UK marketplace PR — for two-sided platforms covering B2C marketplaces, B2B marketplaces, vertical-specific marketplaces, and peer-to-peer platforms. Marketplace PR has the unique challenge of serving two audiences simultaneously — sellers/supply-side and buyers/demand-side — often with different press strategies.
Marketplace PR priorities
- Supply-side PR (attracting sellers through trade press).
- Demand-side PR (attracting buyers through consumer or buyer trade press).
- Liquidity milestone PR (crossing specific threshold numbers).
- Trust and safety PR (essential for marketplace credibility).
- Founder profile PR.
Marketplace PR pricing
- Launch campaign: from £4,500.
- Retainer: from £4,500 per month.