United Press is a UK legal-technology PR agency that helps legaltech companies build credibility with a famously conservative audience: law firms, general counsel and the legal profession.
Why credibility is everything in legaltech
Lawyers are trained to be sceptical, and buying decisions inside firms are risk-averse and consensus-driven. A tool that appears in the legal press, is endorsed by respected practitioners, or is backed by credible commentary clears a trust barrier that advertising simply can’t. Earned media is how legaltech moves from “interesting” to “safe to adopt” in the minds of buyers who protect their firm’s reputation above all.
The media that matters for UK legal tech
Specialist outlets such as Legal IT Insider, Legal Futures, The Lawyer and Law.com reach the innovation leads, managing partners and GCs who drive adoption. Broader business media matters when your story touches access to justice or the economics of legal services. We help you target the titles the profession actually trusts.
How we approach legaltech PR
We build coverage around proof: firm case studies, adoption data, funding, and informed commentary on where the profession is heading — from AI in legal work to changing client expectations. We prepare your spokespeople to speak the profession’s language, handle outreach to legal journalists, and report honestly on results. Coverage is earned, never guaranteed.
FAQ
Our buyers are risk-averse — can PR still help? That’s exactly why it helps. Third-party validation from the legal press is what reassures cautious buyers.
Can you handle case studies with named firms? Yes, working within the confidentiality and approval requirements law firms need.
Tell us who you sell to and we’ll map a realistic plan to build credibility in the legal market.
🔒 No Contracts • No Obligation • 100% Confidential