade and business media they trust at every step.
Most B2B deals have a buying committee
Each person reads different media and needs a different reason to say yes.
B2B PR assets that earn coverage
| Asset | Why it works |
|---|---|
| Original research | A survey or data report gives journalists new numbers and gives sales a reason to call. |
| Named case studies | Peers trust peers. A customer who agrees to be named is worth a lot. |
| Expert comment | A senior person reacting quickly to industry news builds authority. |
| Bylined articles | Useful how-to pieces in trade titles show what you know. |
| Company news | Funding, hires, partnerships and new markets keep you visible. |
B2B PR for your sector
Every B2B market has its own trade press and buying habits. These pages go deeper:
Business titles in our network
Trade press is earned. Next to that, you can book features in business titles from our publication network, such as Entrepreneur UK, London Loves Business, The European Business Review and TechRound. Booked features go live within 14 days of approval or you get a 100% refund.
Listed in our network, October 2026. Terms, including link treatment, are confirmed in writing before you book. Google asks that paid links are marked as sponsored or nofollow.
Three example B2B campaigns
A finance software company
“Survey: finance teams lose a day a month to manual reports”
- Route: finance trade and business press.
- Timing: before year-end.
- Outcome sought: demo requests.
A warehousing company
“Why more retailers are moving stock closer to customers”
- Route: logistics and retail trade press with expert comment.
- Timing: before peak season.
- Outcome sought: new contracts.
A cyber security consultancy
“What a small firm should do in the first hour after a breach”
- Route: bylined articles in business titles and an Entrepreneur UK feature.
- Timing: after a major breach in the news.
- Outcome sought: trust and enquiries.
Illustrative plans with example headlines. They are not client results.
What clients say about United Press
★★★★★“The team understood our industry and, more importantly, understood the story we needed to tell. Seeing our company featured across relevant publications gave us a much stronger presence when potential customers researched us.”
Olivia BennettMarketing Director
★★★★★“United Press helped us turn our company story into something journalists could genuinely engage with. The coverage gave our brand a level of credibility that was difficult to achieve through our own marketing channels.”
James WhitmoreFounder & CEO
★★★★★“United Press built our brand from launch to nationwide recognition. Real media coverage gave new customers the trust they needed — our ROI has been over 100:1, which blows my mind.”
Annabelle SparksGlobal Head of Marketing
United Press is a London PR agency at Brook’s Mews, working since 2001 with clients worldwide, and a winner or shortlisted at PRWeek, CIPR Excellence, UK Agency, PRCA DARE, The Drum and UK Social Media Communications Awards.
B2B PR questions
What does B2B PR do?
It builds trust with the people who buy from other businesses, through trade, business and sector media, supporting long sales cycles.
Is trade press or national press better?
Usually trade press first, because that is where buyers look. National coverage helps with credibility and hiring.
How long before B2B PR shows results?
Coverage can come within weeks. The effect on sales often takes a few months, in line with your sales cycle.
Do you work with B2B companies outside the UK?
Yes, including international companies entering the UK and UK companies selling abroad.
How quickly can a booked feature go live?
Within 14 days of your approval, or you get a 100% refund.
How much does B2B PR cost?
There is no fixed price. Every campaign is planned around your goal and the titles you need. Share your goal and budget in the form below for a personalised plan.
Ready to reach every buyer in the room?
Tell us what you sell, who buys it and how long they take to decide. We will send a free plan with the angle, titles and timing that fit.